*SOURCE: SCARBOROUGH RESEARCH 2007 **SOURCE: CONE/ROPER BENCHMARK SURVEY ON CAUSE RELATED MARKETING
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2 POTENTIAL IMPACT LIVING ALUMNI (2007) 106,351 LIVING ALUMNI IN SC (2007) 54,899 TOTAL ENROLLMENT (2007) 17,309 UNDERGRADUATE ENROLLMENT (2007) 13,813 EMPLOYEES (2007) 5,023 FOOTBALL TOTAL ATTENDANCE (2006) 570,542 FOOTBALL AVERAGE ATTENDANCE (2006) 81,506 MEN S BASKETBALL ATTENDANCE (06-07) 147,122 MBB AVERAGE ATTENDANCE (06-07) 7,356 BASEBALL TOTAL ATTENDANCE (2006) 184,946 BASEBALL AVERAGE ATTENDANCE (2006) 4,742 TOTAL CLEMSON FANS GREENVILLE /SPARTANBURG DMA* 502,305 ONE OUT OF EVERY THREE ADULTS IS A CLEMSON FAN IPTAY MEMBERS IN UPSTATE OF SC 11,713 (59%) LIVING ALUMNI BY METRO: GREENVILLE/SPARTANBURG 17,224 COLUMBIA 8,535 CLEMSON 6,304 CHARLESTON 5,351 ANDERSON 4,442 FACTS** 78% OF ADULTS SAID THEY WOULD BE MORE LIKELY TO BUY A PRODUCT/SERVICE ASSOCIATED WITH A CAUSE THEY CARE ABOUT. 66% OF ADULTS SAID THEY WOULD LIKELY SWITCH BRANDS/SERVICES FOR A CAUSE. 54% OF ADULTS WOULD PAY MORE FOR A CAUSE THEY CARE ABOUT. *SOURCE: SCARBOROUGH RESEARCH 2007 **SOURCE: CONE/ROPER BENCHMARK SURVEY ON CAUSE RELATED MARKETING
3 Official Site Of Clemson Athletics Approximately 225,000 Unique Users/Month Approximately 1.9 Million + Page Views/Month BANNER ADVERTISEMENTS INTERACTIVE FAN CONTESTS AND PROMOTIONS LINKS TO ADVERTISER S WEBSITE VIRTUAL CLEMSON
4 The Orange & White Published exclusively for 16,000 IPTAY donors Average 35 Publications per year Published weekly from August to January One color or four-color ads Various sizes available Quote On Request
5 Football Game Program FULL 4-COLOR PAGE 7 HOME GAMES 1/2 4-COLOR PAGE 7 HOME GAMES 1/4 4-COLOR PAGE 7 HOME GAMES DOUBLE FULL PAGE 4-COLOR PAGE - 7 HOME GAMES FULL BLACK & WHITE PAGE 7 HOME GAMES 1/2 BLACK & WHITE PAGE 7 HOME GAMES 1/4 BLACK & WHITE PAGE 7 HOME GAMES
6 Basketball Game Program (Flip Card) Men's Basketball Single-Game Program (5,000/game) Logo placement and/or couponable Quote On Request Women's Basketball Single-Game Program (1,000/game) Logo placement and/or couponable Quote On Request
7 Sport Posters Quantity Availability Football Men s Basketball Women s Basketball Baseball Women s Soccer Men s Soccer Volleyball 25,000 15,000 15,000 6,000 3,500 3,500 2,000 Logo Placement and/or Couponable Logo Placement and/or Couponable Logo Placement and/or Couponable Logo Placement and/or Couponable Logo Placement and/or Couponable Logo Placement and/or Couponable Logo Placement and/or Couponable
8 Tickets Item Quantity Availability Football Season Ticket Backs 400,000 Logo placement and/or couponable Football Season Ticket Flyer 40,000 Logo placement and/or couponable Ticket Office "Will Call" Envelopes 6,000 Logo placement and/or couponable
9 Parking Passes Item Quantity Availability Football Parking Passes 21,500 Logo placement and/or couponable Football & Basketball Employee / Press Passes 1,700 Logo placement and/or couponable Men s Basketball Parking Passes 5,000 Logo placement and/or couponable
10 Coupon Inserts Item Coupon Inserts for Football Season Ticket Mailing Coupon Inserts for Men s Basketball Season Ticket Mailing Quantity 15,000 6,000 Availability Major Corporate Sponsor Major Corporate Sponsor
11 Quantity - 200,000 Schedule Cards Football, Men's Basketball, Women's Basketball, Men's Soccer, Women's Soccer, Baseball, Volleyball, Swimming, Tennis, Track & Field, and Rowing Logo placement and/or couponable
12 Magnets Football (12,000) Men's and Women's Basketball (5,000) Logo placement and/or couponable
13 Stadium Cups Quantity - 400,000 Logo placement Used at Football, Men s Basketball, Women s Basketball, Men s Soccer, Women s Soccer and Baseball Games as well as other Athletic Department Functions
14 Miscellaneous Street Banners 50 Per Year Logo Placement Press Conference Backdrop Logo Placement Used for Football and Basketball
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16 Description # of Programs The Tommy Bowden Show Football Highlights and Features 13 The Oliver Purnell Show Basketball Highlights and Features 12
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