MESSAGE FROM OWNERSHIP

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2 MISSION STATEMENT Seattle SuperSonics Basketball is a fan-centric community asset that takes pride in developing mutually beneficial partnerships with individuals and organizations that desire affiliation with a uniquely passionate professional sports franchise. With the development of meaningful and effective partnerships as their primary focus, the people of the Seattle SuperSonics organization strive to create timeless and unforgettable experiences by offering resources that achieve unparalleled connectivity with the community and the region.

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4 MESSAGE FROM OWNERSHIP Like every NBA club, the Seattle Sonics are an organization dedicated to winning. But this team measures winning in ways that go beyond league standings. To the Sonics, winning means rewarding the loyalty and passion of our fans by going all out for them on the court as well as in their communities, classrooms and schoolyards. It means taking pride in KeyArena, an NBA home court of undeniable style and presence. It also means doing right by our sponsors and bringing them the best programs and corporate values available. With the passion, energy and can-do attitude now in play in our new Sonics era, the good times are just beginning. See you courtside. Howard Schultz Chairman

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6 KEYARENA KeyArena is a multi-purpose facility located in the popular Queen Anne district of Seattle, WA. KeyArena is home to the Seattle SuperSonics of the NBA and the Seattle Storm of the WNBA, as well as a number of concerts and special events. Utilize KeyArena to shape and display your corporate message to an internal audience of nearly 2 million annually. Capacity: 17,072 Number of Suites: 58 Number of Courtside Seats: 651 Amenities: Courtside Club, DiGiorno Club, Green Club and Red Club, Fast Break Club, Three Point Club, Seattle Sips Corner, Sweet Freeze Corner, KeyBank Corner, Legends Drive and the Sonics & Storm Team Shop Tenants: Seattle SuperSonics, Seattle Storm, Seattle Thunderbirds (Western Hockey League), concerts, figure skating exhibitions, Bumbershoot Music Festival and the circus Concessionaire: Aramark Concessions Partners: Miller Brewing Company, Coca-Cola, Starbucks, Columbia Winery, DiGiorno Pizza, Cloverdale Meats

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8 YOUR AUDIENCE As a corporate partner of Sonics basketball, your products and brand will be showcased to some of the most prominent decision makers from Fortune 500 companies such as Starbucks, Microsoft, Boeing, Southwest Airlines, KeyBank, Amazon and T -Mobile. Fans drawn to the Sonics and KeyArena represent demographics that most marketers target, making for an ideal audience to position products and services. Sonics Fans: 59% male / 41% female 60% are age % are married 39% have children under 17 years of age Average household income of Sonics fans = $67, 553 NBA Fans: Aware: 70% say they notice the companies that sponsor NBA basketball Educated: 27% are more likely to be college graduates than the general adult population Affluent: The median household income of a fan attending a game is $73,000 Loyal: Ratings for the NBA have risen since 1990, where ratings of pro and college football, baseball and golf have declined Families: Homes with four or more persons are more likely to watch the NBA than the average household, with the highest percentage of females watching games (compared to other pro sports) and teens naming it as their favorite spectator sport Seattle Market: 12th largest market in the U.S. Average household income of Seattle market = $63,046 Seattleites rank fourth in the U.S. in per capita income Seattle market is eighth-highest for disposable income Ranks third in the U.S. for college-educated citizens

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10 SIGNAGE Let your presence be felt inside KeyArena by investing in any of our prime signage locations. Capture impressions from an internal arena audience as well as an external viewing audience with highly visible signage at KeyArena. Studies show that marquee signage opportunities in sports facilities build loyalty and enhance awareness for the brands being advertised. A plethora of opportunities await you. Video Scoreboard: Options include twenty-four (24) static panels and four (4) digital panels broken into the following segments and dimensions. Static Four (4) panels 15' w x 4' h Four (4) panels 10' w x 4' h Four (4) panels 14' w x 3' h Four (4) panels 8' w x 3' h Four (4) panels 11'4" w x 2' h Four (4) panels 16' w x 2' h Digital Four (4) panels 15' w x 1' h Courtside Signage: Options include purchasing an exclusive block of four panels or individual panels for three game clock minutes per each home game. Dimensions are as follows: Four (4) panels 12'1" w x 2'6" h Available in three game clock minute increments Courtside signage not shown during nationally televised home broadcasts LED Digital Ring Signage: Digitally displayed on a 360-degree, limited-motion advertising ring. Exclusive branding on entire ring for one game-clock minute per quarter for a total of four game-clock minutes per game. Entire ring is measured into four (4) sections each measuring 162' w x 1'8" h or 2160 pixels w x 24 pixels h Full animation features are presented at each home game. Individual panels on the concessions ring featured during the pre-game and halftime portions of each home game as well as all other events at KeyArena. Sold in packages of two (2) panels measuring 40' w x 1'8" h or 540 pixels x 24 pixels h

