UNIVERSITY OF MARY WASHINGTON SCHOOL OF BUSINESS BUAD 471: The UK Soccer Experience Spring Break 2014

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1 UNIVERSITY OF MARY WASHINGTON SCHOOL OF BUSINESS BUAD 471: The UK Soccer Experience Spring Break 2014 INSTRUCTOR: Dave Henderson, Ph.D. OFFICE: George Washington PHONE: (office) (cell) COURSE RESOURCES: How Soccer Explains the World: World-Globalization/dp/ /ref=pd_sim_b_3/ Soccernomics: Why England Loses, Why Germany and Brazil Win, and Why the U.S., Japan, Australia, Turkey--and Even Iraq--Are Destined to Become the Kings of the World's Most Popular Sport: Destined/dp/ Harvard Business Review cases related to soccer Additional background readings, such as but not limited to: o WashingtonPost article on WorldCup o Stephen Hawking on England s World Cup chances: produces-detailed-report-to-help-england-s-world-cup-chances html o IT Enhances Football at World Cup 2014 (pdf file uploaded to canvas) o Analysis of football statistics: COURSE DESCRIPTION: The U.K. Soccer Experience 2014 is an experiential three credit special topics Business course. Students will spend classroom time reading, discussing, learning about, and experiencing through various mediums the business aspects of football

2 in the U.K. The relationship between the U.K. football environment and the historical, cultural, social, religious, and economic relevance to the UK will also be examined. Specific football clubs and their importance to their region, neighborhoods, and cities (London, Nottingham, Manchester, Blackburn) will be used for this purpose. Students will travel to the England during Spring Break 2015 for an intensive look at business aspects of football. The students prepare for their trip to England with readings, videos, and guest speakers. While in England during Spring Break, students will visit football clubs they have studied through readings and classroom discussions. They will meet with various club officials to learn about the business aspects of football in the U.K. Students will also have the opportunity to attend several football matches. LEARNING OBJECTIVES: This course will expose UMW students to global business perspectives by offering them an opportunity to study abroad. The purposes of the course are: o To understand of how functional areas of business (e.g., marketing, accounting, finance, and management) operate in the U.K. football environment. o To understand the impact of football in the U.K. on the economic, historical, and cultural aspects of the U.K. o To understand the relevance of statistical and data analysis on U.K. football. o To teach students to appreciate the importance of global business. o To develop students' ability to be more flexible and open to change. PREREQUISITES: Per the course catalog, the prerequisites for BUAD 471 are Business Administration major, permission of the instructor, and permission of the Associate Dean for Faculty (Ken Machande during the Spring 2015 semester). INSTRUCTION METHODOLOGY: Instruction methodology may include lectures, participative class discussions, guest lectures, and Internet research activities. Note however, that this course is structured primarily with a discussion format in mind; that is, students will be expected to prepare readings and assignments BEFORE attending class so that such assignments may be used as a basis for interactive discussion. GRADING: Activities Percentage

3 Reading summaries 15% Blog/Journal 10% Case presentation 30% Case analysis (case presentation not given, but turned in for credit in the form of a case analysis) 25% Class Participation 15% Homework assignments 1 5% Total Points 100% GRADING SCALE: The following grading scale will be used as a guideline in assigning grades. A % A % B % B 83-86% B % C % C 73-76% C % D % D 60-66% F less than 60% **Note: This course schedule is tentative and is subject to change either verbally or in writing*** Date Meeting 1 Meeting 2 Meeting 3 Weekly Topic Class introduction and syllabus review Overview of U.K. football environment Overview of U.K. football environment Overview of business aspects of football Overview of business aspects of football Football and English culture 1 Homework assignments may consist of short reflection questions, reviewing websites, or other short assignments.

