Total University Enrollment: o 7,717 total enrollment. o 4,288 undergraduate. o 40% male / 60% female. Staff/Faculty: o 2,000 (40% male / 60% female)

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2 Seattle University Facts: Total University Enrollment: o 4,288 undergraduate o 7,717 total enrollment o 40% male / 60% female Staff/Faculty: o 2,000 (40% male / 60% female) Alumni Demographic: o 60,000 nationally o 28,000 in Greater Seattle o 39,000 in Washington State

3 (Flying O Briens) The Obrien twins helped start it all at Sea le University, achieving success of 20 straight winning basketball seasons for the Chie ains. The notable wins during their me period included a victory over the Harlem Globetro ers (8481) in front of 12,500 fans at the Sea le Coliseum. The 1952 team would go onto the NIT tournament losing to Holy Cross (77 72). In 1953 SU beat Creighton, Oregon and NYU at Madison Square Garden (Elgin s Era) In 1956 with a transfer named Elgin Baylor, Sea le University for fied itself as a force na onally. Baylor led the men s basketball team to the 1958 NCAA championship game (NBA Era) In an era that would feature Eddie Miles, John Tresvant, Tom Shotgun Shaules, Greg Vermillion, Ernie Dunston, the high flying hard charging Sea le U basketball team opened their second era of na onal success. A total of 27 players dra ed from Sea le U into the NBA (Glory Road) Amid a capacity crowd of at the Coliseum, Sea le U upset number 2 and undefeated Texas Western Minors ( 74 72). The game was featured in the Walt Disney film Glory Road (14 Na onal tournament appearances)

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6 KeyArena opened in 1964 and was remodeled in Originally the Seattle Coliseum, the remodel preserved a venue in the heart and soul of the city near the Space Needle, Seattle Center, and the EMP. KeyArena is a hub for all things Seattle and is now the new home for the Seattle University Men s Basketball Team. Key Arena has been called home to numerous concerts, the Seattle Sonics, the Seattle SeaDogs and the Seattle Thunderbirds. It is currently the home location for the Seattle Storm. With a capacity of 17,072 and 58 luxury seats, this unique venue is a great facility to market to Seattle U fans. Within the facility, your company will have the following signage opportunities: Video Scoreboard Courtside Television Signage Panels InBowl Signage LED Ring System Kiosk Booths in the Concourse Seatback signage

7 The Seattle U Fan is fun, loyal, family oriented, and an active part of the community. The Seattle Fan: There are 582,174 people in the Greater Seattle Area. The average income of the Seattle Resident is $50, % of Seattle residents own their own homes. 47.2% of Seattle residents are college educated. The College Basketball Fan: Males within the U.S. (46.3%) Females within the U.S. (27.8%) College Graduates (44.5%) Housed income of 75100K (43.4%) The Seattle U Fan: Access to: Alumni (27,000 Greater Seattle) Staff/Faculty (2,000) Students (8,000 enrolled)

8 Off the hardwood, SU Athletics provides innovative marketing ideas and programs tailored to meet the objectives of its marketing partners. Seattle U Sponsorship Development and Implementation strategies involve understanding what is involved in our partner s marketing objectives. We are committed to providing our partners with customized programs that increase brand equity and provide a return on objective by utilizing the following marketing mediums: TV Advertising Radio Advertising Major Print Advertising Print Collateral InArena Interactive Promotions InArena Signage Product Placement Internet/Database Marketing Branding/Entitlement Game Tickets Employee/Sales Incentive Programs Commitment to the Community Program

9 TV Advertising Sponsors will have the opportunity to have their name and logo included in TV advertising for Seattle University Radio Advertising Sponsors will have the opportunity to have advertisement with our partner station Print Collateral Posters, mini cards, and other print collateral are distributed throughout the Seattle Market InArena Interactive Promotions Sponsors will have the opportunity to have an interactive booth on the concourse of KeyArena and be able to speak with attendees InArena Signage Can include oncourt signage, courtside signage, LED signage, and video board Product Placement Opportunity to provide a gift or item to a specified number of attendees of home games Internet/Database Marketing Names and logos included on all eblasts, including blasts to Seattle University Alumni, Top Donors, Students, and Season Ticket Holders Game Tickets/Employee Incentive Program sponsor to receive a specified number of game tickets per home game Commitment to the Community Program a specified number of tickets will be donated to Seattle youth from sponsor; sponsor name and logo affiliated

