THE TOP 100 KEYWORDS FOR AN

Transcription

1 THE TOP 100 KEYWORDS FOR AN OPHTHALMOLOGY PRACTICE

2 Introduction to Search Engine Optimization for Ophthalmology Search Engine Optimization, also known as SEO, is an online marketing technique that aims to increase a website s search engine visibility. Search engines like Google, Bing, and Yahoo use a series of algorithms to rank content on the web, and serve up search results to their users based on the calculations of these algorithms. Search Engine Optimization (SEO) is the process online marketers use to ensure your website s content scores highly with these algorithms. Before exploring keyword data for your practice specialty, it will be helpful to understand the logic behind how search engines build their algorithms. The mission of a search engine, like Google, is principally to deliver an answer to the searcher s query. In this vein, a search engine needs to understand the nature of the query, and then match it the most relevant pages on the Internet that answer that query. With this in mind, great medical practice websites have a deep understanding of what patients are asking online, and create website content to answer those queries. A search engine, in turn, will index a medical practice s website, look for specific keywords it can match to the searchers query, and rank the webpage accordingly. This is the simplest explanation of how organic search marketing works. The purpose of this document is to show you the top 100 keywords patients use when searching for information about ophthalmology. It is important to note that this list is by no means exhaustive. There are literally tens of thousands of search queries that we excluded from this list. When reading through these keywords, use them as a guidepost for the type of content you absolutely must include on your website. After creating content for these keywords, your practice can focus on additional search terms that are locale-focused or specific to your practice. How to Interpret the Keyword Data All of the data you will see in the following table is pulled from Google s Keyword Research tool, and is specific to Google alone. Here is an explanation of the three columns you will see in the table below: Keyword This is the exact query used by Google searchers Avg. Monthly Searches This is the average number of monthly searches in Google for the keyword. This is a sum of all searches in the United States. Competition This represents Google s assessment of how difficult it is to rank for the keyword, relative to competitive websites. It is graded on a scale of

3 Top 100 Keywords for Ophthalmology Keyword Avg. Monthly Searches ophthalmologist 100K 1M 0.05 cataract surgery 100K 1M 0.46 optometrist 100K 1M 0.12 ophthalmic 10K 100K 0.04 opthalmologist 10K 100K 0.03 glaucoma surgery 1K 10K 0.43 pediatric ophthalmologist 10K 100K 0.13 pediatric opthamologist 1K 10K 0.12 eye surgery 10K 100K 0.46 pediatric eye doctor 1K 10K 0.33 neuro ophthalmology 10K 100K 0.13 optomologist 10K 100K 0.03 ophthalmic surgeon 1K 10K 0.11 ophthalmology clinic 1K 10K 0.06 eye specialist doctor 1K 10K 0.36 eye doctor opthamologist 100 1K 0.23 ophthalmology doctor 100 1K 0.18 eye surgery cost 1K 10K 0.64 laser eye surgery 10K 100K 0.66 eye physicians 1K 10K 0.17 Competition

4 medical center ophthalmology 100 1K 0.1 kids eye doctor 1K 10K 0.56 lasik eye surgery 10K 100K 0.53 cataract eye surgery 1K 10K 0.49 corrective eye surgery 1K 10K 0.48 eye laser 1K 10K 0.37 lasik surgery 10K 100K 0.36 eye doctor 100K 1M 0.29 macular degeneration 100K 1M 0.41 lazy eye surgery 1K 10K 0.34 cataract surgery complications 1K 10K 0.41 cataracts 100K 1M 0.19 lasik 100K 1M 0.41 eye problems 10K 100K 0.31 eye cataract 10K 100K 0.25 eye procedures 100 1K 0.27 eye care 10K 100K 0.2 medical eye doctor 100 1K 0.28 emergency eye care 1K 10K 0.47 eye diseases 10K 100K 0.22 cataract specialist 100 1K 0.31 ophthalmology specialist 100 1K 0.15 eye operation 1K 10K 0.14 glaucoma specialist 1K 10K 0.26

5 eye surgery specialist vision eye care 1K 10K 0.26 eye surgery doctor 100 1K 0.31 glaucoma doctors 100 1K 0.19 eye opthamologist 100 1K 0.15 eye surgery center 1K 10K 0.47 prk eye surgery 1K 10K 0.24 optometrist ophthalmologist 100 1K 0.07 cataract doctor 100 1K 0.2 prk surgery 10K 100K 0.24 eye clinic 10K 100K 0.12 eye specialist ophthalmologist eye specialist 10K 100K 0.22 eye care center 10K 100K 0.24 refractive eye surgery 100 1K 0.39 corneal transplant 10K 100K 0.18 ophthalmology services 100 1K 0.08 new eye surgery 100 1K 0.33 eye center 10K 100K 0.18 refractive surgery 1K 10K 0.12 eye surgeon ophthalmologist vision doctor 1K 10K 0.17 cataract lenses 1K 10K 0.49 glaucoma eye 1K 10K 0.22

6 crystalens 1K 10K 0.16 eye care specialists 1K 10K 0.19 vision correction surgery 1K 10K 0.39 types of eye doctors 1K 10K 0.23 ophthalmologist open today restor lens 100 1K 0.28 glaucoma 100K 1M 0.17 eye specialist clinic 100 1K 0.5 affordable eye care 100 1K 0.53 eye correction 100 1K 0.35 lasek surgery 100 1K 0.25 eye surgeries 1K 10K 0.33 astigmatism correction 1K 10K 0.15 ophthalmic doctor ophthalmology office 100 1K 0.08 surgical ophthalmology myopia treatment 1K 10K 0.16 ophthalmic medicine 100 1K 0.23 intacs 1K 10K 0.1 cornea surgery 1K 10K 0.14 cornea specialist 1K 10K 0.14 laser eyes 1K 10K 0.24 retina surgery 1K 10K 0.17 children's eye doctor 1K 10K 0.45

7 intraocular pressure 1K 10K 0.04 cataract procedure 100 1K 0.31 glaucoma eye surgery 100 1K 0.52 professional eye care 1K 10K 0.15 pediatric eye care 100 1K 0.21 strabismus surgery 10K 100K 0.07 presbyopia 10K 100K 0.07 vision surgery 100 1K 0.27

8 THANK YOU FOR READING! For more information about how to market your medical practice, please visit: