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Click to edit Master title style Dallas July 27, 2017 7/27/2017 1 1

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Click to edit Master title style TAP Software Analytics Division Brian Finucane Cloud Database Numerous Data Filters And Analysis TAP Reports Jeff Eastman TAP Report Package Market Segment Reports ational/regional Trend Reports TAP Hotel Reports Jeanne Eastman Monthly Hotel Reports Strategic Consulting Services TAP Data Source Jeff Eastman TAP Software Analytics Available To The Travel Industry 7/27/2017 4 4

Click to edit Master title style Western Zone Anaheim Calgary Click Denver to edit Master Chicago text styles Hawaii Los Angeles Palm Springs Phoenix Portland Reno Sacramento San Francisco San Jose Seattle Spokane Vancouver Cities in start up phase TAP CVB Clients Central Zone Arlington Austin Dallas Des Moines Fort Worth Houston Kansas City Little Rock Madison Memphis Milwaukee Minneapolis Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone Atlanta Atlantic City Baltimore Birmingham Charlotte Chattanooga Cincinnati Cleveland Columbia Columbus Detroit Fort Lauderdale Grand Rapids Indianapolis Louisville Miami Montreal Northern Kentucky Orlando Ottawa Philadelphia Pittsburgh Quebec City Providence Puerto Rico Richmond Tampa Toronto Virginia Beach Washington DC 7/27/2017 5 Red cities using TAP Software Analytics

Dallas Click to edit Master title style Convention Industry Trends National/Regional Data Strategic Market Positioning Room Night/Event Metrics June 2017 Focus/Previous Month Analysis TAP Hotel Report Peer Market Comparisons 7/27/2017 6 6

Click to edit Master title style Industry Trends Major chains 2% growth 2016 compared to 5%-6% 2015 2017 hotel chains forecasting 0-2% revpar growth Many markets limiting group rooms due to demand Corporations have positive outlook based on President Trump s promises of deregulation Second and corporate level tax breaks however Stock market concerns China Oil Prices Fed Interest Rates Great Britain Russia Investigation Foreign Policy North Korea..Trump Effect? International travel concerns/transient and Meetings Contingency Plan????? 2016 Nationally 29.2 million group rooms exceeds 2015 record 7/27/2017 7 7

Click to edit Master title style TAP Analytics STLY 62 Cities 7/27/2017 8 8

Click to edit Master title style North America STLY Comparison 62 Cities 7/27/2017 9 9

Click to edit Master title style Central Region STLY Comparison 26 Cities 7/27/2017 10 10

Click Texas to Cities edit STLY Master Comparison title style Arlington, Austin, Dallas, Fort Worth, Houston, San Antonio 7/27/2017 11 11

Click Dallas to edit STLY Master Comparison title style 7/27/2017 12 12

North America DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Click to edit Master title style Easter March 2016 April» Fifth 2017 level Rosh Hashana Yom Kippur October 2016 September 2017 7/27/2017 13 13

Central Region DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Click to edit Master title style Easter March 2016 April» Fifth 2017 level Rosh Hashana Yom Kippur October 2016 September 2017 7/27/2017 14 14

State of Texas DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Click to edit Master title style Easter March 2016 April» Fifth 2017 level Rosh Hashana Yom Kippur October 2016 September 2017 7/27/2017 15 15

Dallas Room Nights 2017 STLY By Quarter 2017 STLY By Month Click to edit Master title style Easter March 2016 April» Fifth 2017 level Rosh Hashana Yom Kippur October 2016 September 2017 7/27/2017 16 16

North America DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month Click to edit Master title style 7/27/2017 17 17

Central Region DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month Click to edit Master title style 7/27/2017 18 18

State of Texas DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month Click to edit Master title style 7/27/2017 19 19

Dallas Room Nights 2018 STLY By Quarter 2018 STLY By Month Click to edit Master title style 7/27/2017 20 20

2016 Click to 2017 edit Master title style Click to edit 2016 Master text styles 2017 2016 2017 2016 7/27/2017 2017 21 7/27/2017 21

2017 Click to 2018 edit Master title style Click to edit 2017 Master text styles 2018 2017 2018 2017 7/27/2017 2018 22 7/27/2017 22

Click to edit Master title style Dallas Room Night/Event Metrics 7/27/2017 23 7/27/2017 23

