Cape Cod Bicycle Summit

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Godwin Pierce
5 years ago
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2 Cape Cod Bicycle Summit November

3 Bike Summit Discussion Partnerships Regional Projects Regional Vision

5 Regional Projects Cape Cod Bike Signage Connecting Transit Routes to Bike/Sidewalk Network Connecting Town Centers to Bike Network Revising Claire Saltonstall Bikeway

6 Partnerships 15 Municipalities REGIONAL VISION

7 Resources/Info capecodcommission.org/initiatives/bikeped Martha Hevenor

9 MARKETING FOR ADVOCACY Why the Five E s Are Not Enough Richard Fries People for Bikes

10 Look Familiar?

11 And this?

12 Cape Cod?

13 Try Koksijde, Belgium

14 Fietsnet

15 Fietsnet

16 What Creates Pull? When we do things because we want to change our behavior, our purchases, our habits Money Power Sex Belonging

17 What Creates Push? This is when we are forced to change our behavior, habits, purchases, etc. Light switch moments Health Food Jobs Shelter

18 Behold Maslow

19 3 Push Drivers Obesity Climate Change Energy Supply

20 Gaining Road Share ISTEA The Bike Caucus Creation of Bikes Belong National Bike Summit Safe Routes to School Rails to Trails Conservancy Map 21

21 Gaining Road Share Cycling is more popular today than golf, skiing and tennis combined. More than 200,000 ride daily in New York City, where they had a 26 percent increase in one year. The number of commuting cyclists in U.S. has increased 43 percent between 2000 and San Jose saw bicycling to work increase 200 percent between 2006 and US News and World Report declared cycling to work the number 1 way to improve one s life. The New York Times declared cycling to be the new golf for executives.

22 Gaining Road Share

23 What Happened? $117B in advertising No. 1: Automotive $3.5B No. 2: Fast Food $2B No. 3: Pharmaceutical $2B

24 What Happened? Lobbying by Oil and Gas: $1.3B Lobbying by Automotive: $732M

25 The All Powerful Bike Lobby? $20,000

26 Gaining Mind Share Fearless: 1 percent Occasional: 9 percent No-way, No How: 30 percent Interested, but concerned: 60 percent

27 The 30 Percent This is nothing but a total waste of tax money stolen from Peter to pay Paul and the canal is another pipe dream of leftist crackpots to blow more tax money on what was made to stop flooding The only bike related tax money I am in favor of spending is for more rumble strips to keep these clowns off the road. They only hate money and anyone trying to make money but this nonsense is right up their leftist crackpot alley. a bike path in these times get real stop spending STOP THE MADNESS NOW 10 % unemployment, trillions of dollars in debt, talk about waste. Wait until the environmental impact studies are done five times. a nightmare the could take 25 million and ten years. the same tactics that the greenies use against everyone else will get used against themselves by their own zealots.

28 The 60 Percent Interested, Why? Weight Loss Time Money Convenience Concerned, Why? Safety Comfort

29 Gaining Mind Share Stop Talking About Clean Air Stop Talking About Climate Change Stop Talking About Oil Start Talking About Money Remember Pogo?

30 Bikes Mean Business The entire 2,250-mile East Coast Greenway bike route network could be upgraded for one-fifth the cost of a highway bridge. New Yorkers save $19B per year because they rely less on cars than the residents of other U.S. cities. Homes within a half-mile of Indiana s Monon Trail sell for an average of 11 percent more than identical homes farther away. After Mississippi s Longleaf Trace trail opened, sales in a nearby bike shop doubled and have risen ever since. The business growth generated an additional $175,000 in state sales tax, of which $31,500 was returned to the city.

31 Bikes Mean Business Bicycling projects create an average of 11.4 jobs per million dollars spent, compared to just 7.8 jobs for road-only projects. Three bike paths in Central Florida bring $42 million to the local economy every year. In Iowa, bicycling brings $435 million per year in economic activity, plus $82 million in annual health cost savings. The annual infrastructure investment by the state is approximately $3 million. Two retired sisters purchased an abandoned hardware store in Travelers Rest, S.C., when they learned a bike path would pass through. They opened a gift shop café that catered to the path users. They hoped to employ seven people; they now have 23 employees. For the price of one Interstate interchange, America could fund every bike project currently proposed.

