BIKEWEEK TO SCHOOL REPORT 2017
TABLE OF CONTENTS CAMPAIGN INFOGRAPHICS STRENGTHS BY REGION 1 2 3 BARRIERS TOP TYPES OF EVENTS 4 OUTCOMES INTEGRATING BIKE CAMPAIGNS TWITTER ENGAGEMENT 5 6
CAMPAIGN Since 2015, Cycle Toronto and Metrolinx agreed to create a school campaign called Bike to School Week CultureLink, the Cycle Toronto partner leading the Bike to School Project and other education programs, was brought in to coordinate Stakeholders from the Metrolinx Active and Sustainable School Travel Regional Hub contributed to planning and led local implementation. Supportive measures shown here: Online registration and reporting tools Tracking poster Sticker design Poster Certificate 1
INFOGRAPHICS 237 ELEMENTARY 421 14 INTERMEDIATE 121 ELEMENTARY - INTERMEDIATE SECONDARY 49 REGISTERED increase of 4 from last year 2016: 301 schools registered 5.2% DAILY CYCLING MODE SHARE (May 29 - June 2) 212 FILLED OUT FOLLOW UP SURVEY up from 163 last year 25,007 + STUDENTS PARTICIPATED IN BIKE TO SCHOOL WEEK Note: 2016 mode share was 7%. The decline is attributed to more accurate data collection. *2016: 21,742 2
STRENGTHS BY REGION REGION DURHAM 67% ENGAGED TEACHERS SUPPORTIVE ADMINISTRATION PUBLIC HEALTH STAFF STUDENT BIKE CLUB INFORMAL BIKE CULTURE ENGAGED PARENTS BIKE PARKING BIKE SHOP OR TOOLS SCHOOL TRAVEL PLANNING INITIATIVE COMMUNITY PARTNERSHIP NONE OF THE ABOVE 86% 38% 1 2 52% 1 14% 1 10 HALTON 73% 7 3 73% 6% 3% 7 HAMILTON PEEL 31% 7 43% 88% 17% 5 8% 7% 22% 4 7 4% 24% 16% 17% 2% 2 1% 5 TORONTO 84% 8 16% 34% 37% 7 16% 21% 2% 2 YORK 86% 91% 5 27% 32% 86% 14% BARRIERS REGION DURHAM 2 NO SIGNIFICANT BARRIERS HEAVY TRAFFIC ON NEARBY STREETS INADEQUATE BIKE PARKING AT SCHOOL INADEQUATE BIKE PARKING AT STUDENTS HOMES LACK OF CYCLING EDUCATION STUDENTS DON T OWN BIKES NO REPAIR FACILITIES IN THE AREA, FOR BICYCLES PARENTS DISCOURAGE CYCLING ABSENCE OF BIKE CULTURE OTHER 2 33% 2 2 24% 24% 10 HALTON 4 24% 3% 1 6% 7 HAMILTON PEEL 2% 14% 38% 43% 1 33% 2% 32% 1 38% 6% 3 14% 14% 5 TORONTO 47% 36% 11% 28% 46% 11% 22% 16% 2 3 YORK 36% 36% 23%
TOP TYPES OF EVENTS 48 BIKE RODEO/CYCLING SAFETY ACTIVITY IN THE SCHOOLYARD 48 INFORMATION TABLE 70 CYCLING SAFETY ACTIVITY IN THE CLASSROOM 181 DAILY ANNOUNCEMENTS 28 GROUP RIDE 39 ASSEMBLY 79 SNACK OR INCENTIVE FOR 96 BIKING TO SCHOOL RAFFLE OR CONTEST OUTCOMES 96% More students biked to school than do generally 7 Students more likely to bike to school in the future 2016: 88%, increase of 8% 2016: 83% 7 Staff more likely to bike to work in future 2016: 2 43% More staff biked to school than do generally 2016: 34% OF THE 212 REPORTING 6 said yes definitely? 21% said maybe said yes if more support was offered That they would plan a Bike to School Week event in the future 4
INTEGRATING BIKE CAMPAIGNS City of Toronto connected Bike to School Week with Bike to Work Day. Specifically targeting teachers at schools to try biking to work. They, along with Cycle Toronto, created customized posters and a Pledge Form. Highlights from 2017 include: 6.6% of teachers at participating schools biked during the project Compared to adult mode share of 1.7%* Note: from TTS Toronto 2006 data 108 out of 177 schools said they would promote to teachers/staff 171 bike trips were made from 45 reporting schools 26 out of 45 reporting schools said more staff biked than usual and are likely to bike in the future Pledge Form Poster During Bike Month, I pledge to... BIKEMONTH MAY 29 - JUNE 30, 2017 TORONTO Presented by BIKE MONTH MAY 29 - JUNE 30, 2017 TORONTO @smartcommuteto @bikemonth #bikemonthto bikemonth.ca During Bike Month, I pledge to... BIKE MONTH MAY 29 - JUNE 30, 2017 TORONTO @smartcommuteto @bikemonth @bikemonth #bikemonthto #bikemonthto bikemonth.ca Bike to Work Day Prize Sponsors Hey Teachers and School Staff! Help promote bike culture at your school during Bike to School Week. Sign up for Bike to Work Day on May 29th at bikemonth.ca for a chance to win a MEC Midtown bicycle and a $300 VIA Rail voucher! bikemonth.ca/toronto 5
TWITTER ENGAGEMENT 2.8 Million ESTIMATED TWITTER IMPRESSIONS FROM 627 TWITTER MENTIONS BY 319 USERS May 29 - June 30 Ontario Wide Bike to School Week gained tremendous traction online with participants sharing stories from across the region. Here are a few highlights: 6
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