Tottenham Hotspur Football Club An analysis of the Club s socio-economic contribution to the local area. October 2015

Transcription

1 October 2015 Tottenham Hotspur Football Club An analysis of the Club s socio-economic contribution to the local area

2 Tottenham Hotspur s Northumberland Development Project is a major catalyst for regeneration, with the potential to more than double the GVA impact in the tri-borough area to around 290m per annum in

3 Contents 2 Executive Summary 6 Chapter 1: Introduction 8 Chapter 2: Tottenham today 16 Chapter 3: Tottenham Hotspur today: Contributing to the area 26 Chapter 4: A regeneration vision for Tottenham 32 Chapter 5: Tottenham Hotspur tomorrow: A driver of successful regeneration 40 Chapter 6: Conclusion 42 Appendix 1: Method 44 Appendix 2: Off-site economic impact 51 Appendix 3: Policy review 52 Appendix 4: Foundation activities 54 Appendix 5: Limitations and glossary of terms used Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 1

4 Executive summary Tottenham Hotspur is a key part of its local community, delivering economic and social impact across the tri-borough area of Haringey, Enfield and Waltham Forest. c.90% Attracts more than 900,000 visitors per year. Coming from outside local area. Delivers global exposure. Supports 1,800 jobs in 2015 On-site at stadium Off-site Consumer c. 120m GVA in 2015 B2B The local area faces a number of significant social and economic challenges. 26% of Tottenham residents have no formal qualifications Pockets of high unemployment Much greater than average migratory flow of residents Over 1.5m visitors per year The new stadium development and the additional activities this will enable will deliver increases in the social and economic impact of the Club in the local area. Exchequer taxes expected to rise to c. 75m in ,700 jobs in 2019 c. 290m GVA in 2019 The area is in need of a catalyst for regeneration with the NDP forming a key part of this. The decision to redevelop White Hart Lane is a strong sign of confidence in the area. It carries significant regeneration potential with the promise of new housing and retail units that bring jobs, as well as the opportunity to serve as a catalyst for wider change in the area GLA The Club is working to ensure the regeneration benefits local residents and the Club remains a fixture of the local area. Football NFL Community building/events Concerts Wellbeing Training, Education & Skills Cultural Endowment Housing opportunities Leisure opportunities To fully realise these benefits will require close collaboration between the public and private sector. Tottenham Hotspur s Northumberland Development Project is the primary catalyst for regeneration. The scale of investment and the ensuing impacts represents an unprecedented level of private investment. The work of the Club s Foundation to ensure that all benefits stemming from the regeneration are made accessible to local residents is significant. 2

5 Background Tottenham Hotspur has been a fixture in the local community for over a century and has come to be a major driver of economic value and regeneration in Tottenham and Haringey as well as the wider tri-borough area (including the boroughs of Enfield and Waltham Forest). The Club s current operations impact the socioeconomic fabric of its catchment area in many ways, ranging from the direct economic activity of the football club, through to supporting other businesses and workers, to significant wider community impacts delivered through the ground-breaking work of the Club s Foundation. This level of investment will safeguard existing jobs, create considerably more local opportunities as well as enhance the public realm and vibrancy of the whole of Tottenham. Boris Johnson, Mayor of London Tottenham Hotspur today Tottenham Hotspur contributes to the local area, London and the UK through its direct day-to-day activities, as well as the way it interacts with its supply-chain and influences consumer spending through wages. Moreover, significant levels of match day activity are generated off-site, so that the benefits arising from Tottenham Hotspur are wider reaching than the immediate confines of the stadium and other club-owned facilities. This study has modelled the current effects of Tottenham Hotspur on the tri-borough area, with this analysis showing the current effects both in terms of GVA and jobs supported are significant: Direct on-site activity 2015 GVA: 106m 1,100 jobs Total contribution 2015 GVA: 123m >1,800 jobs Direct off-site activity 2015 GVA: 17m 730 jobs Tottenham tomorrow Looking to the future, the Club s Northumberland Development Project (NDP), and recently announced long-term agreement with the NFL, will allow the Club to increase its economic and social impact in the local area, while also providing the necessary catalyst to support Tottenham Hotspur s wider regeneration aspirations. The NDP forms an integral part of the Club s, as well as local and regional policymakers wider regeneration ambitions for the Tottenham area. In addition to the greater capacity for football, American Football, concerts and community events the new stadium will provide, the NDP will deliver a number of improvements and a range of new facilities for the wider benefit of Haringey residents. The staging of NFL matches will also likely see the stadium attract a new audience to the area. With the NFL fanbase spread across the UK, it is likely that this will bring a large proportion of people to the tri-borough area who would not otherwise do so. The proposed developments will allow the Club s socio-economic contribution to the tri-borough area to significantly increase, as well as deliver a number of additional benefits arising directly from the construction process. For example, the southern element of NDP will be constructed over a four-year period and is expected to yield c.890 FTE construction jobs consistently supported over the four years or over 3,500 personyears of construction demand in total. Expected to yield c.890 FTE construction jobs over four years GVA supported by the Club would increase by around 140% in the tri-borough area Tottenham Hotspur s activity in 2019 could support a total GVA of 292m Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 3

6 Foundation to deliver minimum cost savings of 20m per year to public sector from 2016 Job fairs have made over 3,000 jobs available to locals in the first six months of m additional investment levered into the tri-borough area by the Club s Foundation 100+ students currently receiving university-level education based at White Hart Lane Based on our modelling, using the known components of the scheme and associated developments, this suggests the following operational impacts in 2019: Direct on-site activity 2019 GVA: 260m 2,500 jobs Total contribution 2019 GVA: 292m 3,700 jobs Direct off-site activity 2019 GVA: 31m 1,180 jobs The Club s Foundation The work of the Tottenham Hotspur Foundation, through its coordinated programme of community projects has made it a key delivery partner in terms of benefits for the local community. The Tottenham Hotspur brand allows the Club s Foundation to connect with people unlikely to engage with the public sector and employers who otherwise would not advertise opportunities in Tottenham: it is widely acknowledged that football is a vehicle that can facilitate positive community engagement with young people, who otherwise would choose not to engage. In 2014 the Club s Foundation delivered 173,000 hours of activities across all its programmes, 95,000 of which were delivered within Haringey, with c.70% of all people the Foundation worked with being residents of Haringey, Waltham Forest or Enfield. The benefits arising from this are not only felt by members of the local community but also by the public sector, with the Club s Foundation having delivered cost savings to Government in the region of 7.8m during the year to October 2014 across the tri-borough area and Barnet (a neighbouring north London borough). Over 35% of these savings were delivered in the nine wards closest to White Hart Lane. The savings delivered through the Club Foundation s activities are expected to increase to a minimum of 20m per year from 2016 onwards. Examples of the specific interventions the Club s Foundation have undertaken include: Ensuring employment opportunities are made accessible to local people: Outreach work with employers to advertise job opportunities to Haringey residents, demonstrated by the programme of job fairs the Club has hosted at the stadium. These fairs made more than 3,000 jobs available to local residents in the first six months of 2015; The Club s Foundation has helped fill vacancies created by the Club and the NDP with local residents (including, but not limited to, 216 jobs with Sainsbury s and 123 jobs at Centreplate); The Club s Foundation has also helped to create c.100 apprenticeships through its own work as well as the Club s operation in areas ranging from hospital and retail to accountancy and IT. Preparing local residents to successfully secure employment opportunities: The Club s Foundation has taken a strategic approach to prepare local residents for upcoming employment opportunities before they are made available. This support is provided in the form of interview preparation, CV writing and sector specific workshops; The Club s Foundation s degree courses had 200 applications for 60 places in 2013/14, and over 100 active students currently receive a university level education based at White Hart Lane making the Club the first in the Premier League to offer a university level education. Leveraging wider community investment (financial and in-kind) into the area: The Club s Foundation estimates that over the last seven years, it levered around 7m additional investment into the tri-borough area through its programmes and partnerships. It is unlikely that this investment would otherwise flow into the tri-borough area since the Club s Foundation s link to Tottenham Hotspur allows it to access funds which are not accessible to other charities. 4

7 In the case of Tottenham Hotspur, a comprehensive plan of embedding the stadium and wider facilities into the local community has been developed, and will continue to be developed, forming a key part of the Club s commitment for Tottenham and beyond. Additional benefits From the perspective of Tottenham and the tri-borough area, the NDP represents the largest proposed private investment Tottenham has seen in decades, and is an opportunity to benefit from stadium-led regeneration. As Haringey Council notes, the Tottenham Hotspur investment provides a real opportunity for the community in North Tottenham to benefit from wider regeneration. Without it, there will be no catalyst to begin the process. While the physical developments associated with the NDP will unlock significant regeneration potential, the ongoing work of the Club s Foundation provides an embedded service delivery in the tri-borough area that will further enhance the benefits arising from the development for the local area. The Club s Foundation is already helping Haringey achieve its target outputs of the regeneration programme and the NDP will continue to increase the scale and impact of the Foundation s work as the area develops. The stadium and associated regeneration will generate a series of impacts that can trigger and accelerate further benefits in a virtuous cycle. According to previous academic research into the regenerative effects of stadia, these catalytic impacts above and beyond those quantified are expected to include: Increasing the competitiveness of the local economy; Place-marketing, especially significant for Tottenham Hotspur given the profile-raising effects of the recently announced NFL agreement Re-imaging, including the provision of high quality public realm Leverage of wider investment Community building (through the Club s Foundation) The positive impacts stadia developments can have on local communities are largely dictated by the actions taken to make a club and associated developments accessible to the local community and aligned with the specific needs of that area. In the case of Tottenham Hotspur, a comprehensive plan of embedding the stadium and wider facilities into the local community has been developed, and will continue to be developed, forming a key part of the Club s commitment for Tottenham and beyond. This will be crucial in fully realising these benefits. In addition there will be a catalytic effect from the stadium and regeneration which cannot be readily quantified ex-ante. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 5

8 1. Introduction 1.1 Background Tottenham Hotspur Football Club (referred to as Tottenham Hotspur, or the Club ), based at White Hart Lane in Tottenham, has been a fixture in the local community for over a century. Today, the Premier League club operates from White Hart Lane stadium and Lilywhite House in Haringey as well as its new training ground in Enfield. In addition to the football club, the Tottenham Hotspur Foundation (referred to as the Club s Foundation ), a not-for-profit body, was established in 2006 and is committed to providing programmes across the local community, focused in areas such as education, skills and employment, health and wellbeing and community building. Tottenham is a north London community that has faced, and continues to face, significant social and economic challenges. The performance of quality of life and economic indicators for the area lags compared to London as a whole. Policy makers at Haringey Council and the Greater London Authority (GLA) have committed to supporting the regeneration of the area with the ultimate aims of improving the quality of life for residents and sustainability of the local economy. The Club and its Foundation are playing an important role in supporting the regeneration of Tottenham. Its activities today make a significant contribution to Tottenham and the surrounding tri-borough area (Haringey, Enfield and Waltham Forest). The Club s redevelopment plans, the Northumberland Development Project (NDP), have the potential to significantly increase these impacts and, more importantly, provide the catalyst for the wider regeneration of North Tottenham. The Project represents a significant commitment from Tottenham Hotspur, to strengthen their role and develop their capacity as the key private sector delivery partner within the local area, in terms of social outcomes. In order to fully realise the potential incremental benefits arising from the NDP, support from the public sector may be required. Support from other stakeholders is also key in allowing Tottenham to realise its potential, both directly and through indirect effects. To this end, the announcement in July that the National Football League (NFL) will be staging two games per season at the new stadium adds to levels of activity in the area, bring a new audience to the area and will generate heightened interest in Tottenham beyond the UK. The sliding pitch required to accommodate NFL teams also has the added benefit of providing concert capacity, and community use without any detrimental effect on football operations. This and the inclusion of a hotel and extreme sports venue within the development will also bring benefits to the area and position the new stadium as a major leisure and entertainment venue within London. 1.2 Study scope Deloitte was asked to estimate the socio-economic impact of Tottenham Hotspur and its Foundation s activities on the tri-borough area and London. The assessment accounts for both the economic impact in terms of jobs and value added, as well as non-market benefits generated through investment in improved public realm, new housing and cultural assets. 1.3 Our approach This report has drawn on a number of different sources of research, both quantitative and qualitative, to assess the overall economic footprint of Tottenham Hotspur today and in the future*. The core economic impact of the Club and its on-site and off-site activities is estimated using an input-output model developed by Deloitte. This model draws on a range of publicly available economic and employment data to trace how local economic impact flows through the wider economy, creating knock-on effects (indirect and induced impacts). We have modelled two scenarios: Scenario 1: the economic footprint of Tottenham Hotspur today, including its present on-site activity (operation of the Club, Foundation, University Technical College and Sainsbury s) and off-site activity (spend by home game match attendees off the stadium site but as a result of having attended games at White Hart Lane). Scenario 2: the economic footprint of Tottenham Hotspur in 2019 once the NDP has been completed. This scenario incorporates on-site activities including the additional commercial activity on the southern section of the NDP site, as well as the off-site impacts. The magnitude of these impacts are due in part to the new stadium s larger capacity, additional commercial activity on site, the increase in the Club s expected earnings due to expanded activities, and further activity associated with two NFL games and two concerts over the course of *An environmental impact assessment (EIA) was prepared for the Northumberland Development Project as part of the Club s application for planning permission. While the economic impact of the development is considered in the EIA (Quod, September 2015), this report undertakes a more detailed analysis which also considers indirect and induced impacts of the Club s activities at present and once the NDP is completed. 6

