WEIGHTLIFTING, A NOBLE SPORT

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2 WEIGHTLIFTING, A NOBLE SPORT

3 The Sport Weightlifting has, and will always be, the lifting of barbells or dumbbells, with the goal of increasing one s strength and/or muscle size. Today, Weightlifting has taken additional forms. It goes beyond its traditional purpose and goal: It can be viewed as an Olympic Sport, consisting of 2 lifts: the Snatch and the Clean & Jerk. The goal is to lift more weight than competitors in the same weight class. It can be viewed as part of Strength Training: the lifting of weights in order to increase one s physical strength, since more muscle and a lower body fat are byproducts of strength training. It can be viewed as a means to achieve the fashionable body build. It can be viewed as part of the training of athletes in pursuance of other sports. It can be viewed as part of the usual, daily work out program of the modern individual: lifting weights to help keep fit, burn calories, and work out. 2

4 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT Despite the form and the reason that somebody lifts weights, Weightlifting will always be one of the oldest and noblest sports. Weightlifting as a Sport is the main concern of the various Federations set in place to promote and protect the sport, based on specific, strict rules and regulations. The brief description of Weightlifting, also called Olympic-style Weightlifting, or Olympic Weightlifting, is that of an athletic discipline, part of the modern Olympic program, in which the athlete attempts a maximum-weight single lift of a barbell loaded with weight plates. The Sport is based on the same old principle of lifting the heaviest weights. The two competition lifts in order, are the Snatch and the Clean and Jerk. Each weightlifter receives three attempts in each, and the combined total of the highest two successful lifts determines the overall result within a bodyweight category. Properly executed, the snatch and the clean and jerk are both dynamic and explosive while appearing graceful, especially when viewed from a recording at a slowed speed. In each weight division, lifters compete in both the snatch and clean and jerk. Prizes are usually given for the heaviest weights lifted in each and in the overallthe maximum lifts of both combined. The order of the competition is up to the lifters - the competitor who chooses to attempt the lowest weight goes first. If they are unsuccessful at that weight, they have the option of reattempting at that weight or trying a heavier weight after any other competitors have made attempts at the previous weight or any other intermediate weights. The barbell is loaded incrementally and progresses to a heavier weight throughout the course of competition. Weights are set in 1 kilogram increments. 3

have the same bodyweight, the winner is the

The sport is controlled by the International

IWF was founded in 1905, with Budapest as its

The European Weightlifting Federation (EWF) is

Federation s (IWF s) components that unites

understood that is referred to its connotation

5 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT When a tie occurs, the athlete with the lower bodyweight is declared the winner. If two athletes lift the same total weight and have the same bodyweight, the winner is the athlete who lifted the total weight first. The sport is controlled by the International Weightlifting Federation (IWF). IWF was founded in 1905, with Budapest as its designated basis. The European Weightlifting Federation (EWF) is one of the International Weightlifting Federation s (IWF s) components that unites all National European Federations and governs the Sport in Europe. When taking about Weightlifting, it is understood that is referred to its connotation as one of the oldest Olympic Sports. When a tie occurs, the athlete with the lower bodyweight is declared the winner. If two athletes lift the same total weight and have the same bodyweight, the winner is the athlete who lifted the total weight first. 4

6 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The Sport s Logistics In the sport of Weightlifting, competitions are organised for men and women. The athletes compete in specified bodyweight categories and age groups. The rules under which a weightlifter competes allow each Athlete to try 2 lifts of the weights with both hands. For each lift, the Athlete is allowed 3 attempts. The validity of the tries is determined by the way of execution, which must always follow a particular sequence of lifting: Through The Snatch and then The Clean & Jerk. The first part of the Sequence, The Snatch is when the barbell is centred horizontally on the competition platform. The athlete grips the barbell, palms downward, and, in a single movement pulls it from the platform to the full extent of both arms above the head, while either splitting or bending the legs. During this continuous movement upward, the barbell should remain close to the body and may slide along the thighs. No part of the body other than the feet may touch the platform during the execution of the Snatch. The lifted weight must be maintained in the final motionless position, with both arms and legs fully extended and feet on the same line and parallel to the plane of the trunk and the barbell until a signal from the referee that the barbell can be replaced on the competition platform. The second part of the Sequence, The Clean & Jerk, consist of two motions, The Clean being the first and the Jerk being the second. 5

INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT At The Clean, the barbell is

Athlete taking a start position behind the barbell.

