BEARDEN MOTORSPORTS SPONSOR PROPOSAL! MARCH 2014 Sponsorship and marketing opportunities with Logan Bearden
Bearden Motorsports: The perfect vehicle to drive sales and grow your business Bearden Motorsports is an affordable sponsorship alternative to other sports or community programs, reaching the nation s growing population through an innovative grassroots marketing approach targeting consumer markets that compliment other sports focused properties. The growth of Motorsports as a sports marketing investment has attracted several corporate sponsors to Bearden Motorsports, which in turn has led to increased exposure for its sponsors. Professional high caliber competition contributes to better fan experience, and a better fan experience contributes to heightened corporate exposure. At Bearden Motorsports we know that the support of our fans and sponsors will make us successful. Functions like autograph sessions at all racing events allows fans to interact with our team, and provides an up-close and personal look at the Bearden Motorsports team, cars and sponsors. In conjunction with each series event, corporate hospitality, driver appearance programs, retail contests, product demonstrations, and interactive sales displays are available to enhance Your Company s marketing efforts as well as creating on-site displays and interactive sales opportunities that will enhance Your Company brand. Bearden Motorsports: The perfect vehicle to grow Your Company brand Participation and support from all levels of your organization is crucial to the success of your product. Major brands divisions such as K&N Filters, Monster Energy, NAPA Auto Parts, Lucas Oil, FORD, DeWALT, and McDonald s have successfully activated through motorsports by rallying retail store managers, regional wholesale organizations, and their corporate team behind their product roll-out and maintenance advertising campaigns through high-impact entertainment packages at a variety of motorsports events throughout the year. Bearden Motorsports offers a wide-range of Motorsports marketing opportunities. From single event sponsorship rights to strategic marking partnerships for the entire race season, Bearden Motorsports is able to provide sponsors with flexible and customized programs that can exceed specific marketing objectives. Marketing via Motorsports offers a blend of traditional and nontraditional marketing methods that will reach Motorsports fans/ consumers. Motorsports is the premier extreme sport and is the perfect vehicle to move your business into the future. Bearden Motorsports gives sponsors a targeted approach reaching customers throughout the entire United States. 2
Participation with Bearden Motorsports and our drivers enables Your Company to become directly associated with the heroes and next superstars of the sport. In addition, racing is the only sport in which event promoters and teams actually encourage sponsor participation and work with advertisers to showcase logos and brand names while the athletes are in focus. Sponsors capitalize on fan enthusiasm and heightened senses realizing significant gains in brand awareness and long-term sales through quality repeat impression. Motorsports offers a broadbased affluent audience of enthusiastic consumers who are loyal to racing sponsors. 97% of fans surveyed stated they always favor products and services of sponsors associated with racing. Fan identification with racing heroes, and their attempts to emulate their heroes, predispose the Motorsports fan to favor products and services which are associated with team and event sponsors. During an event weekend, the racing fan spends several hours in the confines of the racing facility while being exposed repeatedly to the sponsor s message, colors, logos, and products. Surveys show that Motorsports fans loyalty motivates them to action providing program sponsors exceptional returns in brand awareness and long-term sales. Manufacturers, wholesalers, and retailers will also generate sales and location awareness through effective pre-event foot-traffic generating programs such as instore promotions, contests, and Bearden Motorsports driver appearances. We focus our attention on creating a brand and image that is an extension of our marketing partners. In the age of digital media, everyone is a Wiki, a story teller, and a journalist, so we are determined to provide high value content in every situation and opportunity. Through the use of social networking tools like YouTube, Facebook, Twitter, and others, we can generate significant market exposure for our 3 marketing partners throughout an event instead of hours and days later through traditional marketing and media channels. Through extensive use of video and related tools we deliver highimpact impressions before, during, and after every motorsports event our partners are involved in. The effects of viral marketing enable sponsor messages and images to spread through social networking platforms faster than traditional media and with greater impact and results. Logan Bearden is a premier athlete focused on selling your brand through communication and excitement. We know first impressions sell and we strive to be a center of influence. Logan also represents the next generation of sports superstars that companies like yours need in order to grow into the future. Be part of the winning team and put Your Company in the Winners Circle!