9 Other strands of this research include a socio-economic baseline of the Tottenham and the tri-borough area, a policy review to identify Haringey and London level policies driving regeneration, and consultation with the Club and Foundation to understand its contribution to Tottenham Hotspur s wider community impacts. 1.4 Report structure The analysis of this report is structured in the chapters outlined below: Chapter 2: Tottenham today: analyses the key characteristics and challenges that the tri-borough area faces in order to strengthen the local economy and improve quality of life for residents. This analysis evidences the need for regeneration and investment in the local area; Chapter 3: Tottenham Hotspur today: A community asset: quantifies the economic footprint of the Club today and evidences the wider impacts the Club and Foundation have improving the quality of life in the tri-borough area; Chapter 4: A regeneration vision for Tottenham: identifies the main drivers behind Tottenham s regeneration, including NDP, which is the catalyst for the wider stadium-led regeneration vision. The Northumberland Development Project plans are detailed as well as the wider North Tottenham regeneration vision; and Chapter 5: Tottenham Hotspur tomorrow: A driver of successful regeneration: estimates the future economic footprint of the Club (including NFL and concert activity) and provides evidence of the wider impacts the NDP will enable the Club and its Foundation to have. This analysis illustrates the contribution the Club will make towards the area s overall regeneration vision and targets. The Club is playing an important role in supporting the regeneration of Tottenham, making a significant contribution to Tottenham and the surrounding tri-borough area. The Club s redevelopment plans have the potential to significantly increase these impacts and, more importantly, provide the catalyst for the wider regeneration of North Tottenham. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 7

10 2. Tottenham today Tottenham s socio-economic context: a summary The People Education, skills and creating employment opportunities are of utmost importance for Tottenham s future, with 25% of residents aged 15 and below compared to 20% across London as a whole Tottenham has pockets of high unemployment. For example, two years ago the parliamentary constituency of Tottenham had the second highest unemployment of any constituency in London (15% vs. 9% in London) With over 200 languages spoken, Tottenham is a complex mix of diverse communities relative to London as a whole it has large communities of residents who identify as African and Caribbean Tottenham has a much greater migratory flow (the proportion of residents moving to and from the area in the past year) relative to the resident population aged 16+ (29%) compared to the tri-borough area (17%) and London (8%) The tri-borough area s population is forecast to grow at a rate similar to London, however the GLA s forecasts suggest this could be constrained on the supply-side by local housing availability Tottenham s population has a larger proportion of residents with no formal qualifications compared with London (26% vs. 18%) and a smaller proportion of highly skilled residents (23% vs. 38%) The quality of local employment in the tri-borough area has declined compared to London since 2010 local median gross weekly pay has declined by 5%, while London on a whole has seen a 3% increase over the same period There are underlying factors affecting unemployment in Tottenham, including: intergenerational worklessness; low levels of aspiration amongst residents; and attitudes of feeling disenfranchised and forgotten The level of health and wellbeing of Tottenham s residents is below that of other parts of Haringey and the wider London area in some areas of Tottenham over 30% of residents have a BMI of over 30 (the definition of obesity) whereas in some areas to the west of Haringey this figure is only 12% The Place Tottenham s high street currently draws a relatively low share of local residents total retail spend (11%), in part due to its weak retail and leisure offer There are pockets of poor housing conditions and deprivation in Tottenham a quarter of all households are overcrowded. Tottenham also has a far higher proportion of socially rented housing than other areas of Haringey. In some parts of the Northumberland Park area, 53% of households are socially rented, compared to 6% in more affluent areas to the west of Haringey 56% of north London residents identified regeneration, civic pride and local investment as key areas that needed to be improved in order to address the issues which led to the 2011 Riots Fear of crime remains a challenge for people accessing the local area. Although 85% of residents in Haringey feel safe during the day, this figure drops to 57% after dark (compared to a national benchmark of 78%) according to Frontline Service Satisfaction Research published by Haringey Council Tottenham town centre has a deficiency in terms of access to local parks. This means that 82% of the homes in Tottenham s town centre are over 400 metres away from any form of open space for use as children s play areas, outdoor seating, or nature conservation areas, compared to a London wide average for town centres of 40% Socio-economic context Tottenham is an area which has struggled with challenging socio-economic dynamics over the past 50 years. Beginning in the 1960s, well-intentioned post-war housing ultimately laid the foundation for isolated, poorly designed social housing estates. By the 1970s industry had become critical to a prosperous local economy. Since that time, the area has suffered a similar industrial decline as seen in many other areas of the UK. Compounding this issue has been the fact that Tottenham has not benefitted, to the same extent as many other areas, from a compensating increase in employment in other sectors. These challenges 8

11 Figure 1: Tri-borough area: Enfield, Haringey and Waltham Forest 2.1 People Population There are certain characteristics of Tottenham s population which differ significantly compared to London as a whole. While some of these differences can create opportunities for Tottenham, they may also require specific interventions to ensure all residents have equal opportunities of success. White Hart Lane At the time of the most recent census, Tottenham had a population representing 6% of the tri-borough area (around 50,700 residents). Over the last decade, the population of Tottenham and the wider tri-borough area has grown by 17%, surpassing the London growth rate (14%). Tottenham s local resident population is younger than average: 25% of residents are aged 15 and below compared to 20% across London. While a younger than average population is a potential advantage to the local labour market, it also means that education, skills and creating employment opportunities are of utmost importance for Tottenham s future. Figure 2: Age profile of resident population, 2011 Source: Openstreetmap. have manifested themselves in a variety of ways, from a struggling local economy through to moments of notable social upheaval contributing to the Broadwater Farm riots of 1985 and the more recent riots in Total <15 Working age 65+ population Tottenham 50,700 25% 67% 8% This chapter presents a current-day socio-economic analysis of Tottenham and the wider tri-borough area covering Haringey, Enfield and Waltham Forest, using London and UK figures as a performance benchmark. Tottenham and the wider tri-borough area underperform compared to London as a whole across a range of social and economic indicators, with significant scope for their performance to improve and converge with that of wider London as a whole over time. Convergence is defined in this context as the process of closing the gap in performance and prospects between the wealthiest and poorest communities. It was a fundamental objective underpinning the 2012 Olympic Host Boroughs Strategic Regeneration Framework and can equally be applied to the Tottenham Hotspur stadium s tri-borough area. Tri-borough 825,700 21% 68% 11% London 8,173,900 20% 69% 11% Source: Census Tottenham s population has been subject to considerable growth but also significant changes in the profile of its residents over the years. It is now one of the most diverse areas in London, with over 200 languages spoken. In terms of ethnicity, the local population of Tottenham is diverse, relative to both London and also the rest of the tri-borough area. The proportion of residents in Tottenham that identify as being of African ethnicity (17%) is more than double that of London (7%) as is the case for those residents who identify as Caribbean and Other White ethnicity. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 9

12 Figure 3: Ethnicity profile, proportion of residents, 2011 (%) % 26% 29% Figure 4: Population forecasts (000s) Source Area Change Change No. % No. % % 17% 22% 4% 7% 8% 19% 37% 3% 4% 7% 13% 45% 2% GLA Tri-borough % % London 9,091 9, % 1,568 19% Oxford Tri-borough 920 1, % % economics London 9,138 10, % 1,915 23% % Tottenham Tri-borough area London White British Caribbean Source: Census White Other Black Other African Other This rich cultural mix is an asset to the area, but may require special attention to ensure that all communities remain positively engaged with the wider Tottenham community and have the opportunity to benefit from regeneration initiatives within the Tottenham area. The dynamics of this diverse community are often complicated by its transient nature. Tottenham has a high level of population churn, due in part to the relatively low cost of living compared to wider London. Data from the latest census evidences this point: Tottenham had a much greater migratory flow (the proportion of residents moving to and from the area in the past year) relative to the resident population aged 16+ (29%) compared with both the wider tri-borough area (17%) and rest of London (8%). The GLA notes that there is an escalator effect, with new arrivals to London landing in Tottenham and then leaving the area once they gain greater personal economic stability. Of residents who move out of Tottenham, only 37% stay in Haringey, with the majority moving outside the borough. Looking to the future, there are a number of population forecasts available for the tri-borough area and London. These include those published by the GLA as well as Oxford Economics. The methodologies behind these forecasts are different, most notably that the GLA forecasts are capped based on the Strategic Housing Land Availability Assessment (SHLAA). At the highest level, both sets of forecasts suggest that the population of the tri-borough area will grow at a rate below that of wider London. The GLA forecasts suggest that by 2030 the tri-borough area s population may grow by 15% compared to Oxford Economics forecast of 22%. Oxford Economics estimates imply that population growth in the tri-borough area will be more in line with Greater London as a whole. Since the GLA s forecasts are capped based on the SHLAA, this suggests that population growth may be constrained on the supply-side by the availability of local housing. Labour market There is a significant disparity between the proportion of unskilled and highly skilled residents when Tottenham is compared with the London average. While 26% of Tottenham residents have no formal qualifications, the wider London average is just 18%. Conversely, only 23% of residents in Tottenham are skilled to degree level or higher (Level 4) compared to 38% in London. This trend is similar when analysing the wider tri-borough area, however the gap with the London average is not as great as that for Tottenham alone. Source: GLA Population Forecasts, Oxford Economics Regional & Local Dataset

13 Figure 5: Highest qualification obtained, proportion of residents, % 23% 10% 12% 12% 26% 13% 33% 10% 12% 11% 21% 12% 38% 10% 12% 11% 18% Tottenham Tri-borough area London No Qualifications Level 1 Level 2 Level 3 Level 4 Apprenticeship and other Figure 6: Median gross weekly pay, Change Residence Workplace Residence Workplace % % Tri-borough % (5%) London % 3% Source: Annual Survey of Hours and Earnings, 2010 and Figure 7: Median household income by Middle Super Output Area (MSOA), p.a., 2011 Source: Census The skills profile of the Tottenham area is also reflected in the average earnings of residents. The Annual Survey of Hours and Earnings publishes data on median gross weekly pay, which can be analysed according to where people live (residence-based analysis) or where people work (workplace-based analysis). Comparing both residence and workplace figures can provide insight into the dynamics of the local labour market. In the case of the tri-borough area, the residencebased analysis suggests that people who live in the tri-borough area earn 10% less (equivalent to 60) in their median gross weekly pay compared to the rest of London. Meanwhile, the workplace analysis suggests that people who work in the tri-borough area earn 22% less (equivalent to 143) in their median gross weekly pay compared to the rest of London. Further insight can be gained by analysing the change in resident and workplace wages. Since 2010, the median gross weekly pay for jobs in the tri-borough area (workplace-based analysis) has declined by 5%, while London as a whole has seen a 3% increase over the same period. This suggests that there are factors at play which are causing a decline in the quality of employment in the local area relative to greater London. 18,000 58,000 There is also substantial inequality between residents at the local level, within Haringey itself. GLA estimates of household income by Middle Super Output Area (MSOA) show that in some areas of Tottenham, the median household income is less than a third of that in more affluent areas located in the west of Haringey. Over the past five years the unemployment rate in the tri-borough area has improved, falling from a high of 11.3% in Oct 2010-Sept 2011 to a current low of 7.5%. The current level is only slightly above the London unemployment level (7.2%). Source: GLA, Openstreetmap, Deloitte Analysis. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 11