11 SIGNAGE Fan Exit Signage: Backlit static signage located next to lower-bowl exit ramps between sections 101, 113, 115 and 127 Four (4) panels 7'9" w x 2'9" h (sold in pairs) Visible for all events at KeyArena Player Exit Signage: Backlit static signage located near player exit tunnels in sections 111 and 117. Two panels available in inventory with following dimensions: One (1) panel 13'5" w x 1'9" h One (1) panel 6'7" w x 1'9" h Concourse Signage: Let us help you find a creative way to showcase your brand, product and services by conceptualizing a corner of KeyArena. Turn a highly populated corner into a state-of-the-art business center or a sports bar complete with flat screen monitors. The more creative approach to a corner the more traffic and exposure it will generate. Seattle Sips Corner Sweet Freeze Corner KeyBank Corner Menu Boards Various other unique signage opportunities

12 NAMING RIGHTS Naming Rights Private Clubs at KeyArena Visualize a private club at KeyArena focused on your business. KeyArena boasts five full service clubs for the use of its patrons. These clubs have the ability to serve food and beverages and have many signage opportunities among the friendly club confines. Examples of KeyArena clubs are featured below: Courtside Club Club naming rights Assistance in conceptualizing club theme Hospitality package Numerous signage opportunities Exclusive to sponsors, courtside and luxury suite holders DiGiorno Club Open to all fans Red Club Open to all season ticket holders Green Club Open to all season ticket holders Three Point Club Open to all season ticket holders

13 SONICS RADIO Radio advertising can help you capture an affluent audience that is brand loyal. Sonics listeners are key decision makers with a wealth of purchasing power. The average Sonics radio audience member earns more than $73,000 annually. Whether advertising on the flagship station or the entire Sonics radio network, your message will reach a targeted audience. Sonics radio fast facts The Sonics flagship radio station is Sports Radio 950 KJR AM KJR broadcast signal is 50,000 watts and is streamed over the internet. Stable of sixteen (16) radio affiliates with coverage in Alaska, Idaho and the entire state of Washington Inventory available :30 and :60 local radio spots (KJR only) :30 and :60 network radio spots (KJR and radio affiliates) Billboards (opening/closing) Features are available for purchase in multi-spot packages. Pre-game show Post-game show Sports Radio 950 KJR AM One of the first all-sports format stations in the country. Highest-Rated Sports Station in America

14 COMMUNITY RELATIONS Community-based events provide a unique opportunity to link your brand with the energetic, winning and caring image of the Seattle Sonics. Studies indicate consumers support businesses that back causes that they believe in, especially when the cause is connected to their favorite team. The Seattle Sonics are amenable to other charitable endeavors, in which clients are involved. Here is a list of some of the team s current programs: Read to Achieve Teaches Seattle Public School students the value of reading Students read 20 minutes a day for 20 days each month Custom promotional and marketing package included Five school assemblies are conducted during the school year Four on-court presentations are featured during the season Hip to Be Fit Teaches Seattle Public School students the value of staying in shape Students are tested in five physical disciplines Three school assemblies are conducted during the school year Three on court presentations are conducted during the season Sonics Investment Challenge Students receive professional instruction and materials they need through the Securities Industries Foundation for Economic Education (SIFEE) Teams are given a simulated $100,000 to invest in the game s stock market The winning team receives outstanding Sonics prizes and is honored at a Sonics home game Sonics & Storm Golf Tournament Charity golf event featuring Sonics players and celebrities NeighborHoops Improves area playgrounds with new basketball courts courtesy of sponsor Black History Heroes Challenge Seattle students are encouraged to submit creative works describing their black history hero Primary Sponsor Logo ID and Brand Recognition Each of the three programs feature sponsor logos as follows: All printed materials A guarantee of 10 PSAs a year, shown in-arena Arena-quality signage used as a backdrop at all Sonics players school assemblies and events attached to sponsored program SUPERSONICS.com Collateral pieces Promotion of the events including assemblies and player appearances at other events support each program

15 SUPERSONICS.COM Avid Sonics fans enhance their knowledge of the team daily with the aid of supersonics.com. An advertising banner or button will position your product among informed and loyal fans in a dynamic and interactive format. Fast Facts: 600,000 page views per month 4.5 page views per person 54 seconds per page view 145,000 unique visitors per month Inventory Banner advertisements Button advertisements Web-based promotions Sonics SuperNet (Informative blast sent to Sonics Fans) Sonics Trivia Games Community programs Logo exposure

16 PROMOTIONS Retail Promotions Generally conducted in four-week periods Include customized promotional media package Drive traffic to your retail location In-Arena Promotions High visibility Occur during quarter breaks, timeouts and at halftime Accompanied by in-arena and in-market promotional packages Premium Items Logo exposure on high-quality giveaways Mention in all promotional materials Vehicles include team apparel, collectibles and client-focused giveaways. Player Appearances Accompanied by promotional package Dance Team and Mascot appearances Additional Opportunities Tabling at games and events Product sampling Direct mailing opportunities ArenaVision logo exposure Special events in clubs

