Index. B Baker Field, 27

Size: px

Start display at page:

Download "Index. B Baker Field, 27"

Rosaline Berry
5 years ago
Views:

1 Index A Academy Awards, 38 Admiral Television, 30 Air Jordan shoes, 59, 61 amateur ideals, 20 Amazon, 45 American Broadcasting Company (ABC), 28, 39, 40 ABC Sports, 38 American Football League (AFL), Anti-trust laws, 36, 44 Apple, 55, 61. See also Apple iphone, 55, 61 ipod, 55 Apps, 55 Armstrong, Brandon, 74 Atlanta Braves, 31, 33 AT&T, 26 attention economy, 5, 6, 9 13, 67, augmented reality (AR), 8, 9 B Baker Field, 27 Baltimore Colts, 35 barnstorming, 20 baseball, 20, 27, 28, 31, 32, 35 Baseball Writers Association, 29, 30 basketball, 27, 28, 35 Beckham, David, 6 Bell, Bert, 31, 37 Bell Media, 13 Bennett, Thomas, 31 Boeing, 55 boosterism, 20 Boston Braves, 31 Boston Celtics, 28 boxing, 27, 31 brand, 6, 37, 68 75, 90, 93 brand community, 72, 73, 75 brand equity, 14, 61, 68, 70, 71 brand logic, 69 Goods Dominant Logic (GDL), 58 60, 62, 65, 66, 69, 75 Service Dominant Logic (SDL), 54, 56, 58 61, 63, 69, 70, 74, 75, 92 brand platform, 62, 69, 70, 72 77, 93 brand platform ecosystem, 45, 73 75, 93, 94 The Editor(s) (if applicable) and The Author(s) 2018 J. Zheng and D. S. Mason, Brand Platform in the Professional Sport Industry, 99

2 100 Index networked brand platform ecosystem, 74 brand value, 69, 72 76, 93 brand co-creation, 72, 77 brand cocreator, 74 brand creation, 75 broadcasting rights, 9, 14, 31 broadcast mass media, 6 broadcast revenues, 28 broadcast scarcity, 2, 5, 14, 77 Brooklyn Dodgers, 28, 34 Bundesliga, 68 C Cable News Network (CNN), 8 Carpentier, Georges, 23 Celler, Emmanuel, 36 Chadwick, Henry, 21 Chicago Bears, 30, 34, 39 Chicago Cardinals, 28, 29 Chicago Cubs, 32 Chicago White Sox, 37 chicken and egg problem, 28, 42, 43 Cleveland Browns, 35 closed market system, 15 Columbia Broadcasting System (CBS), 23, 24, 28, Columbia University, 27 Communications Act of 1934, 23 communications satellites, 29 competitive balance, 10, 44 complements, 56 complementary product, 62 64, 74 complementors, 55 57, 61 63, 66, 69, 73, 74, 93 platform complementors, 56 Congress, 36 core periphery structure, 56, 57 corporate sponsor, 45, 57, 63 65, 72 cross subsidization, 10, 43 D Dallas Cowboys, 78 Dempsey, Jack, 23 digital media, 6 DirecTV Now, 45 Draymond Green, 78 dual product market, 9 DuMont network, 34 E e-commerce, 7, 8 economics of networks, 41 economies of scale, 41, 42, 86, 87 demand-side economies of scale, 41, 42, 86, 88, 89 supply-side economies of scale, 41, Empire State Building, 27 English Premier League (EPL), 7, 68, 71 Entertainment and Sports Programming Network (ESPN), 8, 29, 40, 45, 65 entourage, 11 external platform, 54, 55 F Facebook, 8, 12, 45, 55, 57, 66, 73, 76 Facebook Home, 57 Facenda, John, 37 fantasy sport, 8, 73 Federal Communications Commission (FCC), 26 Firpo, Luis, 23 Flickr, 8 football, 27, 28, 31, 34, 35 Forbes Field, 23, 25 Fox, Richard Kyle, 21