32 Cape Cod s Labor Force Mid-1980s 18-year-olds with drivers license: 50 percent Today: Less than 29 percent

33 What to Do? Today? Pull Zero in on business, talk about labor safety, increased revenue, improved flow for ALL modes of customers Tomorrow? Push Peak oil $6/gallon Inter-modal access to Cape Cod

35 Plugging Into the Process Massachusetts Bicycle Coalition 171 Milk Street, Suite 33 Boston, Mass phone: BIKE (2453) fax:

36 Founded in 1977 as the Boston Area Bicycle Coalition Only statewide bicycle advocacy organization in Massachusetts Focus on Education, Infrastructure and Legislation Goal of improving/promoting fitness, fun and transportation 2012 MassBike Bikeable Communities Training 36

37 Develop Relationships Community Leaders Community Groups Public Officials Tell A Story Get Personal Use Data 2012 MassBike Bikeable Communities Training 37

38 Popular View of Advocacy 2012 MassBike Bikeable Communities Training 38

39 The Reality of Advocacy 2012 MassBike Bikeable Communities Training 39

40 Community Leaders Business Leaders Long-Time Residents Institutional Leaders 2012 MassBike Bikeable Communities Training 40

41 Whittier Bridge Side Path Business leaders in surrounding communities were strong advocates for this unprecedented bike/ped facility MassBike Bikeable Communities Training 41

42 Community Groups Related Groups (Environmental, Public Health, Cycling Clubs, etc.) Unrelated Groups (Affordable Housing, BIDs) Non-traditional Groups (AAA, Chambers of Commerce, Faith-based organizations) 2012 MassBike Bikeable Communities Training 42

43 Blue Line Pilot Project Nothing very controversial Extending hours Good press/media 2012 MassBike Bikeable Communities Training 43

44 Public Officials Elected Leaders Municipal/Regional Staff State-level officials 2012 MassBike Bikeable Communities Training 44

Bikes, 2011 Hubway No formal process Went through

45 Menino not pro-bike Began working with 1 staffer Held ride to support Menino program 2007 Boston Bikes, 2011 Hubway No formal process Went through the backdoor 2012 MassBike Bikeable Communities Training 45

46 Tips for Building Relationships: 1. Keep coming back to the table 2. Be inclusive to potential allies 3. Use simple strategies and remained focused 4. Be respectful. Always. 5. Be flexible 2012 MassBike Bikeable Communities Training 46

47 Abutters: Shining Sea Extension Land owner Dead-set against biking in general Wanted accommodations Tips: Patience=key Build relationships Find allies Momentum continued Success of 1st success of 2nd 2012 MassBike Bikeable Communities Training 47

48 5 Minute Break 2012 MassBike Bikeable Communities Training 48

49 2012 MassBike Bikeable Communities Training 49

50 Get personal Why are you passionate about bicycling? Is bicycling related to other things you care about? What do you hope to accomplish? 2012 MassBike Bikeable Communities Training 50

51 Make It Personal 2012 MassBike Bikeable Communities Training 51

52 Make it Personal 2012 MassBike Bikeable Communities Training 52

53 Use Data Public Health 2012 MassBike Bikeable Communities Training 53

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

54 Industry Size, in millions Use Data Economic Development Total Bicycle Industry Size Spending/Month by Mode 2012 MassBike Bikeable Communities Training 54

55 Use Data Environment 2012 MassBike Bikeable Communities Training 55

56 Use Data Safety Boston Crash Report Map 2012 MassBike Bikeable Communities Training 56

57 Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. -Margaret Mead 2012 MassBike Bikeable Communities Training 57

Perryville TOD and Greenway Plan

Perryville TOD and Greenway Plan Greenway Glossary Pathway: A bicycle and pedestrian path separated from motorized vehicular traffic by an open space, barrier or curb. Multi-use paths may be within the