The athlete may recover in his/her own time and must finish with the feet

After some time of motionlessness, the Athlete can proceed with The Jerk,

to move the barbell upward in one motion to the full extent of the arms,

6 The athlete returns his/her feet to the same line parallel to the plane

and awaits for the Referees signal to replace the barbell on the

The Referees give the signal to lower the barbell as soon as the athlete

The lifts are ruled by Permitted (allowed) and Incorrect movements, which

At the European Competitions, the rules have a slight differentiation from

7 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT At The Clean, the barbell is centred horizontally on the centre of the competition platform with the Athlete taking a start position behind the barbell. As in the The Snatch, the Athlete has to lift the barbell to the shoulders. The athlete may recover in his/her own time and must finish with the feet on the same line and parallel to the plane of the trunk and the barbell. After some time of motionlessness, the Athlete can proceed with The Jerk, where, with a dynamic bend, the legs and arms are extended simultaneously to move the barbell upward in one motion to the full extent of the arms, while either splitting or bending the legs. 6 The athlete returns his/her feet to the same line parallel to the plane of the trunk and the barbell with his/ her arms and legs fully extended and awaits for the Referees signal to replace the barbell on the competition platform. The Referees give the signal to lower the barbell as soon as the athlete becomes motionless in all parts of the body. The lifts are ruled by Permitted (allowed) and Incorrect movements, which can be judged as Complete or Incomplete. At the European Competitions, the rules have a slight differentiation from those followed at the Olympic Games. The two lifts are judged independently for the granting of two different awards. The total of the two determines the third award category. Lifters rub their hands with the chalk to promote dryness and prevent the bar moving in their hands

INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The area where the Sport takes place is known as the Field Of Play (FOP), which

The Sport utilises specific Equipment, and has a specific dress code, consisting of an overall, and specific shoe.

barbell weighs 15 kg (33 lbs) and has a shaft diameter of 25mm with a length of 2010mm.

The grip texture of the bar is called the knurling, and is distributed differently between the men s and women s bars: the men s

The Bumper plates The weight plates, typically referred to as bumper plates because of their rubber design, weigh between 0.

8 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The area where the Sport takes place is known as the Field Of Play (FOP), which contains the Competition platform and stage, the Technical Officials and Competition Management table and the Warm-up area. The Sport utilises specific Equipment, and has a specific dress code, consisting of an overall, and specific shoe. The most important items are: Barbell The steel bar with larger-diameter rotating sleeves on either end, holding rubber-coated discs of different weights. A men s Olympic barbell weighs 20 kg (44 lbs) with a shaft diameter of 28mm and a length of 2200mm, whereas a women s Olympic barbell weighs 15 kg (33 lbs) and has a shaft diameter of 25mm with a length of 2010mm. The distance between the sleeves, however, is the same for the men s and the women s bars at 1310mm. The grip texture of the bar is called the knurling, and is distributed differently between the men s and women s bars: the men s has knurling in the centre but the women s does not. The Olympic barbells used in competition are certified by the IWF. The Bumper plates The weight plates, typically referred to as bumper plates because of their rubber design, weigh between 0.5 kg and 25 kg. The bumper plates are constructed out of rubber to allow the weights to be dropped from various heights - either after a successful lift or during an unsuccessful one. Olympic bumper plates conform to international standards for colouring. That is, 10 kg is green, 15 kg is yellow, 20 kg is blue, and 25 kg is red. 7

INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The Competition iron plates In addition to the rubber bumpers, smaller competition iron plates can be used to add weight in small increments to the bar.

