Featuring The pre-season event for COMPETITORS PREPARERS ENTHUSIASTS
Launched in 2017, alongside the already established London Classic Car Show, Historic Motorsport International (HMI) has proved an immediate hit with the historic motorsport community. ENGINEERING & PREPARATION Motorsport component and accessory manufacturers/retailers, specialist engineers, fabricators, engine builders, technology providers plus race/rally car preparers, builders and restorers. These make up the largest aspect of the event, creating compelling reasons for competitors and preparers to attend, buy and specify products and services. ABOUT THE SHOW CONFERENCE HMI IS BUILT ON THREE PILLARS 1 2 3 RACE/RALLY ORGANISERS & PROMOTERS A diverse mix of race and rally organisers exhibit to benefit from valuable face-to-face meetings with existing and potential competitors as well as networking and collaboration opportunities. Organisers and promoters heavily market HMI to their competitors as the first fixture in their annual calender. COMPETITION CARS FOR SALE & AUCTION HMI creates London s biggest marketplace for competition cars. Specialist dealers, preparers, restorers and competitors will offer competition cars for sale, directly and on behalf of car owners. A dedicated competition car auction creates another reason for buyers to attend HMI. HMI: THE PRE-SEASON MARKETPLACE FOR THE HISTORIC MOTORSPORT SECTOR Motorsport Historic International is here to stay Marcus Pye Autosport magazine PROGRAMME Attracting high-calibre visitors, the first ever conference programme dedicated to historic motorsport was chaired by broadcaster Henry Hope-Frost: Scrutineering & Eligibility FIA eligibility representatives Jurgen Bärth & John Hopwood, Bertie Gilbert-Smith of the HGPCA and preparers Andy Prill & Nigel Medcalf discussed current issues. Driving Standards & Safety Emanuele Pirro, Jackie Oliver, Desmond Smail, Barry Cannell (HGPCA) and Duncan Wiltshire (Motor Racing Legends) debated best practices and driver behaviour. Roles for Organisers & Promoters Grahame White (HSCC), Carol Spagg (U2TC and Pre- 63 GT), Fred Gallagher (Endurance Rally Association), John Pearson (Equipe GTS) & David Smitheram (CSCC) discussed opportunities in 2017. Landscape of Historic Rallying Rod Parkin (FIA Historic Rally Commission President), organiser Fred Gallagher, competitor Adrian Kermode plus preparers Richard Tuthill & William Medcalf shared insights into this multi-discipline branch of historic motorsport. We chose HMI to launch the 90F: an important new model. The London location enabled us to invite customers & friends from many countries and to meet new competitors & enthusiasts who represent the next generation of historic motorsport. Paul McMorran, Crosslé Car Company Promotion of Historic Motorsport Marcus Pye (Autosport and Historic Motor Racing News), Paul Tarsey (HistoricRacingNews.com), Richard Meaden (evo), Richard Grafton (Donington Historic) & John Pearson (Dunlop Motorsport) shared a panel and Q&A.
2017 EVENT PARTNERS INCLUDED WHY EXHIBIT AT HMI? Historic Motorsport is the fastest growing sector of global motorsport, attracting new participants every year Face-to face conversations with buyers and potential buyers, plus B-2-B networking and commercial opportunities Conference Programme attracts high-calibre historic motorsport participants, promoters, regulators, media & enthusiasts London: an exciting and accessible international destination for both visitors and exhibitors Historic racing and rallying represents a highly accessible market for contemporary motorsport suppliers Leading race/rally organisers will deliver an audience of competitors and preparers to HMI exhibitors UK preparation & engineering skills attract premiums from historic motorsport competitors worldwide ExCeL: state-of-the-art exhibiting environment with international travel links We were the first competition organiser to commit to HMI. Our faith in the project was vindicated by a tremendous first event, supported by impressive numbers of competitors & other important stakeholders Duncan Wiltshire, Motor Racing Legends
FEATURING HMI is both strengthened and complemented by its co-location with The London Classic Car Show, which has now become an important annual fixture on the international car calendar. The event continues to show hugely successful growth. Launched in 2015, attendance was 25,000, rising to 33,000 in 2016 and growing to 37,000 with the addition of HMI in 2017. A fabulous new addition to the historic motorsport calendar. HMI gave us valuable pre-season face time with drivers, teams and preparers and allowed us to demonstrate how and why Dunlop is such an important pillar in historic motorsport both in the UK and internationally. John Pearson, Dunlop Motorsport HMI & LCCS SHOW LAYOUT HISTORIC MOTORSPORT INTERNATIONAL LONDON CLASSIC CAR SHOW CAR CLUB SQUARE A great success bringing us into contact with new customers and familiar faces. The TV & press coverage we received proved a valuable brand building exercise and we also benefitted from the cross-over with LCCS and its audience. Roy Kent, Old Racing Car Company
Historic Motorsport International can tailor all stand and sponsorship opportunities in line with your business objectives and marketing strategy. We always look forward to developing any exciting ideas you may have on how the event can best work for you. To discuss ideas and opportunities, contact us by phone or email. Alexia Antikides Event Director T: +44 (0)3300 555750 M: +44 (0)7949 153275 E: alexiaa@brandevents.co.uk Jude McDaid Sales Executive T: +44 (0)3300555728 E: juded@brandevents.co.uk historicmotorsportinternational.co.uk Bas Bungish Group Event Director T: +44 (0)3300 555750 M: +44 (0)7795 437214 E: basb@brandevents.co.uk HMI is brought to you by Brand Events. Recognised as one of the UK s most successful innovators in events and exhibitions, it has created some of the country s most exciting live consumer events including: Brand Events Ltd. 4 Vencourt Place, London W6 9NU, United Kingdom brandevents.co.uk