PARTNERSHIP OPPORTUNITIES The NEW LONDON WATERFORD SPEEDBOWL has been a staple in New London County for over 75 YEARS! Aligning your business with the Speedbowl can BOOST YOUR BRAND and BOTTOM LINE. In this presentation we have outlined numerous ways to activate your partnership and execute your marketing objectives through our fan base. 2016 SEASON OPENS MAY 7TH!
NASCAR FAN BASE DEMOGRAPHICS The NASCAR fan base: 63% MALE, 37% FEMALE 1 out of 5 NASCAR fans is multicultural 1 out of 4 NASCAR fans is 18-34 1 out of 2 NASCAR fans earns a household income of $50,000 or more 1 out of 3 NASCAR fans have children under the age of 18 SPEEDBOWL ATTENDANCE Average Annual Attendance: 95,000 69% Residents from NEW LONDON COUNTY & SURROUNDING COUNTIES 31% Residents from OUT OF STATE Sources: NL Waterford Analytics Source: Nielsen Scarborough (USA+ Release 1, 2014) NASCAR FAN BASE LOYALTY SPEEDBOWL AGE DEMOGRAPHICS Proportion of NASCAR fans who agree with each of the following statements: 1 out of 2: I talk positively about brands that are sponsors in NASCAR 1 out of 2: I feel loyal to NASCAR sponsors and purchase their products/services because of their involvement in the sport 2 out of 5: I always participate in NASCAR sponsors promotions, such as sweepstakes, coupons, mail-to-win, etc. 2 out of 5: I always buy products or services from companies that sponsor NASCAR Source: NASCAR Fan Engagement Tracker (commissioned by NASCAR and conducted by Toluna, 2014) 5 & UNDER 6 TO 14 15 TO 64 65+ 5% 8% 11% 14% 13% 20% 19% 27% 27% SATURDAY NIGHT THURSDAY NIGHT FAMILY FUN SHOWS 48% 46% 44% NASCAR & SPEEDBOWL DEMOGRAPHICS
ACTIVATE YOUR BRAND MIDWAY & TRACK SIGNAGE If you partner with the Speedbowl, there are endless visual opportunities to showcase your brand, impacting our fans and your potential customers. We offer signage on the track, midway area facing the parking area, concessions midway, and throughout the property. PRINT & ONLINE E-marketing, Consumer Promotions, Media Inclusion, Social Media & Nightly Race Schedules the opportunities here are endless. Allow our flexible and creative marketing team to assemble a custom program suited for your needs! SPONSORSHIPS When you sponsor an individual Race Night, Special Event, Touring Series Events, NASCAR Whelen All-American Series Race Nights, or Division Title...you own the night from event logo, to media, to P.A s, to on-site presence and hospitality for your invited guests!
SAT MAY 28 l YOUTH SPORT NIGHT Any child wearing their school or town sports jersey will receive free admission. SAT JUNE 11 l TOWN NIGHT If you live in a town that starts with the letter A-M you will receive free admission. THUR JUNE 16 l SCHOOLS OUT FOR SUMMER NIGHT All school aged children and graduating seniors will receive free admission. SAT JUNE 18 l TOWN NIGHT If you live in a town that starts with the letter N-Z you will receive free admission. SAT JULY 2 l CHRISTMAS IN JULY WITH THE SHRINERS With the donation of an unwrapped toy you will receive raffle tickets to be placed in giveaway baskets on the midway. SAT JULY 16 l SLOW DOWN AND MOVE OVER NIGHT Free admission for DOT workers. SPECIAL EVENT SCHEDULE In addition to operating under NASCAR s Whelen All-American Series banner on Saturday nights, May through October, the New London Waterford Speedbowl also holds family-oriented events such as the Thursday Thunder, Friday Drags, several Theme Nights and Sunday Spectacular Events throughout the year. SAT JULY 30 l MILITARY NIGHT All active and retired military will receive free admission. SAT AUGUST 20 l SPECIAL OLYMPICS NIGHT SAT SEPTEMBER 10 l FIRST RESPONDERS NIGHT All first responders receive free admission. TBA l CUB SCOUT NIGHT All scouts will receive free admission.
13 15 14 3 6 5 3 1 4 11 12 7 8 13 1 10 9 2 ADVERTISING OPPORTUNITIES MIDWAY 1 Control Tower 3 Entrance Alley 2 Midway Billboard 4 Concession Row 5 Concession Wrap 6 Concession Cooler MIDWAY TRACK TRACK PRINT PRINT & ONLINE & ONLINE 7 Beer Garden 8 Tower Banner 9 Fence Banner 11 ATM Shed 10 Driver Arrival Area 12 Restroom Way 14 Infield Pit Wall 15 Pace Car 13 Backstretch Billboard Track Wrecker Track Pick-up Track Announcements Nightly Race Schedules Website Eblasts VIP Parking Pass & Sign Title Sponsorships
ADVERTISING PRICE LIST MIDWAY Control Tower...$12,000 Midway Billboard (4 x8 )... $1,250 Midway Billboard (4 x3 )...$750 Entrance Alley (9 x24 )...$2,500 Concession Row (10 x10 )...$2,500 Concession Wrap (2 x70 )...$2,000 Concession Cooler (20 x10 )...$2,000 Beer Garden (12 x45 )... $10,000 Tower Banner (3 x5 )...$2,000 Fence Banner (3 x5 )... $500 Driver Arrival Area (8 x14 )...$2,500 ATM Shed (1.5 x8 )... $1,500 Restroom Way (8 x16 )...$2,500 TRACK Backstretch DBL Billboard (8 x32 )...$7,000 Backstretch Billboard (8 x16 )...$4,000 Infield Pit Wall (4 x6 )...$2,500 Pace Car Hood...$3,500 Pace Car Trunk... $1,500 Pace Car Lower Qtr... $1,500 Pace Car Fender...$1,000 Track Wrecker... $1,200 Track Pick-up...$1,000 Track Announcements (3)...$25 Driveway Flags (min 5)... $500 SPONSORSHIP Thursday Night Title... $1,500 Saturday Night Title... $1,500 Division Title: SK Modifieds...$8,000 Division Title: Late Models...$6,000 Division Title: Ltd Sportsman...$5,000 Division Title: Ministocks...$5,000 Hand-out Promotion...$1,000 PRINT & ONLINE Thursday Schedule (12)...$250 Saturday Schedule (12)... $350 Thurs. & Sat. Schedule (24)... $500 VIP Parking Passes & Sign (100)...$2,000 Website: Leaderboard... $500 Website: Rectangle... $500 Website: Banner... $500 Eblast...$100 ASK YOUR SALES REPRESENTATIVE FOR A COMPLETE LIST OF PARTNERSHIP OPPORTUNITIES.