Kaka`ako Makai The People s Preferred Plan Kaka`ako Makai Waterfront Master Plan

Transcription

1 Kaka`ako Makai The People s Preferred Plan Kaka`ako Makai Waterfront Master Plan Aerial Shots courtesy of the Friends of Kewalo Park Association by Tobias Koehler Save Our Kaka`ako

2 The History of Honolulu s Shoreline from 1810 History of the HONOLULU SHORELINE Ua hala na kupuna, a he `ike koli`uli`u wale no ko keia la, i na mea i ke au i hope lilo, i`o kikilo (1) In the early 1800s the part of Leeward O`ahu along the shore of a broad bay, named for the shark woman Mamala who lived nearby, was referred to as Kona. The small town growing along the bay was called Kou after a Chief who lived on the river. There was a path, known as Ka Ala Moana that led eastward from the mouth of Nu`uanu stream. Over a distance of about a mile it passed through the village sites of Kikihale and Kapu`ukolo with dense shoreline forests, past the houses of gunner and shipwright, Isaac Davis and Don Francisco de Paula y Marin, running below the maika field, next to the first Customs House and down to the shipyard at Nihoa where King Kamehameha had his stockaded dwellings and strong house...and where 2 of his infant children died, along with hundreds of others, during the `oku`u epidemic of 1806.

3 Just beyond was Pakaka point, where there was a wharf for the largest of the western style ships, the HMS Keoua, named after the King's father. On the east side of the point was a landing for war canoes, and along the famous Kuloloia beach nearby were the King's canoe building hale and next to it the fearsome Pakaka luakine heiau. On the sands nearby also lived the Chiefesses Liliha, and Namahana (mother of Ka`ahumanu, wife of both Kamehamehanui and Ke`eaumoku) and many other ali`i lived and worshipped at the Hale o Lono. Halfway down the beach was the village of Honoka`upu with its famous surfing breaks, sacred healing pools and heiau. The path led on through the huge niu groves of Ka`oaopa and Honuakaha to the houses where lived High Chiefess Kina`u (daughter of Kamehameha I, kahina nui for Kamehameha III and mother of Kamehameha IV and V), and the renowned Kahuna Hewahewa. Just past these hale was Kaka`ako, home of the fishermen and where the sailing ship Namahana was berthed at what is now very close to Kewalo Basin harbor. The path continued beyond to the wetlands at Kewalo where sacrificial victims (`oma) were drowned before being carried up to the luakine heiau at Pu`uowaina for offering. Along the way there were 2 very well attended loku sites where ghost stories, chanting and narratives were recited by experts all through the night. There were numerous sites for playing the favorite games of puhene, pahi`uhi`u, konane, ko`ie`ie, kilu, uma, and maiki, and for the teaching of crafts of war such as spear throwing, boxing, foot racing and lua. Along the beach were areas reserved for hula, lei making, lauhala weaving and canoe building and paddle making...and surfing the almost perfect waves at Ulakua off of Richard Street and many other breaks. Of course, because, Kou was the center of all power and authority in 1810 the King and his Queen and many retainers, servants and soldiers were also present in numbers. (2) Now all of these sites are surrounded by towering buildings and fields of asphalt and concrete. Only from the upper stories of which can the lucky visitor actually see the mountains, the reefs, the headland of Lae`ahi and the plains of `Ewa. The forests of wiliwi, kou, hala and hau and the coco palm orchards and the uhi patches have disappeared. The sandy beaches and near shore reefs are gone. All of the springs, pools and ponds have been paved over. The last spring disappeared under a new building at Marmion Street just 15 years ago. Many of the most famous surfing sites were excavated for shipping channels, or were filled in, or have been blocked by the enlargement of Sand Island. Na heiau, na wa`a, and na papa he`e nalu are not seen in Kou today. Just for a moment, imagine what it must have been like to live at Kou in that time. Perhaps, if we all think hard about the possibilities, and imagine a future steeped in the past, we may preserve both the distant future and the past and escape the errors of our present time. A hui hou. Michael M. Kliks, Manoa, 6 December 2006 I mua i keia mua aku!