9 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The Competition iron plates In addition to the rubber bumpers, smaller competition iron plates can be used to add weight in small increments to the bar. The colour designations for these iron plates are as follows: 1 kg is green, 1.5 kg is yellow, 2 kg is blue, 2.5 kg is red, 5 kg and 0.5 kg are white. It is useful to note the colour assignment of these iron plates is consistent with the heavier bumper plates (i.e. 1 kg and 10 kg are green, 1.5 kg and 15 kg are yellow, etc.).... shoes worn by Olympic weightlifters is their most distinctive piece of equipment The Collars The Collars hold safety together the weights on the barbell. The Weight plates are secured to the bar using collars on each sleeve that weigh exactly 2.5 kg each. Singlet Lifters typically wear a one-piece, close-fitting leotard often called a singlet. The wearing of a T-shirt underneath the singlet is optional. Belt A weightlifting belt of 120mm maximum width may also be worn to provide lower back support. Its vital importance classifies it as part of the equipment rather that the dress code. 8

10 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT Chalk Chalk is regularly used by Olympic lifters, generally prior to each attempt at a lift. Lifters rub their hands with the chalk to promote dryness and prevent the bar moving in their hands. In addition to the hands, chalk can be applied to the neck, usually above the collarbone, which is a key point of contact for the bar during a clean and jerk. Tape Olympic lifters frequently use tape to cover the areas of their bodies exposed to friction while completing Olympic lifts. Tape is most commonly found on the Olympic lifter s thumb. A taped thumb not only lessens the risk of calluses, it reduces the pain associated with the hook grip. Olympic lifters also tape their wrists, preventing exaggerated and uncomfortable joint movement during lifts. For particularly heavy overhead lifts, a taped wrist enables the lifter to regulate wrist extension and delimit the translation of the radius and ulna distal heads. However, while taped wrists can prevent wrist and forearm injuries in the short-term, excessive use can lead to weakened connective tissue in the area, increasing the risk of pain and injury. Shoes Perhaps the type of shoes worn by Olympic weightlifters is their most distinctive piece of equipment. Weightlifting shoes are typically designed with a raised heel of 0.5 to 1.5 and one or two metatarsal straps that tighten across the instep of the shoe. The raised heel helps the lifter maintain an upright torso while catching the bar and also allows for a deeper squat under the bar. The soles of the shoes are also quite rigid, helping to resist compression while under heavy loads. The shoes are designed for maximum stability while remaining flexible in the toebox. This allows the lifter to come up on the toes and to catch the weight on the ball of the back foot during the jerk movement of the lift. 9

INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The European Weightlifting Federation: The EWF The European Weightlifting Federation (EWF) was founded in 1969, as the European guiding organization for

11 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The European Weightlifting Federation: The EWF The European Weightlifting Federation (EWF) was founded in 1969, as the European guiding organization for Weightlifting, the body that governs and organizes the European Weightlifting Championships. The EWF is also the European governing body for Weightlifting as a modern and globally acknowledged Olympic sport. Part of its mission is the Sport Governance, Promotion and Protection of its image and reputation. It is composed by 49 National Federations and is governed by an executive Board of 13 members, 3 Committees and 4 Commissions, which adhere to the EWF s Constitution and Regulations under Swiss law. The EWF is a European, non-governmental non-profit organisation, member of the International Weightlifting Federation (IWF). 10

12 SPONSORSHIP The National Federations have their own National Committees that consist of high profile individuals that freely and voluntarily devote their energies and time to the promotion of the Sport in their Country, as per the EWF s mission. They are accountable to the EWF and they are obliged to fulfil their duties, always in accordance with the Governing Body s regulations and decisions. The mission of the EWF is to monitor and safeguard the highest standards, so as to ensure that the legacy and excellence of the sport is experienced and enjoyed around Europe. 11

to their respective countries and assist

13 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The National Federations (NF) 12 The EWF consists of 49 National Federations. Their mission is to relay the EWF s Message to their respective countries and assist towards the promotion, protection and supervision of the Sport in their territory, always as per the EWF s Guidelines and directions. They are governed by their own National Committees which are accountable to the EWF s Board.

