Every fan who walks into City Stadium will receive a FREE copy of the Hillcats Gameday Magazine. This collectible item features articles,

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2 P rofessional baseball has been a part of the greater Lynchburg area for more than a century. We made our mark on Lynchburg and the surrounding communities in 1995 when we became the Lynchburg Hillcats. Since opening the gates to our renovated ballpark in 2004, we have become even more popular throughout the region. City Stadium is now one of the top venues in all of Minor League Baseball, and our facility truly gives us the ability to entertain fans from the time they enter the stadium until the time they leave. Quick Facts... Established Affiliation...Class A Advanced Affiliate of the Cleveland Indians Location...Lynchburg, Virginia Ballpark...Calvin Falwell Field at Lynchburg City Stadium Capacity...4,000 League...Carolina League Schedule Games/70 Home Games Season...April-September Population...72,596 (City) 247,447 (Metro) Average Attendance...157,388 (Season) 2,248 (Game) Championships , 2002, 2009, 2012

3 Print Gameday Magazine Every fan who walks into City Stadium will receive a FREE copy of the Hillcats Gameday Magazine. This collectible item features articles, rosters, biographies, stats and much more. New edition printed every month (five total) Color or black & white ads available Coupons can be incorporated into ads Advertisements last all season long Souvenir item for fans pocket schedule Each season more than 100,000 pocket schedules are distributed throughout the Central Virginia region and find their way into high traffic areas. Available at over 400 storefronts in the area Retains value over the course of entire season Coupons can be incorporated into ads Restocked throughout the season ticket backs A ticket to the ballgame is the most prominent aspect of a Lynchburg Hillcats baseball game. The back of every season and gameday ticket will feature your coupon that can be redeemed at your location, offering a great opportunity to drive business through your door. Over 200,000 printed annually Take home item exit coupons Enjoy an exclusive night of the week to have your coupon distributed to every fan as they leave the stadium. This option is a great way to drive local foot traffic and target unique customers each game!

4 signage outfield billboards Outfield billboards are the most popular form of displaying your company name at Lynchburg City Stadium. Fans view our billboards for at least three hours per game making this option perfect for brand awareness and logo recognition. Dimensions: Single - 8 x 16 Double - 8 x 32 Triple - 8 x 48 scoreboard signs These large, backlit signs are prominently placed on the Hillcats scoreboard and are easily visible to every fan in attendance while they view all the necessary data of the game. Dimensions: Side Panel - 4 x 5 Bottom Panel - 4 x 16 Top Strip - 3 x 28 video board signs These backlit signs surround a major source of information and entertainment during a Hillcats game. The state-ofthe-art video board features stats for all the players as well as mid-inning features and advertisements. Commercial spots also available. Dimensions: Side Panels - 8 w x 8 h Top Panels w x 3 h l.e.d. ribbon board Our L.E.D. ribbon board at the main entrance is visible to fans as they wait to enter the stadium and on the main concourse. The moving slides and limited availibility make this display great for details and for catching the eye of fans. Dimensions: 768 pixels wide x 64 pixels high (artwork)

5 dugout tops Dugout tops are one of the most popular forms of displaying your company name at Lynchburg City Stadium. Fans view our dugout tops for at least three hours per game, making this option a top source for brand awareness and logo recognition. Dimensions: Full Dugout - 17 wide x 6 tall Catch the attention of the entire crowd with a pair of fence signs along the first and third baselines. These signs fall into the sightlines of the fans thanks to their proximity to the action on the field. Dimensions: 2.5 tall x 10 wide fence signs Our business is always looking to expand our brand awareness in the Central Virginia market and have found great success with our marketing campaigns with the Lynchburg Hillcats. They tended to our needs and we always felt appreciated. In addition to this success, we love being able to support the home team! Juan Carvajal - Central Virginia Oral & Facial Surgery concourse signs These colorful signs are placed in strategic locations to produce maximum exposure. Because of their proximity to fans, they allow your company to receive a larger presence and are able to include more information than most forms of signage. Dimensions: 3 tall x 6 wide beam signs Sectional signage offers your company the opportunity to place your advertising in strategic high traffic locations throughout the concourse. Fans will view your sign numerous times throughout the game while going to and from the many amenities located throughout the concourse area. Dimensions: 15 high x 6 long

