Agenda 09.00-11.00: Self-assessment 11.00-11.15: Coffee break 11.15-13.00: Action plan 2016-2017 1
ECF gratefully acknowledges financial support from the European Commission. Leadership Programme Organisation Development Workshop 2016 Kevin Mayne
Contents Reminder Leadership Programme conceptual framework ECF 2016/2017 Leadership Programme 2016/2017
ECF 2020 Aim Cycling at least doubled to 15% modal share average in Europe 4
Growing cycling Civil advocacy User focus Professional but not for profit Independent Politically aware but neutral Cycle & allied Industry Governments Customer focus For profit For employment Setting political agenda Infrastructure Funding and commissioning 5
At a policy level it is all connected National support for cycling Local support for cycling International support for cycling International advocacy complements national level National pressure influences international policy Cities/regions see cycling enhancing international reputations Countries/regions use international funds, events, programmes, networks, research
At a human level our networks Members World cycling alliance Cities Industry Project partners National cycling officers Eurovelo coordinators Academics Individuals, supporters, media
At the financial level our leverage Membership Fees National investment in cycling Sponsors EU Cofunding = Billions
By 2020 Our needs A majority EU countries have impactful national cycling advocacy Complementary activity in non-eu Europe Result More cycling, more often More effective national advocacy More government expenditure on cycling Impactful multi-national base of cycling friendly supporters in EU, OECD, UN etc.
What we can see Looking outside Successful NGOs Successful community action Transport lobbying Car Aviation Rail Public Transport Freight Looking inside Strong ECF members Effective campaigns Ineffective campaigns Patterns of behaviour 10
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Cycling advocates have a choice Outsiders a rebel movement Campaigner Noise maker Complainer Amateurs Negative Disappointed Voluntary at heart but professional in action Insider Partner Ally Businesslike Success story Proud
Local support for cycling National support for cycling International support for cycling
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Policy results 21
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The Leadership Programme: Your choice Outsiders a rebel movement Campaigner Noise maker Complainer Amateurs Negative Disappointed Voluntary at heart but professional in action Insider Partner Ally Businesslike Success story Proud
Contents Reminder Leadership Programme conceptual framework ECF 2016/2017 Leadership Programme 2016/2017
An EU Cycling Strategy? Make EU policies cycle friendly The level playing field Equal status with automotive, freight, public transport, aviation, maritime Make existing policies work better for cycling Release EU money Knowledge, exchange, research, innovation.. Bring the benefits to the whole of the EU 25
An EU Cycling Strategy? The EU parliament agrees EU member states agree Regions and cities agree The EU Commissioner agrees But cycling alone is not enough It won t be in the workplan without at least one compelling reason for action 26
The Commissioner s challenge: An EU Cycling Strategy must pass two tests by summer 2017 1. A reason for the EU to act? A problem to be solved that only the EU can fix 2. Widespread support Supported by all sectors industry, city, road safety, academic, public transport 27
Evaluation monitoring Economics Behaviour/ consumers Standards / regulation Research EU Cycling Strategy Physical Infrastructure Global context Industrial strategy Smart, connected mobility Fiscal tax and incentives
Contents Reminder Leadership Programme conceptual framework ECF 2016/2017 Leadership Programme 2016/2017
World cycling alliance Members Cities Industry Project partners National cycling officers Eurovelo coordinators Academics Individuals, supporters, media
Scorecard By 2020 A majority EU countries have impactful national cycling advocacy Complementary activity in non-eu Europe Result More cycling, more often More effective national advocacy More government expenditure on cycling Impactful multi-national base of cycling friendly supporters in EU, OECD, UN etc. 2012-2016 10 EU participants 2 non EU Bi-lateral support Result More cycling? New national organisations New national platforms EU funding observatory/ new national budgets Law and policy changes Support from transport ministries at EU New ECF board members
Introduction: The Leadership Program Unique in EU: Supported 12 countries with almost half a million euro in 4 years New national organizations in Austria, Finland, Ireland, Ukraine, Sweden& Slovenia, Staff members in 8 countries Bicycle sales increased 9% in LP countries Three LP alumni elected as ECF board members 32
The Leadership Programme so Thank you far You are the most important component the first and last cog in the system We can feel the difference you are making You have inspired us! We go on! There is much still to do, and many more countries to reach 33
Agenda 09.00-11.00: Self-assessment 11.00-11.15: Coffee break 11.15-13.00: Action plan 2016-2017 34
Leadership European Framework for Quality Management: The Excellence Model Activities Monitoring and Evaluation Resource Infrastructure for Cyclists Danger Reduction Strategy Policy & Strategy User Focus Integration with Public Transport Promotion & Education Other Partnership Projects INPUTS OUTPUTS OUTCOMES 35
Leadership Input Output Results Model for appraisal, comparison and investment in cycling organisations Mission People Activities More Vision Resources Products people Purpose Policy Organisatio n Services Campaig ns cycling more often 36
Tell us about your progress 37
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Leadership Input Output Results Change perspective: Old model, new use Mission People Activities More Vision Resources Products people Purpose Policy Organisatio n Services Campaig ns cycling more often 42
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Advocacy National Plan Vision: Define objectives Input: Estimate your resources Output: Advocacy campaigns and activities Impact: Monitoring and evaluation
Define Objectives - Identify the problem - Quick pitch - Formulate a solution - Illustrate implementation - Visualise success for your campaign + your organization 45
Input: Assess your resources 46
Input: Assess your resources Expenses Thanking Informin g Staff & Volunteers Involving Know required resources Ask money for a specific campaign VS general Include relevant operational costs Income Asking New members Donations Grants Sponsorship Events Other 47
Outputs: Advocacy campaigns and activities Strategise Stakeholder map Power map Communicate Elevator pitch Media tactics Plan well Tactics Timelines 48
Strategise Stakeholder map Power map 49
Hook Problem Solution Communicate Elevator pitch A way to get attention and connect to your audience What are you trying to solve Your campaign including the name of your organisation What to do about it Specific actions for this person Slogan Explaining your issue in 10 words or less 50
Impact: Monitoring & evaluation 51
Advocacy National Plan Vision: Define objectives Input: Estimate your resources Output: Advocacy campaigns and activities Impact: Monitoring and evaluation
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Vision Input Output Impact How to find policy windows and lead political change Resolve conflicts within a group Design winning campaigns How do you measure impact? Stakeholder mapping Plan coalitions/ alliances Media tactics Strategic planning/ prioritising Collaborative decision making Organise successful events Fundraising Elevator pitch Volunteer & Staff management
NGO Communications NGO Communications Elina Baltatzi, Outreach Officer e.baltatzi@ecf.com 55
What is communications? 56
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Who the communicator or sender or source of message Control Analysis Says What the content of the message Content Analysis In Which Channel the medium or media Media Analysis To Whom the receiver of the message or an audience Audience Analysis With What Effect the feedback of the receiver to the sender Effect Analy 58
ECF Communications Community engagement Public image/ Outreach Board/ Staff/ Volunteer Advocacy /Political influence exchange Newsletters Social media (FB, Twitter, LinkedIn) Meetings Press Intranet Events Webinars Material (print/digital) Secure online group /email/intranet 59
Stay on message Communicate Media tactics Develop personal relationship with media Involve your members 60