4 The People s Preferred Plan Kaka`ako Makai Waterfront Master Plan The Peoples Preferred Plan for the Kaka`ako Makai Waterfront The Peoples Preferred Plan for the Kaka`ako Makai Waterfront has been developed by a variety of concerned citizens and park users. The Plan outlines the need for more open park space for future generations and the economic development of the area. The message of this plan is that of providing a valuable shoreline open space as a recreational gathering place for our people, with surrounding cultural elements for the education and entertainment of our residents and visitors alike. Improvements and expansion of park facilities for our growing Honolulu population, would include: Landscaped Shoreline Park to preserve Honolulu s last remaining shoreline open space as a valuable public asset to benefit both residents and visitors. The landscaped green open space sweeps generously around the shoreline providing panoramic views of other significant parts of the island, the ocean surf and spectacular sunsets. It is a free recreational open space for family gatherings and outdoor activities. Lei of the Land walkway, jogging and bike path from Ala Moana Park, around the Kewalo Basin Peninsula, Harbor, Point Panic and around the Waterfront Park.

5 New Bandstand at Gateway Park for multi-cultural festivals and with ethnic food and crafts. New Kaka`ako Community Center as a facility for community gatherings and functions of interest for the entire Kaka`ako community. New Hawaiian Performing Arts Center located at the existing Kaka`ako Waterfront Park amphitheatre and near the proposed Office of Hawaiian Affairs (OHA) headquarters and cultural center. This facility would be used for the Hawaiian community to practice and host public performances that may include hula competitions and festivals with the support of OHA. The facilities may also be rented out for other major cultural events. Fish Market and Farmers Market for combined retail and wholesale operations to provide fresh produce and fish to local businesses and the people of Honolulu, while conveying the cultural message of the traditional Hawaiian way of trading within the ahupua a from the Mountains to the Sea. Hawaiian Surf and Water Sports Exhibit to house a public collection of surfing exhibits, documentaries and individual histories as well as those of other water sports including canoe paddling, kayaking, swimming, diving, etc. New Canoe Club and Launch facilities for canoe paddling clubs and canoe repair facilities Improve existing Keiki Fishing area for a safe and easily accessible fishing area for children and family Native Hawaiian landscaping and new landscaped parking areas to increase the accessibility of the park along with the creation of more green space for family gatherings, picnics and barbeques, and games. New restrooms and a food concession kiosks park-users refreshment and comfort at convenient locations at Point Panic and the Kewalo Peninsula Seafarer s Shrine will be added as a maritime monument for paddlers and canoes, sailors and boats, and other vessels going to sea.

6 The Historic Hawaiian Fishing Village The Historic Hawaiian Fishing Village (HHFV) complex would feature a realistic look at life in Hawaii from days past. It would be the experience of a traditional Hawaiian fishing village as seen through the eyes of contemporary Hawaiians. The time setting and features for the HHFV will be the kuleana of the Kanaka Maoli. However; it could possibly be set 200 years ago near the time of Kamehameha I. Within the Hawaiian Fishing Village, there would be a Native Hawaiian Forest, Traditional Hawaiian Canoe Building Shed, and the Hawaii Surf and Water Sports Exhibit. Surrounding the Village, there would be a dense forest of native and endemic Hawaiian trees and shrubs, and a Hale Wa`a for canoe building and storage, and the Hawai`i Surfing and

7 Water Sport Exhibition. Village docent guides would include kanaka maoli, beachcomber Europeans, sailors, missionaries and immigrants from many lands. Hawaiian stories and legends could be told and performed in the Na Hale huts, and could also include the stories of other immigrant cultures from plantation days (Chinese, Okinawan, Filipino, Japanese, Portuguese, American, European, Micronesian and Polynesian). Talk story venues could be provided on rock formations and other outdoor features. The village would feature a Hawaiian community with buildings, structures and agriculture normally found in a fishing village of the period. Along with traditional structures, the village will also have concealed modern construction and design innovations to insure that visitors will be safe, comfortable and impressively entertained. It would be open daily to the public with a nominal admission fee to the complex and separate ticketing for the events within the complex. This would create a revenue stream for park operations and maintenance, and better disperse visitors by controlling the number at any one attraction. The primary objective of the complex would be to educate and entertain a balanced mix of residents and visitors with the important traditional practices and the history of the native Hawaiian culture. The fiscal goal of the complex will be to generate a revenue stream that will contribute to the maintenance and sustainability of the valuable open shoreline landscape of the Kaka`ako Makai area. In addition to assisting with support of maintenance and improvements for the Kewalo Basin Park and Kaka`ako Makai Waterfront Park areas, profits from the HHFV also would be reserved to fund activities for other Kaka`ako Makai Plan elements. Mission Vision To preserve, perpetuate and share the richness of Hawaii s history and culture through demonstrations, exhibits, performances and storytelling to benefit both residents and visitors. The Historic Hawaiian Fishing Village complex will replicate a native village. It would include important cultural exhibits, interactive Hawaiian crafts demonstrations, storytelling venues for Hawaiian legends and eras of history, and stories from other cultures that have immigrated to Hawaii. The HHFV would work closely with Hawaiian organizations, museums, and the University of Hawaii to research and present Hawaiian cultural history and lifestyles with the use of state-of-the-art production techniques. Main Attractions of the Historic Hawaiian Fishing Village Historic Hawaiian Fishing Village (HHFV) - replica of a traditional village Native Hawaiian Forest (NHF) - native coastal forestation and landscaping throughout the village