14 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The National Federations are: ALBANIA ARMENIA AUSTRIA AZERBAIJAN BELARUS BELGIUM CZECH REPUBLIC BOSNIA & HERZEGOVINA DENMARK BULGARIA ESTONIA CROATIA FINLAND CYPRUS FRANCE Table 1/ National Federations GEORGIA GERMANY GREAT BRITAIN GREECE HUNGARY ICELAND IRELAND ISRAEL ITALY KOSOVO LATVIA LITHUANIA LUXEMBOURG MALTA MOLDOVA MONACO NETHERLANDS NORWAY POLAND PORTUGAL TS ROMANIA RUSSIA SAN MARINO SCOTLAND AM SERBIA SLOVAKIA SLOVENIA SPAIN SWEDEN SWITZERLAND TURKEY UKRAINE WALES AM 13

15 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT The Main Events of the EWF The EWF, through the National Federations organises 4 Main Event / Categories every year (table 2). The Events have a different venue every year. They are the responsibility of the National Federation of the Country where the Event is held and which is assigned to organize the Event. The National Federation that is responsible can organize it by itself or can appoint an Organiser, the responsibility for whom lies on the National Federation. All actions and decisions of the National Federation regarding the organizing of the Event needs to be approved by the EWF. The Events are financed by the NF through own funds and sponsors. The National Federation can find local sponsors, always after having them approved by the EWF. 14 The EWF organises the Pan-European competitions in collaboration with the National Federations, based on the Standards and Requirements set by the IWF, and in a manner that ensures exciting and evenly-matched tournaments that can appeal to sport fans both locally and throughout Europe, as well as fans that turn to media to follow the sport. Through these events, commercial partners and sponsors that have an alliance with the Sport, either due to the nature of their business; or the common values of the Brand / Organisation with these of the Sport; and can become supporters of the effort are attracted to link their name to the sport, helping thus towards the further sport awareness strengthening and the constant athlete number growth. In return, they add value to their Brand / Organisation, by strengthening their image and their Brand awareness through the association with the Sport and its connotations.

INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT EUROPEAN SENIOR CHAMPIONSHIP (MEN / WOMEN) Table 2/ The 4 main European Weightlifting Events under the auspices of the EWF EUROPEAN JUNIORS AND UNDER 23

16 INTRODUCTION: WEIGHTLIFTING, A NOBLE SPORT EUROPEAN SENIOR CHAMPIONSHIP (MEN / WOMEN) Table 2/ The 4 main European Weightlifting Events under the auspices of the EWF EUROPEAN JUNIORS AND UNDER 23 CHAMPIONSHIP (MEN / WOMEN) EUROPEAN YOUTH BOYS & GIRLS CHAMPIONSHIP OTHER EUROPEAN COMPETITIONS CHAMPIONSHIP (based on various categorisations) The EWF s aim is to ensure excellence in all aspects of the sport by setting and preserving the highest standards that will maintain and grow Weightlifting as one of the world s premier sports and entertainment properties. 15

17 SPONSORSHIP

18 SPONSORSHIP The Notion of Sponsorship The high Image and Public perception of the Olympic Sport of Weightlifting defines the Sport as an attractive proposition for a Brand to link itself to it, deriving thus added value and leverage from the Sport s acknowledged extrinsic values and identity. This connection can be achieved with the association of the Brand with the Sport through a sponsorship relationship. As part of the Brand s CSR; or as an extension of its business interest, due to proximity to the Sport values, characteristics, values or nature, a Brand can support the Sport financially and otherwise, by acquiring one of the Sponsorship packages that address the EWF for the promotion of Sport or National Federation as the Organisers of the Sport s Main Events. Through these packages, the Sponsoring Brand can safeguard not only the enhancement of its Image through association, but also can strengthen the awareness levels that it enjoys, can enhance further its Image and can project even more its Brand Culture. The Benefits given by the EWF to such sponsors is, in essence, the delivery of commercial and sponsorship rights for the sport and/or for the Events. Sport Sponsorship Packages are more the preference of International Brands that seek Pan-European Exposure. Event Sponsorship Packages are more often chosen by National Corporations and Brands, or the National Branch of an International Corporation which seeks publicity and exposure to the specific country where the Event takes place. Regardless of the chosen package or the sponsored-end, the sponsor s nature of Business should not clash. Details on the various Sponsorship options appear in the pages that follow. 17

