movement, running & cutting sports -Better fit, better feel, more comfort -Significantly less slip -Adds dynamic stability to shoes

Transcription

1 MORE COMFORT / BETTER FIT / INCREASED PERFORMANCE ACTIVEPRO Field Sports: Soccer, Football, Baseball, Rugby Court Sports: Tennis, Badminton, Volleyball, Gym Features: Designed to fit the narrower last of soccer, football & court shoes HEEL: Blue Poron Heel cushioning pad Zero Heel Drop, same thickness De-Coupled Heel allows flexing as needed Heel Cup for improved heel fit & wrap ARCH: Dynamic Flexible Silver Nylon 6 Arch -each arch differs in shape & rigidity to adapt to gait, all foot types & body weights -different arch positioning per insole -spring effect in arch for energy return FOREFOOT: Blue Poron Forefoot padding for added comfort & cushioning OVERALL: Free Flex Memory Foam molds to foot for full foot contact & customization Active Moisture Management for wicking & odor control Consumer Benefits -30% more comfortable vs shoe liner *GSU -provides full foot contact between flat shoe liner (2D) & shaped foot (3D) -does not block foot s natural motion -reduces plantar pressure *GSU Insole Study -improves shoes fit for quick feet, lateral movement, running & cutting sports -supports & strengthens foot muscles -Better fit, better feel, more comfort -Adds dynamic stability to shoes -Significantly less slip Footdisc & Leg Axis Test -Patented Test to assess individual athletes biomechanics: -Recommends best insole profile *GSU Insole Study Results Proven evidence to add 30% more comfort to shoes & scientific prove is only insole on market that reduces plantar pressure *German Sports University Insole Study 2014

2 February 2016 ActivePro - Soccer / Football / Indoor Court What the Pro Soccer/Football players are saying about currexsole insoles: Better feel, better fit in the cleat - a better fit, means a higher performance More stability - because of customized fit in cleat More comfort - more comfort allows more concentration on play Currently many Pro Soccer & Pro Football players wear ActivePro s in Europe, USA & Canada ActivePro insoles are specific for all cleats, indoor soccer shoes, training & court shoes They are thin, lightweight, comfortable & provide full foot contact In my experience, currexsole insoles are the most comfortable sport insoles for athletes and a great product to customize and improve athletic footwear. Dr. Rick Celebrini PhD, PT. Orthopedic Physiotherapist & Partner Fortius Sports & Medicine, Burnaby BC Head of Sports Science, Physio for Vancouver Whitecaps & Van. Canucks Klaus Maierstein, Current Head PT for 1. FC Köln Klaus recommends currexsole ACTIVEPRO insole for soccer cleat enhancement, to improve the fit, comfort and ultimately, performance for players. - Klaus Maierstein Former PT for Bayern Munich for 14 years 8- time German Soccer Champion Anne Marie O Connor, Musculoskeletal Podiatrist, London, England Leading soccer podiatrist Anne- Marie O Connor (Podiatrist to 6 Premier League Clubs (including UEFA Champions League - 3 London based) recommends and prescribes currexsole ACTIVEPRO to her players Facebook: currexsole

3 extremely comfortable Sockliner extremely uncomfortable * * multi factor ANOVA and Bonferroni (* = p<0.05)