14 Figure 8: Unemployment rate, proportion of residents, 2009/ / Oct Sep Oct Sep 2011 Tri-borough area Source: Annual Population Survey Oct Sep 2012 London Oct Sep Oct Sep 2014 Quality of life The Census publishes information on the extent to which households are experiencing deprivation across four specific defined domains of deprivation; 1. Employment deprivation: at least one member of the household who is not a full-time student is unemployed or long-term sick; 2. Health and disability deprivation: any person in the household has general health that is bad or very bad or has a long-term health problem; 3. Education: no person in the household has at least level 2 education, and no person aged is a full-time student; and 4. Housing: household accommodation is either overcrowded, is in a shared dwelling, or has no central heating. However, Tottenham has pockets of high unemployment, for example two years ago the parliamentary constituency of Tottenham had the second highest unemployment of any constituency in London (15% vs. 9% in London). There are a wide range of factors affecting employment dynamics locally. For example, a recent article speculated that conflicts between gangs affect the local labour market to the extent that members will not go to job interviews in territories they perceive to be controlled by their enemies. There also appear to be deeper factors affecting employment in Tottenham. These are reported to include: intergenerational worklessness; low levels of aspiration amongst residents; feelings of being disenfranchised and forgotten; and aggression towards those trying to help on the stated basis that some locals believe that those trying to help do not understand the difficulties they face. Additionally, residents have a longrunning concern that they are discriminated against in the job market because they come from Tottenham and the reputation that this carries. Analysis of the number of households experiencing deprivation across the four categories above reveals significant disparities between Tottenham and the rest of London. Only 20% of households in Tottenham experience no deprivation the remaining 80% are deprived in at least one of the four categories. As such, Tottenham has a greater proportion of households who are deprived in two or more categories (45%) compared to London (26%). Although the discrepancy between the tri-borough area and London is not as great, 30% of households in the tri-borough area are deprived in at least two of the four categories. In addition to the four domains of deprivation set out above, the census also collects information on three additional deprivation domains: income, crime and living environment. Together these seven domains comprise the Index of Multiple Deprivation (IMD). The deprivation map in Figure 10, shows the relative concentration of deprivation both in London as well as the local Haringey area there are high pockets of deprivation in the north east of the borough of Haringey, particularly around Northumberland Park. Northumberland Park ward is amongst the most deprived in London and ranked in the bottom 5% in England. 12

15 Figure 9: Domains of deprivation, proportion of households, 2011 Figure 10: Index of Multiple Deprivation Score by Lower Super Output Area (LSOA), % 29% 7% 22% 6% 19% 60 34% 34% 35% 40 35% 39% 20 20% Source: The English Indices of Deprivation 2010; Deloitte analysis. 0 Tottenham Tri-borough area London No deprivation Deprived in 1 dimension Deprived in 2 dimensions Deprived in 3 dimensions Deprived in 4 dimensions Figure 11: Proportion of Residents with a BMI >30 by Middle Super Output Area (MSOA), %, Source: Census Compounding the high levels of deprivation in Tottenham is a high incidence of child poverty. Within the local area, 41% of children live in poverty compared to a UK average of 21%; around 40% of these children live in workless households compared to a London average of 21%. Additional information on resident participation in sport and activity is available through the Sport England Active People Survey. The most recent data from the period April found that across the tri-borough area, an average of 35% of residents partake in at least 30 minutes of moderate intensity sport each week. This figure is slightly below the London level of 36% but in line with the wider England statistic. As with many other indicators, however, sports participation likely differs depending on location within the tri-borough area. While more granular sports participation data is unavailable, from a health and well-being perspective, Public Health England estimated the incidence of obesity across London and found that Tottenham performed poorly relative to the rest of Haringey. 12% 31% In some areas of Tottenham over 30% of residents have a Body Mass Index (BMI) of over 30 (the definition of obesity) whereas in some areas to the west of Haringey this figure is only 12%. These findings may suggest that residents of Tottenham in particular are not likely to be living as active lifestyles or participating in sport to the same extent as residents elsewhere in the borough. Source: Public Health England; Openstreetmap; Deloitte analysis. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 13

16 Figure 12: Tottenham town centre context map Haringey Stadium area The GLA Town Centre Health Check (TCHC) confirms these insights. While the proportion of convenience, comparison, and service floorspace across the High Road is in line with the wider London average, it highlights the importance of having diverse uses of the town centre. It is widely recognised that high streets need to diversify their offer in terms of both retail, service, and leisure activities in order to compete with online shopping and out of town destinations. It is key for Tottenham to develop a more diversified town centre offer to ensure that the high street area remains economically sustainable and provides an appealing and vibrant community space. Source: Openstreetmap. 2.2 The place Tottenham town centre composition White Hart Lane stadium is situated between White Hart Lane station to the west and Northumberland Park to the east. Tottenham High Road runs from north to south between the stadium and the station. This High Road is defined by the GLA as a district centre. District centres typically exist to meet the needs of the local population and are usually accessible for those without access to cars. The GLA notes that it is increasingly important to ensure that district centres develop the capacity for convenience shopping to serve the local population and maintain healthy footfall levels along the high street. Research by CBRE provides insight into Tottenham s local retail performance and opportunity. It notes that Tottenham s high street currently draws a relatively low share of local residents total retail spend (11%), due in part to its weak retail and leisure offer. Categories where Tottenham s current retail offer under-provides include variety stores, fashion and clothing, and homewares with the offer being more downmarket relative to other comparable retail centres. The research suggests that Tottenham attract several high street retailers with experience of performing well in diverse communities, while also attracting specific retailers that provide fashion and grocery goods targeted at the distinct ethnic communities in the area. This would help the local retail offer meet the needs of residents, while also retaining a greater proportion of residents spending in the local area. Tottenham High Road s retail vacancy rate was 10% when the GLA s Town Centre Health Check was undertaken. This compares to an average of 9% across all London town centres. Although Tottenham s rate is not significantly above the average, it does still suggest that Tottenham, in keeping with many other areas, is struggling to maintain a viable high street economy. Housing Tottenham continues to face significant housing challenges. The post-war housing estates constructed in the 1960s have become disconnected, insular pockets of deprivation, poverty and overcrowding. Tottenham also has a far higher proportion of socially rented housing than other areas of Haringey. In some parts of the Northumberland Park area 53% of households are socially rented, compared to 6% in more affluent areas to the west of Haringey. As a result, the housing situation is impacting negatively on quality of life for local residents. In terms of safety, these areas have become conducive to crime, exacerbated by closed-off space and narrow walkways. This problem manifested itself during the 2011 Riots, with the majority of riot hotspots taking place within a five minute walk of the major estates. Furthermore, high overcrowding is acknowledged to have an impact on educational attainment, with children struggling to get sufficient rest or space to study. The GLA and Haringey Council acknowledge that to improve the situation, the quality and stock of housing must be improved, and varied tenures must be integrated in order to help break cycles of poverty and intergenerational worklessness. 14

17 Public realm and open space Tottenham s public realm currently fails to articulate a clear sense of community and local centre. This is due in part to both the design and maintenance of the existing physical environment. As the GLA notes, planning breaches are pervasive, building facades are not maintained, and streetscapes have been developed without any coherent vision. This impacts on the local economy, as it both reduces the number of residents who spend in the local area as well as the number of visitors who are attracted to the high street. Furthermore, it can have negative impacts on civic pride and respect for the area: 56% of north London residents identified regeneration, civic pride and local investment as factors that could have prevented the 2011 Riots. Figure 13: Social rented households by Middle Super Output Area (MSOA), % of total households, 2011 Access to open space is another important factor of public realm quality. Greenspace Information for Greater London (GIGL) publishes statistics on areas in the capital where there is a deficiency in access to public open space. The London Plan sets out a maximum distance which London residents should have to travel to access a public open space. Areas outside of these distances are classified as areas of deficiency. There are a number of categories of what constitutes an open space, ranging from regional parks to local parks and open spaces. The GLA Town Centre Health Check publishes this data for all town centres across London for all categories of open space. The analysis shows that Tottenham town centre has a deficiency in access to local parks, with 82% of the homes in Tottenham s town centre being over 400 metres away from any form of open space for use of children s play, outdoor seating, and nature conservation areas. This compares with a London wide average for town centres of 40%. Incidence of crime The local area surrounding White Hart Lane is acknowledged to struggle with issues related to the incidence of crime as well as fear of crime/ low perceptions of safety amongst local residents. 6% 53% of youth hanging around as the primary reason for a perceived lack of safety after dark. Perceptions of crime are substantiated by particular pockets of high crime areas, specifically around the stadium redevelopment area. Haringey Borough Intelligence Unit identifies two main hotspots where crime offences occur in the borough. One of these is Tottenham Town Centre, bordering Bruce Grove and Tottenham Hale. While this sits to the south of the stadium area, a secondary hotspot is identified further north on the High Road adjacent to White Hart Lane station. The GLA Town Centre Health Check also reports on the number of crime and anti-social behaviour incidents reported in each town centre. Analysis of the number of incidences reported per town centre resident across each town centre in London reveals that Tottenham is far above the London average. A total of six incidents were reported for every resident in Tottenham in 2012, compared to an average of three per resident across all London town centres. Source: Census 2011, Openstreetmap; Deloitte analysis. Haringey Council published data from the 2013 Frontline Service Satisfaction Research report on perceptions of safety in the borough. This research found that although 85% of residents in Haringey feel safe during the day, this figure drops to 57% after dark (compared to a national benchmark of 78%). Respondents cited gangs Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 15

18 3. Tottenham Hotspur today: Contributing to the area Tottenham Hotspur has been a fixture in the local community for over a century, located in Tottenham since 1882 and on its existing site at White Hart Lane since Today, the stadium is not only a major sporting attraction, but has become a valuable heritage asset, economic driver and community asset to Tottenham. The Club recognises the importance of its presence in the tri-borough area and the role it can play in tackling the socio-economic challenges it faces. Its operation as a football club makes it a major contributor to the local economy through employment and GVA creation, rates and taxes paid to Haringey Council and the knock-on impacts of this. Currently it is estimated that the stadium attracts a total of c. 925,000 spectators per year. Of this group, it is estimated that c. 90% are drawn from outside of the tri-borough area, meaning that their expenditure is additional to the Tottenham area and might not otherwise have occurred locally. The Club s role in Tottenham extends far beyond the staging of football matches. The Club has embedded itself at the heart of the local community, playing a proactive, fundamental role in improving the lives of people in Tottenham. The Club s Foundation has operated since 2006 with the purpose of improving the education, employment opportunities, health and wellbeing of young people in the tri-borough area. This chapter sets out the current impact that Tottenham Hotspur and its Foundation have on the tri-borough area. It includes an extensive overview of all the impact areas and also provides an overall quantitative estimate of its economic impact today. 3.1 Tottenham Hotspur s economic contribution today Tottenham Hotspur s economic contribution today is generated from direct on-site activities (within the Club initially) and direct off-site activities (generated by the Club s activities but directed at other local businesses). Each of these impacts has knock-on effects in the economy, through supply chain and consumer wage spend. The direct impacts are aggregated with the knock-on effects to estimate the total economic impact of the Club. The economic impact is measured in terms of both full-time equivalent (FTE) jobs and gross value added (GVA). Further detail on these impact categories are set out below: Direct on-site activities: includes the jobs supported and value generated by the Club and its Foundation. Given recent developments associated with the Club, this also includes the activities of the Sainsbury s food store and the University Technical College (UTC) in Lilywhite House; Direct off-site activities: includes the jobs supported and value generated by match day spend not on the stadium site by spectators (98% of off-site spend), away teams, media and sponsor/vip attendees. This includes spend on food and beverage, accommodation, local transport and entertainment and retail activities in the tri-borough area and rest of London; Indirect impacts: the jobs supported and value generated through the supply chain demand of the activities above; and Induced impacts: the jobs supported and value generated through the consumer wage spend of the activities above. All components of Tottenham Hotspur s economic impact can be analysed at the tri-borough level and at the London level. The difference between the economic impacts at these two geographic levels is due to the interaction between positive and negative effects: multiplier effects and displacement effects respectively. Although impacts are not modelled at the Haringey level specifically, it is likely that the tri-borough impacts are not evenly spread across the three boroughs. As such, it is likely that Haringey (and the stadium environs specifically) will experience a large proportion of the impacts. 16

19 Multiplier effects are a catch-all term for the positive indirect and induced benefits through the supply-chain and consumer spending driven by Tottenham Hotspur s day-to-day activities. Displacement refers to the activity (jobs and value added), which has been adversely affected in other areas of the economy (from within a particular area or from outside a wider area). For example, jobs created in the tri-borough area may result in equivalent job losses elsewhere in London whilst this activity is additional to what previously existed in the tri-borough area, there is, in this example, no net impact on the London-wide economy. Finally, it is important to note that the impacts discussed in the following chapters are workplace-based, meaning that they do not take into account the residence-based location of those receiving wages. In other words, this analysis does not deduct any leakage for impacts that are flowing outside the tri-borough or London area based on resident location. On-site impacts The headline economic impact of Tottenham Hotspur s direct, on-site activity today is 90m direct GVA per annum in the tri-borough area. This direct impact is supported by the Club and Foundation s day-to-day operations, as well as the operation of the Sainsbury s and UTC. This activity generates additional impacts through the supply chain (indirect impacts) and consumer wage spend (induced impacts). These knock-on impacts generate an additional 16m GVA per annum in the tri-borough area, summing to a total on-site impact of 106m GVA per annum in the tri-borough area. The process of arriving to the total on-site GVA impact in the tri-borough area is set out in Figure 14. Specifically; Gross on-site expenditure: this is the total gross output (i.e. revenue) of the Club, Foundation, UTC and Sainsbury s; Additionality leakage: an estimate of the amount of gross on-site expenditure which is displaced from elsewhere in the tri-borough area and therefore cannot be considered additional. This figure is low for on-site impacts since the activities of the Club and Foundation are largely not replicated by other organisations in the tri-borough area; The Club recognises the importance of its presence in the tri-borough area and the role it can play in tackling the socio-economic challenges it faces. Its operation as a football club makes it a major contributor to the local economy through employment and GVA creation. Net expenditure: the gross on-site expenditure net additionality leakage; and Non-GVA expenditure: to arrive to GVA, the Club and Foundation s expenditure on intermediate consumption (its supply-chain spend) must be removed. This expenditure is accounted for separately in the indirect GVA impacts because other organisations generate their own GVA. Tottenham Hotspur s on-site activity supports around 720 FTE jobs (gross, direct), comprising activities of the Club, Foundation, Sainsbury s and UTC. However, a number of these are displaced from elsewhere in the tri-borough area and cannot be counted as additional. Net of additionality leakage (70 FTE jobs), Tottenham Hotspur s on-site activity today supports a total of 650 direct FTE jobs. The knock-on effects of the on-site activity supports additional jobs through supply chain spend (330 indirect FTE jobs) and wages (120 induced FTE jobs through consumer spending). In total, the model indicates that Tottenham Hotspur s on-site activities support up to 1,100 FTE jobs in total in the tri-borough area. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 17

20 Figure 14: GVA Impacts in the tri-borough area from on-site activity, per annum, 2014 prices Gross on-site expenditure Additionality leakage Note: Although these impacts are generated from on-site activity, they may occur both on and off-site. Source: Deloitte analysis. Net expenditure Non-GVA expenditure Net direct on-site GVA The economic impact of Tottenham Hotspur s on-site activity can also be assessed at the London level. Overall, we estimate that on-site activities generate an additional 84m direct GVA to the London economy, or 130m GVA when indirect and induced impacts are included. These figures are lower than those for the tri-borough area due to displacement some of the GVA generated in the tri-borough area is displaced from elsewhere in London. Indirect GVA In terms of jobs, Tottenham Hotspur s on-site activity supports 560 direct FTE jobs in London (including the tri-borough area). This figure is less than the number of additional direct FTE jobs in the tri-borough area because of displacement. The knock-on effects are significant an additional 980 indirect FTE jobs and 140 induced FTE jobs are supported in London. The indirect and induced impacts are greater in London compared to the tri-borough area since it is a large economy and can meet the supply-chain and induced impacts from within its own economy. Overall, Tottenham Hotspur s on-site activity support 1,680 FTE jobs at the London level. Induced GVA Total on-site GVA Figure 15: Job Impacts in the tri-borough area from on-site activity, FTE, ,200 1, Gross on-site expenditure 70 Additionality leakage 650 Net direct on-site jobs Off-site impacts Tottenham Hotspur s off-site impacts are generated primarily by spectators who purchase goods or services in the tri-borough area and London as a result of attending the match. It also includes off-site spend of away teams, media and sponsor/vip attendees. This off-site spend is categorised into five areas: accommodation, food and beverage, internal travel, retail and entertainment. The value of this spend was determined through primary market research carried out by Deloitte at Tottenham Hotspur s home Premier League match against Aston Villa on Saturday 11th April This included a range of questions regarding the nature, quantum and location of fans expenditure in relation to attending a match at Tottenham Hotspur. Note that the off-site visitor spend figures derived from the survey work already account for deadweight: they do not include any spend which would have occurred even if that person had not attended a Tottenham Hotspur game. Indirect jobs 330 Induced jobs 120 1,100 Total on-site jobs Note: Although these impacts are generated from on-site activity, they may occur both on and off-site. Source: Deloitte analysis. 18

21 Based on this data, we estimate that the off-site spend associated with Tottenham Hotspur generates up to 15m direct GVA per annum in the tri-borough area. This figure is calculated using standard GVA and productivity ratios for the five sector categories of spend noted above. The indirect and induced impact of this spend support an additional 2m GVA per annum, yielding a total of 17m GVA per annum generated in the tri-borough area. Figure 16: Off-site impacts, FTE jobs and GVA in 2015 ( m per annum, 2014 prices), tri-borough area and London (=) Net Direct Impacts (+) Indirect & Induced (=) Total Impacts Tri-Borough Area 680 FTE 50 FTE 730 FTE 15m 2m 17m 1,020 FTE 140 FTE 1,160 FTE London 25m 7m 32m At the London level, the GVA impact of off-site spend is even greater. Up to 25m direct GVA per annum is supported in London by the off-site spend. This includes the 15m supported in the tri-borough area, meaning that 10m GVA is generated through direct spend in London outside the tri-borough area. When the GVA supported through indirect and induced impacts is included ( 7m), the GVA impact of off-site spend totals 32m per annum at the London level. In terms of employment impacts, the off-site spend supports up to 680 direct FTE jobs in the tri-borough area. This figure reflects employment specifically in the five sector categories of the off-site spend. When the indirect and induced employment impacts are taken into account (50 FTE jobs), the total FTE jobs supported in the tri-borough area by off-site spend equates to 730. Total impacts The on-site and off-site impacts can be summed to estimate the total core economic footprint of Tottenham Hotspur today. We estimate that Tottenham Hotspur generates a total of 105m direct GVA per annum in the tri-borough area. This figure represents the value associated with the Club, Foundation, Sainsbury s and UTC (on-site impacts) in addition to the off-site visitor spend of match-attendees (off-site impacts). The indirect and induced impacts add an additional 18m GVA, bringing the total to 123m GVA per annum in the tri-borough area. Figure 17: Total GVA impacts in the tri-borough area, m per annum, 2014 prices Source: Deloitte analysis. At the London level, the direct off-site spend supports 1,020 FTE jobs, 340 of which are additional to those supported in the tri-borough area. The indirect and induced employment impacts support an additional 140 FTE jobs in London. Overall, the off-site spend supports up to 1,160 FTE jobs at the London level. 430 of these FTE jobs are additional to those created in the tri-borough area Gross on-site expenditure Non-GVA expenditure Net direct on-site GVA Indirect GVA 1 3 Induced GVA Total GVA 0 Off-site On-site Source: Deloitte analysis. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 19

22 Figure 18: Total economic footprint of Tottenham Hotspur, FTE jobs and GVA in 2015 ( m per annum) Source: Deloitte analysis. Tri-borough area London Rest of London (incl. tri-borough (excl. tri-borough area) area) Direct Employment 1,330 1, Value Added ( m) Expenditure ( m) Indirect (total) Employment 350 1, Value Added ( m) Expenditure ( m) Induced (total) Employment Value Added ( m) Expenditure ( m) Total Employment 1,830 2,840 1,010 Value Added ( m) Expenditure ( m) Tottenham Hotspur s on-site and off-site activities support a total of 1,330 direct FTE jobs in the tri-borough area. This reflects employment at the Club and Foundation, Sainsbury s, the UTC and businesses where off-site spend in the tri-borough area is occurring. An additional 500 FTE jobs are supported through the indirect and induced impacts. Overall, a total of 1,830 FTE jobs are supported in the tri-borough area as a result of Tottenham Hotspur s on-site and off-site activities. Exchequer impacts On the basis of the GVA estimated in the model it is feasible to estimate a nominal tax contribution consistent with the aggregate level of activity in the tri-borough area. Rather than consider each organisation and individual in isolation, the model considers the compensation of employment and operating profit components of GVA in each of the model sectors, and applies prevailing rates of taxation to yield a sectoral estimate which is then aggregated. For income tax, employer NICS and employee NICS, the effective average rates for the mean wage in London ( 41,095 for 2014) were estimated this gives an effective rate 32% including employer NICS. For corporation tax (also proxying tax on earnings for other forms of company) the average rate of 20% was applied. There is some degree of simplification required here but the analysis indicates that GVA of 123m in the tri-borough area in 2015, is consistent with associated taxation to the exchequer of 32m some 26% of GVA. This excludes a specific analysis of Tottenham Hotspur s taxes collected and paid, and is thus a generalisation across all organisations impacted through the economy by Tottenham Hotspur s activity. The estimate expressly excludes VAT, from which business-to-business transactions (the unit of analysis in the model) are largely exempt. To include VAT would be to double count. Similarly business rates are excluded from the analysis. A summary of Tottenham Hotspur total economic footprint (Figure 18) highlights that the aggregate impacts of the on-site and off-site activities. Over 1,800 FTE jobs are supported in the tri-borough area alone, with over 1,000 additional FTE jobs in wider London supported by Tottenham Hotspur. Tottenham Hotspur generates a value in excess of 120m GVA per annum for the tri-borough area, and an additional 40m in the rest of London. 20

23 3.2 Tottenham Hotspur s wider contribution to the community today In addition to Tottenham Hotspur s core economic impact on the tri-borough area, the Club s Foundation s activities generate wider benefits for the community. Through a coordinated programme of community projects across Haringey, Enfield, Waltham Forest and Barnet, it is estimated that the Club s Foundation delivered cost savings in the region of 7.8m during the year to October 2014 across these four boroughs. This impact figure is based on estimates of the reduction in negative outcomes amongst programme participants in seven categories: involvement in crime and antisocial behaviour, educational attainment, educational attendance, substance misuse, wellbeing, fitness and NEET status. Of the 7.8m cost savings delivered in 2014, 2.8m came in the nine wards closest to Tottenham Hotspur s stadium. The fundamental mission of the Club s Foundation is to improve the lives of local people and in the wider tri-borough area plus Barnet. This is reflected in the outputs of their work: in 2014, 67% of all people the Club s Foundation worked with were residents of Haringey, Waltham Forest or Enfield, and the Club s Foundation delivered 95,000 participant hours of activity in Haringey alone. Supporting local people in the areas of education, employment and health is the main focus of the Club s Foundation, but it also delivers projects relating to community development, equalities and wellbeing and sports development. The impact of the Club s Foundation is not limited to North London, with the Club s Foundation supporting projects elsewhere in the UK and abroad. The Club s Foundation has an international reach and impact, supporting projects in developing countries such as India, South Africa and Sri Lanka, boosting the profile of Tottenham globally through its association with the Club s brand. We have identified three key areas in which the Club s Foundation adds value by improving the social and economic outcomes of people in the tri-borough area. These largely reflect the strategic approach the Club s Foundation has taken in designing its outreach programme, as well as the advantages it leverages by being associated with the football club. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 21