6 events fireworks Fireworks sponsors are prominently featured in all advertising and marketing with local print, radio, web, television, and in-stadium media promoting your night. Your company will also have the opportunity to self-promote with an information booth on the concourse to display your products and capabilities. Additionally, your company will be featured in all of our Gameday Magazines distributed that month. Examples: Bobbleheads Baseball Caps page 4 signage pt 1 Logo Baseballs Mini Bats Beach Towels Schedule Magnets Fleece Blankets Banks Umbrellas T-Shirts giveaways Whether you sponsor caps, t-shirts, bobbleheads, or logo baseballs, your company s name can be showcased on one of our limited edition items handed out to our fans as they enter the ballpark. Giveaways can be customized to fit your company s needs. theme nights Theme nights are a fun and creative way to build the exciting, family-friendly atmosphere at the ballpark! Sponsoring a theme night is great exposure and a great way to attach your company s name to fan s memories made that night. Theme nights can also include giveaway items, charity benefactors and more! on-field contests Exciting and humorous, the between-inning contests and promotions that make Minor League Baseball popular provide a memorable way to build brand awareness with our fans.

7 media :30 and :60 second radio commercials Title sponsorship Starting line-ups Umpire line-up Out of town scoreboard Pre and post game shows Advertise your company s message during live broadcasts of Hillcats baseball. The Hillcats broadcasts cover all 140 home and road games throughout the season. The Hillcats radio network provides an extensive reach throughout Central Virginia and beyond through its live audio streaming on the Hillcats official website. Radio Sponsorship Inventory: broadcasts Star of the game Play of the day This date in baseball history Home run inning Any live action events (Home Run, Double Play, etc.) social media Help spread brand awareness and gain a digital following by teaming up with Hillcats social media accounts! Create a unique campaign on any of our platforms, such as monthly photo caption contests on Facebook or video series on Instagram. Or sponsor a set of posts, like starting lineups for each game or Throwback Thursday photos. These campaigns will in turn drive traffic to your own social media accounts. website The Hillcats official website, captures the attention of thousands of fans as they look to purchase tickets, read player bios & stats, check league standings, read game recaps and more. In addition to standard webpage features, lynchburg-hillcats.com streams the radio play-by-play broadcasts of every Hillcats home and road game. Ads can be placed prominently on the lynchburg-hillcats.com home page that will link to your company s website.

8 naming rights By becoming a Naming Rights sponsor of the Lynchburg Hillcats, your company truly becomes a part of the baseball experience. Your company s impression is integrated into the ballpark s atmosphere and design. If your desired area is not on this list, let us know and we can get creative with your exposure. cit y stadium Want to make a splash in the Lynchburg community? City Stadium naming rights is the most unique and identifiable form of advertising in the Central Virginia area. Name recognition page 4 signage pt will 1 be included in all forms of print, radio, web, and everything in-between! foul poles Hop onto one of the newest trends in professional baseball. These unique foul pole advertisements have been gaining popularity throughout the Minor Leagues and are also being seen at Major League ballparks. part y areas The 1st Base Picnic Terrace and the 3rd Base Party Section sponsorships allow for some of the highest visibility in signage with railing banners, perfect for increasing brand and logo awareness! In-Game promotions Get creative in your approach to brand awareness with our fans! From rally mascots to strikeout batters, pitching changes to home run innings, we can use unique events during games to catch the attention of all eyes in the stadium. concourse sponsorships Sponsor specific areas in the ballpark, such as the kid zone, guest relations or the souvenir store. The sponsorhip will offer great brand exposure through signage in high-traffic areas, as well as mentions in PA announcements and other marketing materials.