4 Meeting 4 Meeting 5 Meeting 6 Movie: Green Street Hooligans Movie: The Damned United and discussion Bruce O Brien guest lecture on UK History Highlights and history of Nottingham Pre-departure orientation with Kate Jordan Meeting 7 Meeting 8 Meeting 9 Meeting 10 Meeting 11 Meeting 12 Meeting 13 Meeting 14 Meeting 15 Meeting 16 Final preparations for trip (Review trip itinerary, requirements, departing time, etc..) UK for Spring Break!! Post-Travel Activities Movie: Escape to Victory and discussion Movie: Looking for Eric and discussion West Ham case presentation Hala Madrid case presentation Real Madrid case presentation Homeless World Cup case presentation TBD Tentative UK Itinerary (this may change, depending on match availability and club official availability) Friday, 2/27/2015 Saturday, 2/28/2015 Sunday, 3/1/2015 Monday, 3/2/2015 Tuesday 3/3/2015 Wednesday 3/4/2015 Thursday 3/5/2015 Meet at Dulles Airport (IAD) at 5:15 pm Depart Dulles (IAD) for Heathrow Airport at 7:15pm Football Match #1: West Ham vs. Crystal Palace Explore London Explore London Train to Blackburn Rovers stadium Tour Blackburn (see details below) Tour Blackburn (see details below) Meet with Blackburn Rovers officials Train to Manchester Tour of National Football Museum in Manchester England (including the football plus experience) Football Match #2: Manchester City vs. Leicester City Tour of Old Trafford Tour of Manchester City Meet with Manchester City officials (potentially) Depart for Heathrow Airport in London Arrive London 7:35am Accommodations: Ridgemount Hotel Big Ben, Parliament, Buckingham Palace, Westminster, London Eye Accommodations: Ridgemount Hotel Accommodations: BEST WESTERN Mytton Fold Hotel and Golf Club near Blackburn (includes breakfast) Accommodations: BEST WESTERN Mytton Fold Hotel and Golf Club near Blackburn (includes breakfast) Accomodations: TBD Accomodations: TBD

5 Friday 3/6/2015 Saturday 3/7/2015 Train to London in the morning Meet with officials at UCFB Wembley Tour of Wembley stadium Football Match #3: Fulham vs. Bournemouth Accomodations: Ridgemount Hotel Accommodations: Ridgemount Hotel Sunday 3/8/2015 Meet at Heathrow at 9:25 Depart Heathrow at 11:25 am Arrive at Dulles (IAD) at 4:00 pm Arrive home at Dulles Airport Note Itinerary costs do not include the following: 1) Tube (subway) costs 2) Taxi costs (for example, taking a taxi from the hotel to a football match) 3) Lunches or Dinners 4) Admission to additional activities in each location (for example, admission to Nottingham Castle or Westminster) Activities in Blackburn (note that the costs of these activities are not included): 1. Whalley Abbey 2. Clitheroe Castle 3. Pendle Hill Activities in London (note that the costs of these activities are not included): 1) Hyde Park speaking stump 2) Big Ben, Parliament 3) Westminster 4) St. Paul s Potential Football Matches: Football Match 1: West Ham vs. Crystal Palace (subject to ticket availability and cost) Football Match 2: Manchester City vs. Leicester City 3:00pm (subject to ticket availability and cost) Football Match 3: Fulham vs. Bournemouth (subject to ticket availability and cost) Flight Details: Going to UK Meet at Dulles Airport (IAD) at 5:15 pm Coming from UK Depart Heathrow at 11:25 am Arrive at Dulles (IAD) at 4:00 pm

6 Depart Dulles (IAD) for Heathrow Airport at 7:15pm Virgin Atlantic Airways Virgin Atlantic Airways THINGS OF NOTE: Check the weather report prior to our trip to pack essentials. It will be cold. Remember we will be outside for pro-longed times. Bring a small umbrella!!! When crossing the street in the UK look RIGHT first then look LEFT sounds simple, but don t forget, they drive on the left side of the street thankfully, most cross walks are painted with LOOK RIGHT to help you remember!!! If you plan to use a debit or credit card while traveling you MUST clear it with the company as they will disallow any charges outside of the USA without preauthorization. Please bring a copy of your passport with you. Hotels will have twin beds, extra blankets and pillows, hair dryers, and soaps. All hotels have wireless access and will require a voltage converter for your plugins. Your mobile phone WILL NOT work in the UK unless you have an international plan. Make sure you review the TSA guidelines on what can be brought on-board. NO ONE is to walk alone in the evenings. Make sure you are all looking out for each other. Listen to each other and respect each other. Enjoy the experience! Talk to people! Ask questions! Soak in the atmosphere at the soccer matches, the train stations, the university campuses, and the urban environments of London, Nottingham, Blackburn, and Manchester! REMEMBER TO BRING: Make sure you have your PASSPORT!!! Make sure you bring your journal with you. There will be daily reflection questions as part of our program assessment.