2017-2018 SPONSORSHIP GUIDE Support Prairie Storm Minor Hockey Association and connect your business with our families, coaches,athletes and communities
1 WELCOME 2017-2018 SPONSORS! PSMHA MISSION STATEMENT The purpose of PSMHA is to promote, govern and enhance hockey for the good of the players; to foster a community spirit among members, supporters and teams; to increase the interest in the game of hockey within PSMHA; and to promote team participation, sportsmanship and equal opportunity to all registered participants relative to the game of ice hockey in the PSMHA. MESSAGE FROM PRESIDENT As a sponsor of Prairie Storm Minor Hockey Association, you help us achieve our mission. Through your support, we are able to provide our young athletes and families many opportunities to experience this great game. Sports teach our kids about the value of teamwork, dedication, and discipline while helping them build character, confidence, and friendships that will last a lifetime. You can help us continue to provide kids with these opportunities by becoming a sponsor. The parents and athletes in our association love to support the businesses that supports them. This sponsorship will give you a direct connection to our association parents, athletes, and fans where you can extend special offers, discounts, and messages of encouragement. When our community works together, we win together! - Lee Peters, PSMHA President
ABOUT PRAIRIE STORM MINOR HOCKEY (PSMHA) PSMHA is the governing body for minor hockey in the amalgamated area which includes the principle communities of Balgonie, Pilot Butte, White City/Emerald Park and surrounding areas that are located within the R.M of Edenwold. PSMHA has a membership of 400 families and 500 athletes which makes up our 32 teams spread across six age divisions; Midget, Bantam, Pee Wee, Atom, Novice and Initiation. One of the major initiatives of PSMHA for the 2017-2018 season is to seek strategic partnerships and sponsors to help off-set the costs associated with promoting the game of hockey within our communities and ultimately keep registration fees affordable and accessible to our young athletes and families. WHY SPONSOR PRAIRIE STORM MINOR HOCKEY? 32 teams, 480+ players and 1500+ immediate family members, all from our principle communities and R.M. of Edenwold, we represent a significant targeted demographic 200+ home games and 1000+ hours of practices! Our three primary arenas in Balgonie, White City and Pilot Butte are filled with players, parents, siblings, grandparents and hockey fans of PSMHA, in addition to visiting associations seven days per week, offering great exposure to your business Our newly redesigned website will receive significant daily traffic and your logo and website link can be displayed on it. Since the launch of our new website, we average 2,000 visits per month and expect this number to triple during the season months. Social Media Presence. We are currently growing our presence and following on both Facebook and Twitter. Both offer excellent opportunities for added exposure. We will engage with you on Social Media We will be actively encouraging our membership to support our sponsors including in our weekly news updates and monthly newsletters which will feature sponsor logos. Our sponsors are featured likes on Facebook and frequently retweet our sponsor messages. Our teams play games throughout Southern Saskatchewan and beyond; your sponsorship will proudly be displayed Effective and targeted advertising through email blasts to our membership and website Community presence and good will, and building for the future 2
SPONSORSHIP OPPORTUNITIES PSMHA GOLD Sponsor - $5000 - $9999 Sponsor logo placement on PSMHA website main page with a link to your website Sponsor logo placement on PSMHA website sponsor page with link to your website Listed as a sponsor in all of our Insider newsletters to our members Highlighted as a feature sponsor in one of our Insider newsletters Social media engagement - featured Like on Facebook and follow and retweets on Twitter Logo on Gold Sponsor banner at one of our three rinks One month rotation of banner advertisement on our website One year agreement September 2017 to September 2018 PSMHA SILVER Sponsor - $2500 - $4999 Sponsor logo placement on PSMHA website sponsor page with a link to your website Listed as a sponsor in all of our Insider newsletters to our members Social media engagement - featured Like on Facebook and follow and retweets on Twitter Logo on Silver Sponsor banner at one of our three rinks One month rotation of banner advertisement on our website One year agreement September 2017 to 2018 PSMHA BRONZE Sponsor - $ 1000 - $2499 Sponsor logo placement on PSMHA website sponsor page with link to your website Listed as a sponsor in all of our Insider newsletters to our members Social media engagement - featured Like on Facebook and follow and retweets on Twitter Logo on Bronze sponsor banner at one of our three rinks One year agreement September 2017 to 2018 FRIEND OF PSMHA INKIND Donation - $100 - $999 Inkind donations are graciously accepted and play a big role in in helping us fund new hockey development programs, equipment and training needs Logo placement on Sponsor page of our website 3
