PRODUCT CATALOG FITNESS THROUGH FETCH

Transcription

1 2011 PRODUCT CATALOG FITNESS THROUGH FETCH

2 FITNESS THROUGH FETCH Chuckit!, the sought after brand that fills fetch needs. Inspiring fitness through fetch, we create the most fun and functional fetch games on the market by designing engaging products that throw better, fly farther, float higher, bounce more, whistle louder, and glow brighter. Chuckit! delivers solutions that inspire a healthy game of fetch for your dog. WHAT S NEW CONTENTS Chuckit! Indoor p.4 3 WHAT S NEW Revolutionary new product design for fetch games. 4 CHUCKIT! INDOOR Launch the fun indoors! Enjoy hands-free fetch anytime with our newest innovative Indoor Launcher and Indoor Launcher Compatible toys featuring BounceFlex Core Technology. 6 LAUNCHERS Throw farther and enjoy hands-free no-slobber fetch with this comprehensive line of ball launchers. Tennis Balls with Drying Pouch p.12 8 COMPATIBILITY CHARTS Helpful visual tables for Chuckit! Ball Launcher compatibility and functionality. 10 SPECIALTY BALLS Explore the variety of functional options available in our Chuckit!-compatible balls. 14 AMPHIBIOUS Toys designed for exceptional visibility and performance in water and on land. 16 FLYING SQUIRRELS A thoughtful design that makes for long throws and easy pick up. Amphibious Launchable sizes p MERCHANDISING OPTIONS Drive sales with compelling, easy-to-shop assortments. 20 ICONS Icon key Lifestyle photography by Court Leve 2 3

3 CHUCKIT! INDOOR LINE Bring the Chuckit! fitness ritual indoors. Enjoy the benefit of no-slobber, hands-free pick up when playing fetch in the comfort of your home. Three innovative Indoor Launcher-compatible toys provide even more ways to enjoy the interactive play millions experience outdoors. Perfect for when it s too cold, too wet or you just want to hang out inside with your four-legged pal. INDOOR LINE INDOOR LAUNCHER Bringing hands-free fetch to your family room Easy launch design for convenient indoor play INDOOR BALL Interactive indoor play Lightweight Bounceflex Core Technology Fits Chuckit! Indoor Launcher Item # INDOOR INDOOR ROLLER Designed for ground pursuit Interactive indoor play Lightweight Bounceflex Core Technology Fits Chuckit! Indoor Launcher Item # INDOOR Item # INDOOR INDOOR SHAKER Designed for shaking Interactive indoor play Lightweight Bounceflex Core Technology Fits Chuckit! Indoor Launcher Item # INDOOR 4 5

4 CHUCKIT! BALL LAUNCHERS Chuckit! Fetch Games has been inspiring Fitness Through Fetch for over a decade. Capitalize on the continued rapid growth of the fetch category. Users benefit from no-slobber hands-free pick up of balls, a longer throw with less effort, and more exercise for your dog in less time. From small to large breeds, backyards to beaches, there is a Chuckit! Ball Launcher for just about any need or setting. BALL LAUNCHER Ergonomic grip For small dogs only No-slobber hands-free pick up Easily throws twice as far Exercise your dog in a fraction of the time Use with small Chuckit! balls (2 in) POCKET BALL LAUNCHER Ergonomic grip Ultra-compact size Great for smaller spaces No-slobber hands-free pick-up Easily throws farther Exercise your dog in a fraction of the time Use with medium Chuckit! balls (2.5 in) 18M BALL LAUNCHER Ergonomic grip No-slobber hands-free pick up Easily throws twice as far Exercise your dog in a fraction of the time Use with medium Chuckit! balls (2.5 in) 25M BALL LAUNCHER Ergonomic grip No-slobber hands-free pick up Easily throws three times as far Exercise your dog in a fraction of the time Use with medium Chuckit! balls (2.5 in) CHUCKIT! BALL LAUNCHERS ULTRA GRIP BALL LAUNCHER Comfortable cushioned grip No-slobber hands-free pick up Easily throws three times as far Exercise your dog in a fraction of the time Use with medium Chuckit! balls (2.5 in) BALL LAUNCHER Ergonomic grip For bigger dogs No-slobber hands-free pick up Easily throws twice as far Exercise your dog in a fraction of the time Use with large Chuckit! balls (3 in) Item # Item # Item # Item # Item # Item #

5 COMPARISON CHARTS These charts are a visual reference into the world of our Chuckit! Ball Launchers and Chuckit! Specialty Balls, showing the product, its primary feature, size or length, and distance. CHUCKIT! SPECIALTY BALLS CHUCKIT! BALL LAUNCHERS AMPHIBIOUS LAUNCHABLES 8 9