The ARCA Racing Series presented by Menards Founded as a Midwest-based stock car racing series, ARCA has grown to represent the most diverse nationally touring stock car series anywhere. ARCA is the second-longest running championship racing series in the country. The ARCA Racing Series presented by Menards has crowned an ARCA national champion each year since its inaugural season in 1953, and has toured over 200 race tracks in 26 states since its inception. The series has tested the abilities of drivers and race teams over the most diverse schedule of stock car racing events in the world, visiting tracks ranging from 0.375 mile to 2.66 miles in length, on both paved and dirt surfaces as well as a left- and right-turn road courses. The series also holds several events in conjunction with NASCAR at tracks like Daytona (FL) and Talladega (AL) each year. Founded by John and Mildred Marcum in 1953 in Toledo, Ohio, the Automobile Racing Club of America (ARCA) is recognized among the leading sanctioning bodies in the country. 2015 marks the 63nd consecutive year the series has offered hundreds of thousands of miles of racing action where ARCA administers over 100 race events each season in three professional touring series and local weekly events. For 2015, the ARCA Racing Series will contest twenty premier national events. The ARCA Racing Series is a premiere series that many of today s NASCAR stars have used to propel them to stardom. ARCA Racing Series Broadcast Coverage FOX Sports television will broadcast ten ARCA racing series events held at tracks in conjunction with NASCAR events in 2015. Eight of the races will be broadcast on FOX Sports 1 and two more on FOX Sports 2. All telecasts are scheduled for live broadcast. ARCA s relationship with FOX Sports 1 reaches back more than 15 years, to April 20, 1997, when the network (then called Speedvision) covered the ARCA Racing Series event at Salem Speedway. Since then, more than 200 races have been broadcast on Speedvision, SPEED and FOX Sports. CBS Sports Network s coverage, part of its CBS Sports Spectacular programming, is back for a third year covering the ARCA Racing Series in 2015 In total, thirteen (13) live racing events are slated for 2015 reaching more than than 100 million home viewers on a single racing weekend. This marketing opportunity extends your brand way beyond the racetrack! Event schedules and broadcast dates are not finalized as of this printing. Updated schedule information will be posted at www.arcaracing.com 4
Driven to Succeed Logan Bearden excels in life and on the track LOGAN BEARDEN Logan Bearden Logan always took an interest in cars growing up around them. His family owns and operates a successful car repair business in Austin Texas, so loving cars came natural to him. His parents met at a local car race and took him to the races when he was just a baby. Logan was diagnosed with Dyslexia when he was in the second grade and struggled with reading throughout his early years. His parents offered him a deal. Pass the mandatory state reading test and we would get him a go kart. And the rest they say is history. One of racing s brightest future stars is Logan Bearden. LOGAN BEARDEN BEHIND THE WHEEL Since first sitting in a go-kart, Logan has gone on to win no less than seven Karting Championships since 2005 winning races all across the country. In 2011, he won the prestigious Daytona Kart Week event propelling him to the WKA National Championship. In 2012, Logan transitioned to stock cars and has been competing throughout Texas and the Southwest United States driving in local and 5 Why Motorsports Motorsports fans are dedicated and loyal. Motorsports fans consciously purchase the products and services of the sponsors and businesses involved in Motorsports. Motorsports helps to deliver sales with maximum impact. Race teams offer a highlyvisible, exciting, and memorable advertising medium, and will enhance your corporate image by conveying competitiveness, innovation and a winning attitude. Motorsports creates a low dollar value per exposure ratio. When you factor in the buying power and loyalty of the racing fans. Motorsports is an advertising medium that cannot be equaled. Motorsports is a familyoriented sport. Motorsports has strong appeal to the youth demographic and is influential in creating brand awareness. regional NASCAR Pro Modifieds, Late Models, and Super Late Models tallying two wins, 21 top five and 30 top ten finishes along with two top five final points finishes. For 2015, Logan will continue to compete in across the country at the top Late Model events along with plans to race in the ARCA Racing Series as he climbs the ladder all the way to the top of NASCAR.
SPONSORSHIP BRANDING PLACEMENT Primary Sponsorship location on transporter Partnership branding extends to the team race cars, transporter, driver uniform, pit equipment & canopy, autograph cards, crew and team clothing, stickers, t-shirts, and other related swag. Motorsports is a proven platform delivering thousands of quality impression during the race, at the event(s), and down the highway. THE RACE CAR IS YOUR MOVING BILLBOARD DELIVERING THOUSANDS OF IMPRESSIONS Primary Sponsorship location on hood High visibility series decal location Secondary Team Sponsorship location on back deck lid Series Contingency Sponsorship location Primary Team Sponsorship location on rear quarter panel Team Contingency Sponsorship location 6
Primary Team Sponsorship: Annual primary placement of logo/ corporate identity on all team equipment, race cars, hauler, team uniforms, and swag. Inclusion in all pre and post event public relations campaigns and digital assets Sponsor branded fan stickers, hero cards, or other items Customized event displays, traffic builders, and sales programs Event hospitality and employee/ customer rewards program Sponsor product placement at all events to build awareness and sales Event product displays & activation Sponsorship fee to be paid 30-days prior to first event Multi-Race Sponsorship: Primary logo/corporate identity placement on hood of race car and/or both rear quarter panels for three (3) race package Inclusion in all pre and post event public relations campaigns Sponsor branded fan stickers, hero cards, or other items Customized negotiated programs Sponsorship fee to be paid 30-days prior to each scheduled event(s) Individual Race Sponsorship: Primary logo placement on hood of