8 Traditional Hawaiian Canoe Building Shed (THCBS) - traditional Hawaiian canoe, fishing and marine conservation exhibits and demonstration of canoe building techniques Hawaii Surf and Water Sports Exhibit (HSWSE) - exhibits and displays, viewing theaters, gift shop and restaurant Na Hale Story Huts(NHSH) - Hale Pali, Hale Ali`i, Hale Pele and Hale `Aina storytelling venues for Hawaiian legends and periods of history Restaurants and Gift Shops - food, gifts and memorabilia associated with this cultural element of the plan Historic Hawaiian Fishing Village and Native Hawaiian Forest Features Menehune Fish Pond that will hold fish the Hawaiians used to farm for food. Located on the Diamond Head side of the village, the pond would also serve as a barrier from people walking along the Kewalo Basin harbor walkway. Stone walls will form the edges of the pond that will be built up from ground level to avoid disturbing any contaminated soil. Creative Native Hawaiian landscaping would allow visitors a view the Fish Pond along with Diamond Head as the backdrop and an unobstructed open view plane. Mauka Stream will flow throughout the village into lo`i kalo. In the HHFV, mauka will be on the `Ewa side and the stream would flow toward the Menehune Ponds at the Diamond Head side ending at the lo`i. A waterfall and pond will mark the beginning of the stream that will flow through the Lo`i throughout the village. River rocks would form the edges of the stream. Native Hawaiian fish would also be part of the exhibit The Native Hawaiian Forest and native coastal plants would be featured throughout the village Lo`i Kalo would be fed by the stream. These would be traditional lo`i with water flowing through a sealed pond filled with a base of soil. Planting, harvesting and preparing poi from a wide variety of kalo types would be part of the village life cycle. Makahiki Area will provide demonstration of Hawaiian games, Martial Arts and battle weapons Ali`i Court Performance Area would feature Hawaiian music and hula demonstrations and performances at various times during the day. Other Village Huts would be built throughout the area and could be used for arts and crafts demonstrations where visitors can make lei, weave baskets and mats, and assist with making and repairing fishing nets. A Heiau could also be included in the village. Entrance Parking and Traffic would be on Ilalo Street for buses and cars, along with a mauka pedestrian entrance along Ala Moana. There would also be an entrance and parking lot off of Olomehani Street. Most of the main traffic to the HHFV would be on Ilalo Street.

9 The Traditional Hawaiian Canoe Building Shed, Na Hale Wa`a, would be a hands on learning experience, not just a demonstration or exhibit. We envision that it would include the Hokulea or similar traditional sailing vessels for ocean and local voyaging. While the hulls of future canoes are being hollowed out of native trees, visitor participants would be able to take part in all aspects of the process including shaping of paddles, fabrication of olena cordage and kapa cloth for sails, lashing of hull elements, ribs and outriggers. Or they could choose to learn how to carve and tie ancient styles of Hawaiian fishing lures and hooks, or make and throw Hawaiian nets, or to weave lauhala storage baskets and mats. These activities would be integrated with discussion of the traditional Hawaiian kapu and ahuapua`a systems for marine conservation and management. We anticipate to laulima a me kokua with staff and assets available at OHA and DHH, KSBE, the Bishop Museum and the UH Hawaiian Studies Center to achieve these goals. A small admission may be charged for demonstration The Hawaii Surf and Water Sports Exhibit (HSWSE) would be another major attraction. Hawaii possesses some of the best beaches that have bred some of the newest water sports trends and world-class athletes. The Exhibition will capture the variety of cutting edge technologies and innovations and evolution of water sports in Hawaii. This would include surfing, bodysurfing, bodyboarding, wind surfing, tow surfing, kite surfing, canoe and paddling, free diving, hand gliding, etc., with some rotating borrowed exhibits during certain times of the year. There would also be a Water Sport Hall of Fame to include World Cup Surfing, Olympic champions and other water sport legends. Displays would include: A Surfing Hall of Fame and Duke Kahanumoku-era wooden longboard exhibit with other Hawaiian surfing memorabilia Canoe and paddle displays and a display of the evolution of surfboard technology Hawaiian Water Sport Hall of Fame Histories of Hawaii s Olympic swimming and surfing legends Evolution of water sport technologies and equipment A theater and smaller viewing rooms for presentation of Hawaiian water sports documentaries, surfing videos, and personal histories. Simulated Pipeline Tube rides and a 30 foot acrylic Waimea Bay wave or Pipeline tube A Hawaiian Surf Restaurant on the top floor will a offer visitors a panoramic view of the shoreline surf and spectacular sunsets, Diamond Head and the Koolaus, and the surrounding landscape including the Hawaiian Fishing Village, Ala Moana Park, Kewalo Basin Park and Harbor, and the Kak`ako Makai Waterfront Park. A small admission may be charged for exhibition Na Hale Story Huts are also a major attraction of the village. Four of these Hale are planned to replicate traditional Hawaiian structures from the outside, but each would be a state-of-theart performance venue within. The Hale, named Pali, Ali`i, Pele and `Aina, would each feature unique story telling through Hawaiian chant (the Kumulipo, myths and legends and genealogy chants) mele (voice and instrumental music), hula, and acting. This would be