SPONSORSHIP The Sponsorship Packages EWF

activity or EWF s action EWF Gold Sponsor

19 SPONSORSHIP The Sponsorship Packages EWF The sport SPORT 18 EWF SPONSORING The Sponsorship Packages of the category for a specific time duration; or for a specific activity or EWF s action EWF Gold Sponsor (1) EWF Silver Sponsor (1-3) EWF Bronze Sponsor (5-6)

SPONSORSHIP SPONSORING EVENTS The Sponsorship Packages of this category have to

Federation / Organiser to become an institutional National Sponsor of the

In such cases, the package and agreement is custom-made or made to measure, in

20 SPONSORSHIP SPONSORING EVENTS The Sponsorship Packages of this category have to do with a specific Event and the time / Venue during which the Event takes place. In certain cases, the sponsor may come to an agreement with the National Federation / Organiser to become an institutional National Sponsor of the National Federation. In such cases, the package and agreement is custom-made or made to measure, in collaboration with the National Federation, and with the agreement of the EWF NATIONAL FEDERATIONS Official Event Partner (1) Official Event Sponsor (1-3) Official Event Supporter (Numerous) Official Event Supplier (Numerous) 19

21 SPONSORSHIP A. Sponsoring the Sport, by Sponsorship the EWF 20

22 SPONSORSHIP This kind of Sponsorship Packages is for a specific time duration; or for a specific activity or EWF s action. Potential Sponsors are Brands that have similar attributes and Values as the Sport; are linked to the sport due to their nature of business; their CSR is related to the Sport; and its positioning, or their nature of Business, or their Commitment is to support any sport that has an Olympic status. Depending on the intended level of investment and the pursued level of connection to the Sport, one of the three packages presented hereunder can be chosen. Except from the 1st Package, the other 2 can have more than one Sponsor, always without any clashing or competitive angles. If, for any reason, an interested Brand proposes a different kind of Sponsorship opportunity (i.e. Creation of an Event, a seminar, a do related to the sport; a publication; etc), the EWF can negotiate and develop a specific package for the particular need. The strongest Sponsorship Package is the Gold which establishes a Brand as an. Extension of the Sport Identity through the establishment of a Composite Logo. A composite Logo is the placement of the Sponsor s logo next to the logo of the Sport Brand or the Event. Identification information, in a predefined manner, based on a graphic definition. 21

23 SPONSORSHIP (EWF) Gold Sponsor The main and strongest Sponsorship package Only 1 Sponsor in this particular category Of a 2-year duration, with the existing sponsor to have the first renewal option Enjoys the following Sponsorship Benefits: Use of a Composite Logo, where the sponsor s logo is linked with the logo of the EWF, as per the graphic Guidelines that are part of the Branding & Communication Manual, an integral part of the Sponsorship Bible. Appearance of the Composite logo on the EWF s letterhead, as per the guidelines of the Branding & Communication Manual. Write up and circulation of a Press Release (PR) by the EWF, dedicated to the Sponsorship Agreement, the Sponsor, and promotional information on its nature of business, etc. Physical presence of a sponsor representative at the yearopening Press Conference, with the representative seated at the H/T. Opportunity to extend a 3 welcome to the Press, if sponsor requires to do so. Branding at the various activities / happenings with the logo of the Sponsor. 22

24 SPONSORSHIP Invitation to all yearly events. Sponsor s advert on the outside back cover of the EWF magazine. Reference of the sponsor in 50% of the press releases that are circulated on a yearly basis. Appearance of the sponsor s logo on the home page of the EWF s site and on Facebook. Appearance of the Sponsor s logo under the Sponsorship Package title in all Printed Press ads, Press Releases and Press Announcements and on the pack shots of the TV ads. Sponsor s logo appearing on the app. App notifications for 2 major sponsor happenings (ie launches, awards, etc) and for 3 Sponsor related news (Total yearly notifications: 5). Sponsor s advert on all Event Official Competition Programs (1 F/P, F/C ad). Sponsor s advert on the inside back cover of the magazines for the Events (if any). Venue Signage Exposure through the appearance of the Composite Logo or the Brand Logo on Outdoor Signage. Opportunity for POS Displays or Commercial Displays during all Events. Opportunity to take photos with the Athletes and Photo Usage Rights. 23

