Content. 1. Vision Zero = the basis of the Swedish Strategy. 2. Some figures and statistics. 3. Strategic Plannification of Road Safety new targets

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Content 1. Vision Zero = the basis of the Swedish Strategy 2. Some figures and statistics 3. Strategic Plannification of Road Safety new targets 4. Cooperation & process of involvement 5. Actions undertaken 2009-10-06 Vägverket 1

Conocen quizás a Zlatan Ibrahimovic Ericsson Volvo ABBA Bjorn Borg Stieg Larsson IKEA The Nobel Prize Carolina Kluft Millenium y piensan que somos correctos, un poco «cerrados», racionales, sin visiones, todos rubios... Swedish 2009-10-06 Road Administration 2

Pero si trabajas en la Seguridad vial, por supuesto sonríes cuando ves Vision Zero Impossible - Están n locos estos Suecos! - - No funcionará nunca en nuestro pais Swedish 2009-10-06 Road Administration 3

Vision Zero Zero Fatalities (At least not only) Vision Zero = 5 dimensions 1. vision for many stakeholder 2. ethical platform 3. shared responsibility 4. driving forces for change 5. safety philosophy Swedish Road 2009-10-06 Administration 4

Shared Vision 1. After ten years, more or less all stakeholders share the vision 2. The private sector and NGO adopted the vision early The most far reaching approach has been set by Volvo Cars in 2020 no one will be killed or seriously in a Volvo Swedish Road 2009-10-06 Administration 5

Our vision is that by 2020 no one will be killed or injured in a Volvo Vision 2020 Swedish Road 2009-10-06 Administration 6

Ethical platform Safety is key for mobility in investment All fatal crashes investigated in-depth New speed limit system based on safety Swedish Road 2009-10-06 Administration 7

Shared responsibility System designers are responsible for the design, operation and the use of the road transport system and are thereby responsible for the level of safety within the entire system. Road users are responsible for following the rules for using the road transport system set by the system designers. If the users fail to comply with these rules due to a lack of knowledge, acceptance or ability, the system designers are required to take the necessary further steps to counteract people being killed or injured. Swedish Road 2009-10-06 Administration 8

Driving mechanism for change The individuals have a right to survive The driving force is the demand from the citizens The system designers will have to co-operate Swedish Road 2009-10-06 Administration 9

Driving mechanism for change, Swedish examples Volvo 2020 target ESC on 98 % of new cars sold Alcohol interlocks in buses and HGV Euro NCAP and Euro RAP (i RAP) established 80% reduction killed on 2+1 roads 1000 modern road safety cameras ISO 39001 coming up Insurance linked to traffic safety Swedish Road 2009-10-06 10 Administration

Part 2: Some figures and statistics 2009-10-06 Vägverket 11

Road transport system is an open, complex system, with major problems: Global ca1,2 million killed EU (25) ca 40 000 killed Spain ca 3100 killed Sweden ca 400 killed Swedish Road 2009-10-06 12 Administration

Base facts 2008: Nordic countries visavi ES Fatalities Killed/100 000 persons SE 397 4.3 N 255 5,4 DK 402 7,3 SF 344 6,5 ES 3100 6.8 with Fantastic trend! 2009-10-06 Vägverket 14

International comparision 2008 Killed per 100 000 persons Sweden 4,3 Nordic countries 5,5 Western Europe 5-6 South Europe 8-10 East Europe 15-20 Balticum 20-25 North America 10-12 2009-10-06 Vägverket 15

Killed in road traffic 2009 (Prel figures) SE - 20 % = 3.7 / 100.000 D - 10 % B +/-0 % ES - 14 % JPN - 2 % USA - 9 % AUS + 8 % 2009-10-06 Vägverket 16

Part 3: Strategic Plannification of Road Safety the process of creating new Swedish interrim targets 2020 2009-10-06 Vägverket 17

Failed interim target in 2007

Why Sweden missed it s mid term target (1996-2007) The target was set in a recession, and ended in an economic boom Alcohol consumption up 30 % Speed management through the transport sector failed Effective treatment of infrastructure started too late No new speed limit system introduced (now implemented) Swedish Road 2009-10-06 19 Administration

Management by objectives Collaboration (in conception and implementation) Usage of RSPI*:s for evaluation closer to activities Annual follow up * RSPI = Road Safety Performance Indicators

Cooperation at conception Swedish Road Administration National Police Board Sweden s municipalities and county councils Toyota Sweden AB Folksam (insurance company) National Society for Road Safety (NGO) Ministry of Enterprise, Energy & Communications Swedish Work Environment Authority Swedish Taxi Association Swedish Bus & Coach Federation Swedish Association of Road Haulage Companies

Obtaining numeric interim target Indicator Objective Start Effect Speed 100 % 43 % 150 lives Seat belt 99-100 % 96 % 40 lives Car safety 100 % 40 lives Rural roads Undefined 50 lives Urban roads 100 % Undefined 30 lives Drink-driving 0 % 0, 24 % 50 lives Bicycle helmet 100 % 25 % 10 lives (TOI report 930/2007)

Obtaining numeric interim target (cont.) Indicator Objective Start Effect 1. Speed (rural) 80 % 43 % 88 lives 2. Speed (urban) Increase by 86 % Not defined 29 lives 3. Alcohol 99,9 % 99, 76 % 30 lives 4. Seat belt 99 % 96 % 40 lives 5. Bicycle helmet 70 % 25 % 10 lives 6. Car safety 100 % 60 % 90 lives 7. Heavy vehicles 100 % 0 % 25 lives 8. Rural roads 75 % 52 % 62 lives 9. Urban roads:1 Not defined 25 % 10. Urban roads:2 Not defined 50 % 30 lives (9+10) 11. Emergency Not defined Not defined 12. Fatigue 6 % 12 % 13. Valuing of road safety 20 lives(11,12,13)

Parliament decision in May 2009 Interim target: reducing the number of fatalities in traffic by 50 % until year 2020. (Base year 2006-2008). Corresponds to maximum 220 persons in 2020. Interim target: reducing the number of severely injured in traffic by 25 % until year 2020. (Base year 2006-2008). Corresponds to app. Maximum 4 000 persons in 2020.