3 Index 101 G Gallery, Tom, 35 Game of the Week, 36 gate revenues, 2, 9, 20, 40, 63 Gillette Cavalcade of Sports, 27 Golden State Warriors, 78 golf, 35 Google, 55, 57 Android, 57 Green Bay Packers, 36 H Halas, George, 30, 34 Harlem Globetrotters, 76, 93 Hilton, Perez, 12 hockey, 20, 22, 27, 31, 35 Huff, Sam, 38 Hulu, 45 I Indians, 32 Individual Goods-Focus Brand Era, 69 industrialization, 20 industrial organization (IO) economics, 41 44, 62 industry platform, 55, 56, 69, 74 industry platform ecosystem, 55, 60 open industry platform, 76 information, 5, 23, 61, 86, 90, 91 information economy, 2, 5, 6, 41, 46, 86, 87, 90 information industry, 3, 4, 41, 58, 86 innovation, 7, 14, 15, 41, 54 57, 61, 62, 67, 74, 78, 86, 93, 94 institutional logics, 14 intellectual property (IP), 3, 4, 13, 14, 25, 48, 57, 63, 67, 76, 77, 89, 91 internal platform(s), 54 57, 70 J Jordan, Michael, 61 Justice Department, 36 K KDKA, Pittsburgh, 22, 23, 25 KQV, Pittsburgh, 69 L lacrosse, 20 La Liga, 68 Landis, Judge Kenesaw Mountain, 24 Lindemann, Carl, 39 linear broadcast media, 44, 48 linear value-chain logic, 58 live game, 10, 44, 62, 63, 66 68, 71, 72, 74 78, live game platform, 63 68, 70, 78 live game platform ecosystem, 64, 65 Los Angeles Lakers, 69, 78 Los Angeles Rams, 30, 31 M Major League Baseball (MLB), 23, 25, 26, 28, 30, 36, 38, 44, 68, 78 marketplace of attention, 9 mass media, 4, 6, 8, 12, 47, 48, 66, 68, 90, 92 media platforms, 87 media rights, 2, 9, 25, 35, 44 Metcalfe s law, 42 micro-celebrities, 12

4 102 Index Milwaukee Braves, 31 multi-sided platform, 41, 43, 44 multisided market, 14, 15, 40, 42, 44 48, 53, 56, 62, 65, 74, 77, 85, 86, 88 90, 94 multi-sided platform theory, 41 Mutual Broadcasting System (MBS), 23, 24 N National Basketball Association (NBA), 28, 38, 40, 68, 69, 73 75, 77, 78, 87 NBA 2K, 74 National Broadcasting Company (NBC), 8, 28, 35, 37, 39, 40 NBC Blue, 23 NBC Red, 23 NBC Sports, 35, 39 National Collegiate Athletic Association (NCAA), 36 National Football League (NFL), 13, 28, 30, 31, 34 40, 45, 68, NFL Championship, 35 Bidwill family, 39 Chicago Cardinals, 39 Monday Night Football (MNF), 38, 40 The Violent World of Sam Huff, 38 National Hockey League (NHL), 38, 65, 68 National League, 31 National Police Gazette, 21 network ecosystem, 62, 93 network effects, 41, 42, 55, 61, 63 68, 73, 74, 87, 88, 91, 92 cross-side network effects, 42 44, 88 direct network effects, 42, 43, 65 externality, 42 indirect network effects, 42 44, 64, 65 network externalities, 10, 41, 42 same-side network effects, 42, 43, 87, 88 network(s), 2, 6, 23, 24, 26, 28, 35, 37, 39, 40, 61 Newark Call, 23, 29 new media, 3, 5 9, 11 14, 45 48, 53, 56, 57, 61, 63, 66 68, 71, 76, 77, 86, 89, 90, 92 new media platforms, 66 Web 1.0, 7 9 Web 2.0, 7 9 newspaper, 7, 21 23, 26, 29, 30, 44, 85 box score, 21 circulation, 22 closed-circuit television, 37 newspaper publisher, 21, 43 New York Clipper, 21 New York Giants, 28, 35, 36, 38 New York Knicks, 69 New York Times, 27, 37 Nielsen, 6 Nike, 61 O old media, 7 one-to-many broadcast, 48, 63, 66, 77 one-to-many media platform, 46 open interface, 14 open platform, 57, 61, 75 operand resources, 58, 69 operant resources, 58 60, 69 P passive viewers, 8 payment cards, 55