10 Season Sponsorship Packages: Based off the following Sea le U marke ng benefits for season or mul year deal: ο Title Game Sponsorship for all home games ο Opportuni es to link your brand with a community based events, such as: ο Camps, Fundraising events, Scholarship funds, Hall of Fame banquet. ο Season long radio and television adver sement opportuni es ο Public Address announcements at all SU athle c events for season ο Permanent signage at KeyArena, Championship soccer field and Connolly Center ο Athle c Director and head coach appearances. ο Employee/Sales Incen ve Programs ο Commitment to the Community Program ο Season ckets and company recep ons available for all KeyArena Games ο Caretaker Classic Sponsorship Available ο Naming Rights (KeyArena Court)

11 The MVP Package As an official partner, your company will receive a customized marketing plan that will increase brand equity and provide a return on objective. Benefits included in this plan: TV Advertising: Your Company s name and logo will be recognized on promotional TV commercials through Fox Sports Northwest. With Seattle U home games on FSN, signage placement will be seen regionally Radio Advertising: Your company will receive 30second ads with our partner station Game Programs: Fullpage advertisement inside of the Game Day Program. Program is free of charge to all spectators attending the game (3,000 5,000 pieces) Men s Basketball Posters: Logo placement on all print collateral distributed in the Seattle market InArena Signage/Announcements: Logo presence on the scorer s table banner, banner size Logo and short message to be placed on the Arena s high resolution scoreboard for a total of no less than ten (10) minutes Opportunity to display and staff one (1) promotional booth, no larger than ten feet (10 ) by fifteen feet (15 ), in designated area in the arena concourse on event day. One (1) oncourt contest during a timeout with prizes provided by your company Seattle U Campus Signage/Promotions Connolly Center wall & scorer s table signage opportunities for all women s basketball and volleyball games Championship Field signage opportunities for all men s & women s soccer games Promotional flyer distribution to all staff & faculty on campus Product Placement: Opportunity to provide promotional giveaway items to the first 3,000 spectators. Opportunity to provide one hundredtwenty (120) items for placement in promotional gift bags for players and other key personnel. Internet/Database Marketing: Hyperlinked logo & recognition on official event website, Logo recognition on electronic media campaigns (season ticket & alumni blast, Redhawk newsletter). Commitment to the Community: Two thousand (2000) tickets to be donated on behalf of your company to local youth outreach programs. One (1) oncourt presentation during a pregame of half time promoting involvement in Commitment to Community. Tickets: Complimentary tickets for an incentive program to reward employees and customers

12 The Triple Double Package Your company is able to sponsor one (1) halftime entertainment. Seattle U Athletics will be responsible for organizing and creating halftime show. Marketing elements included in this partnership are: Name recognition over the game public address system in pregame, during the first half and at halftime promoting you as the provider of the halftime entertainment Logo and short message to be placed on the Arena s high resolution scoreboard for a total of no less than ten (10) minutes per game Logo recognition in print advertisements placed in print collateral promoting the game Name & logo recognition in the Special Thanks section of the Game Day programs provided to all spectators attending the game Hyperlinked logo & recognition on official Seattle U website, tickets to two (2) Seattle U Men s basketball games Halfpage advertisement in gameday program. Program is free of charge and distributed to 3,000 5,000 spectators on average Radio Advertisement with our partner station ten (10) 30second ads provided by your company Commitment to the Community: Up to 1,000 tickets to be donated on behalf of your company to local youth outreach programs (i.e. YMCA). One (1) oncourt presentation during pregame of half time promoting involvement in Community

13 The FastBreak Package Your company is able to choose from sponsoring one of: Starting lineups along with halftime and gameending team statistics Provide an instore prize if Seattle U scores 70 points Sponsor tshirt or similar giveaways to the crowd during three different timeouts (per game) Promotional giveaway items to the first 3,000 spectators Display and staff one 1) promotional booth, no larger than ten feet (10 ) by fifteen feet (15 ) in designated area in the Stadium concourse on event day Each of these separate sponsorships will receive the the following benefits: Name recognition over the game public address system connected to your activity Logo and short message to be placed on the Arena s high resolution scoreboard for a total of no less than 5 minutes Your name & logo recognized in the Special Thanks section of the Game Day Program provided free of charge to all spectators attending the game Hyperlinked logo & recognition on official Seattle U website, tickets to 2 Seattle U Men s basketball games

14 OUR MISSION To champion the holistic development of studentathletes inspiring a vital and engaged campus community through the development and maintenance of a premier, nationally prominent NCAA Division I athletics program, in the spirit of the Jesuit tradition. Dr. Josh Cooprider Assistant Athletic Director Marketing & External Affairs (206) coopridj@seattleu.edu