Click to edit Master title style Period Ending: May 31, 2017 Report City: Dallas Dallas Data 2017 2018 2019 2020 2021 2022 2023 2024 Total Definite R/N 997,952 813,087 541,228 512,208 242,329 304,888 217,599 161,739 3,791,030 Pace Targets 1,057,271 699,094 436,462 247,836 144,700 84,231 60,059 21,160 2,750,813 Variance (59,319) 113,993 104,766 264,372 97,629 220,657 157,540 140,579 1,040,217 Consumption Benchmark 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 9,201,552 Pace Percentage 94% 116% 124% 207% 167% 362% 362% 764% 138% Total Demand 5,144,291 4,192,270 2,692,773 2,253,642 1,189,559 856,189 695,851 587,966 17,612,541 Lost R/N 4,146,339 3,379,183 2,151,545 1,741,434 947,230 551,301 478,252 426,227 13,821,511 Conversion Percentage 19% 19% 20% 23% 20% 36% 31% 28% 22% Tentative R/N 130,481 362,316 328,036 309,657 362,284 228,072 265,691 194,589 2,181,126 Pace to consumption» Fifth Benchmark level very solid 2018-2024 Pace 2017 mildly concerning but strong bank of tentative room nights 17,612,541 Total Demand Room Nights also very strong Conversion percentage overall at 22%... industry average is 25% 7/27/2017 24 24

Click to edit Master title style Period Ending: May 31, 2017 Report City: Dallas Dallas R/N 2017 2018 2019 2020 2021 2022 2023 2024 Total Definite R/N 997,952 813,087 541,228 512,208 242,329 304,888 217,599 161,739 3,791,030 Pace Targets 1,057,271 699,094 436,462 247,836 144,700 84,231 60,059 21,160 2,750,813 Variance (59,319) 113,993 104,766 264,372 97,629 220,657 157,540 140,579 1,040,217 Consumption Benchmark 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 9,201,552 Pace Percentage 94% 116% 124% 207% 167% 362% 362% 764% 138% Total Demand 5,144,291 4,192,270 2,692,773 2,253,642 1,189,559 856,189 695,851 587,966 17,612,541 Lost R/N 4,146,339 3,379,183 2,151,545 1,741,434 947,230 551,301 478,252 426,227 13,821,511 Conversion Percentage 19% 19% 20% 23% 20% 36% 31% 28% 22% Tentative R/N 130,481 362,316 328,036 309,657 362,284 228,072 265,691 194,589 2,181,126 Dallas Events Definite Events 903 278 116 72 36 26 20 14 1,465 Pace Targets 964 254 109 58 34 16 11 4 1,450 Variance (61) 24 7 14 2 10 9 10 15 Consumption Benchmark 1,239 1,239 1,239 1,239 1,239 1,239 1,239 1,239 9,912 Pace Percentage 94% 109% 106% 124% 106% 163% 182% 350% 101% Total Demand Events 2,787 1,134 472 265 131 76 54 39 4,958 Lost Events 1,884 856 356 193 95 50 34 25 3,493 Conversion Percentage 32% 25% 25% 27% 27% 34% 37% 36% 30% Tentative Events 145 320 133 83 43 23 20 11 778 7/27/2017 25 25

Click to edit Master title style Dallas Previous Month Analysis (June) 7/27/2017 26 7/27/2017 26

Click Dallas to 2017 edit Monthly Master TAP Data title style Dallas 2017 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 113,491 177,939 94,172 94,295 85,783 85,035 67,321 61,730 83,697 79,747 37,772 16,970 997,952 Pace Targets 144,438 107,106 114,183 104,542 74,676 124,883 106,819 52,930 60,267 96,457 47,533 23,437 1,057,271 Variance (30,947) 70,833 (20,011) (10,247) 11,107 (39,848) (39,498) 8,800 23,430 (16,710) (9,761) (6,467) (59,319) Consumption Benchmark 144,438 107,106 114,183 104,542 74,676 124,883 122,661 63,999 75,191 123,653 62,778 32,084 1,150,194 Pace Percentage 79% 166% 82% 90% 115% 68% 63% 117% 139% 83% 79% 72% 94% Total Demand Room Nights 579,239 499,269 356,179 498,897 523,662 447,847 270,411 180,399 554,631 688,325 404,639 140,793 5,144,291 Lost Room Nights 465,748 321,330 262,007 404,602 437,879 362,812 203,090 118,669 470,934 608,578 366,867 123,823 4,146,339 Conversion Percentage 20% 36% 26% 19% 16% 19% 25% 34% 15% 12% 9% 12% 19% Tentative Room Nights 0 0 0 0 0 0 2,221 24,553 18,109 66,094 3,697 15,807 130,481 Dallas 2017 Events Definite Events 92 102 117 100 92 89 54 55 60 80 52 10 903 Pace Targets 116 127 127 132 94 102 59 41 51 61 38 16 964 Variance (24) (25) (10) (32) (2) (13) (5) 14 9 19 14 (6) (61) Consumption Benchmark 116 127 127 132 94 102 87 73 103 137 97 44 1,239 Pace Percentage 79% 80% 92% 76% 98% 87% 92% 134% 118% 131% 137% 62% 94% Total Demand Events 308 323 304 315 264 246 175 127 239 300 154 32 2,787 Lost Events 216 221 187 215 172 157 121 72 179 220 102 22 1,884 Conversion Percentage 30% 32% 38% 32% 35% 36% 31% 43% 25% 27% 34% 31% 32% Tentative Events 0 0 0 0 0 0 10 22 42 43 20 8 145 Analyze Lost Business January, March, April, June, July Strong Tentative Room Nights Q4 7/27/2017 Provide Analysis Expected Definite 27 7/27/2017 27

