Summer Road Safety Survey: Leave prepared, arrive safe

Transcription

1 Summer Road Safety Survey: Leave prepared, arrive safe Results of a survey of more than 5600 drivers across 15 countries in Europe June 2011

2 CONTENTS Section Slide Methodology 3 Key Takeaways 5 Summer Holiday Driving 7 Preparing for Summer Holiday Driving 13 Summer Holiday Driving Behavior 20 Summer Holiday Rental Car Behavior 31 Key Learnings 34 Media Contact 36 2

3 METHODOLOGY 3

4 METHODOLOGY Online survey of 5,617 European drivers (unless otherwise noted, results shown are based on the total sample of 5,617) Fieldwork: May 12 31, 2011 Markets: Austria (350), Belgium (378), Bulgaria (378), the Czech Republic (378), France (378), Germany (378), Italy (378), Poland (378), Romania (378), Russia (378), Slovakia (378), Slovenia (378), Spain (378), Switzerland (354), and the UK (377) Conducted in the local language of each country Purpose: better understand drivers summer holiday driving behavior, and their road safety awareness, beliefs, and practices Question wording is included at the bottom of each slide Some totals shown in this report do not add to 100% due to rounding, the exclusion of responses such as don t know or no answer, or the fact that more than one response was allowed 4

5 SOME KEY TAKEAWAYS 5

6 SOME KEY TAKEAWAYS Most European drivers (74%) expect to take a summer holiday this year. Those who are going on summer holiday are twice as likely to go by car (73%) than by airplane (35%) or other modes of transport. Italy, France and Croatia are the top three holiday driving destinations this year. However, most countries drivers expect to spend their summer driving holidays in their home country. Half of European drivers (49%) expect to drive more than 1,000 kilometers on their summer holiday. Sizeable percentages of drivers don t do all they could to ensure the trip is safe and relaxing. For example: One in eight would wait until after the holiday to change tires worn close to the legal limit One in three are not very likely to check the tires air pressure or the level of oil in the engine before setting off on their summer holiday One in three are unsure how to store heavy items or where the safest place for a pet is in the car on summer holiday One in three are likely to drive while feeling stressed and one in four are likely to drive while tired One in three have also driven five or more hours on holiday without taking a 30 minute break Moreover, four in ten or more have experienced stressful situations while driving on their summer holiday, such as being stuck in a traffic jam for more than one hour (67%), had a passenger be car sick (43%) or had an argument with a passenger (41%). Holidaymakers can reduce the risks to their safety by preparing their vehicles correctly; securing items inside the car properly and being careful and considerate on the roads. 6

7 SUMMER HOLIDAY DRIVING 7

8 THREE IN FOUR EUROPEANS PLAN TO TAKE A SUMMER HOLIDAY THIS YEAR Do you plan to take a summer holiday this year? Total Russia Italy Poland Spain Slovenia Romania Slovakia Bulgaria Czech Republic France Germany UK Switzerland Belgium Austria 74% 89% 85% 85% 80% 80% 79% 77% 74% 74% 72% 68% 66% 62% 62% 61% 14% 8% 4% 10% 8% 10% 7% 12% 11% 15% 26% 18% 31% 21% 31% 11% 6% 4% 7% 11% 10% 12% 11% 16% 14% 15% 13% 6% 16% 7% 17% 8% Most likely to go on summer holiday: Russians (89%), Italians (85%) and Polish (85%) drivers Most likely NOT go on a summer holiday: Swiss (31%), Austrians (31%) and Germans (26%) Yes No Don't know/no answer Q: Do you plan to take a summer holiday this year? 8

9 EUROPEANS TWICE AS LIKELY TO GO ON HOLIDAY BY CAR THAN BY PLANE % of those who plan to go on holiday who say they plan to travel using each mode of transport this year (multiple responses allowed) Children under age 18 living at home? Yes No By Car 73% 79% +10% 69% By Airplane 35% 30% 40% +10% By Train 11% 10% 12% By Bus 7% 5% 8% By Boat or Ferry 6% 5% 6% Q. How do you plan to travel to your summer holiday destination this year? [Pick all those that apply; multiple responses allowed.] 9

10 TOP THREE SUMMER DRIVING DESTINATIONS: ITALY, FRANCE AND CROATIA What is your summer holiday driving destination(s)? (multiple responses allowed) Italy France Croatia Spain Bulgaria Germany Austria Czech Poland Greece Slovakia Romania UK Russia Slovenia Belgium 18% 17% 17% 12% 10% 10% 9% 8% 8% 6% 6% 5% 5% 5% 4% 4% IF DRIVING: Q. What is your summer holiday driving destination(s)? [Pick all that apply; multiple responses allowed.](n=3050) 10

11 MOST EUROPEANS PLAN TO HOLIDAY IN THEIR OWN COUNTRY % who plan a driving holiday in their own country % who plan a driving holiday in their own country Other country French 89% Belgians 39% 69% (France) Bulgarian 87% Slovenians 38% 87% (Croatia) Italians 81% Slovakians 42% 43% (Croatia) Spaniards 76% Czechs 68% Poles 69% Russians 63% Brits 62% Romanians 58% Germans 54% Austrians 52% IF DRIVING: Q. What is your summer holiday driving destination(s)? [Pick all that apply; multiple responses allowed.] (n=3050) 11

12 HALF EXPECT TO DRIVE MORE THAN 1,000 KILOMETERS (MILES IN THE UK) ON THEIR SUMMER HOLIDAY % who say they plan on driving kilometres (miles in the UK)... 0 to 200 km 201 to 400 km 401 to 600 km 601 to 1,000 km 1,001 to 2,000 km More than 2,000 km 4% 10% 13% 20% 25% 24% 49% Long Haul Drivers (1,000 or more kilometers): Russians (73%), Slovakians (68%), Belgians (66%), and French (62%) Short Haul Drivers (400 or less kilometers/miles in UK): UK (39%) IF DRIVING: Q: How many miles [UK] / kilometers do you expect to drive on this summer s holiday? [SINGLE RESPONSE ONLY] (n=3050)

13 PREPARING FOR SUMMER HOLIDAY DRIVING 13

14 ONE IN EIGHT WOULD WAIT UNTIL AFTER SUMMER HOLIDAY TO CHANGE WORN TIRES; ANOTHER ONE IN TEN NOT SURE WHAT THEY WOULD DO If you were planning to drive on summer holiday and the tires were close to the legal limit on tread depth, would you 24% Total Romania France UK Italy Spain Russia Belgium Czech Republic Poland Slovakia Bulgaria Switzerland Slovenia Germany Austria 75% 88% 86% 85% 84% 82% 82% 80% 78% 78% 72% 71% 66% 65% 58% 54% 17% 25% 13% 7% 7% 8% 11% 14% 8% 13% 9% 17% 17% 21% 21% 11% 6% 6% 7% 9% 7% 7% 5% 12% 9% 13% 11% 12% 13% 14% 24% 21% Change tires before driving Change tires after driving Don't know/no answer Q. Which of the following would you be most likely to do if you were planning to drive on your summer holiday and the tires on your car were close to the legal limit on tread depth? [Change tires before driving on summer holiday] or [Change tires when I got back home after driving on summer holiday] 14

15 MAJORITIES OF EUROPEAN DRIVERS SAY THEY ARE LIKELY TO PREPARE THEIR VEHICLE FOR THE SUMMER HOLIDAY % who say they would be very likely to (% Not Very Likely )* Check tires' air pressure Check level of oil in engine Check and top-up windscreen washer fluid Remove rubbish from car Check for sufficient liquid in cooling system Check brake lights Check brake fluid Check tires' tread depth and general condition Wash car Vacuum inside car Check to be sure headlights are adjusted properly Check air pressure of spare tire Take care into garage to be checked Check condition of fire extinguisher Change oil Double check car after garage works on it Get new windshield wiper blades 14% 27% 26% 25% 25% 63% 63% 62% 57% 55% 54% 48% 47% 44% 43% 41% 39% 37% 37% 38% 43% 45% 46% 52% 53% 56% 57% 59% 61% 73% 74% 75% 75% 86% Q. How likely would you be to do each of the following to your car before you set off on your summer holiday? [ROTATE STATEMENTS] *Sum of those who say somewhat likely, somewhat unlikely, very unlikely, or don t know/no answer 15

16 EUROPEAN DRIVERS PACK THE SUNSCREEN BUT LEAVE IN-LAWS AT HOME THIS SUMMER HOLIDAY % who say they would be very likely to take (% Not very likely )* Water/fluids for driver and passenger hydration Sunglasses Snacks for the journey First aid kit Car jack Sunscreen Reflective clothing and warning triangle A GPS navigation system Torch Hands free system for your mobile phone Fire extinguisher Emergency light/lamp A laptop Sun protection shields Screen wash top-up fluid Newspapers or magazines Radiator top-up fluid Games to entertain passengers Tire pressure gauge DVDs for passengers to watch during journey A six-pack of beer or a bottle of wine Portable games console An ipad or ebook reader Your mother- or father-in-law 62% 62% 60% 59% 56% 49% 43% 37% 36% 34% 32% 31% 30% 29% 23% 17% 17% 13% 13% 10% 10% 3% 81% 77% 19% 23% 38% 38% 40% 41% 44% 51% 57% 63% 64% 66% 68% 69% 70% 71% 77% 83% 83% 87% 87% 90% 90% 97% Q. How likely would you be to take each of the following with you when driving on a summer holiday? [ROTATE STATEMENTS] (n=4918) Very Likely *Sum of those who say somewhat likely, somewhat unlikely, very unlikely, or don t know/no answer 16

17 ONE IN THREE UNSURE WHERE TO STORE HEAVY ITEMS WHEN DRIVING ON SUMMER HOLIDAY % who say the safest place to story heavy items while driving on summer holiday is in the boot of the car, as low and close to the back seat as possible 70% In the boot of the car, as low and close as possible to the rear lights 9% In the roof rack 9% As low down in the foot well area as possible On the rear seats 5% 3% 32%* On the front seats 1% Don t know/ no answer 5% Q. Which of the following do you think is the safest place to store heavy items when driving on a summer holiday? *Total adds to more than 100% due to rounding. 17

18 ONE IN THREE UNSURE OF THE SAFEST WAY TO TRANSPORT PETS WHEN DRIVING ON SUMMER HOLIDAY % who say the safest place to keep a dog or cat in your vehicle while driving to their summer holiday destination Keep it in a closed pet carrier 40% In a caged part of the vehicle In a restraining harness On a passenger's lap 9% 7% 21% Russian (27%) and Bulgarian (22%) drivers are more likely than other drivers surveyed to say they would prefer to let their pets roam free or sit on someone s lap. Let it roam free in the vehicle 4% 33%* Don t know/ no answer 19% Q. Everyone has their own preference for how they like to take their pet when driving on a summer holiday, where would you be most likely to keep a dog or cat in your vehicle while driving to your summer holiday destination? *Total adds to more than 100% due to rounding. 18

19 MOST EUROPEAN DRIVERS UNAWARE OF HOW DANGEROUS UNRESTRAINED PETS CAN BE % who say the impact of an 8kg dog not restrained in a vehicle would increase by Up to 5 times its normal body weight 16% Up to 10 times Up to 25 times Up to 50 times 16% 14% 30% 63% A total of 86% give either the wrong answer (63%) or say they don t know/no answer (23%). Don t know/ no answer 23% Q. In a frontal collision, anything not securely fastened can be thrown forward at great speed. If an 8kg dog were not restrained in the vehicle, how much do you think the impact of its weight would increase in a collision at 50km/h? (Pick the one you think is most correct). 19

20 SUMMER HOLIDAY DRIVING BEHAVIOR 20

21 HALF OF EUROPEANS SAY THEY ARE CAUTIOUS OR SAFE DRIVERS % who say the following best characterizes the kind of driver you consider yourself to be Men Women Cautious 31% 24% 38% +14% Safe 18% 19% 17% Relaxed Seasoned professional Patient Beginner Defensive Fast Nervous Aggressive Slow Risky 12% 10% 8% 5% 5% 4% 3% 1% 1% 1% 14% 10% 15% 5% +10% 8% 8% 3% 7% 6% 4% 4% 3% 2% 3% 2% 1% 1% 1% 1% 1% Q. Which of the following descriptions best characterizes the kind of driver you consider yourself to be? 21

22 MAJORITY SAY THEIR DRIVING STYLE IS SAME AS AVERAGE DRIVER Which of the following statements do you think best describes your driving style? Total Italy Slovakia Austria Spain Slovenia Poland Bulgaria Romania UK Czech Republic Germany Switzerland Belgium Russia France 37% 47% 45% 42% 42% 41% 39% 38% 37% 37% 35% 33% 32% 32% 28% 24% 56% 47% 51% 52% 53% 56% 55% 49% 50% 60% 58% 60% 63% 63% 59% 68% 4% 2% 2% 3% 2% 1% 3% 7% 9% 1% 4% 6% 3% 1% 12% 2% Better than Average Driver Same as Average Driver Worse than Average Driver Q. Which of the following statements do you think best describes your driving style? 22