10 complimented by modern stage lighting and amplification, and a flexible and comfortable seating system. The actual chronological setting for the stories could change over time. For instance a first sequence could begin with reading from the great creation story, Ka Kumulipo, and then depict the discovery of these islands by Marquesan voyagers, then the coming of the ali`i nui from Kahiki. Some months later the stories of the great ancient King such as Umi and then first kingdom and transitional period theme could be explored, then the era of the monarchy and the mahele (conversion to the present land use system), and the overthrow of the monarchy, etc. Other cultures would also have their stories and legends told and performing arts celebrated in rotation through the Na Hale Story Huts. These would include, Chinese, Okinawan, Filipino, Japanese, Portuguese, Korean, American, European, Micronesian, Polynesian and other immigrants whose experiences and cultures have added immeasurably to the richness of life in our islands today. Performances would be throughout the day at various scheduled times. Depending on the volume of visitor s, performances could be every two hours for 30 to 40 minutes each with additional performances scheduled during peak times. The Hale could accommodate a range of 25 to 300 people and be of different sizes. The smaller theaters would be more intimate and provide more interaction between the performers the audience. An example of a performance could be as follows: The story opens with a kupuna sitting at one side of the performance platform making a kapa garment. A keiki enters and the kupuna begins telling a tale from long ago. As the story unfolds, actors would enter. The kupuna narrates, and as the actors speak in ka `olelo Hawai`I nei, music, chant and hula along with dramatic lighting and video could be added to complete the story. A small admission may be charged for performances The Hawaiian Fishing Village Restaurants could be both fine dining and casual. The Hawaii Surf and Water Sports Exhibit s upper level would provide a spectacular view with fine-dining fare of Hawaiian seafood. This restaurant could also feature modestly-priced dining based on traditional Hawaiian cuisine gathered from mauka to makai. The ground level restaurant could offer informal dining with contemporary Hawaiian plate lunches, and a refreshment kiosk adjacent to the gift shop with traditional Hawaiian crafts and Made in Hawaii memorabilia. Economic Viability The Hawaiian Fishing Village activity center is planned as a Hawaiian cultural element from which a comfortable blend of residents and visitors can learn about and directly experience the Hawaiian culture in a non-commercial environment operated by a non-profit corporation.

11 To be successful, this plan will benefit by the guidance of the Kanaka Maoli, and the mana`o of the Hawaiian Civic Clubs and OHA is welcomed and encouraged. Economically, retail competition is limited due to the creation of cultural facilities and the expertise required to execute these unique operations. Five Forces Analysis Porter s Five Forces is an application for economic analysis of the HHFV and the competitive nature of the Hawaii s cultural, educational, entertainment and tourist venues. Barriers to Entry There are high barriers to entry for competition to the Hawaiian Fishing Village elsewhere in Honolulu due to the limited availability of suitable and affordable land in the Honolulu area. The Kaka ako Makai location is one of the strengths of this plan. The spectacular panoramic ocean views including Diamond Head, the historical importance of the area, and the ease of access for residents from around the island and visitors from Waikiki would make it a unique project with no comparable comprehensive cultural experience within Honolulu. The Hawaii Surf and Water Sports Exhibit would have extensive and unique exhibits with one-of-a-kind displays that would be difficult to duplicate by commercial venues. The Native Hawaiian Forest would feature plants not featured in many gardens or park landscapes in Honolulu. Native trees and plants would be chosen for their Hawaiian significance, and many would provide a cooler climate along the shoreline as well as ease of maintenance. Competitors will not be able to afford the price of land in a Honolulu waterfront location with amount of land area that can provide large and spacious areas for cultural experiences and activities, displays and exhibitions. Industry Competition The current competitors of the HHFV would include luau venues and the Polynesian Cultural Center (PCC). All are at least 40 minutes from Waikiki. The PCC has strong brand recognition and has been operating for many years. Although it is far from Waikiki, it offers its visitors a scenic bus ride of Oahu, very large exhibits, demonstrations and impressive performance venues for a variety of Polynesian cultures. The HHFV would differ from PCC by focusing on Hawaiian cultural history and by also including recognition of non-polynesian cultures. Other competitors would include Paradise Cove and Germain's Luau, which target evening and dinner entertainment and are also at least 40 minutes from Honolulu. The HHFV would refrain from the sunset luau niche and focus on a daily performance schedule that could run into the evenings. The HHFV Hawaii Surf and Water Sports