2017 Monthly STLY Comparison Click to edit Master title style Focus Month 7/27/2017 28 28

Click to edit Master title style 2017 Monthly STLY Peer Set 1: Atlanta, Chicago, Denver, Houston, San Antonio Peer Set 2: Austin, Fort Worth, Houston, San Antonio Peer Set 3: Anaheim, Atlanta, Denver, Houston, Orlando, San Antonio 7/27/2017 29 29

June 2012 June 2022 Definite R/N Click to edit Master title style 7/27/2017 30 30

Click June 2012 to June edit 2022 Master Definite R/N title style 7/27/2017 31 31

June 2012 June 2022 Lost R/N Click to edit Master title style 7/27/2017 32 32

Click June 2012 to June edit 2022 Master Lost R/N title style 7/27/2017 33 33

Click June to 2017 edit June Master 2018 title style Demand Progression Model June 2017 June 2018 7/27/2017 34 34

June 2017 Definite R/Ns 85,035 STLY 118,676 Lost R/Ns 370,126 TAP Pace 68% Conversion 19% TAP Hotel Report Definite R/Ns 66,185 STLY 73,611 TAP Analytics Fourth Peer Set level Definite R/Ns 645,870 STLY 560,406 Click to edit Master title style 7/27/2017 35 35

2017 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 TOTAL Tot Peer Set as of: July 1, 2017 Click 80,390 86,603 to 84,236 edit 78,613 72,734 Master 66,185 56,006 53,745 title 67,912 style 83,569 50,436 21,801 802,230 Tot Peer Set STLY Pace % 90% 101% 94% 79% 106% 90% 76% 101% 96% 127% 88% 82% 94% Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Tot Peer Set as of: July 1, 2016 89,566 85,464 89,635 99,196 68,416 73,611 73,403 53,211 70,616 65,739 57,277 26,687 852,821 2018 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 TOTAL Tot Peer Set as of: July 1, 2017 86,899 48,776 59,014 64,563 60,464 54,463 43,616 38,528 35,998 50,629 34,623 4,332 581,905 Tot Peer Set STLY Pace % 138% 68% 93% 113% 202% 146% 111% 102% 72% 104% 96% 35% 106% Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Tot Peer Set as of: July 1, 2016 63,160 71,812 63,684 57,044 29,970 37,393 39,147 37,701 49,689 48,780 35,905 12,460 546,745 TAP Hotel Report 2019 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 TOTAL Tot Peer Set as of: July 1, 2017 41,113 25,504 34,600 52,505 26,148 37,375 29,828 28,940 13,412 18,262 37,776 6,066 351,529 Tot Peer Set STLY Pace % 69% 95% 144% 103% 59% 74% 95% 98% 70% 46% 155% 145% 87% Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Tot Peer Set as of: July 1, 2016 59,210 26,910 24,044 51,040 44,380 50,182 31,340 29,603 19,160 40,053 24,394 4,191 404,507 2020 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 TOTAL Tot Peer Set as of: July 1, 2017 31,433 20,602 31,998 32,620 100 27,825 36,341 28,699 17,080 32,243 21,604 12,861 293,406 Tot Peer Set STLY Pace % 131% 130% 126% 110% 0% 98% 178% 188% 286% 646% 129% 222% 136% Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Tot Peer Set as of: July 1, 2016 24,004 15,874 25,402 29,720 22,985 28,337 20,445 15,247 5,978 4,991 16,683 5,782 215,448 7/27/2017 36

Click to edit Master title style FEBRUARY 2018 5000 Click to edit Master text styles 4500 4000 3500 3000 2500 2000 1500 1000 500 0 TAP Hotel Report February 2018 TOTAL DEFINITE GROUP ROOM NIGHTS 2/1 2/3 2/5 2/7 2/9 2/11 2/13 2/15 2/17 2/19 2/21 2/23 2/25 2/27 Th F S Su M T W Th F S Su M T W Th F S Su M T W Th F S Su M T W 2018 Comp SetGrp Rms Sold 2017 Comp Set 7/27/2017 37 7/27/2017 37

Click to edit Master title style 4500 4000 3500 3000 2500 2000 1500 1000 500 TAP Hotel Report September 2018 TOTAL DEFINITE GROUP ROOM NIGHTS SEPTEMBER 2018 0 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 S Su M T W Th F S Su M T W Th F S Su M T W Th F S Su M T W Th F S Su 2018 Comp Set Grp Rms Sold 2017 Comp Set 7/27/2017 38 7/27/2017 38