9 season tickets & Suites Season-Long Full Season (70 games): $12,000 1/2 Season (35 games): $6,000 Accommodations: Eight Outside Balcony Seats Four Bar Stools with Counter Space Refrigerator Sink with Built-In Cabinetry Carpeting Individual Climate Control System Speaker System wtih Game Radio Broadcast Telephone and Cable Hookups Waitress Service Access to Exlusive Pre-Order Food & Beverage Menu Exclusive Restrooms to Luxury Box Patrons Elevator Access Comfortable Furniture (rental boxes) Reserved Parking Passes (lease only) Hillcats season tickets are a must for our company! Our employees, family members, customers and vendors thoroughly enjoy visiting City Stadium to catch all the action. It s the perfect place for a fun night of entertainment in a family-friendly atmosphere. Bert Dodson, Jr. President/CEO of Dodson Pest Control Book Tickets: General Admission-$50 Reserved-$60 Includes 10 tickets that can be used for any home game excluding July 4th, and subject to availability. skybox suites Nightly Sunday-Thursday: $300 Friday-Saturday: $400 season tickets GENERAL ADMISSION-$350 RESERVED-$450 Receive the Following: -Parking Pass for Reserved Lot! -Guarantee on giveaway items! -10% off in souvenir store! -First choice for playoff tickets! -Exchange unused tickets for GA tickets to another game!

10 groups page 4 signage pt 1 Group Tickets: -Minimum of 20 People. -$5 each for Reserved. -$4 each for General Admission. -Includes Group Welcome! -Ceremonial First Pitch for groups of 50 or more! -Tickets are based on availability & must be purchased in advance. -Ask about our food voucher options! Ask about our new v.i.p. home plate seating! Group picnics: -Includes Party Deck & Picnic Plaza of the 3rd Base Party Section. -Minimum of 20 People. -$21 per adult, includes ticket to game! -All-You-Can-Eat buffet for 1.5 hours. -Menu includes hamburgers, hot dogs, baked beans, chips, cookies, soda & water. -Tickets are based on availability & must be purchased in advance. new Meeting room! -accommodates 50 people -Has 5 tv screens -climate controlled -Catering options available

11 charit y events join us in giving back to the community! The Hillcats are very proud to have raised a combined amount of more than $150,000 for Susan G. Komen for the Cure, The American Cancer Society, Commonwealth Autism Services, Hunters for the Hungry, the Boys and Girls Club, the Free Clinic of Central Virginia, and many more in the past decade. The Hillcats remain deeply committed to Central & Southwest Virginia and will continue to reach out to area causes and foundations throughout the season. Our charity events cannot be successful without your help! autism awareness night Benefits Commonwealth Autism Services Presenting Sponsorship: *50 Tickets *Name on back of t-shirts given to first 1,000 fans *Minimum of 2 Video Board/PA Announcements *Name recognition in Gameday Magazine article, website and newspaper ad. paint the park purple breast cancer awareness Benefits American Cancer Society Presenting Sponsorship: *50 Tickets *Name on back of t-shirts given to the first 1,000 fans *Minimum of 2 Video Board/PA Announcements *Name recognition in Gameday Magazine article, website and newspaper ad. Benefits Susan G. Komen for the Cure Presenting Sponsorship: *100 Tickets & 100 T-Shirts *Name on back of t-shirts given to sponsors & the first 1,000 fans *Minimum of 2 Video Board/PA Announcements *Name on Pocket Schedule Panel Ad *Name recognition in Gameday Magazine article, website and newspaper ad. ticket fundraisers Have your Non-Profit sell Hillcats tickets as a fundraiser! Sell tickets for Box Office value and keep a portion of each ticket sold. We ll keep $4 from every GA ticket and $5 from every Reserved ticket while you sell them for $6 and $9, respectively.

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