In association with: AGENDA INFORMATION The Global Sport Summit Innovation vs tradition: The quest for growth An invitation-only event for global sports leaders Welcome to London gala dinner: Thursday October 23rd 2008 St Paul s Cathedral, London One-day summit: Friday October 24th 2008 The Landmark, London Lead sponsor: Supporting sponsor:
I would like to invite you personally to join me at our invitation-only Global Sport Summit, a welcome to London gala dinner and one-day summit on October 23rd-24th 2008. The summit brings together a powerful community of leaders who are setting the agenda for the international sports industry. Organised by Economist Conferences in association with the NFL, this year's summit focuses on the tension between tradition and innovation in sport as the industry looks to expand while staying true to its roots. Exclusively reserved for the leading players in the sports industry, the summit s high-level participation and practical discussion will encourage open, constructive and candid debate. Topics to be discussed include: Taking the game global: Rationale, risk, reward Radical innovation: Re-thinking the fan experience Innovating to enhance sponsorship value Media: Channels, consumers and the brave new (virtual) world of sports The modern Olympics: Lessons and opportunities Our discussion leaders include key industry figures such as Ramón Calderón, President of Real Madrid; HRH Princess Haya Bint Al Hussein, President of the Fédération Equestre Internationale (FEI) and Member of the International Olympic Committee (IOC); Roger Goodell, Commissioner of the NFL; and Lalit Modi, Chairman and Commissioner of the Indian Premier League and Vice-president of the Board of Control for Cricket in India. Do join us for a stimulating and thought-provoking debate on October 23rd-24th. I look forward to meeting you there. Yours sincerely, Daniel Franklin Executive Editor, The Economist
Join us to debate the issues at our unique gathering of global sports leaders Confirmed speakers include: HRH Princess Haya Bint Al Hussein FEI and IOC Ramón Calderón Real Madrid George Gillett Montreal Canadiens and Liverpool FC Roger Goodell National Football League (NFL) Peter Kenyon Chelsea FC Chaired by: Daniel Franklin, Executive Editor, The Economist Lord Coe, Chairman, London 2012 Organising Committee Paul Jacobs, Chief Executive Officer, Qualcomm Mike Miller, Chief Executive Officer, International Rugby Board and Managing Director, Rugby World Cup Limited Philippe Le Floc'h, Marketing Director, UEFA Dan Marino, Hall of Fame Quarterback, Miami Dolphins Lalit Modi, Chairman and Commissioner, Indian Premier League and Vice-president, Board of Control for Cricket in India Richard Scudamore, Chief Executive, FA Premier League Sir Allen Stanford, Chairman, Stanford Financial Group Russell Wolff, Managing Director, ESPN International
Global Sport Summit welcome to London gala dinner A welcome to London gala dinner, hosted by Visit London, will be held the evening before the summit at St Paul s Cathedral, widely considered to be one of the world s most beautiful buildings. Guests will dine in the inspiring surroundings of the Crypt of St Paul s the final resting place of some of the nation s greatest heroes, poets and scientists, including Admiral Lord Nelson and the Duke of Wellington. 18.30 Arrivals and champagne reception in Nelson s Chamber Boris Johnson, Mayor of London will welcome guests on their arrival. 19.45 Welcoming toasts A series of welcome toasts will be given by distinguished guests. 20.00 Dinner in the crypt 22.00 Carriages
Agenda 09.00 Chairman's introduction Daniel Franklin, Executive Editor, The Economist 09.10 Taking the game global: Rationale, risk, reward Strategies for taking the live game product overseas How can sport nurture and protect the interests of "home" fans while reaching out to new communities? Where should sports draw the line between maintaining tradition and embracing innovation? An interview with: Roger Goodell, Commissioner, National Football League (NFL) joined by Richard Scudamore, Chief Executive, FA Premier League 09.50 Radical innovation: Re-thinking the fan experience The hallmark of sport is the intense and seemingly limitless passion of its fans. How can sports deepen the fan connection while enhancing long-term revenue growth? What can Twenty20 cricket teach us about responding to changing fan bases? How will the live game experience develop in the next ten years? Peter Kenyon, Chief Executive, Chelsea FC Mike Miller, Chief Executive Officer, International Rugby Board and Managing Director, Rugby World Cup Limited Lalit Modi, Chairman and Commissioner, Indian Premier League and Vice-president, Board of Control for Cricket in India 10.50 Networking break 11.20 Innovating to enhance sponsorship value What value are marketers deriving from their global sports properties; how do they measure that value? How is innovation changing the relationship between sponsor and rights holder? What are the best platforms for marketers to engage with fans through sport? Ramón Calderón, President, Real Madrid 12.10 Luncheon Keynote Speaker Lunch sponsored by
14.00 The athlete s perspective Dan Marino, Hall of Fame Quarterback, Miami Dolphins 14.30 Media: Channels, consumers and the brave new (virtual) world of sports With the rapid deployment of wireless technologies, do traditional methods of reaching audiences and of monetising content face redundancy? How should rights holders map new products and services to meet these new technologies? Do new media channels and opportunities cannibalise or complement traditional models? Paul Jacobs, Chief Executive Officer, Qualcomm Philippe Le Floc'h, Marketing Director, UEFA Russell Wolff, Managing Director, ESPN International 15.20 Networking break 15.50 Sports ownership: Challenges and opportunities The rise in cross-ownership between sports, multiplicity of fan and revenue bases, and new financing opportunities have led to a diversification in sports ownership. What are the drivers and strategic value of owning a club, or portfolio of sports clubs? Has cross-ownership changed the power equilibrium in individual sports? George Gillett, Owner, Montreal Canadiens and Joint-Owner, Liverpool FC Sir Allen Stanford, Chairman, Stanford Financial Group 16.20 The modern Olympics: Lessons and opportunities The 2008 Summit will take place immediately following the Beijing Olympics and at a time when the world is looking forward to Vancouver and London. What lessons are being learned by the Olympic movement? What is the role of government and corporate sponsors in attracting and supporting global sporting events? HRH Princess Haya Bint Al Hussein, President, Fédération Equestre Internationale (FEI) and Member, International Olympic Committee (IOC) Lord Coe, Chairman, London 2012 Organising Committee 17.15 Conclusion of summit and cocktail reception This summit has been developed by Economist Conferences in association with the NFL and an advisory board of independent industry experts, who have provided advice and support regarding the summit agenda. Copyright. Economist Conferences retain full editorial control of the programme content and agenda.
Those invited to participate in The Global Sport Summit represent the cream of sport, business and government from around the world. These include owners of top sports clubs, heads of sporting bodies and senior executives from major sports sponsors. Attendees at last year s summit included: Sports clubs / teams Owner, President and General Manager, Dallas Cowboys (NFL), Chairman, AFL Properties Committee, Board Member, AFL and Executive Committee Owner, Manchester United FC (EPL), Owner, Tampa Bay Buccaneers (NFL) Owner, Montreal Canadiens (NHL), Joint Owner, Liverpool FC (EPL), Owner, Evernham Motorsports NASCAR Team Chairman and Executive Vice-president, New York Giants Co-Owner, St Louis Rams (NFL), Owner, Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS) Chairman, West Ham United Media Director of Sport, BBC Chief Operation Officer, Beijing Olympic Broadcasting Head of Sport, Channel 4 Television Co-Chairman, Disney Media Networks, President, ESPN and ABC Sports, Chairman, ESPN Board of Directors Chairman, NBC Universal Sports and Olympics, Executive Producer, NBC Sunday Night Football Corporates Senior Vice-president, Global Brand Marketing, adidas President, Olympic Partnerships and Corporate Accounts, General Electric Global Head of Sports Sponsorship and Marketing, Group Marketing, HSBC Holdings Corporate Vice-president, Global Marketing, McDonald s Corporation President, Sports Licensed Division, Reebok International Vice-president, Integrated Marketing, The Coca-Cola Company Sporting bodies Chief Executive Officer, 2010 FIFA World Cup Organising Committee South Africa Chief Executive, England & Wales Cricket Board Chief Executive Officer, International Cricket Council Managing Director, Television and Marketing Services, International Olympic Committee Chief Executive Officer, London Organising Committee of the Olympic Games and Paralympic Games Chief Executive Officer, SA Rugby Chief Executive, The All England Lawn Tennis and Croquet Club
We would like to thank our advisory board panel who have assisted in developing the topics and themes to be discussed at the 2008 summit. Participants included: Bill Bush, Director of Public Affairs, Premier League Simon Chadwick, Professor of Sport Business Strategy and Marketing, Coventry University David Collier, Chief Executive, England and Wales Cricket Board Lynne Frank, Senior Vice-president and Managing Director of Europe, Middle East, and Africa, ESPN International Daniel Franklin, Executive Editor, The Economist David Hornby, Commercial Director, Visit London Patrick Lane, Deputy Business Affairs Editor, The Economist Nick Massey, Chief Executive Officer, Europe and Middle East, Octagon Ian Ritchie, Chief Executive, The All England Lawn Tennis and Croquet Club Paul Tagliabue, Former Commissioner, National Football League (NFL) Bruce Wilson, Partner, Covington & Burling