24 1. Ensuring employment opportunities are made accessible to local people: the Club s Foundation does this through direct out-reach work with employers to provide job opportunities to Haringey residents, evidenced by the programme of job fairs the Club has hosted. The Big Hospitality Conversation event, hosted in February this year, made 2,000 job opportunities available on the day. Additionally, the Club s Foundation works with Job Centre Plus and local employers to make employment opportunities more accessible. For example, it collaborated with the new Sainsbury s supermarket on the northern element of the NDP to change their online job application process so that it would not cap the number of applications it received before removing the vacancy from their website, thereby allowing more people access to the opportunity. 2. Preparing local residents to successfully secure employment opportunities: the Club s Foundation has taken a strategic approach to prepare local residents for upcoming employment opportunities before they are made available. This support is provided in the form of interview preparation, CV writing, and even sector specific workshops secondary school-aged children to give them an understanding of what job opportunities are like in a specific sector. 3. Leveraging wider community investment (financial and in-kind) into the borough: the Club s Foundation estimates that over the last seven years, it has levered around 7m additional investment into the tri-borough area through its programmes and partnerships. This figure is in addition to the 7.8m cost savings it has delivered in the year to October It is unlikely that this investment would otherwise flow into the tri-borough area since the Club s Foundation s link to Tottenham Hotspur allows it to access funds which are not accessible to other charities. There are specific contextual factors that allow the Club s Foundation to add value as set out above: The Club s Foundation s outreach programme is guided by and aligned to Haringey Council s strategic objectives: this is reflected in the employment brokerage and job-readiness support that the Club s Foundation is providing. Moreover, the Club s Foundation has now become the central employment brokerage organisation for Haringey with the purpose of connecting local residents to job opportunities, including those from outside the immediate area as well as from the NDP and wider Tottenham regeneration. Consultation with the Club s Foundation confirmed that they prioritise investment into those programmes which directly work towards the borough s wider strategic objectives, leveraging Tottenham Hotspur s resources to maximise their impact in that area by delivering programmes directly or through partnerships. The Tottenham Hotspur brand allows the Club s Foundation to connect with people unlikely to engage with the public sector and employers who otherwise would not advertise opportunities in Tottenham: it is widely acknowledged that football is a vehicle that can facilitate positive community engagement with young people, who otherwise would choose not to engage. The Club s Foundation s work to prevent gang membership through the MOPAC programme is an example of this, as the participants are unlikely to take direct guidance from the Met Police, but are open to positive messaging from the Football Club given its more neutral position in the community. Furthermore, the Club s Foundation has noted that the brand name of Tottenham Hotspur has allowed them to develop a reputation with large employers across London who now approach them directly with job opportunities because they have developed a well-respected reputation in high quality employment brokerage. Leveraging relationships with partners in Haringey and wider London to deliver interventions outside the scope and expectations of what a football foundation would normally provide: as the Club s Foundation is dedicated to deliver against the strategic objectives of Haringey Council, it does not constrain its interventions to simply those which it can deliver independently and building upon the Club s resources and reputation. The Club s Foundation actively works to form partnerships 22

25 with other organisations that enables them to deliver a much wider and diverse set of programmes. These partnerships allow the programmes to be very targeted towards the needs of the local community and delivered by the most effective providers, who otherwise may not have been active in Tottenham. An example is the Club s Foundation s partnership with Macmillan Cancer Support which is providing a 12 week exercise programme and support to people who have been diagnosed with cancer. Employment The Club s Foundation s employment and skills related activities include; Working to ensure that jobs arising from the Club s development plans are made available to local residents, highlighted by, but not limited to, the 216 jobs created at Sainsbury s and a further 123 job vacancies filled by local people at Centreplate (the company responsible for catering facilities at the stadium). Working with external employers to publicise job opportunities both within Tottenham and in the wider London area, to provide opportunities for local residents that might not otherwise become available. The major element of this work is a series of job fairs that the Club s Foundation runs out of the Club s facilities. Since the start of 2015 thousands of job opportunities have been advertised to local residents through this channel. The partnership with DWP and Haringey Council was formed when seeking to fill vacancies at the Sainsbury s that sits within the northern part of the NDP ensuring that the vacancies were filled, where possible, by local people. In cooperation with DWP and local employment agencies, the Club s Foundation prepared candidates for interviews with Sainsbury s and helped to ensure that all jobs opportunities created by the store (216 in total) were secured by residents that lived within three miles of the stadium. This partnership extends to job fairs for other employers unrelated to the NDP. In the first six months of 2015, four job fairs have been coordinated by the Club s Foundation: Stansted Airport job fair (500 jobs available), the British Hospitality Association s Big Hospitality Conversation (2,000 jobs available), the Whittington Trust job fair (500 apprenticeships available) and a construction job fair in response to Heritage Funding for Alexandra Palace In cooperation with DWP and local employment agencies, the Club s Foundation prepared candidates for interviews with Sainsbury s and helped to ensure that all jobs opportunities created by the store (216 in total) were secured by residents that lived within three miles of the stadium. works. The Club s Foundation has also helped to create c.100 apprenticeships through its own work as well as the Club s operation in areas ranging from hospital and retail to accountancy and IT. Percy House, a new community enterprise, employment and skills hub, is to be opened in existing listed buildings to the north of the NDP, supported by 1.8m of funding from the Heritage Lottery Fund and match funding from the Club itself. In addition, to secure the long-term future of these buildings, it is intended that the building will be used to provide employment and skills services, as well as the Club s Foundation Degree programme. The building will also provide new offices for the Club s Foundation. The Club s Foundation is also a partner of Skills London, London s biggest jobs and careers showcase event, and encourages entrepreneurship via its Open Doors project which offers people with business ideas support and advice. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 23

26 Education The Club s Foundation s education related activities aim to; Increase education outcomes at all levels of the education pathway; Retain children and young people in education or training; and Support young people transitioning into further education or employment. The Club s Foundation s education activities provide a range of services from Key Stage 1 based programmes to Foundation Degrees, provided in cooperation with Middlesex University. The To Care is To Do programme, which works with Looked After Children, has been identified as being effective at increasing both reading and writing skills 3 sub-levels (or 1 level) through participation in the programme (2/3 of children who participated increased 3 sublevels in both areas). The Club s Foundation degree courses had 200 applications for 60 places in 2013/14, and over 100 active students currently receive a university level education based at White Hart Lane making the club the first in the Premiership to offer a university level education. The Club s Foundation also works to retain young people in education or training, and prevent them from entering the category of Not in Education, Employment or Training (NEET). To this end it organises a number of mentoring schemes which encourage young people to make positive life choices. The MOPAC initiative, run in conjunction with the Mayor s Office for Policing and Crime, has seen the Club s Foundation provide mentors for over 350 people referred through various agencies. In addition to the Club s Foundation s current work, the NDP includes a University Technical College, which opened to students in September last year, and will provide a curriculum based on technology and science for sport, health and engineering to almost 1, year olds once fully operational. Health The Club s Foundation s health programmes are designed to deliver against Haringey Council s Health and Wellbeing Strategy. This is in line with all other Foundation programmes which seek to address identified policy requirements, delivering against the ambitions of local authorities. The Club s Foundation s ability to support these aims is increased by its association with the Club itself. For example, programmes in the community that leverage the Club s branding can reach groups that local authorities might find difficult to effectively engage with. The Community Health Checks programme is one such example of using the Club s brand to engage with target groups. The programme aims to reduce health inequalities within Haringey and is run in partnership with Haringey Council s Public Health Team. A health practitioner employed by the Club, the Tottenham Hotspur Nurse, provides health checks from a Tottenham Hotspur branded pop-up clinic at various community hubs and is committed to delivering 3000 checks, targeting males aged The programme leverages the Club s brand to target males over 40, and has found that of those checked 48% have had high cholesterol while 72% were found to be overweight or obese. In addition, the Club s Foundation has worked with Macmillan to provide a 12 week monitored exercise programmes to 100 people in the Haringey area suffering from cancer since April

27 International outreach The Club s Foundation is also involved in a large number of outreach programmes in developing countries, including Sri Lanka, India and South Africa. For example, in spring 2015 the Club s Foundation worked with Special Olympics Bharat in India on a project that aimed to train over 2,000 football coaches across India in how to deliver sessions for people with learning difficulties. While the Club s Foundation coaches worked with India Tottenham Hotspur volunteers in Delhi, the project led to the Bangalore chapter of India Tottenham Hotspur running their own session to give young people with learning difficulties the chance to play football alongside mainstream children. While international work of this type benefits areas far outside of Tottenham, they make a positive impact for those involved and benefit the Tottenham brand to the benefit of both the Club and the area itself. Other programmes The Club s Foundation also engages in a range of community development programmes that complement its work in other areas. These programmes ultimately aim to use direct mentoring and sports activities to steer young people away from unemployment and antisocial behaviour and towards education, employment and training. For example, through the Kickz programme in 2012, 70 participants enrolled on BTEC sports course at Southgate College and 28 apprenticeships were secured for young people who had previously been unemployed for six months or more. Through Kickz work bringing together young people with Met Police through sport, it was noted that crime falls when the programme is running. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 25

28 4. A regeneration vision for Tottenham Looking forward, Tottenham and the wider tri-borough area s socio-economic challenges can only be reversed through a long-term plan for social, economic and physical regeneration. The Tottenham riots in 2011 highlighted this, putting Tottenham s challenges in the spotlight and forcing policymakers to act. At the same time, Tottenham Hotspur was keen to invest in the Club s future presence in Tottenham; however, the NDP may not realise its full regeneration impact without public sector commitment to the area s wider regeneration. This chapter is divided into two parts. The first examines the driving forces behind Tottenham s long-term regeneration plan. The second provides an overview of the regeneration vision for Tottenham, including both the Northumberland Development Project and the wider vision of North Tottenham s regeneration currently under development by policymakers and stakeholders. 4.1 Drivers of regeneration There are a combination of factors that, together, led to a formal regeneration strategy and plan being developed for Tottenham. These factors include the socio-economic dynamics of the borough, Tottenham Hotspur s desire to invest in the Club s future in Tottenham and the political will of Haringey Council and the GLA to secure the area s future prosperity. Socio-economic conditions Industrial decline, without an accompanying increase in employment in other sectors, and under-investment from the private sector have adversely impacted the Tottenham area for decades. As a result, its labour market, local economy, and living environment is in a distinctly worse condition than London as a whole. The specific challenges facing Tottenham and the tri-borough area are set out in more detail in Chapter 2. These issues were highlighted when the GLA s independent panel published It Took Another Riot, following the 2011 riots. The report concluded that extensive regeneration and coordination to address existing social problems are required to lift Tottenham out of its present conditions and bring it in line with prevailing London standards. Ultimately, the report provided ten critical recommendations for the regeneration of the Tottenham area: 1. Form an independent governance structure 2. Re-imagine the built environment 3. New housing featuring a mixture of public and private tenures 4. Measures to tackle population churn and overcrowding 5. Focus on reducing unemployment with youth training, enterprise support and the construction of uplifting new workplaces available at subsidised rents 6. Charities need greater coordination 7. Transport links must serve the area, not just pass through it 8. Improve relationships between the police and the local community 9. Tottenham needs more fun 10. Adopt the Troubled Families programme Tottenham Hotspur stadium redevelopment Tottenham Hotspur is an embedded fixture in Tottenham s community, both as a major sporting attraction and as a delivery vehicle of employment and education programmes critical to improving the chances of success of the local resident population. In order to remain one of the elite football clubs in England, Tottenham Hotspur has identified the need to modernise its stadium and also increase capacity to sustain future revenue growth. After exploring several options, in 2008 the Club unveiled their first plans to construct a new stadium on the existing site at White Hart Lane. The new stadium plan forms part of the wider NDP which totals a 400m investment by the Club in residential, commercial and public realm elements on land surrounding the stadium (additional scheme details provided below). From the perspective of Tottenham and the tri-borough area, the NDP represents the largest proposed private investment Tottenham has seen in decades, and is an opportunity to benefit from stadium-led regeneration. As Haringey Council notes, the Tottenham Hotspur investment provides a real opportunity for the community in North Tottenham to benefit from wider regeneration. Without it, there will be no catalyst to begin the process. The Council expressed their hope that the NDP would help to transform the area into a leisure destination and open the door to additional private sector investment. 26