12 Exhibit s fine dining restaurant would feature Hawaiian seafood, and there would be an informal Hawaiian plate lunch restaurant and snack shop concession on the grounds. Other entertainment venues like the SOS shows, Magic of Polynesia, Cirque Hawaii, and Don Ho Shows have performances in the evening and would not be a factor for daytime performances. Evening performances at the HHFV could be added with increased demand. The HHFV s Hawaii Surf and Water Sports Exhibit and Traditional Hawaiian Canoe Building Shed would compete with but also compliment other museums such as the Bishop Museum, Maritime Museum, Iolani Palace and Queen Emma Palace with their historical artifacts and cultural demonstrations. The Hawaii Surf and Water Sports Exhibit and Traditional Hawaiian Canoe Building Shed would differ with their unique one-of-a-kind displays and interactive demonstrations. The combination of the Historic Hawaiian Fishing Village, Traditional Hawaiian Canoe Hale Story Huts and attractions should generate a steady flow of residents and visitors, and provide a sustainable revenue stream to help maintain the other elements of the project. Supplier Power Strategic partnerships are essential for any sustainable attraction. Educational partnerships and transportation linkages with other museums will be mutually beneficial. Marketing partnerships with tour companies are helpful to insure a steady stream of visitors. The HHFV could also benefit by being a part of tour packages marketed by the various tour agencies locally and on the mainland. Incentives for tour companies may also be necessary to initially attract a high visitor count. Hawaiian entertainers would be a necessary asset for the HHFV, and many actors would have to know the olelo, and be able to dance, act and speak with different cultural inflections. Other members of the village would need to be accommodating of visitors and be able to cope with daily performances. Unique displays must be acquired or periodically borrowed for the Hawaii Surf and Water Sports Exhibit and the Hawaiian Canoe Building Shed. These can come from both public and private sources. The HHFV would also greatly benefit from partnerships with non-profit 501(c)(3) organizations for grant funding and administration of revenues. Threats from Substitutions There are many substitutions for Hawaiian entertainment in Honolulu, including floor and stage shows and nightclubs in Waikiki and in Honolulu. However, none will have the vast open-space setting on the waterfront coupled with the creative and innovative cultural performance venues and educational historical and cultural exhibits.

13 The HHFV would not set a limited focus on any single demographic group of customers. The HHFV will attract first-time visitors along with return visitors and kama'aina. The village would be family oriented, and the Hawaii Surf and Water Sports Exhibit would attract more young adults. The Na Hale Story Huts would have an array of storytelling from the battles of Kamehameha the Great to the classic love stories of the Pikake, and the drama of the Monarchy era to stories of plantation immigrants. Some elements of the HHFV, including the Na Hale Story Hut performances, could be imitated by competitive interests, but it would be very difficult for any hotel or theater to duplicate the overall cultural experience. Further, the HHFV would benefit by periodically rotating and creating new displays and performances to maintain a unique variety. Continuous Improvement Management is also needed to evaluate the various operations and make improvements. Human Resource management is important to keep and train key performers, cultural craftspeople and docent educators. Consumer Buying Power Presently there is a strong economic upswing with tourism at an all time high, and there are many options for visitors to Honolulu. The average spending per tourist is $169 per day with most competitive attractions priced in the $50 range. These would include the Magic of Polynesia, Germain s Luau, Paradise Cove Luau and Polynesian Cultural Center. HHFV has an advantage over all of these venues due to its prime central location in Honolulu, a nominal entrance fee for families and kama`aina, and choice flexibility for the ticketed cultural attractions. The daily performance schedule is important to the HHFV revenue stream when visitors are sightseeing and on the go. Visitor counts must be monitored to create optimum cultural performance and demonstration scheduling for their benefit. Another market niche would be the visitor just about to leave Honolulu with a few hours to spare. The HHFV is conveniently close to the Waikiki and right on the way to the airport. Local elementary and secondary school students will also comprise a large audience, and the HHFV would be a valuable educational resource for field excursions. Marketing and pricing is essential to maintain a comfortable visitor count. Package arrangements could also be considered to foster more business for other venues through reciprocal admission discounts. Kama aina, military, student and senior citizens rates would help to maintain a healthy revenue stream. Strengths, Weakness, Opportunities and Threats (SWOT) Analysis The SWOT analysis is an overview of factors in the People s Preferred Plan that must be addressed. By understanding the strengths, weakness, opportunity and threats, a strategic plan of action can be generated to increase the understanding and success of the project:

14 Strengths Largest land area available along Honolulu s waterfront One of Honolulu s most highly visible locations Minutes from Waikiki, Downtown and the Honolulu urban residential core Scenic views of Diamond Head, the shoreline surf and spectacular sunsets Panoramic ocean view with no obstructions from high-rise development Ideal venue for Hawaiian cultural events, exhibits, and folklore, and multi-ethnic festivals and displays. A unique opportunity for Hawaiians and other local cultures to take pride in their heritage and share their stories An ideal venue to increase the Aloha Spirit for our visitors A valuable opportunity to enhance the cultural education of our keiki and increase knowledge of Hawaiian cultural values Perpetuation of traditional Hawaiian fishing, canoe building and crafts Limited development to disrupt contaminated soil strata Fewer infrastructure improvements, causing less infrastructure impact than larger developments Realizable and continuous revenue stream from a balanced blend of residents and visitors Weaknesses Time delays in obtaining State Legislative oversight and administrative approval of a publicly-supported Kaka`ako Makai Master Plan. Additional efforts to secure federal and state funding and grants, non-profit foundation grants and contributions, and private donations and business investments to construct improvements. Perceived commercializing of Hawaii s native culture and multi-ethnic cultures Perceived competition with other established entertainment venues Generating increased support from Hawaii s various ethnic communities Present leases create encumbrances on the future use of this land. Hazardous waste precludes safe use of portions of the project site and there is a need for environmental assessment of hazardous waste removal Termination of existing long-term leases along the `Ewa side of Kewalo Basin Harbor Opportunities Providing a venue to offer Hawaii s residents and visitors the richness of Hawaii s cultural history Strengthening of Hawaii s cultural community Designation of a Honolulu Historic Waterfront District

15 New facilities to increase public use of the Kaka`ako Makai Park by Hawaii s multicultural communities Assets created would augment Hawaii s visitor industry and in turn would receive a revenue stream to increase sustainability Creation of 501(c)(3) non-profit organization or partnership for funding Creation of 501(c)(3) non-profit organization for administration of revenues, operations and maintenance Funding and grants from federal, state and private sources Increased strategic alliances with other cultural and educational resources and the entertainment and visitor industries Sale of traditional Hawaiian crafts, quality gifts and memorabilia Threats Decline of revenue stream due to natural catastrophic events Reduction of revenue stream due to economic fluctuations Decline of tourism due to terrorism Lack of continuous improvement management systems Lack of efficient and effective capital management Over-management and bureaucracy Lease Information It is assumed that the land parcels under the following structures will become available and be integrated into these plans if they can be bought, at the earliest, or when their leases expire. Dates of expiry are the following: AFIS Building August 20, 2018 Honolulu Marine Facility & Dry Dock October 20, 2021 John Dominis Restaurant December 22, 2042 Radio Antenna May 4, 2031 Pacific Basin Research Center June 30, 2030 At the present time the parcels owned by Kamehameha Schools along Ala Moana Boulevard are in low rise commercial use. The Legislature has the power to terminate the leases if this is seen as necessary. Hazardous Waste Clean-up The land on the ewa side of Kewalo Basin Harbor has long been neglected and there are many environmental hazards that pose major health issues. The areas that were formerly the Tuna Packers, Fish Auction and Honolulu Marine Facility and Dry Docks have traces of benzene, PCBs, toxic marine paint and mercury along with other hazardous waste. The issue of who is responsible for the clean up is also a concern. The area s