17 PRINT PUBLICATIONS Sonics fans love to read up on their home team through the print publications composed by the Sonics organization. Your creative message and association with the Sonics will be noticed through the following print options: Sonics Pocket Schedule One million pocket schedules produced each season Advertising panel dimensions are 2 3/4" w x 3 3/4" h Four color advertisements only Ticket Backs Season ticket Over 300,000 Season ticket backs printed per season Ad dimensions are 3 1/4" w x 2" h Single-game and group ticket Over 350,000 single game/group tickets printed per season Ad dimensions are 2 1/2" w x 1 1/4" h Sonics Season Media Guide Distributed to each Sonics season ticket holder and the local and national media

18 PREMIUM SEATING As a Sonics Partner, the preferred amenities of KeyArena are at your disposal. You can treat your clients to a night of exciting Sonics basketball in a suite or close a deal courtside with prime business prospects. Hospitality at KeyArena can be your gateway to profits and fun. Sonics SuperSuite Exclusive suite for sponsors Holds up to 40 guests each game 2 plasma screens for viewing High-speed Internet Catered with food and beverages each event Equipped with two restrooms and a coat closet Available for most events at KeyArena Courtside Seats AA-DD in ten (10) sections Chalk Talk Events Behind-the-scenes look provided by Sonics coaches and scouts

19 SUITE DEALS! When leasing a KeyArena Luxury Suite you ll receive tickets to all the events at KeyArena: Sonics Regular Season Games Premium Concerts Sonics Playoff Games Ice Show and Circuses Storm Regular Season Games Thunderbirds Hockey Storm Playoff Games Family Events and Seminars Luxury Suite Amenities include: Seating for 20 Private restroom, wet bar and ice maker Two color television monitors with cable and closed-circuit, in-house programming Personal suite attendant, stereo/cd player and telephone Concierge ticket-management services, suite ticket-holders private entrance and exclusive suite smoking area Complimentary promotion premium items Exclusive access to the Courtside club VIP will call Opportunity to purchase additional preferred seats for events in advance Discounts at the Sonics & Storm Team Shop Complimentary stat sheets at halftime First priority to purchase additional Sonics NBA Playoff tickets VIP tours Meet-and-Greet autograph sessions with Sonics legends, players and other celebrities Updated s on future events Luxury Suite Leases include: 20 tickets and 4 covered parking passes to all 42 Sonics home games 16 tickets and 4 covered parking passes to all Sonics playoff games 16 tickets and 4 covered parking passes to all other events in KeyArena Complimentary refreshments in your suite for all Sonics games Access to the exclusive Courtside Club Yearly Suite Party where you can meet and get autographs from each Sonics player and coach Access to select game-day shootarounds and open gym sessions at the Furtado Center (Sonics practice facility) The opportunity to buy additional KeyArena concert tickets before they go on sale to the public

20 EXPERIENCE COURTSIDE Feel the energy from the floor and see some of the best games in Seattle! Courtside Season Benefits The Ultimate Seat courtside seats at KeyArena are the closest you can get to the breathtaking action of any professional sporting event. Floor seats provide unparalleled client entertainment and an unforgettable experience. Fast Break Club The Fast Break court-level hospitality clubs are open to all Courtside Season Ticket holders during halftime and include complimentary snacks and beverages. Just steps away from your seat, enjoy complimentary game-night snacks, beer, wine and non-alcoholic beverages next to your team s locker room. Premier Networking Environment KeyArena s Courtside Club provides an exclusive networking venue. An intimate setting with access limited to Courtside and Suite Ticket Holders and Sonics Sponsors, you ll be interacting with fellow Pacific Northwest decision makers. Complimentary Reserved Parking Each Courtside Season ticket Holder receives one parking pass in KeyArena s adjacent First Avenue Garage for every two seats purchased. Private Courtside Entrance and Exit enter and exit your seats via the private Courtside Entrance located across from the First Avenue Parking Garage and enjoy back-stage access inside KeyArena. Say hello to your personal Courtside Concierge upon entering and avoid busy postgame traffic when leaving the Key. Exclusive Premium Seating Events Held only for our premium seating clientele, enjoy private events held throughout the season: - Post game Interview come join us in the Courtside Club after designated home games for entertaining question and answer sessions with players featuring great raffle prizes and special surprises! - Exclusive Suite and Courtside Team Autograph Signing Invite a guest and attend our annual Premium Seating Shootaround and Autograph Session. The event is a wonderful opportunity to meet and greet the entire team and receive autographs. - Locker Room Tours Take a tour of the Sonics Locker Room during a game at KeyArena! Every Courtside Account Manager may take advantage of this exclusive benefit at one game during the regular season Complete Full Season Ticket Holder Benefits Courtside Season Ticket Holders, of course, receive all the traditional benefits of being a Sonics Season Ticket Holder as well as their VIP benefits.