23 TYPES OF DRIVERS AND DRIVING STYLE: MEN MORE LIKELY THAN WOMEN TO THINK THEY ARE BETTER THAN AVERAGE DRIVERS Better than the Average Driver Same as the Average Driver Worse than the Average Driver Men (46%) vs. Women (28%) Seasoned pros (73%) Safe (59%) Fast (50%) Aggressive (49%) Relaxed (41%) Italian drivers (47%) Slovakian drivers (45%) Defensive (70%) Patient (70%) Cautious (66%) Nervous (65%) Beginners (33%) Slow (29%) Russian drivers (12% - three times the average) 23

24 PAST BEHAVIOR: MANY DRIVERS HAVE ENGAGED IN RISKY BEHAVIOR BEHIND THE WHEEL WHILE ON SUMMER HOLIDAY Have you ever done one of the following while driving on holiday (% who say YES ) Sped up rather than slowed down at a yellow traffic light Overtaken more than one vehicle at a time on a dual carriageway / two lane road Sworn at other drivers 35% 43% 40% Shouted at another road user Been a victim of road rage Weaved from lane to lane in heavy traffic to save time Made an obscene hand gesture at another road user Tailed the car ahead closely and flashed your high beam until they let you pass Broke hard on purpose when car behind drove too close Accelerated (on purpose) while somebody else tried to overtake Leave your high beam lights on when driving in very dark conditions, even if there is Got out of your car to express your feelings to another road user Thrown something out the window at another car Bumped into another car on purpose when upset 24% 24% 20% 18% 13% 11% 10% 10% 6% 5% 3% Q. Have you ever done one of the following while driving on a summer holiday? [ROTATE OPTIONS] (n=2,828) 24

25 FUTURE BEHAVIOR: MANY DRIVERS WOULD ENGAGE IN RISKY BEHAVIORS WHEN DRIVING ON SUMMER HOLIDAY % who say they would be very or somewhat likely to do the following while driving on summer holiday % *Likely Eat and drink while driving 14% Drive faster than the speed limit 11% Drive while feeling stressed 5% 27% Use a mobile phone without a hands-free kit 8% 20% Drive while feeling tired 4% 21% Programme your GPS while on the move 5% 15% Check a text message while driving 4% 13% Look at a map while driving 3% 15% Drive without your passengers wearing their seat-belts 4% 12% Drive with passengers or luggage obscuring your view through at least one 4% 12% Overtake another vehicle when you thought you could just make it 3% 9% Drive without wearing your seat-belt 3% 6% Drive after having been over the alcohol limit the night before 2% 7% Have sex while driving 2% 4% Overtake another vehicle when you could not see oncoming traffic 2% 4% Read your s while driving 2% 3% Drive after having several alcoholic drinks 1% 3% 31% 37% 51% 42% 32% 28% 25% 21% 17% 17% 16% 15% 12% 10% 9% 5% 5% 4% 4% Very Likely Somewhat Likely Q. Here are a variety of things drivers do behind the wheel when driving to their summer holiday destinations or on summer holiday. Please tell me how likely you would be to do each of the following when driving: very likely, somewhat likely, somewhat unlikely, or very unlikely. [ROTATE OPTIONS] (n=2,814) * Total likely does not always equal sum of Very likely and Somewhat likely due to rounding. 25

26 MANY HOLIDAY DRIVERS MORE LIKELY TO SPEED OR DRIVE UNDER DANGEROUS CONDITIONS ON HOLIDAY THAN WHEN AT HOME % who say they would be more likely to do the following when driving on holiday than at home % Likely* Drive over the speed limit to reach destination 10% 24% 34% Feel anxious when driving 5% 25% 30% Drive while tired 5% 21% 26% Drive without planning the route you will take 6% 19% 24% Talk on your mobile phone without a hands free kit 6% 14% 20% Have a few drinks on a night out 2% 10% 13% Drive without wearing a seatbelt 3% 7% 10% Having a passenger carry your child on his lap while driving 2% 6% 8% Much more likely Somewhat more likely Q. When driving on holiday, please tell me whether you would be more or less likely to do the following than when you are driving at home. * Total likely does not always equal sum of Very likely and Somewhat likely due to rounding. 26

27 HALF OF EUROPEAN DRIVERS WOULD NORMALLY DRIVE 3 TO 4 HOURS ON HOLIDAY BEFORE TAKING A BREAK % who say they normally would drive hours on holiday before stopping to take a break Less than 1 hour (1%) 1 to 2 hours (36%) 3 to 4 hours (49%) 5 to 6 hours (9%) More than 7 hours (2%) Five hours or more, drivers in: Russia (39%) Romania (27%) Q. When driving on holiday, how long would you normally drive before stopping to take a break? 27