6 CHUCKIT!-COMPATIBLE SPECIALTY BALLS Encourage a workout that stimulates senses through the random bounce of the Evader, the aerial twitter of The Whistler or the vivid illumination of the Max Glow Ball. Chuckit! Specialty Balls offer a variety of functions to meet the needs of dogs and their owners. MAX GLOW Bright, lasting glow Charges quickly under any bright light No batteries needed CHUCKIT!-COMPATIBLE SPECIALTY BALLS Item # Item # Item # ULTRA BALL Floats High bounce Natural rubber Item # Item # Item # Item # TENNIS FANATIC Versatile sports-themed ball Natural rubber head Natural cotton rope THE WHISTLER Whistles in flight Natural rubber Item # Item # Item # Item # Item # Item # Item # DRAG N FLY Short flight ERRATIC BALL Stimulating random bounce Natural rubber Item # Item # Item # Item # WHEELIE Ground pursuit EVADER Random action Natural rubber Item # Item # Item # FETCH BALL High bounce Fun, bright colors Natural rubber Item # Item # Item # Item # REBOUNCE BALL & RECYCLED REMMY Environmentally friendly design utilizes recycled natural rubber Item # Item # FETCH MEDLEY The Whistler, Max Glow and Rebounce Ball Best selling variety pack Item #

7 CHUCKIT!-COMPATIBLE TENNIS BALLS Chuckit! Tennis Balls extra wall thickness and bright two-tone colors make them best in class. The latest offerings include a drying and carrying pouch which is great for trips to the beach or park for a game of fetch. They are available in three sizes making them a well-suited and affordable complement for all styles of Chuckit! Ball Launchers. CHUCKIT!-COMPATIBLE SPECIALTY BALLS TENNIS BALLS WITH DRYING POUCH High visibility two-tone ball Extra wall thickness Drying and carrying pouch included Item # Item # Item # TENNIS BALL High visibility two-tone ball Extra wall thickness Item # Item # Item # Item #

8 CHUCKIT! AMPHIBIOUS Chuckit! Amphibious are standouts among dog toys and are designed for exceptional visibility and performance in water and on land. Each brightly-colored style floats, will sail through the air with ease, and is easy on a dog s mouth. The Gator, Shark Fin and Duck Diver feature self-righting technology for high visibility and stimulating action. No matter how these toys land on the ground or in water, they will spring into an upright position. This line encompasses great versatility for the game of fetch. CHUCKIT! AMPHIBIOUS AMPHIBIOUS GATOR Chuckit!-compatible Self-righting High floating for increased visibility Item # Item # Item # AMPHIBIOUS FLYING RING Ultimate water play Floats high on the water Designed for flight AMPHIBIOUS DUCK DIVER Chuckit!-compatible Self-righting High floating for increased visibility Item # Item # Item # AMPHIBIOUS BUMPER Ultimate water play Floats high on the water Item # Item # AMPHIBIOUS SHARK FIN Chuckit!-compatible Self-righting High floating for increased visibility Item # Item # Item # AMPHIBIOUS BOOMERANG Ultimate water play Floats high on the water Designed for flight Item # AMPHIBIOUS SURFBOARD Ultimate water play Floats high on the water Item # Item # Item #

9 CHUCKIT! FLYING SQUIRREL The all-season versatility of Chuckit! Flying Squirrels make them perennial best sellers. Unique benefits include raised sides for easy pick up, glow-in-thedark paws for evening play, and flotation in water. FAMILY ROOM FETCH ANYTIME FLYING SQUIRREL Raised sides for easy pick-up Designed for flight Floats in water Glow-in-the-dark paws Rugged multi-layer construction Item # Item # Item # SEE PAGE 4

10 MERCHANDISING MERCHANDISING WINTER FITNESS SUMMER FITNESS Make a high-impact Fitness Through Fetch statement and simplify your merchandising. Turnkey planogram, display, and clip-strip solutions help you deliver the most compelling Chuckit! brand offerings to your customers. Your dog still wants to play, even when it s cold out. Chuckit! is the perfect way to provide dogs with their needed exercise in a shorter period of time. Maximize sales through the winter months with this suggested assortment of Chuckit! Ball Launchers and glow toys. When staying inside is just more appealing than hitting the park, launch the fun indoors with our new Chuckit! Indoor Line. Maximize add-on sales with a compelling and easy-to-shop Chuckit! Summer Fitness planogram. This 2 section features an assortment of Chuckit! best sellers and high-performance Amphibious toys. Get fit with Chuckit!

11 1 CHUCKIT! FITNESS THROUGH FETCH ASSORTMENT 2 CHUCKIT! FITNESS THROUGH FETCH ASSORTMENT 3 CHUCKIT! FITNESS THROUGH FETCH ASSORTMENT An assortment of medium-sized top sellers that make exercising your dog fun. Provides options for the Chuckit! fitness ritual for most sizes of dogs. Expanded assortment to include small, medium and large Chuckit! Ball Launchers and compatible Chuckit! toys. The ultimate fitness planogram provides pet parents the most comprehensive assortment including Chuckit! Ball Launchers, Chuckit!-compatible balls, Amphibious toys, Squirrels and our brand new Indoor Line in an easy-to-shop layout

12 ICONS Small Size Designed for Flight Medium Size Bright Lasting Glow Large Size Indoor Fetch 1.5x FITNESS THROUGH FETCH Throws 1.5 Times Further Whistles in Flight Random Bounce Recycled Content Self-Righting 2x Throws 2 Times Further 3x Throws 3 Times Further Raised Sides for Easy Pick-up No-Slobber Hands-Free Pick up High Bounce Floats For Shaking Backyard Fetch Indoor Play Ground Pursuit 22

13 OUTPLAY THE ORDINARY Canine Hardware, Inc. P.O. Box Seattle WA p f Text copyright 2011 by Canine Hardware Photography copyright 2011 by Canine Hardware