4 Plantar pressure medial longitudinal arch of the foot ** ** ** multi factor ANOVA and Bonferroni (** = p<0.01)

5 ActivePro Features & Benefits Feb. 20, 2016 Welcome to currexsole and the ActivePro insole -ActivePro is an insole for Field & Court sports, designed to fit the narrower last of soccer, football, volleyball shoes -This insole has similar technologies to currexsole famous RunPro, but is narrower, thinner & has blue poron cushioning pad in forefoot & heel, for running sports with quick feet, lateral movement -RunPro is currently the #1 selling running insoles in Europe -RunPro has won many awards for design & comfort & has been selected Best in Test among running insoles -currex GmbH is owned & run by Sports Scientists / biomechanical engineers and is based in Hamburg, Germany -currex is a Sports Biomechanics Lab for Motion & Gait Analysis & Shoe Finding Technology -currex GmbH lab tests all models of running shoes every year from all the major footwear brands Asics, adidas, Brooks, Diadora, ECCO, Inov8, Karhu, Lowa, Mizuno, Nike, New Balance, Puma, Pearl Izumi, Salomon, Saucony, Sketchers, UA, Zoot -shoes are tested for Energy Absorption, Rebound Coefficient, Deflection and Fit; which foot type fits what shoe best -currexsole is made for athletes who want more comfort, increased performance, pain relief & injury prevention ActivePro Features & Benefits Heel -heel cup for improved heel fit, wrap & to prevent heel slippage & movement -blue poron foam cushioning pad for added cushioning & comfort -Zero Heel Drop, ActivePro insole is same height / thickness from front to back -Decoupled Heel, allows for flexing as needed -all good shoe fitting starts from the heel Arch -nylon 6 Silver Arch -dynamic & flexible, does not block our natural movement path, this allows foot & arch a full range of motion -a full range of motion stretches & strengthens foot muscles, helping reduce minor foot pain & plantar fasciitis -Silver arch supports & distributes pressure evenly over all 3 of foot s arches - medial, lateral, metatarsal -supports & cushions foot s arch, creating spring effect and provides energy return -is the only insole on the market with evidence to reduce plantar pressure * GSU Insole Study 2014 Unique -each nylon arch is different in stiffness & size -this customizes the insole for different gaits, different foot types & body weights -in the High Profile XS Blue, the arch is most flexible while the Low Profile XXL is most rigid -positioning of arch support varies in every insole -in Higher Profile size the arch is closer to heel, in Lower Profile size, arch is more towards center of the foot Forefoot Overall -blue poron heel pad in forefoot for cushioning, comfort & improved fit -gray Free Flex Memory Foam molds to foot for full foot contact, adding individual customization -is designed to improve the shoes fit, for quick feet, lateral movement, running & cutting sports -they work with the shoes construction, to increase comfort, stability & for better feel in the shoe -Poli-U Mid Sole includes bamboo & charcoal mix for moisture wicking & odor control. Comfort: proven evidence to be 30% more comfortable than shoe sock liner as per * GSU Study 2014 Fit: provides better fit, better feel & more stability in the shoe vs shoe flat sock liner very lightweight, so does not add weight or volume to shoe. Remove existing sock liner. Performance: with less plantar pressure, there is less foot fatigue, so result is more comfort & increased athletic performance. This is feedback from top world professionals Dr Rick Celebrini, Russel Teibert, Klaus Maierstein, Bill Reichelt Currex Advantage: More Comfort, Better Fit, Increased Performance