Systematic monitoring Stakeholder measurements Interim targets Management system Measures Performance indicators Consequence

Annual Result conferences Presentation of Analysis report Presentation of stakeholder activities Interim targets may be revised and adjused Common initiatives to create greater effects

International panel of experts Chaired by Rune Elvik, Norway Matti Roine, Finland Harry Lahrmann, Denmark Jörg Beckmann, Germany

Systematic improvements Analysis Result conference Stakeholder action plans

The challenge for 2020

Part 4: Cooperation & process of involvement - Shared responsibility / Collaboration 2009-10-06 Vägverket 30

Responsibility must be shared by all those who participates in and create road traffic Politicians Road network responible Traditional The Police Vehicle manufactorers Private companies, public entities who buy transport services and vehicles Health sector, Working environment sector Insurance companies etc Swedish 2009-10-06 Road Administration 31

Many more than the society and the road user can and want to take their responsability for road safety Society Individual Society Organisation / Company Individual Swedish Road 2009-10-06 32 Administration

Trends in business life Brand name more and more important Prepared to take responsibility (Corporate Social Responsibility) Want to act transparent and open to public Swedish Road 2009-10-06 33 Administration

Road safety trends in business Travelpolicies Purchasing demands on products and services Labeling systems Systematic work: ISO 39001 Road safety is on the market! Swedish Road 2009-10-06 34 Administration

Engagement from public authorities and private companies Public and private vehicle flotte: minimum demands for vehicules used for business trips and for bought tranports and travels Swedish Working Environment Authority: regular inspections ISO standard 39001: Sweden has initialized the work Swedish 2009-10-06 Road Administration 35

Exampel: All State vehicles Decree (2009:1) Environmental and Road safety Purchasing demands on governements (state agencys, administrations) vehicles and travels F. ex: max CO2 emission, alcolock, EuroCAP 5 stars, seat belt reminder 2009-10-06 Vägverket 36

Road safety is the responsability of the company leadership More than 25% of the mortal accidents within working time/working places in Sweden are road accidents Employers are responsibel for reducing the risks of accidents for their employees and to assure good health Swedish Road 2009-10-06 Administration 37

Example: Heavy Industry Round Table 6 global heavy industry companys gathered= big transport buyers (steel etc) Round table in order to learn from each other Committs themselves to strong road safety and ecological demands on the transport companies carrying their goods, f.ex. alcolocks, keeping speed limits, ecodriving Chaired/enabled by the State/Road 2009-10-06 Vägverket 38 Administration

Example: Motorcycle and Cyclomotor Strategy (on going) SRA initialize and push forward All relevant parties involved f.ex NGO, import organisation, Police, Road Administration Goal: a shared problem definition, common strategy, actions from each party Will be presented in april 2010 2009-10-06 Vägverket 39

Exampel: Local OLA regarding specific accident O = Objective facts, L= possible Sollutions A = Actions Analyze of accident, reasons, background Meeting with all involved local parties, f.ex. rescue service, local police, road network responsible. What can we do to prevent similar accidents??? 2009-10-06 Vägverket 40

In-depth studies All mortal accidents are studied in-depth Swedish Road 2009-10-06 Administration 41

Part 5 Actions undertaken: Examples of measures implemented in Sweden the last 10 years Infrastructure Children Vehicle safety 2009-10-06 Vägverket 42

Speed limit, road design and car design goes hand in hand! Crash test 90km/h into tree Crash test 90km/h into guard rail Swedish 2009-10-06 Road Administration 43

80% menos muertos, en 8 anos 4000 km con barrieres medianes (antes solo 1300 km d autopistas) Swedish 2009-10-06 Road Administration 44

Speed 150 lives could be saved in Sweden (of 440) - only by keeping the speed limits! Information campaigns, police controls, of course, but also New speed limit system New technology: speed cameras, ISA etc The force of the insurance system Common interest with climate/co2 reduction Swedish 2009-10-06 Road Administration 45

A modern camera system Installation of 1000 radar/cameras between 2006-2009 Followed by a infocampain: Sweden s new life-saver Swedish 2009-10-06 Road Administration 46

1 killed children 0-17 in Sweden being pedestrian or cyclist in 2008 2 killed children below 6 years as car passanger But still problems with young people 15-17 years on powered 2-wheelers and as car passengers => We have 0 for small groups. And 0+0+0+... =0 Swedish 2009-10-06 Road Administration 47

The human as pedestrian road user Swedish 2009-10-06 Road Administration 48

Actions for low child mortality in road traffic Separating cars and vulnerable road users when exploiting new residence areas When separation not possible: 30km/h zones Bicycle helmet law from 1998 up to 15 years old Rear- seated children recommendation up to 4 years 2009-10-06 Vägverket 49

Collaboration automotive industry/ society (f.ex. road administration) Support implementation of new car technology, f.ex. line markings, visible signs etc Society: enhance competition and demand 2009-10-06 Vägverket 50

Tools for the society to enhance competition and demand: First of all, understand who is the customer of new cars (more CEO s than private) Consumer information (Euro NCAP etc.) Act as customer and stimulate other fleet buyers, contractors, taxi and rental car companies Use Occupational Health and Safety Regulations (OHS) Stimulate and fund research Swedish Road 2009-10-06 51 Administration

New Car Sales with ESC (Sweden) 2009-10-06 Vägverket 53