29 Nevertheless, it was acknowledged by both Tottenham Hotspur and Haringey Council that this investment would not be viable if it was not part of a wider regeneration plan. The Council recognised that funding for the NDP would not come forward unless the project was backed by the public sector: Public sector investment is needed in the wider Tottenham area to increase public and investor confidence which can then lead to the release of much greater private sector finance. As a result, Tottenham Hotspur required public sector commitment to the wider regeneration programme, while the public sector required Tottenham Hotspur s commitment to the NDP to justify its investment in the area. Commitment to regeneration As a result, Haringey Council and Tottenham Hotspur signed a Memorandum of Understanding (MoU) in 2012 that sets out the intentions of each party to support the delivery of the NDP scheme in North Tottenham and to explore the potential for wider regeneration in the area. Stemming from this MoU, the GLA committed to invest 18m to support North Tottenham s regeneration and Haringey Council pledged an additional 9m for a total public sector commitment of 27m. 6m of the GLA s commitment will be invested via the council in highways and parking improvements and a district-wide heating and power scheme. The rest of the GLA s investment will focus on public transport and infrastructure improvements. Through the MoU they also agreed to develop the North Tottenham Regeneration Programme to create a coherent and comprehensive vision that will lead the area s regeneration. This MoU and the resulting Regeneration Programme reflect the three interdependent forces which together drove forward the development of the North Tottenham Regeneration Programme. 4.2 Tottenham s Regeneration Vision The NDP forms an integral part of both Tottenham Hotspur s and local policymakers wider regeneration ambitions for the Tottenham area. In addition to the new stadium, the NDP will deliver a number of improvements and a range of new facilities to the benefit of Tottenham s residents. There is strong evidence from past stadium regeneration schemes, which suggests that the project could act as a catalyst for more extensive regeneration and inward investment. As Haringey Council has articulated, the NDP has the potential to encourage and inspire further regeneration throughout the area. Northumberland Development Project The NDP is a multi-stage, mixed-use development led by Tottenham Hotspur, which centres on a new stadium at White Hart Lane. The first plans were revealed in 2010, for both the northern and southern elements of the scheme. To date, elements in the northern element of the NDP have been completed and are operational. The southern element is much larger, containing the stadium itself, and will be the focus of the development project moving forward. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 27

30 The Northumberland Development Project represents the largest proposed private investment Tottenham has seen in decades. The northern element of the NDP has delivered a large Sainsbury s store, the UTC, and office space for the Club. The Sainsbury s store opened in November 2013 and generated 216 jobs, all of which have been filled by local residents from within three miles of the area. The UTC opened in September 2014 with over 100 students on roll in its first year. Both the Sainsbury s and UTC show how the NDP is delivering against Tottenham s education and employment requirements, and that stadium-led regeneration can complement wider regeneration ambitions. The southern element of the NDP has yet to be delivered and is focused around a state-of-the-art new stadium. Not only will the new stadium be larger, with a capacity of approximately 61,500, its design will enable it to become an iconic landmark to both Tottenham as well as London. The vision is for the stadium to become an anchor for Tottenham s community and regeneration programme in addition to being a football venue, the stadium will be open on non-match days for community events, stadium tours for the public, attracting visitors to the museum and more. The new facilities will house not only Tottenham Hotspur, but the Club s Foundation and a number of its partners who will operate year-round from the site. The remainder of the Southern element of the NDP is mixed-use and although it has yet to be delivered, indicative plans suggest the development could comprise; 585 residential units; Improved public realm around the new stadium; 180 room 4 star hotel with 49 serviced apartments; A new club megastore, museum and café; and Leisure space to the south of the stadium with the potential for a purpose built community medical centre. The diverse range of uses comprising the NDP reflect the vision that Tottenham Hotspur have for the role that they will play in securing Tottenham s future regeneration. Its design is clearly aligned to a number of important issues that require attention in Tottenham, including: lack of private sector investment, low-quality public realm and sense of place, poor retail performance along the high street, low-quality housing, and lack of civic pride and brand equity for Tottenham. Ultimately, these aims link into the wider plans and aspirations for North Tottenham s Regeneration, detailed below. The economic and social impact that this stadium-led regeneration is likely to have once complete is set out in Chapter 5. Wider North Tottenham regeneration vision Tottenham Hotspur s investment to develop the Tottenham area supports a wider regeneration strategy that has been developed by a number of stakeholders, including Tottenham Hotspur, Haringey Council and the GLA. The riots in London in the summer of 2011 acted as a reminder for many that a number of areas of the city, including Tottenham, were not sharing in the economic gains felt elsewhere. As a result of the regeneration drivers set out above Tottenham now has a comprehensive regeneration strategy and vision. Ultimately, this vision is to ensure that regeneration will improve socio-economic outcomes in Tottenham for its residents and make it a more attractive place to live, work and visit. The proposals set out significant regeneration ambitions across a number of key areas of Tottenham including the High Road West area near the existing stadium and the Northumberland Park Estate (which performs particularly poorly across a range of socio-economic indicators relative to the rest of Haringey). The extent of the combined development proposals are significant the Tottenham Physical Development Framework (2014) outlines regeneration across the Tottenham area that includes infrastructure improvements, homes provision and increased public space. The report includes specific targets to be delivered in the local area or for local residents; 28

31 By 2025, there will be 10,000 new high quality homes and 5,000 new jobs created or accessed in Tottenham with almost a million square feet of employment and commercial space added Tottenham Physical Development Framework, page V These ambitions are supported by the targets of Haringey Council, which is also developing a strategic vision for the local area, closely aligned to socio-economic objectives. The Haringey Plan (2015), the foremost statement of the local Council s development strategy, includes the provision of over 1,500 homes annually between 2015 and 2026 (a target raised this year). By 2030, Haringey Council s strategy aims to achieve full employment across the borough, increase residents full time earnings to a level in line with London averages for bottom quartile and median earners, and to increase the proportion of working age residents with NVQ level 3 and 4 qualifications from 65% to 70%. The physical changes to the area will be significant. As laid out in A Plan for Tottenham (2012), key regeneration areas include Northumberland Park, Tottenham Green and Seven Sisters, Tottenham Hale and the High Road. Most closely related to the NDP will be changes to Northumberland Park Estate and High Road West, as well as transport improvements to White Hart Lane station. The Tottenham Physical Development Framework (2014) identifies that under a high-growth scenario, 4,500 new homes and 4,000 jobs could be provided in the Northumberland Park area. While plans for High Road Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 29

32 West also emphasise the important role that the NDP will play in North Tottenham. The Physical Development Framework states that; High Road West is the key High Road hub for North Tottenham and an exciting opportunity for significant change. The aspiration is that it becomes the sports and leisure destination in North London and complements and enhances the committed investment in Tottenham Hotspur Football Club s (Tottenham Hotspur) development plans. Tottenham Physical Development Framework, page 85 Changes to the High Road West and Northumberland Park areas will complement the NDP, as they will cover access from White Hart Lane station to Northumberland Park station, with the NDP linking both areas. The total impact of the High Road West area regeneration, which is currently under consultation could include c.1,200 homes as well as improvements to the area around White Hart Lane station, and public realm improving the thoroughfare between the station and Tottenham s new stadium. The Northumberland Park regeneration and estate renewal plans are still under consideration by Haringey Council but the long term aspiration could mean the creation of up to 4,500 new homes, 4,000 additional jobs, new schools, a new station at Northumberland Park, and improved rail connectivity. As well as stating ambitions, policymakers have also made funds available specifically for the regeneration of the area. The GLA identifies total funding of 28m from the Mayor s Regeneration Fund, 13m from Haringey Council and 20m from Transport for London (TfL). In addition to making Tottenham an attractive place to live, work and invest, one of the stated aims of the grants was to help to maximise the benefits of the NDP. From this funding, a number of specific objectives will be achieved. This includes redevelopment of the High Road, particularly around Tottenham Green, Bruce Grove, Halcombe Market and White Hart Lane. This also includes the improvement of accessibility to White Hart Lane station (supported by TfL) which will complement the wider High Road West regeneration proposals. In addition to planned regeneration, the funding is already making a direct impact in the local area, with the 639 Enterprise Centre established to encourage young people to start businesses and gain skills operating less than half a mile from the NDP site. 30

33 Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 31

34 5. Tottenham Hotspur tomorrow: A driver of successful regeneration The Northumberland Development Project ( NDP ) is the main catalyst to enable the comprehensive stadium-led regeneration in Tottenham to take place. Without the investment by Tottenham Hotspur in the NDP, the project would not have been possible. Likewise, without the commitment of the public sector to investment in the wider regeneration programme, the NDP would not have been financially viable. In addition to the regeneration potential of the NDP, Tottenham Hotspur s Foundation provides an embedded service delivery in the tri-borough area; this is already helping Haringey achieve its target outputs in terms of its regeneration programme and will only continue to increase. This chapter estimates the future impact that Tottenham Hotspur and the Club s Foundation will have on the tri-borough area in 2018/19, when the NDP is complete. It includes an assessment of the core economic impact as well as the wider, catalytic impact the Club and Foundation s activities will have. 5.1 Tottenham Hotspur s economic contribution tomorrow Tottenham Hotspur s economic footprint in 2019 comprises both transitory impacts, generated by the construction spend on the NDP, and also operational impacts from the operation of the Club, Foundation and commercial elements of the NDP s southern element. Specifically, the southern element is likely to include a museum, retail space, a café, education space, extreme sports venue and a hotel, all of which will contribute to Tottenham Hotspur s total economic impact. Additionally, as with Tottenham Hotspur s footprint today, its operational impacts will also include the off-site impacts generated from match-attendees spend in both the tri-borough area and across the wider London area. Transitory construction impact The transitory construction impact of the NDP is based on construction cost estimates for the various elements of the southern scheme. A labour coefficient, or ratio between expenditure and FTE jobs supported, is applied to the construction spend to estimate the construction person years generated. Construction person years are the number of FTE jobs that would be supported if all construction spend were to occur in one year. This figure can be divided by the number of construction years to give the number of FTE construction jobs supported over the construction period. We estimate that the construction spend of the southern elements would support 890 FTE construction jobs consistently over the four year construction period. Note that this does not imply that 890 FTE jobs are created, every year, in addition to the year previous. In terms of GVA, the direct construction expenditure is estimated to generate 211m GVA over the four year construction period. This figure is estimated using per worker productivity for the sector and the number of construction person years supported through the total project spend. On-site impacts The headline economic impact estimate of Tottenham Hotspur s direct, on-site activity in 2019 is 231m direct GVA per annum in the tri-borough area. This direct impact is supported by the Club and Foundation s day-to-day operations, as well as the operation of the commercial elements of the southern element. This activity generates additional impacts through the supply chain (indirect impacts) and consumer wage spend (induced impacts). These knock-on impacts generate an additional 31m GVA per annum in the tri-borough area, summing to a total on-site estimated impact of 262m GVA per annum in the tri-borough area. Compared to Tottenham Hotspur s current footprint, these figures represent a 146% increase in total on-site GVA generated in the tri-borough and a 132% increase in total on-site GVA supported at the London level. Further analysis comparing the present and future impact of Tottenham Hotspur is provided in Chapter 6. The process of arriving at the total on-site GVA impact in the tri-borough area is set out in Figure 19. Specifically: Gross on-site expenditure: this is the total gross output (i.e. revenue) of the Club, Foundation, and the commercial elements of the southern development; Additionality leakage: the amount of gross on-site expenditure which is displaced from elsewhere in the tri-borough area and therefore cannot be considered additional. This figure is low for on-site impacts since the activities of the Club and Foundation are largely not replicated by other organisations in the tri-borough area; 32