16 users include Castle and Cooke and Bumble Bee Tuna to mention a few. These sites must be cleaned up or capped before any construction is done. Financial Analysis Funding Through 501(c)(3) Non-Profit Status An important strategic issue to be considered is how to position the HHFV and the HSWSE in order to accomplish the extensive goals of the plan. Costs for construction of the buildings and exhibits of the village and exhibition hall would be considerable and a there would need to be a consistent effort to obtain funds and subsidies to complete construction. The Hawaii Theatre is an example of a non-profit 501(c)(3) organization. Of the $28 million dollars used for its renovation, $16 million came from grants and donations. Substantial grant money is available from federal agencies, and additional supplementary funding is available from non-profit foundations and organizations for revitalization and preservation projects. Partnering with existing Hawaiian non-profit organizations can help to provide continuity and access to this funding as well as project legitimacy for federal funding agencies, such as the National Park Service, and non-profit land use organizations, such as the Trust for Public Lands. The creation of a Hawaiian Historic District for the Honolulu waterfront would open the HHFV and the HSWSE to additional federal funding and subsidy opportunities as well. In addition, the state s Legacy Lands Act and local voluntary taxpayer land and resource conservation measures may offer other means of funding assistance, providing the Kaka`ako shoreline is retained as a public resource. Benefits of Establishing or Partnering with a Non-Profit Corporation 1. Contributions made to 501(c)(3) non-profit organizations are tax-free and exempt from taxation. 2. Income earned by a 501(c)(3) non-profit corporation is tax-free. 3. Non-profit foundations and corporations perpetuate their tax-exempt status for the purpose of their missions in benefiting their chosen causes 4. Special employee benefits are numerous, include sick pay, group life insurance, accident and health insurance, payment of medical expenses and pension plans. 5. Limited liability and indemnity is provided for directors, officers, employees, volunteers and members. This provides incentives for those asked to serve with the organization, whether on the board or otherwise. 6. Corporate formalities enable the organization to provide a structure for decision-making, to a especially when disputes exist between individuals about the direction of the nonprofit. 7. Donors may contribute property, money, stock and services to 501(c)(3) organizations. Donors are able to make charitable contributions to the non-profit organization and receive a tax deduction in return, and the organization pays no taxes on these contributions (c)(3) status qualifies the non-profit corporation to receive sizeable public and private grants. Charitable foundations and other philanthropic organizations do not permit

17 managing corporations to submit grant applications unless they have IRS 501(c)(3) standing (c)(3) status qualifies the managing corporation for participation in a multitude of governmental programs operated by federal and state agencies. 10. Other advantages include lower postal rates on all mailings, discounted hosting space from internet service providers, less expensive publication and public broadcast rates for event announcements, free radio and television public service announcements provided by local media, and lower membership rates to warehouse-type discount centers for administrative supplies and construction and maintenance materials. 11. Non-profit employees can also become eligible to participate in job training programs offered by federal and state agencies, as well as training programs provided by other non-profit organizations. Funding from the State of Hawaii and City of Honolulu Another major source of construction capital would be public funding through the State of Hawaii and City and County of Honolulu. Funding from the state and city would rely on public support for the Hawaiian Fishing Village and the Hawaii Surf and Water Sports Exhibit. Public support of the project is essential to lobby representatives of the legislature and city officials to move funding forward. A public-interest champion or the creation a group of respected individuals who support the project also would be important means to carry the project from concept to reality. Other Sources of Funding Other sources of capital could also come from donations from private individuals and businesses. In return for donations, they would receive tax reductions and could be publicly recognized as supporters of the project. Revenue Capture Admissions fees for the Hawaiian Fishing Village and the Hawaii Surf and Water Sports Exhibit would comprise the largest source of revenue, with additional revenue generated by two restaurants and gift shops, refreshment concessions, and cultural workshops. There would be a nominal general admission fee to enter the park and the additional ticketing to enter each of the Na Hale Story Huts, the Hawaii Surf and Water Sports Exhibit, and the Traditional Hawaiian Canoe Building Shed exhibits. Other sources of revenue would come from refreshment concessions and the two gift shops and restaurants in the Fishing Village and at the top of the Surf and Water Sports Exhibit. Marketing Plan The marketing plan would follow strategies from other venues and attractions. Public relations opportunities with the media and supplemental advertising would create the initial public interest in the Historic Hawaiian Fishing Village and Hawaii Surf and Water Sports Exhibit complex.

