MEDIA KIT 2017 THE INDUSTRY STANDARD FOR MORE THAN 35 YEARS
TOMASSO DeROSA WHO WE ARE Look on any desktop or any bookshelf of anyone who works in baseball, and you ll find Baseball America. During a spring training game in 2015, Braves staff members were even spotted reading the Baseball America Prospect Handbook in the dugout as they watched the game. That s how close Baseball America brings its readers to what s happening on the field. That s how engaged our readers are in everything we produce, whether it s online or in print. And that s how easy we make it for you to tap into that audience. We know baseball. And our readers know that we are the best place on earth to find the most credible, most engaging baseball content. Baseball season is every day at Baseball America, for our writers and editors as well as our readers. We cover baseball at every level, around the world, with a focus on finding the stars of tomorrow before anyone else has heard of them. We ve been doing it since 1981, growing from a tiny independent publication to one of the most respected voices in the game.
ANDREW WOOLLEY OUR COMMUNITY Demographics Baseball America speaks to players, coaches, parents, fans and industry insiders Our readers love our content and are willing to pay for it, creating a uniquely engaged audience Monthly audience of more than 1 million between print, digital and social channels Educated males who are passionate about baseball Continually strong renewal rate, with readers who take pride in being longtime subscribers More than 14,000 online subscribers one of the few media outlets with a proven digital subscription model Average Age: 44.5 Male: 93% Annual Household Income: $93,000 Education: 65% have college or graduate degrees Magazine 24 issues a year National newsstand distribution In every professional clubhouse throughout the season Readers spend more than an hour with each issue Total Distribution: 30,000 per issue Targeted Bonus Distribution: Up to 20,000 copies Total Print Audience: 150,000 Digital Editions: More than 1 million pageviews Social Media Community Writers and editors have strong individual followings Average weekly reach of 1 million+ 196k 185k 93k
ANDREW WOOLLEY BASEBALLAMERICA.COM Where the print edition reaches the passionate baseball audience every two weeks, BaseballAmerica.com is a must-visit destination every day. Our website complements our other offerings, with breaking news and daily information as well as stats and scores for every level of baseball that keep people coming back. BaseballAmerica.com expands on our signature features like the Top 100 Prospects or our draft coverage, as well as digital-only destination features like the weekly Prospect Hot Sheet and our weekly chats. What s more, BaseballAmerica.com was one of the first websites to build in subscriber-only digital content, and we ve been going strong for more than a decade, a testament to our incredibly engaged audience. Digital Audience Strong audience growth, and a willingness to pay for quality content Robust traffic even with a paywall for our best stories A voice of credibility in the midst of digital noise, which we extend to your brand Average Monthly Visits: Over 1 million Average Monthly Page Views: 2.5 million Average Time on Site: More than 2 minutes per visit
EVENTS Baseball America reaches beyond pages and screens to engage with its readers wherever they are. We re at baseball events throughout the year, from the Winter Meetings to coaches conventions to high school tournaments and showcases to the College World Series. Take advantage of our reach and credibility to put yourself in front of potential customers. Integrate yourself as an event sponsor, do product sampling or gather information about attendees. Ask your sales representative for details and sponsorship opportunities. BA Awards Gala The culmination of the baseball year, with all of our annual award winners and key personnel from every level of baseball in attendance. BA Prospect Pad Baseball America is synonymous with prospects, and we ll bring you closer to them than ever during baseball s midseason celebration in Miami.
EDITORIAL CALENDAR ISSUE AD MATERIALS MAIL ON EDITORIAL SPECIAL NUMBER CLOSE DUE DATE SALE HIGHLIGHTS DISTRIBUTION * 161201 (1626/1701) 11/7/16 11/11/16 11/29/16 12/09/16 AL WEST TOP 10S/END OF SEASON AWARDS WINTER MEETINGS 161202 (1702) 11/28/16 12/2/16 12/16/16 12/30/16 NL EAST TOP 10S/WINTER MEETINGS WRAP ABCA 170101 (1703) 12/12/16 12/16/16 12/30/16 1/13/17 NL CENTRAL TOP 10 PROSPECTS 170102 (1704) 12/26/16 12/30/16 1/13/17 1/27/17 NL WEST TOP 10S/SPRING TRAINING GUIDE 170201 (1705) 1/9/17 1/13/17 1/27/17 2/10/17 COLLEGE PREVIEW COLLEGE COACHES 170202 (1706) 1/23/17 1/27/17 2/10/17 2/24/17 TOP 100 PROSPECTS/HIGH SCHOOL PREVIEW SPRING TRAINING/EQUIPMENT 170301 (1707) 2/6/17 2/10/17 2/24/17 3/10/17 MAJOR LEAGUE/FANTASY PREVIEW 170302 (1708) 2/20/17 2/24/17 3/10/17 3/24/17 MAJOR LEAGUE/ROOKIES PREVIEW NATL. HIGH SCHOOL INVITATIONAL 170401 (1709) 3/6/17 3/10/17 3/24/17 4/7/17 MINOR LEAGUE PREVIEW/TALENT RANKINGS MAJOR LEAGUE CLUBHOUSES 170402 (1710) 3/20/17 3/24/17 4/7/17 4/21/17 OPENING DAY ROSTERS MINOR LEAGUE CLUBHOUSES 170501 (1711) 4/10/17 4/14/17 4/28/17 5/12/17 TECHNOLOGY IN BASEBALL 170502 (1712) 4/24/17 4/28/17 5/12/17 5/26/17 BALLPARK EXTRAVAGANZA 170601 (1713) 5/8/17 5/12/17 5/26/17 6/9/17 DRAFT PREVIEW MLB DRAFT 170602 (1714) 5/22/17 5/26/17 6/9/17 6/23/17 COLLEGE AWARDS/DRAFT COVERAGE COLLEGE WORLD SERIES/OMAHA 170701 (1715) 6/5/17 6/9/17 6/23/17 7/7/17 DRAFT RECAP/HIGH SCHOOL AWARDS ALL-STAR GAMES/SUMMER LEAGUES 170702 (1716) 6/19/17 6/23/17 7/7/17 7/21/17 MIDSEASON PROSPECT UPDATE HALL OF FAME 170801 (1717) 7/3/17 7/7/17 7/21/17 8/4/17 DRAFT SIGNING WRAP/ALL-STAR COVERAGE AREA CODE GAMES * 170802 (1718/1719) 7/17/17 7/21/17 8/4/17 8/18/17 BEST TOOLS HS ALL-AMERICA GAMES 170901 (1720) 7/31/17 8/4/17 8/18/17 9/1/17 SUMMER AMATEUR BLOWOUT 170902 (1721) 8/21/17 8/25/17 9/8/17 9/22/17 MINOR LEAGUE POY/FINAL STATISTICS MILB PROMO SEMINAR 171001 (1722) 9/5/17 9/8/17 9/22/17 10/6/17 MINOR LEAGUE TOP 10 PROSPECTS 171002 (1723) 9/18/17 9/22/17 10/6/17 10/20/17 MAJOR LEAGUE PLAYER/ROOKIE OF THE YEAR 171101 (1724) 10/2/17 10/6/17 10/20/17 11/3/17 NL EAST TOP 10S/TRAINING AND NUTRITION 171102 (1725) 10/16/17 10/20/17 11/3/17 11/17/17 NL CENTRAL TOP 10 PROSPECTS * 171201 (1726/1801) 11/6/17 11/10/17 11/28/17 12/8/17 NL WEST TOP 10S/BA AWARDS WINTER MEETINGS *Double issue
SPECIAL PUBLICATIONS PROJECT AD MATERIALS MAIL ON DISTRIBUTION TITLE CLOSE DUE DATE SALE DETAILS 2017 OMAHA PREVIEW 06/02/17 06/09/17 06/14/17 06/23/17 THROUGHOUT OMAHA DURING CWS 2017 FUTURES GAME PROGRAM 06/09/17 06/16/17 06/21/17 07/07/17 DISTRIBUTION AT EVENT 2017 HALL OF FAME COMMEMORATIVE 06/16/17 06/23/17 06/28/17 07/07/17 NATIONAL NEWSSTAND 2017 UNDER ARMOUR PROGRAM 06/23/17 06/30/17 07/05/17 07/21/17 DISTRIBUTION AT EVENT 2018 GEAR GUIDE 09/15/17 09/22/17 09/27/17 10/20/17 CONTROLLED DISTRIBUTION 2018 GREAT PARKS CALENDAR 10/06/17 10/13/17 10/18/17 12/01/17 DIRECT SALES 2018 FANTASY BASEBALL GUIDE 11/03/17 11/10/17 11/15/17 01/19/18 NATIONAL NEWSSTAND BASEBALL HALL of FAME 2016 INDUCTION COMMEMORATIVE INSIDE: CLASS OF 2016 MEMBERS TAKE DIVERSE ROADS TO COOPERSTOWN PLUS: SHAUGHNESSY, McNAMEE TO BE HONORED AT INDUCTION WEEKEND MAKE 2017 YOUR BEST YEAR YET TEN SPORTS SERIES 2016 ANNUAL DISPLAY UNTIL 09/16/2016 $9.99 TEN SPORTS SERIES BASEBALL AMERICA FANTASY GUIDE 2017 BASEBALLAMERICA.COM fantasy individual stat projections more than 500 player reports position by position rankings GEAR GU D E PRODUCT GALLERY: ALL THE TOP GEAR, ALL THE BEST BRANDS Kris Bryant went from Minor League Player of the Year to Rookie of the Year to MVP in three seasons, illustrating again why grabbing a player on the rise can be a key to fantasy success FEATURED BRAND: the 2017 preview for the serious fan GUIDE why wait? grab this year s EXCLUSIVE basebal america fantasy 100 scouting reports kris bryant
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TOMASSO DeROSA CONTACT US PRESIDENT David Geaslen david.geaslen@baseballamerica.com PUBLISHER Will Lingo will.lingo@baseballamerica.com EDITORIAL EDITORIAL DIRECTOR B.J. Schecter bj.schecter@baseballamerica.com EDITOR IN CHIEF John Manuel john.manuel@baseballamerica.com PRODUCTION DESIGN & PRODUCTION DIRECTOR Sara Hiatt McDaniel sara.mcdaniel@baseballamerica.com ADVERTISING ADVERTISING DIRECTOR George Shelton george.shelton@baseballamerica.com DIGITAL SALES MANAGER Larry Sarzyniak larry.sarzyniak@baseballamerica.com ACCOUNT EXECUTIVE Edward Richards ed.richards@baseballamerica.com