25 SPONSORSHIP (EWF) Gold Sponsor Appearance of the Sponsor s Logo in the homepage of the Event s site and on Facebook. At the Events Press Conference(s): Presence of a representative at the H/T, at the left-hand side of the president of the EWF. Invitation to all activities during the Events. Free entrance to all competitions (12 tickets). VIP tickets to all competitions (6 tickets). Invitation to the Gala dinner and to be seated at the VIP table (for 2 people). Awarding of the 1st Award to one of the athlete s categories. Composite Logo and Brand Logos at the stadium, at predefined areas. Sponsor Logo at various designated areas at the stadium (i.e. VIP area, training area, Press area, etc). Appearance of Composite Logo at the Event Press Kits. Composite Logo at all Events Commemorative Dossier. 24

26 SPONSORSHIP * Value for the Sponsor i. Presence in the Advertising Campaigns in various media, whenever the EWF engages in a Campaign of this nature. ii. Appearance / Mention of the Sponsor and the Sponsor s Logo whenever the EWF is on TV. iii. Appearance of the Sponsor s Logo at all competitions, physically and televised. iv. Brand Image strengthening and further awareness generation through association. v. A prestigious relationship with spill-off extrinsic value benefits for the sponsor. This is strengthened through the Composite Logo. vi. The intensity of the presence of the Composite Logo will create an immediate high Sponsor Brand awareness and recall connection between the sponsoring Brand and the Sport. vii. The Brand comes indirectly into the consumer s daily life, through the EWF s channels of communications (Site, App, FB). viii. Presence of the Logo on material that is kept, either as memorabilia or reference (i.e. material that has to do with Events such as Programs, etc; the Event Commemorative Dossiers; etc). Sponsorship Package Cost: per year of sponsorship 25

27 SPONSORSHIP (EWF) Silver Sponsor The Second strongest Sponsorship Package More than 1 Sponsor in the particular Category (maximum 3) Of a 2-year duration, with the existing sponsors to have the first renewal option Enjoys the following Sponsorship Benefits: NOTE A Composite Logo is the placement of the sponsor s logo next to the logo of the Sport Brand or the Event. Identification information, in a predefined manner; based on a graphic definition Write up and circulation of a Press Release (PR) by the EWF, dedicated to the Sponsorship Agreement and details on the Sponsor (i.e.nature of business, etc). Invitation to all EWF Press Conferences. Branding at the various Events / happenings with the logo of the sponsor (and others). Invitation to all EWF Events / happenings. 1 Free Advert in the EWF Magazine (F/C, F/P ad, in the first 6 pages of the mag). Reference of the sponsor in 10% of the Press Releases that are circulated on a yearly basis. Appearance of the Sponsor s logo in the home page of the EWF s site and on Facebook. Appearance of the Sponsor s logo under the Sponsorship Package title in all Printed Press ads, Press Releases (when the EWF engages in a PP Campaign) and Press Announcements. Sponsor s logo appearing on the App. App notification for 2 major sponsor happenings yearly. Opportunity for POS Displays or Commercial displays during all Events. 26

28 SPONSORSHIP Opportunity to take photos with the athletes and photo usage rights. Invitation to all activities during the Events. Free entrance to all competitions (8 tickets). VIP tickets to all competitions (4 tickets). Invitation to the Gala Dinner (for 2 people). Awarding of the 2nd award to one of the athlete s categories. Mention (Logo Placement) in all Events Press Kits. Mention (Logo Placement) in all Events Commemorative Dossiers. * Value for the Sponsor i. Presence at the Advertising Campaigns in various PP media, whenever the EWF engages in a Campaign of this nature. ii. Appearance of the Sponsors Logo when a competition takes place, creating thus opportunities-to-see, either physically or when televised. iii. Brand Image strengthening and further awareness generation through association. iv. The Brand comes indirectly into the consumer s daily life, through the EWF s channels of communications (Site, App, FB). v. Presence of the Logo on material that is kept, either as memorabilia or reference (i.e. material that has to do with Events such as Programs, etc, the Event Commemorative Dossiers, etc). Sponsorship Package Cost: per year of Sponsorship 27