DIVISION SPONSORSHIPS Division sponsorships are the centerpiece to sponsorship with Prairie Storm Minor Hockey Association. It allows us to provide jerseys on a 3 year cycle and socks for our teams, and keep the costs of hockey down for all PSMHA families. DIVISION TEAMS AMOUNT INITIATION 4-5 teams $2500 NOVICE 2-A teams, 3-B teams, 2 C-teams $3500 ATOM 2-A teams, 3-B teams, 2 C-teams $3500 PEE WEE 2-A teams, 2-B teams, 1 C-team $3000 BANTAM 1-A team, 2-B teams $2500 MIDGET 1-A team, 2-B teams $2500 ** Sponsor bars on jerseys available on three year committment As a Division Sponsor, you really are a part of the team! Your business name will be visible ith the team in every game, in front of families every time they look up their schedule on their team webpage, prominently displayed throughout the Pilot Butte, Balgonie and White City rinks, and will be listed in tournament brochures. You ll also have the opportunity to send messages to your division teams throughout the year to congratulate them on a big win, wish them luck ahead of a tournament, or send them a unique offer. Specific benefits include: AA & A Teams B Teams C, U16, U19 Teams Company name sponsor bar on team jerseys (only available on three year commitment) Your logo on Silver sponsor banner displayed at one of our three rinks Your logo, business name and link to your company website displayed on our website sponsor page Your logo and business name featured on all division communications Your business name appended to Division name on our website navigation Your business name appended to team name on all of their tournament entries End of season appreciation plaque Email blast opportunity to PSMHA members Company brand on PSMHA website division landing page and division team pages 3 in-season emails to the teams 4
ADVERTISING OPPORTUNITIES PSMHA HOSTED TOURNAMENTS and EVENTS ADVERTISING For the 2017-2018 season, PSMHA will be hosting two major tournaments bringing over 300 athletes and ther families to stay, eat and play in our communities. To be a part of the excitement and be a sponsor! When you buy advertising from our PSMHA tournaments, your ad will appear in the Tournament program. You wil receive great exposure! Other tournament advertising opportunities could include donations for raffle prizes, player awards or items for team swag bags. For all tournament advertising opportunities, send an email to tournaments@psmha.ca INITIATION PROGRAM CROSS ICE RINK BUMPER ADVERTISING (RINK DIVIDERS) Our Initiation program follows SHA s cross ice program where we utilize bumper boards to divide the ice into 3 sections. Bumper boards are sometimes utilized by our Novice division. Bumper Black Out (7 ads) Per Ad Spot $700 $150 MORE ADVERTISING OPPORTUNITIES We want to support businesses that support our values. If your business is sports, fitness, training or team fundraising and you would like to connect with our membership, we have options for you! Our athletes and families love to hear from businesses that offer services or benefits to our developing athletes. PSMHA Insider Email Blast - $200 association wide, $100 for specific division Connect with all of our website members directly via email. This is a great way to advertise a special promotion, training camp, fitness program, fundraising opportunity 5
PSMHA WEBSITE ADVERTISING OPPORTUNITIES New this year, we have created a brand new Website/Digital Sponsorship. Our website attracted nearly XX page views last year, and with a new website launched in June 2017, we have great advertising opportunities prominently throughout areas of our website. BANNER AD Page width ad with image/logo. Hyperlilnks to a designated URL $125/Monthly CTA Ad 1/3 page ad with image/logo. Hyperlinks to a designated URL $80/Monthly SIDEBAR LOGO Logo only. Hyperlinks to a designated URL. $50/Monthly SPONSOR CONTACT INFORMATION For all sponsorship inquires please contact Maj Pinel via email sponsor@psmha.ca or by phone at 306-533-8402. THANK YOU FOR YOUR SUPPORT! 6