Click to edit Master title style Dallas Peer Set TAP Reports 7/27/2017 39 7/27/2017 39

Click to edit Master title style Period Ending: May 31, 2017 Report City: Dallas Dallas Data 2017 2018 2019 2020 2021 2022 2023 2024 Total Definite R/N 965,333 750,112 491,522 422,520 200,555 295,226 168,061 133,801 3,427,130 Pace Targets 1,009,702 666,525 409,499 234,955 148,010 95,068 69,643 30,683 2,664,085 Consumption Benchmark 1,160,269 1,160,269 1,160,269 1,160,269 1,160,269 1,160,269 1,160,269 1,160,269 9,282,152 Pace Percentage 96% 113% 120% 180% 136% 311% 241% 436% 129% Total Demand R/N 5,044,430 3,926,632 2,516,997 2,091,312 1,079,134 833,602 634,379 533,363 16,659,849 Lost R/N 4,079,097 3,176,520 2,025,475 1,668,792 878,579 538,376 466,318 399,562 13,232,719 Conversion Percentage 19% 19% 20% 20% 19% 35% 26% 25% 21% Tentative R/N 149,063 380,707 308,968 330,383 345,481 163,926 232,917 174,999 2,086,444 Peer Set Data: Dallas, Atlanta, Chicago, Denver, Houston, San Antonio Definite R/N 6,186,142 5,264,979 4,083,010 3,330,376 2,419,073 2,297,409 1,445,021 1,018,479 26,044,489 Pace Targets 6,369,168 5,346,392 4,502,677 3,601,461 2,700,501 1,970,723 1,324,313 887,643 26,702,878 Consumption Benchmark 6,713,778 6,763,780 6,793,779 6,803,779 6,803,779 6,803,779 6,803,779 6,803,779 54,290,232 Pace Percentage 97% 98% 91% 92% 90% 117% 109% 115% 98% Total Demand R/N 25,669,290 24,308,526 16,198,375 12,031,732 9,109,993 8,256,305 4,629,726 3,627,381 103,831,328 Lost R/N 19,483,148 19,043,547 12,115,365 8,701,356 6,690,920 5,958,896 3,184,705 2,608,902 77,786,839 Conversion Percentage 24% 22% 25% 28% 27% 28% 31% 28% 25% Tentative R/N 982,658 2,337,190 2,094,701 2,335,305 2,587,976 1,869,844 2,002,953 2,383,287 16,593,914 7/27/2017 40 40

Click to edit Master title style Period Ending: May 31, 2017 Report City: Dallas Dallas Data 2017 2018 2019 2020 2021 2022 2023 2024 Total Definite Events 786 218 102 58 29 23 17 11 1,244 Pace Targets 838 222 103 55 31 16 11 4 1,280 Consumption Benchmark 1,241 1,241 1,241 1,241 1,241 1,241 1,241 1,241 9,928 Pace Percentage 94% 98% 99% 105% 94% 144% 155% 275% 97% Total Demand Events 2,524 940 408 227 113 71 48 33 4,364 Lost Events 1,738 722 306 169 84 48 31 22 3,120 Conversion Percentage 31% 23% 25% 26% 26% 32% 35% 33% 29% Tentative Events 211 292 109 72 44 15 15 9 767 Peer Set Data: Dallas, Atlanta, Chicago, Denver, Houston, San Antonio Definite Events 4,146 1,204 571 339 181 139 82 53 6,715 Pace Targets 4,260 1,420 790 473 297 189 114 71 7,614 Consumption Benchmark 6,160 6,160 6,160 6,160 6,160 6,160 6,160 6,160 49,280 Pace Percentage 97% 85% 72% 72% 61% 74% 72% 75% 88% Total Demand Events 12,128 4,714 2,326 1,218 724 400 264 182 21,956 Lost Events 7,982 3,510 1,755 879 543 261 182 129 15,241 Conversion Percentage 34% 26% 25% 28% 25% 35% 31% 29% 31% Tentative Events 2,153 1,931 833 497 309 188 147 128 6,186 7/27/2017 41 41

Click to edit Master title style 2012-2022 Definite Room Nights 7/27/2017 42 42

Click 2012-2022 to edit Definite Master Room Nights title style 7/27/2017 43 43

2012-2022 Lost Room Nights Click to edit Master title style 7/27/2017 44 44

2012-2022 Lost Room Nights Click to edit Master title style 7/27/2017 45 45

Click to The edit TAP Master Report title style For more information please contact: Strategic Data Resources LLC 12313 West 125 th Terrace Jeff Eastman Overland Park, KS 66213 Telephone: 913-261-8465 Cell: 913-961-3875 7/27/2017 E-mail: jeastman@tapreport.com 46 46