35 Figure 19: GVA Impacts in the tri-borough area from on-site activity in 2019, per annum Gross on-site expenditure Additionality leakage Note: Although these impacts are generated from on-site activity, they may occur both on and off-site. Source: Deloitte analysis. Net expenditure Non-GVA expenditure 231 Net direct on-site GVA 24 7 Indirect GVA 262 Net expenditure: the gross on-site expenditure net additionality leakage; and Non-GVA expenditure: to calculate to GVA, the Club, Foundation, and commercial elements expenditure which flows through their respective supply-chains must be removed. This expenditure is accounted for in the indirect impacts. Tottenham Hotspur s future on-site activity can be expected to support around 1,810 FTE jobs (gross, direct), comprising activities of the Club, Foundation and commercial elements. However, a number of these are displaced from elsewhere in the tri-borough area and cannot be counted as additional. Net of additionality leakage (110 FTE jobs), Tottenham Hotspur s future on-site activity is likely to support up to 1,700 direct FTE jobs. The knock-on effects of the on-site activity supports additional jobs through supply chain spend (590 indirect FTE jobs) and consumer wages (210 induced FTE jobs). In total, the future on-site activities may support up to 2,500 FTE jobs in the tri-borough area by Induced GVA Total on-site GVA Figure 20: Job Impacts in the tri-borough area from on-site activity, 2019, FTE 2,500 2,000 1,500 1, ,810 Gross direct on-site jobs 110 Additionality leakage 1,700 Net direct on-site jobs 590 The economic impact of Tottenham Hotspur s future on-site activity can also be assessed at the London level. Overall, we estimate that on-site activities may generate an additional 216m direct GVA to the London economy, or over 300m GVA when indirect and induced impacts are included. The direct GVA impact at the London level is less than that at the tri-borough level due to displacement ( 15m direct GVA). Nevertheless, Tottenham Hotspur s future economic footprint generates significant value through indirect and induced impacts for the wider London economy. As a result, 41m of the 300m GVA likely to be supported in London from on-site activities will be generated outside the tri-borough area. In terms of jobs, Tottenham Hotspur s future on-site activity may support up to 1,510 direct FTE jobs in London (including the tri-borough area). This figure is less than the number of additional direct FTE jobs in the tri-borough area because of displacement. Over half of the total FTEs supported at the London level come from the indirect and induced impacts an additional 1,700 indirect FTE jobs and 240 induced FTE jobs are likely to be supported in London in Overall, Tottenham Hotspur s future on-site activity is likely to support up to 3,460 FTE jobs at the London level. Indirect jobs 210 2,500 Induced jobs Total on-site jobs Note: Although these impacts are generated from on-site activity, they may occur both on and off-site. Source: Deloitte analysis. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 33

36 Off-site impact Tottenham Hotspur s future off-site impacts will be generated from the spectator spending associated with attending Tottenham Hotspur home football matches, NFL games and concerts. With attendees purchasing goods or services in the tri-borough area and London as a result of attending these events. As with the current off-site spend estimates, this is categorised into five areas: accommodation, food and beverage, internal travel, retail and entertainment. The value of the future off-site spend was based on primary consumer research conducted by Deloitte, and scaled up according to the increased stadium capacity and the number and nature (e.g. European competitions etc.) of home football matches. The future off-site impact associated with Tottenham Hotspur is expected to generate over 28m direct GVA per annum in the tri-borough area. This figure is calculated using standard GVA and productivity ratios for the five sector categories of expenditure. The indirect and induced impact of this spend is estimated to support an additional value of around 3m GVA per annum, yielding a total of 31m GVA per annum generated in the tri-borough area by At the London level, the GVA impact of off-site expenditure is likely to be even greater. Up to 50m direct GVA per annum is estimated to be supported in London by future off-site spend. This includes the 28m generated in the tri-borough area, meaning that 22m GVA will be supported through direct spend in areas of London outside the tri-borough area. When including the GVA supported through indirect and induced impacts ( 16m), the estimated GVA impact of future off-site spend equates to 66m per annum at the London level by Figure 21: Off-site impacts, 2019, FTE jobs and GVA ( m per annum, 2014 prices), tri-borough area and London (=) Net Direct Impacts (+) Indirect & Induced (=) Total Impacts Tri-Borough Area 1,100 FTE 80 FTE 1,180 FTE 28m 3m 31m In terms of employment impacts, the off-site spend may support up to 1,100 direct FTE jobs in the tri-borough area. This figure reflects employment specifically in the five sector categories of the off-site expenditure. When the indirect and induced employment impacts are taken into account (80 FTE jobs), the total FTE jobs supported in the tri-borough area by future off-site spend is estimated to be up to 1,180. At the London level, future direct off-site spend would support up to 1,870 FTE jobs, 770 of which are additional to those supported in the tri-borough area. The indirect and induced employment impacts could support an additional 270 FTE jobs in London. Overall, the future off-site spend is estimated to support up to 2,140 FTE jobs at the London level. 960 of these FTE jobs are additional to those created in the tri-borough area, and a significant proportion of these are attributable to the NFL and concert related activity which will deliver benefits for the rest of London. Total impacts The on-site and off-site impacts can be summed to estimate the total economic footprint of Tottenham Hotspur in It is estimated that Tottenham Hotspur generate a total of 258m net direct GVA per annum in the tri-borough area. This figure represents the value created by the Club, Foundation, Sainsbury s and UTC (on-site impacts) in addition to the off-site visitor spend of attendees for football, NFL and concerts (off-site impacts). The indirect and induced impacts add an additional 34m GVA, bringing the total to 292m GVA per annum in the tri-borough area. 1,870 FTE 270 FTE 2,140 FTE London 50m 16m 66m Source: Deloitte analysis. 34

37 Figure 22: Total GVA impacts in the tri-borough area in 2019, per annum Figure 23: Total economic footprint of Tottenham Hotspur, 2019, FTE jobs and GVA ( m per annum) Net expenditure Off-site Non-GVA expenditure On-site Net direct GVA 1 24 Indirect GVA 1 7 Induced GVA Total GVA Tri-borough area London Rest of London (incl. tri-borough (excl. tri-borough area) area) Direct Employment 2,800 3, Value Added ( m) Expenditure ( m) Indirect (total) Employment 620 1,890 1,270 Value Added ( m) Expenditure ( m) Note that impacts may not sum due to rounding. Source: Deloitte analysis. Induced (total) Employment Value Added ( m) Expenditure ( m) Tottenham Hotspur s future on-site and off-site activities could support up to 2,800 direct FTE jobs in the tri-borough area. This reflects employment at the Club and Foundation, commercial elements in the southern development and businesses where off-site spend in the tri-borough area will occur. An additional 880 FTE jobs are likely to be supported through indirect and induced impacts on local businesses and consumers. Overall, up to 3,690 FTE jobs are expected to be supported in the tri-borough area as a result of Tottenham Hotspur s future on-site and off-site activities. A summary of Tottenham Hotspur s future total economic footprint (Figure 23) highlights the aggregate impacts of the on-site and off-site activities, with over 1,900 additional FTE jobs in wider London. Tottenham Hotspur s future activities are estimated to generate up to 292m GVA per annum for the tri-borough area, with an additional 80m likely to be generated in the rest of London. Total Employment 3,690 5,600 1,910 Value Added ( m) Expenditure ( m) Wider non-market impacts Public realm benefits: Value will be generated by enhancements to Tottenham s public realm. The cost of specific public realm improvements (estimated to be c.12,000 sqm in area) aimed at creating a new public square as well as improving the look and feel around the stadium and wider Tottenham is understood to be in the region of 40m. This will yield a non-discounted benefit to the area, that is currently in the process of being assessed. CLG permitted housing value (non-market based): In keeping with guidance and previous analysis used by CLG a 100,000 one off value upon completion for each new dwelling unit has been applied. This reflects consumption of housing which will occur once the NDP is completed. The additional residential units (estimated to be 585 units) will provide a one-off uplift of 71.4m non-market based value. Source: Deloitte analysis. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 35

38 The redevelopment of Tottenham Hotspur s stadium presents a real opportunity to bring Tottenham to the international stage and market the area as the vibrant local community Haringey aspire to in their regeneration image for the area. These wider effects are ready reckoners given the information available at this point. More detailed analysis on the specific impacts of public realm improvements and land value uplifts in the stadium environs might form part of a wider business case for such investment. Exchequer impacts The increasing levels of activity associated with Tottenham Hotspur s enhanced footprint will likely result in an increasing tax contribution. Using the same principles and model used for 2015, the analysis suggests that exchequer taxes would rise to c. 75m in 2019 from Tottenham Hotspur-related GVA in the tri-borough area of 292m. (NB this increases in line with GVA (140%) as the analysis assumes the same average taxation rates prevail in future these may be subject to change). 5.2 Tottenham Hotspur s wider contribution to the community tomorrow In addition to the economic impact that the completed NDP will generate for the tri-borough area, catalytic impacts will materialise through the stadium-led regeneration. A comprehensive literature review has been undertaken outlining the impacts that could be generated in Tottenham and the wider tri-borough area. This review has identified four key impact areas which the development can affect. In addition, the Club s Foundation will continue to operate within the community, and there is scope to increase its impact and effectiveness through the improved facilities associated with the development and increased brand presence of the Club, especially in relation to the NFL tie-up. Increasing the competitiveness of the local economy The development of a new stadium, operating on a national and international (i.e. NFL) scale, is likely to generate positive spill-over effects for the local business base and labour market. These effects are different from spend effects generated from stadium spectators and visitors. Spill-over effects refer to innovation and learning that can occur through the interactions global corporations and international visitors have with local businesses. It has been shown that these interactions can lead to productivity gains for local firms and increased activity rates. In the case of Tottenham, the stadium will be able to accommodate events associated not only with the football club but also other large-scale (and potentially international) events. These events draw in international corporations and visitors, representing an opportunity for face-to-face interactions to occur with local stakeholders that otherwise would not take place. Through these interactions, local businesses that are directly (e.g. local suppliers) and indirectly (e.g. local service sector firms) linked to the stadium can benefit. Additionally, other businesses may choose to locate in the area due to positive agglomeration and cluster effects. In the case of Tottenham, the new stadium would attract a significant number of global organisations involved in the delivery of Tottenham Hotspur s activities, as well as other large-scale events the stadium will accommodate such as NFL games and concerts. The scale and nature of such events at White Hart Lane would attract visitors to the area from throughout the UK as well as abroad. This gives the local leisure sector the opportunity to cater to a wider clientele base, than is currently the case, and to develop an offer appealing to the London tourism market. Place-marketing and re-imaging Football stadia can also play a central role in improving external perceptions of a local area and re-branding its image. This impact can occur due to a number of factors at play: by hosting large-scale, international scale events, the stadium is likely to attract international media to the event itself as well as the surrounding local area this is especially so in relation to the planned NFL games. Additionally, a greater number of visitors (including those from abroad) will be attracted to the area, which they otherwise may not have visited. 36