29 SPONSORSHIP (EWF) Bronze Sponsor Sponsorship in the form of a barter deal (provision of equipment or advertising time, etc) or in the traditional form of yearly financial support Of a 2-year duration, with the existing Sponsors to have the first renewal option More than 1 Sponsor in the particular category (maximum 5 to 6) Enjoys the following Sponsorship Benefits Write up and distribution of a Press Release on the Sponsorship. Appearance of the Sponsor s logo at all EWF activities related to the offering. Invitation to all EWF events. 1 Free page for advertising in the EWF magazine (F/P, F/C ad in the first 12 pages of the magazine). Reference to 1 Press Release of the EWF. Reference on the Site and Facebook of the EWF. Appearance of Logo in Printed Press Campaigns run by the EWF (when it takes place), on the Press Releases and Press Announcements. 1 App Notification related to the offering. Opportunity for POS Displays or Commercial display during all Events. VIP tickets to all Competitions (2 tickets). Free entrance to all Competitions (4 tickets). Invitation to the EWF Gala Dinner (for 2 people). Mention (Logo Placement) in all Events Press Kits. Mention (logo placement) in all Events Commemorative Dossiers. 28

30 SPONSORSHIP * Value for the Sponsor i. Presence in the Advertising Campaigns whenever the EWF engages in a Campaign of this nature. ii. Appearance of the Sponsors Logo when a competition takes place. iii. Brand Image strengthening and further awareness generation through association. iv. The Brand comes indirectly into the consumer s daily life, through the EWF s channels of communications (Site, App, FB). v. Presence of the Logo on material that is kept, either as memorabilia or reference (i.e. material that has to do with Events such as Programs, etc, the Event Commemorative Dossiers, etc). Sponsorship Package Cost: per year of Sponsorship 29

31 SPONSORSHIP Sponsorship packages offerings PACKAGE Nos Composite Logo (CL) CL on L/H EWF dedicated PR EWF PC Branding of EWF Activities EWF Events Invit EWF Mag Ads EWF PR Ref EWF Site / FB EWF Adv Camp App (Logo) App (Notific) Event Programs Event Mag Event Venue Signage Event POS / Comm Displays EWF GOLD SPONSOR 1 (HT) (Out/ BC) (50%) (CL) (5) (FP/FC) (Ins B/C) (CL) SILVER SPONSOR 3 (1p) (10%) (PP) (2) BRONZE SPONSOR 6 (related to the offering) Gala din (1p) (1) (PP) (1) EVENT OFFICIAL EVENT PARTNER 1 (Thank you) (1) (1p) (Out B/C) (CL) OFFICIAL EVENT SPONSOR 3 (Thank you) (1) OFFICIAL EVENT SUPPORTER Unlimited (Thank you) (1) OFFICIAL EVENT SUPPLIER Unlimited (Thank you) 30

32 SPONSORSHIP Event POS / Comm Displays Athletes Photos Event Site / FB CL on Event L/H Event PC Event Activit Invit Compt Free Tickets VIP Tickets Event Gala Dinner Awarding Awards Stadium CL Event Adv. Camp. Event Area Branding EWF Press Kit Event Oral Thank you Event PR Event Tickets Event comm. Dossier (HT) (12) (6) (VIP table) (1 st award) (CL) (8) (4) (2) (2 nd award) (4) (2) (2) (HT) (12) (4) (VIP table-2) (1 st award) (CL) (1 leaflet) (50%) (8) (4) (2) (2 nd award) (PP) (10%) (4) (2) (2) (3 rd award) (PP) (sponsor activity) (1) (4) (2) (1) 31

UEFA Nations League 2018/19 League Phase Draw Procedure

UEFA Nations League 2018/19 League Phase Draw Procedure Date and time: Wednesday, 24 January 2018 Place: Duration: Regulations: Participants: Objective: Seeding: Lausanne, Switzerland approx. 40 minutes for technical part Art. 12-13 of the competition regulations