18 Product The Historic Hawaiian Fishing Village, Native Hawaiian Forest, Traditional Hawaiian Canoe Hale, Hawaii Surf and Water Sports Exhibit, Restaurants and Gift Shops. Target Market The target market of the HHFV and HSWSE complex would be a balanced blend of residents and visitors. The 2005 visitor count was roughly 7 million and the average daily spending was $169. Established visitor attractions normally attract between 1 and 1.5 million visitors annually. Pricing Pricing would be consistent with existing cultural and entertainment attractions. Discount pricing would be available for kama aina, military, children, students and senior citizens. Other discounts could be provided through tour packages and special promotions. General admission pricing could be adjusted for market conditions etc. Here are some prices of other venues: Public Attractions Hanauma Bay & Marine Center (City) Iolani Palace (State) Diamond Head State Monument (State) Honolulu Zoo (City) Arizona Memorial (Federal) Private Attractions Sea life Park Magic of Polynesia Polynesian Cultural Center all day (no trans) Polynesian Cultural Center Twilight Package Cirque Hawaii Ulalena at the Maui Arts Myth and Magic Dinner Luau Germain s Luau Paradise Cove Luau Sea Life Park Luau Royal Hawaiian Luau Other: Movie Admission $5 non-resident, $1 parking $5 children, $15 adults $2 per person, $10.00 annual $1 children, 6 adults Free $23 children, $29 adults $29.95 children, $40.95 adult $30 children, $40 adults $26 children, $50 adults $42,childern, $55 adults $44.55 children, $53.55 adults $36 children, $58 adults $51 children, $71 adults $48 children, $80 adults $49 children, $84 adults $8 children, $9 adult

19 As a non-profit venue, the HHFV and HSWSE complex would have nominal entrance fees comparable with the public attractions listed above, and would additionally have feature ticketing for cultural performances and special exhibits. Educational revenue would be generated through cultural workshops, and sales revenue would be generated from the restaurants, gift shops, and refreshment concessions. Promotion The most successful promotional exposure would be by word of mouth. The cultural quality of the experience and a high level of customer satisfaction would create the necessary interest to generate sustainable revenue stream for the cultural complex. Local, national and international exposure would include brochures, airline magazine articles, posters, and online opportunities and the broadcast media. Package tour rates would be available for tour agencies. Discounts, coupons, and other incentives, including passes for luaus, cultural centers and performances, and other museum exhibits, could also be given to visitors Placement and Distribution The location of the HHFV adjacent to Ala Moana Blvd. has high visibility and would add to the marketing value of the village. It would be convenient for residents and visitors to spend a few hours experiencing this cultural opportunity with close access to shopping and Ala Moana beach. Tour agencies would also play a large part in creating and selling package tours that would include the HHFV HSWSE complex. There could be online ticketing and reservations along with walk-in residents and visitors. The entrance of the complex from Ala Moana Blvd. will likely create spontaneous curiosity from passers-by, and this location is also within walking distance from Ala Moana Center, Victoria Ward Center and Ala Moana Beach Park. Construction and Operational Costs No construction or operational costs have been included to date. The first priority has been the determination and placement of the key elements of the plan. Once these have been confirmed by the various parties to the plan, a summarized break-down of construction and operational costs will be provided. Below are examples of construction costs from other attractions: Kapiolani Bandstand & landscaping $ 3,000,000 Bishop Museum extensions $17,000,000 Maui Myth and Magic Theatre $ 9,500,000 Magic of Polynesian Theatre, Beachcomber Hotel $ 7,500,000 Hanauma Bay Marine Center (Group 70 design) $13,000,000 Hawaii Theatre Renovations $28,000,000 ($16 million from grants and donations)

20 Financial Forecast Visitor count from other attractions to create an estimate of annual count: Arizona Memorial Diamond Head Bishop Museum Hanauma Bay & Marine Ctr. 1,460,000 annual 1,000,000 annual 330,000 annual 1,000,000 annual Forecasted Revenue Estimated annual revenue using $50 per visitor as the base spending average for admission, food, and merchandise: 2500 visitors per day x $50 per person = $44,500,000 annual visitors 890, visitors per day x $50 per person = $35,600,000 annual visitors 721,000 Conclusion The Historic Hawaiian Fishing Village, Native Hawaiian Forest, Traditional Hawaiian Canoe Hale, and complex is a viable concept for the economic revitalization of the Kaka`ako Makai area. It would place an emphasis on preserving the shoreline open space for public use, portraying the history of Honolulu s long past, and experiencing the native and multi-ethnic cultures of Hawaii. Unlike other proposals for the area, it would respect the `Aina. In fact, this shoreline open space asset with its beautiful and unobstructed view planes is the fundamental element of the Plan. The Hawaiian community must play a major part in the replication of the village because it is their expertise and knowledge of their heritage and legacy that will be remembered and preserved in all facets of this cultural experience, including story, music, dance, and traditional crafts. This concept is just the beginning of what it possible. More study is needed by a wide range of experts in the various fields to make this an unforgettable experience for residents and visitors alike.