race car and/or both rear quarter panels Inclusion in all pre and post event public relations campaigns Sponsor branded fan stickers, hero cards, or other items Customized negotiated programs Sponsorship fee to be paid 30-days before the schedule event Event Management: Per race marketing support fee (in addition to sponsorship program costs) Catering, at-track VIP hospitality Event tickets Employee and customer recognition and rewards program Contest winner program which could include any of the following: Pit crew member for day Tickets to NASCAR Sprint Cup Series events Golf Tournament Go-Kart Challenge Compete in a Legends car event Host top dealer or retail sales Any customized program Product Sponsorship: Supply product to team at negotiated retail value Company logo placement on c-post, lower rear quarter panel, hauler Customized promotions and coupons Supply product for at track give-aways Company name included in all public relations campaigns Product supplied to team at beginning of season and/or at the beginning of each month throughout the season. Customized Program: We can customize our programs to fit your marketing and advertising goals! Why Motorsports Auto Racing is America s #1 spectator sport. Loyal fans can feel intimacy with their hometown heroes. The sport continues to grow and reaches new demographics/markets Attendance at NASCAR events alone is up 65% in the last 10 years The 25 to 44 age group is the fastest growing fan population 40% of the audience surveyed report an annual income of over 50,000 48% of the fan base is female 82% of the fans polled seek out products based on manufacturer s involvement in auto racing. 7
BEARDEN MOTORSPORTS JULY 2015 2015 Sponsorship Opportunity Strategic Marketing Partnership in Motorsports are Unparalleled Nothing creates excitement among consumers like motorsports. From the Saturday night short tracks in Texas to the super speedways of ARCA & NASCAR, race fans have proven to support the sponsors involved in the sport. Motorsports fans are dedicated and proven to be loyal. Motorsports fans consciously purchase the products and services of the sponsors and businesses involved in Motorsports. Motorsports helps to deliver sales with maximum impact. Race teams offer a highly-visible, exciting, and memorable advertising medium, and will enhance your corporate image by conveying competitiveness, innovation and a winning attitude. Motorsports creates a low dollar value per exposure ratio. When you factor in the buying power and loyalty of the racing fans. Motorsports is an advertising medium that cannot be equaled. Motorsports is a family-oriented sport. Motorsports has strong appeal to the youth demographic and is influential in creating brand awareness. At Bearden Motorsports we are thrilled for the opportunity to provide Your Company a partnership that is unlike any other. Below are listed the basic cost structure for our race event sponsorship Short Track Race Sponsorship: $2,500 per race. Multiple race event program option are also available. This figure represents full car/team sponsorship on our Late Model and Modified racing vehicles. Individual sponsor placement can be less expensive. (Hood, rear quarter panel, rear deck lid, c-pillar, etc...) ARCA Racing Series Short Track Race Sponsorship: $25,000 per race. Multiple race event program option are also available. This figure represents full car/team sponsorship. Individual sponsor placement can be less expensive. (Hood, rear quarter panel, rear deck lid, c-pillar, etc...) All programs can be co-marketed with your suppliers, retail & wholesales, and partners, spreading the financial commitment among a broader base thus improving you ROI. Showcar and driver appearances drive sales and improve brand awareness at your locations! A partnership with Bearden Motorsports and driver Logan Beardon will strengthen Your Company s: ***Brand Position***Brand Promise***Brand Personality***Brand Story***Brand Associations
BEARDEN MOTORSPORTS JULY 2015 What Bearden Motorsports Offers: Significant event exposure in the ARCA Racing Series On-site promotions team Additional sponsor placement on all team race cars Race Team and Crew Marketing and Public Relations team Logistic and event engagement programs Custom sponsor branding of car, crew, and equipment Event exposure via FOX Sports 1 & 2 and CBS Sports Network both live and tape-delayed Bearden Motorsports Delivers Results with our Sponsorship and Marketing Programs by Offering our Partners (inclusion in): Title, Associate, Contingency Programs Full Public Relations Campaigns including press releases, Digital Photography & Video Highlights, and social networking Merchandising and Co-Op Programs with retail/wholesale Partners Display Advertising/Cross-Promotion alternate retail segments Retail Activation at motorsports events and retail locations Sponsorship placement on all team cars in all divisions Team Swag including Herocards, stickers, shirts, sweatshirts, and caps Cross-Promotion Campaign(s) with The Outlaw Monster Jam Truck Driver Appearance and Showcar Programs VIP and Hospitality Programs Hauler, Race Car, Uniform, and Crew Branding Industry collaboration and partnerships Competition in a variety of race series and events throughout the season What Your Company would provide: Sponsorship funding for selected events Number of events and amount to be negotiated Product display(s) and promotional items Swag, decals, and product for use on team equipment Co-op program with affiliates, retailers, and employees The opportunity to build a long-term relationship/agreement We thank you in advance for your consideration and we look forward to building a mutually beneficial partnership. Bearden Motorsports Austin, TX 512/336-7019 jeff@beardenautomotive.com NASCAR Racing Statistics Annual NASCAR revenue Average NASCAR ticket price Number of NASCAR fans Average NASCAR race attendance Total annual NACAR attendance Number of households that watch the Daytona 500 Annual worth of NASCAR television contract Percent of NASCAR fans who are women Annual amount spent by women on NASCARlicensed products Percent of NASCAR fans who are minorities Data $3.1 Billion $92.16 75 Million 99,853 3.6 Million 12.5 Million $560 Million 40% $250 million 21% Best Regards, Jeff Bearden Percent of kids age 7 to 17 that reported being NASCAR fans Percent of fans who are willing to pay more to buy a sponsor s product 50% 66%