28 ONE IN THREE EUROPEAN DRIVERS HAVE DRIVEN 5 HOURS OR MORE WITHOUT TAKING A 30 MINUTE BREAK % who say the longest they ve driven without at least a 30 minute rest break is Less than 1 hour (1%) 1 to 2 hours (16%) 3 to 4 hours (47%) 5 to 6 hours (23%) More than 7 hours (9%) Fiver or more hours: TOTAL (32%) Russia (57%) Romania (45%) Q. What is the longest you ve driven without at least a 30 minute rest break? 28

29 MOST DISTRICTING NOISES: CHILDREN SHOUTING AND ARGUING WITH A PASSENGER % who say the following noises are most distracting while driving Children shouting in the car Having an argument with a passenger 21% 25% Other drivers honking their horns Radio turn to station you don't like A dog barking in the car Mobile phone ringing Your mother in-law talking Road/tire/vehicle noise Passenger speaking on a mobile phone Passengers eating or drinking loudly Instructions from a satnav/gps Noise from a computer game 10% 8% 6% 4% 4% 4% 2% 2% 2% 2% Q. Which one of the following noises do you find most distracting when you are driving? [ONE RESPONSE ALLOWED] [ROTATE OPTIONS] 29

30 MANY DRIVERS HAVE EXPERIENCED STRESSFUL SITUATIONS WHILE DRIVING ON THEIR SUMMER HOLIDAY % who say the following has happened to them while driving on summer holiday Been in a traffic jam for longer than 1 hour 67% Passenger been car sick 43% Had an argument with a pssenger 41% Been distracted from the road by a chld in the car 27% Got lost and searched for directions on a mobile phone while driving 17% Been distracted from the road by a pet in the car Done personal grooming while driving, such as shave or put on make up 5% 9% Q. Please tell me which of the following has ever happened to you when driving on your summer holiday? [ROTATE OPTIONS] 30

31 SUMMER HOLIDAY RENTAL CAR BEHAVIOR 31

32 ONE IN SEVEN PLAN TO RENT A CAR WHEN THEY REACH THEIR HOLIDAY DESTINATION % of those who are going on holiday who plan to rent a car after reaching their holiday destination Total UK Germany Switzerland Russia Italy Spain Belgium Austria Poland France Romania Czech Republic Slovakia Bulgaria Slovenia 15% 15% 15% 14% 11% 11% 9% 8% 7% 6% 24% 23% 23% 22% 22% 20% Drivers in the UK (24%), Germany (23%), Switzerland (23%), Russia (22%), Italy (22%) and Spain (20%) are most likely to say they plan to rent a car when they reach their holiday destination. Q. Do you plan to rent a car when you reach your holiday destination? (n=4,174) 32

33 LESS THAN ONE IN THREE EUROPEAN DRIVERS VERY LIKELY TO CHECK CONDITION OF TIRES WHEN RENTING A CAR % who are very or somewhat likely to do to the following when picking up a rental car at their holiday destination (% Not Very Likely )* Check the body for dents or scratches Get a map Check if there s a first aid kit Check the condition of the spare tire Check to see if warning triangle is in the car Get GPS navigation system Check the tread depth and overall conditions of the tires Bring your own music CDs Reprogram the radio stations to your favorite ones Check if there s a fire extinguisher 39% 38% 30% 30% 29% 29% 28% 27% 23% 21% 61% 62% 70% 70% 71% 71% 72% 73% 77% 79% Q. How likely would you be to do each of the following when picking up a rental car at your holiday destination? *Sum of those who say somewhat likely, somewhat unlikely, very unlikely, or don t know/no answer 33

34 KEY LEARNINGS 34

35 KEY LEARNINGS Based on a thorough evaluation of the survey data, Goodyear Dunlop has developed Top Five Summer Safety Tips to help drivers minimize the dangers of the summer exodus: 1. Prepare yourself Ensure you are hydrated, rested, and have left ample time for your journey. 2. Check your car s condition Ensure that you have performed basic maintenance before you set off. 3. Prepare for the journey Ensure you know your route and the rules of the road along the way. 4. Ensure the car is loaded correctly Make sure passengers are secure and luggage stored safely. 5. Check your tires Ensure you have sufficient tread depth and the correct tire pressure. 35

36 MEDIA CONTACT Jens Völmicke Goodyear Dunlop Europe Kiri Jackson APCO Insight