5 Index 103 peer-to-peer streaming, 4 Perini, Lou, 31 Philadelphia Eagles, 34 Philadelphia Phillies, 23 Pittsburgh Athletic Co. v. KQV Broadcasting. Co., 25, 89 Pittsburgh Pirates, 23, 25 Pittsburgh Steelers, 35 platform, 3, 6, 8, 9, 11 13, 40, 42, 54 57, 59 63, 65 68, 70, 73 76, 90, 92, 93 platform competition, 41, 43 platform constitutive agents, 57 platform ecosystem, 14, 54 57, 61, 63, 68, 76 platform evolution, 41, 53, 54, 56, 62, 70 platform innovation, 74 platform leader, 57, 76, 89, 93 platform leadership, 57 platform research, 41, 42 platform theory, 41, 53, 54, 57, 58, 60, 61, 63, 65, 92, 94 player draft, 10 player salaries, 20 PlayStation Vue, 45 positive feedback loop, 6, 13, 42, 43, 64, 87, 88 product platform, 54 professional football, 27 professional sport, 2, 3, 14, 22, 26, 27, 30 professional sports brand platform, 75 R radio, 1, 3, 7, 13, 22 27, 29 34, 44, 45, 48, 53, 66, 85, 89, 92 game re-creations, 25 RCA Building, 27 Relationship-Focus Brand Era, 69 Renault-Nissan, 55 reserve clause, 20 revenue sharing, 10, 35, 36 rights fees, 47 Roller Derby, 27 Rozelle, Alvin Pete, S Sabol, Steve, 37 salary caps, 10 Serie A, 68 service, 58, 59, 92 service economy, 2 service industry, 1 Sling TV, 45 smaller market team, 32, 33 sneaker head, 59, 61 social media, 7 9, 11, 14, 45, 73, 74 Soho Oil Company, 35 Spirit of the Times, 21 sponsorship, 63, 72, 85 sponsors, 9, 44, 72 Sporting News, 21 Sports Broadcasting Act (SBA) of 1961, 36, 89 SportsChannel America, 65 St. Louis Browns, 28 St. Louis Cardinals, 26, 32, 33 Stakeholder-Focus Brand Era, 69, 72 standardization of rules, 20 star players, 11, 12, 71, 92 stardom, 11 star/entourage, 12 star quality, 10 Super Bowl, 37, 39 supply chain, 55, 58 supply chain platform, 54 57, 75 T technological platforms, 54 technology management, 41

6 104 Index telegraph, 22, 25, 29, 44, 85 television, 1 3, 5 7, 9, 10, 13, 14, 27 40, 44, 45, 47, 48, 53, 63 66, 71, 78, 85, 89, 91, 92 balkanization of radio and television rights, 35 closed-circuit television, 37 pay television/pay TV, 40, 46 ratings, 28, 36, 40, 66 rights, 37, 40, 45 share, 28 slow motion, 36 television blackout, 30, 36 television contracts, 39, 40 TV networks, 40, 57, 63, 64, 77, 91 Video replays, 36 Tokyo Olympic games, 29 Tunney, Gene, 23 Turcke, Mary Ann, 13 Turner, Ted, 33 Turner Broadcasting System (TBS), 33 Twitter, 8, 12, 45, 66, 73, 76, 78 U unauthorized content streaming, 4, 91 uncertainty of game outcome, 2, 9 11, 20, 62, 67, 70, 71, 92 United States Football League (USFL), 39 urbanization, 19, 20 user generated content (UGC), 8, 12, 68, 74, 77 V value appropriation, 15, 44, 53, 54, 65, 76, 86, 88, 89, 94 value creation, 15, 54, 65, 86, 88, 90, 94 value co-creation, 54, 56, 58, 67, 69, 72, 73, 75 78, 92, 93 value co-creation ecosystem, 60, 69, 70 value cocreator, 55, 56, 58, 59, 61, 63, 67, 73 value exploration, 14 value exploitation, 14 Value-Focus Brand Era, 69 value in context, 59 value in exchange, 59, 69 value in use, 59, 69 value networks, 54 value proposition, 54, 59 62, 92, 93 value reservoir, 67 value slippage, 86 Veeck, Bill, 37 vertical integration, 55 Vine, 76, 77 virtual reality (VR), 7, 8 W walled garden, 45, 90 WBKB, Chicago, 34 Weiss, Don, 34, 39 Western Union, 22, 29 WGN, Chicago, 30, 32, 33 Wikipedia, 8 Willard, Jess, 23 Windows, 55 winner-take-all, 6, 13, 42, 43, 88 WJZ, Newark, 23 World Series, 23, 24, 28, 29 wrestling, 27, 31 Wrigley Field, 32 Wrigley, William, 32 WTAM, Cleveland, 32 WTBS, Atlanta, 33 Y YouTube, 8, 12, 45, 74, 76, 93

TREND INSIGHTS CABLE TO TELEVISE NCAA MEN S BASKETBALL CHAMPIONSHIP GAME

TREND INSIGHTS CABLE TO TELEVISE NCAA MEN S BASKETBALL CHAMPIONSHIP GAME March 2016 CABLE TO TELEVISE NCAA MEN S BASKETBALL CHAMPIONSHIP GAME April 4, 2016 marks another turning point for cable television.