6 ActivePro Features & Benefits cont d pg 2 Insole Fitting Procedure: -use Footdisc (FD) & Leg Axis Test for a quick, easy & accurate assessment of athlete s (consumers) bio-mechanics -staff finds the best shoe for the customer -insert demo insole into shoe so customer can feel the increased comfort of ActivePro -if no time to use the FD, then just insert a Med (orange insole) in shoe & work from there (remove shoe sock liner) -in the end, the most comfortable insole is the correct insole for the athlete/consumer. Comfort sells the product, so very important to get the customer to try on insole by placing half pair in shoe Introduce the ActivePro insole at time of shoe fitting & let the customer experience the added comfort & feel Suggestions for Sales Staff: to say when inserting insole into shoe Let s see if we can make this shoe even more comfortable Feel the added comfort with currex ActivePro. ActivePro insoles can customize your shoes fit Staff s Reply To: Why do I need an insole, doesn t the shoe have all the comfort built in? -shoe s standard sock liners & mid-soles are flat (2D) while our feet are shaped (3D) -the reason shoe brands only put in a generic flat sock liner is because everyone s foot shape is different -ActivePro insoles customizes the fit between our feet & shoe flat midsole & liner for full foot contact Consumer Benefits a. increased comfort -30% more comfortable than shoes sock liner **GSU Insole Study 2014 b. full foot contact -individual arch customization & memory foam molds to foot for full foot contact c. adds stability, does not block body s natural motion -allows the foot to move naturally d. reduces plantar pressure - proven evidence in **GSU Insole Study 2014 e. strengthens foot muscles as you run because of the spring effect of the nylon 3 D arch -when foot muscles flex, they stretch, lengthen & strengthen, this can help prevent & possibly reduce pain / injuries -in some cases this helps solve existing nagging issues (Shin Splints, Plantar Fasciitis, Heel & Achilles Pain). -our arches naturally elongate & lower the more we fatigue, is why researchers now recommend flexible support Footdisc: Leg Axis: Test Results: Have customer stand on currex Footdisc (FD) for sizing and foot profile Determine if customer is A, B, C, or D foot profile. Have customer stand, facing you, without shoes & with ankles together Check to see if legs are: 1 Bow, 2 Straight, 3 Knock-use 2 fingers as a guide for width between knees Combine letter with number to determine Insole Profile. Test Results provide a recommendation for Insole Profile Quotes from top World Sports Running Scientists Dr Peter Brüggemann, University of Cologne, Germany Anything that interferes with our natural motion / movement pattern creates a potential risk of injury Dr Benno Nigg, University of Calgary Runners should select shoes based on their comfort assessment All studies had one thing in common; the more comfortable the shoes/inserts resulted in fewer injuries Shoes/orthotics/inserts do not align the skeleton for normal athletes Durability: Nylon Arch: 800 to 1,500 km usually lasts 2+ pairs of shoes. Memory Foam: does not wear out. Replace when top surface shows signs of significant wear. Clean with warm water, soap & brush, air dry. Warranty: 30 Days for manufacturers defect (very low return rate) *Note: increased flexing of foot muscles is good & can stretch your body s muscles all the way up to hips. If minor aches, pains are experienced in feet, legs, hips from wearing the ActivePro s, this means the insoles are working and your muscles are being stretched beyond their normal range too quickly, so muscles may need time to adapt gradually, usually no longer than a week. Keep running and stretch & strengthen foot muscles. Currex Advantage: More Comfort, Better Fit, Increased Performance

7 Product Benefits more COMFORT more SUPPORT better STABILITY more PRECISION less PRESSURE less FATIQUE injury PREVENTION BETTER PERFORMANCE BOOST CURREXSOLE SALES: We did some investigation between high volume stores and stores that order frequently but not close to the volume of the others. Based on that I just wanted to take the opportunity to share an easy way to further accelerate sales at your stores. Our top selling stores started proactively showing currexsole as a Footwear Enhancement with proven benefits such as COMFORT & FIT improvement and pressure reduction item (which eventually reduces fatigue and the risk of injuries). In certain cases, there is some 20-30% attach rate of currex to the shoe sales. currexsole is on the run and we would love to get all your stores participating. Leading Soccer PT s around the globe recommend currexsole for the healthy and injured soccer player.

8 How can currex easily integrated into the fitting? STEP 1: Ask your staff to use the Footdisc as a visual Brannock to measure shoe size and additionally getting arch information. This will allow an immediate engagement and the possibility of softly introducing the currexsole with our unique offering of different profiles. STEP 2: Show parents and players a soccer cleat from the inside. No matter how much you pay the inside is mostly very hard plastic with no arch embedded. At the end just let customers compare the feel of the currexsole from the TRY ON BOX vs the liner and the clear majority will go for the insole, which provides an easy extra sale of $ 50 while offering a specialty shopping experience COMMENT: Many of you used to sell or still sell TRUSOX Anti Slip socks. For only 10 USD more you get an ANTI SLIP SOCCER CLEAST with custom fit and better performance and stability. If you fill the void between foot and midsole you don t need socks anymore.