39 The redevelopment of Tottenham Hotspur s stadium presents a real opportunity to bring Tottenham to the international stage and market the area as the vibrant local community Haringey aspire to in their regeneration image for the area. Although there is an existing stadium in Tottenham, the new stadium offers the chance to re-launch Tottenham and refresh perceptions of the area. The greater number and increased scale of events that the new stadium would host would likely attract media attention helping to raise awareness of Tottenham as a tourist destination for London visitors. More importantly, Tottenham Hotspur s plans to integrate the stadium into the local area, both physically and through community outreach, will ensure that the local economy and resident populations can benefit from the new stadium s impact. An important physical component of the NDP is the new public square which will be created, running from the High Road through to Worcester Avenue on a raised podium. The vision is for this public space to become a new vibrant part of the High Road, with the potential to become an important community hub in an area currently identified as having relatively poor access to public space. It is expected that as well as residential units, the area will house a coffee shop, eating establishment and public art display, becoming an important community asset that it will attract visitors from outside of Tottenham and provide amenities for the local community. There would be scope for the Club s Foundation to further increase its contribution to the local area, using the public realm as a platform for community building events and managing the space in a way that maximises its use by all members of the community. Increasing the strength of the Club s brand could also act to the benefit of the Club s Foundation by helping it to extend its outreach activities. In addition to the public square, the stadium itself will become a greater community asset to Tottenham. The NDP project will significantly upgrade the quality of the existing streetscapes and public realm in Tottenham an issue noted by local residents as contributing to low civic pride. Additionally, the vision is for the new stadium to be a 365 day-a-year venue, with a large number of flexible uses available to the football club, community and other organisations. When not being used for football (from Premier League to grassroots), it may be used as a leisure or tourist attraction hosting concerts, art exhibitions or community events. Businesses In the case of Tottenham, the stadium will be able to accommodate events associated not only with the football club but also other large-scale (and potentially international) events. These events draw in international corporations and visitors, representing an opportunity for face-to-face interactions to occur with local stakeholders that otherwise would not take place. may also use the space to host conferences, corporate and hospitality events. These elements, in addition to the educational and leisure features of the scheme, will help to create a high street that is more open and inviting, with increased footfall and engaged community members. Leveraging wider investment Linked to the role that stadia can play in placemarketing an area, they also have the ability to act as a catalyst to draw further inward investment into a local area. This can include the unlocking of additional investment (including public funding) into the area s regeneration plans, as well as attracting other private investors who otherwise may not have considered the area a viable investment opportunity. There are both opportunities as well as risks associated with this potential catalytic impact, but these risks can be mitigated by ensuring that the plans are consistent with the needs of the local area, and complement wider development ambitions. Ahfeldt and Kavetsos highlight the importance of recognising the role of iconic architecture and urban design as a catalyst of stadium externalities Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 37

40 and neighbourhood revitalization. In this sense, the stadium has the potential to support the recent efforts of Haringey Council to sell development opportunities in Tottenham to potential investors. They are marketing the vision that Tottenham can become London s next suburb, boasting new homes and added employment and commercial space. The redevelopment plans for Tottenham Hotspur s stadium represent an opportunity to leverage wider investment to support Tottenham s regeneration. This is due in part to the potential impact the stadium development will have on the viability of investment in the local area. For example, the current CIL Charging Schedule for Haringey has a rate of 15/m 2 for residential in the east of the borough, compared to 265/m 2 in the west. This is the amount the local authority can levy from developers for contributions towards required infrastructure while still allowing their development to be viable. While it is difficult to measure the precise influence the stadium redevelopment could have on the investment climate of the local area, it is likely to have some impact. The 2012 Olympics Post- Games Evaluation noted that while much of the private sector investment in and surrounding the London Legacy Development Corporation (LLDC) area was not planned directly as a result of the Olympic Games, they did make it easier to develop the surrounding area. This is because it was part of a wider redevelopment and transformation process, which made it insulated from any wider concerns around the commercial viability. 38

41 The Tottenham Hotspur Foundation estimates that by 2016, the cost savings it generates to the public sector will increase to a minimum of 20.3m per annum, 63% higher than in aims. It cites sport s appeal with young people, the stimulating environment of the stadia, and the respect given to football players as factors that make it a real opportunity to connect with segments of the local population which would otherwise be hard to reach. Furthermore, football clubs frequently have underused assets, often in local areas with communities that otherwise have no access to such facilities. These impacts have already begun to materialise, evidenced by the public sector funding which has been committed by Haringey Council as well as the GLA, following Tottenham Hotspur s decision to remain in Tottenham. Furthermore, the NDP has already begun to ensure the stadium is embedded into Tottenham s local fabric. Community building Relevant academic research also highlights the positive impact stadia developments can have on the local communities. The London Assembly s review of the impact that football stadia have on local communities noted that football clubs are often the vehicles through which many social projects choose to achieve their Gareth Bacon, a chair of the London Assembly s regeneration committee, recently published an article discussing evidence which demonstrates that stadia can bring real life and vibrancy to an area [ ] in terms of improvements to public space, increased employment opportunities for local people, better transport infrastructure, community services and more housing. Bacon highlighted the role that stadia can play in developing strong communities, with Brentford FC s Community Sports Trust identified as a model of good practice for its work in social inclusion, particularly focusing on disengaged young people. Nevertheless, the positive impact stadia can have on a local community is dictated in part by the actions taken to make a club accessible to the local community and align its community outreach with the specific needs of the area. In the case of Tottenham Hotspur, a comprehensive plan of embedding the stadium and wider facilities into the local community has been developed and is being delivered against, as evidenced in Chapter 3. The Tottenham Hotspur Foundation estimates that by 2016, the cost savings it generates to the public sector will increase to a minimum of 20.3m per annum, 63% higher than in The NFL tie-up is likely to provide further impetus to community building, in part due to the sliding pitch and the way it will allow community events to be staged at the new stadium. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 39

42 6. Conclusion The preceding chapters of the report have brought to light a number of key messages: Haringey Council and the GLA recognise that the tri-borough s socio-economic performance can only be turned around through a major coordinated regeneration programme. Given the scale of investment required, the public sector also recognises that this programme must be delivered in partnership with the private sector. Tottenham Hotspur s Northumberland Development Project is the primary catalyst for regeneration in Tottenham because: - The scale of investment and the ensuing impacts represents an unprecedented level of private investment for Tottenham and the tri-borough area. - The NDP has the potential to more than double Tottenham Hotspur s GVA impact in the tri-borough area to around 290m per annum. - The Club s Foundation is embedded in the local community and delivering significant positive social benefits. The Club s Foundation is already successfully ensuring that any benefits arising from Tottenham s regeneration are made accessible to local residents first. Currently it delivers c. 7.8m cost savings per annum through its community outreach programmes and estimates that by 2016 this figure could increase to 20.3m per annum. These points are explored in more detail through a direct comparison of Tottenham Hotspur s current and future impact as well as an assessment of how these impacts deliver against Haringey s wider regeneration aims. Figure 24: Tottenham Hotspur s current and future economic footprint in the tri-borough area and London, FTE Jobs and GVA ( m) 6.1 Comparing Tottenham Hotspur s current and future economic impact The size of Tottenham Hotspur s current economic footprint in the tri-borough area illustrates the important contribution it makes to the local economy. Today, its on-site and off-site activities generate 123m GVA in the tri-borough area, including indirect and induced effects. When the NDP project is complete, it is estimated that Tottenham Hotspur s GVA contribution in the tri-borough area could increase to 292m per annum by 2019, representing a 136% increase. Tottenham Hotspur also has a large employment impact in the tri-borough area, through both on-site and off-site activities, as well as the work of the Club s Foundation not quantified in its economic footprint. The on-site and off-site activities support around 1,830 FTE jobs in the tri-borough area today, and this is set to double by 2019 once the NDP is complete. 6.2 Tottenham Hotspur s economic contribution relative to regeneration and policy requirements The full scale of impacts that Tottenham Hotspur will have in the tri-borough area can only be captured when it is taken in the wider context of the regeneration vision the public sector and others are working to achieve. The value that Tottenham Hotspur brings through enabling this regeneration to take place is significant and not captured in its economic footprint alone. Furthermore, the work of its Foundation to ensure that all benefits stemming from the regeneration are made accessible to local residents (and ensuring local residents are prepared to capture these benefits) is significant. Without this, the ultimate regeneration aim to improve lives of local residents could not be fully realised. Tottenham Tottenham % Hotspur s Hotspur s current future increase Total GVA ( m) Tri-borough % London % Total FTE Jobs Tri-borough 1,830 3, % London 2,840 5,600 97% Source: Deloitte analysis. 40

43 Figure 25: Tottenham s regeneration vision and Tottenham Hotspur s contribution Haringey regeneration target/ objective Tottenham Hotspur current contribution Tottenham Hotspur further future contribution Creating a prosperous local economy Tottenham Hotspur current and future impact in terms of jobs and GVA. The amount of off-site spend that is generated in the tri-borough area as a direct result of visits to the stadium. Providing the local economy with the commercial elements of the NDP, which are intended to create a community centre and help to transform north Tottenham into a leisure destination. Additional restaurants, retail and the museum will support local tourism. Delivering a new audience for Tottenham through the staging of NFL matches and concerts. Attracting spectators who might not otherwise visit or have visited the area. Helping local people into employment A total of 1,830 FTE jobs are currently supported in the tri-borough area as a result of Tottenham Hotspur s on-site and off-site activity. This includes direct as well as indirect and induced employment. Creating a physical focal point through public realm and a metaphorical community hub through the public space, as well as the enhanced residential elements of the scheme. The Club not only provides employment through its own activities, but it now leads the employment brokerage for new job opportunities in Haringey as well as education programmes. The Club s Foundation has developed strong links with employers inside and outside the borough, causing a number of job opportunities to be advertised to local residents which otherwise would have been unlikely to be advertised in Tottenham. The number of jobs supported is expected to increase to around 3,690 FTE jobs in 2019 when the NDP is completed. The Club s Foundation will also deliver Percy House which will increase the work it undertakes in helping residents gain skills and find employment. Improving the educational outcomes and opportunities for local residents Tottenham Hotspur has opened a University Technical College on site, with over 100 students enrolled in the first year working towards core curriculum (e.g. GCSEs, A/AS-Level, and BTEC). The Club also offers two Foundation Degrees validated by Middlesex University. Additionally, Tottenham Hotspur currently provides significant mentorship and outreach at local schools. It offers a pathway from primary (Key Stage 1) through to foundation level degree (offered at the Club s facilities to 100 students). Tottenham Hotspur will continue to contribute through its educational programmes, ensuring those children most at risk of not reaching their full educational potential receive necessary support. Examples of this being the Club s Foundation s targeted programmes that leverage the Club s reputation with young people and assets to enhance learning in a way that otherwise could not be achieved. Attracting inward investment to support Haringey s longer-term regeneration Amount of investment leveraged by Foundation towards social programmes (Foundation s estimate is c. 7m since it was established). The Club s Foundation has also worked with over 200 partners, some of which may not have invested time in the local area otherwise. Tottenham Hotspur NDP project investment will amount to c. 400m, and the Club already supports 123m GVA in the local area. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 41

44 Appendix 1: Method Approach to data collection Primary data collection was required to run the Input-Output model. The data required to run the model is the on-site and off-site direct impacts from Tottenham Hotspur, in terms of gross value added (GVA), full-time equivalent (FTE) jobs, and expenditure. The on-site impacts include the operations of the Club, the Club s Foundation and any other elements of the Northumberland Development Project. The off-site impacts cover all spend in the tri-borough area and London by matchday and concert attendees. Approach to data treatment The data has been treated to create two scenarios: 1. Tottenham Hotspur current footprint including the activities of: the Club, The Club s Foundation, Sainsbury s store and University Technical College 2. Tottenham Hotspur s future footprint in 2019 including activities of: the Club, Club s Foundation, and operational impact of all commercial elements of the NDP (both northern and southern elements). A number of assumptions has been made in relation to the two scenarios. Tottenham Hotspur current impact assumptions: FTE jobs for the Club, Club s Foundation have been estimated based on sector specific full-time and part-time employment ratios. Matchday staff employed by the Club has been converted by FTE based on the number of home-matches per annum. Operational impacts of Sainsbury s store is based on actual reported employment figures. Operational impacts of the UTC is based on employment density applied total floorspace. At the time of writing, the UTC was operating at 12% capacity (in terms of pupils on roll) so we assumed only 12% of total employment impacts are realised at present. Tottenham Hotspur future impact assumptions: Transitory construction impacts are estimated based on indicative construction costs for each element of the NDP provided by EC Harris. Impacts have been derived by applying technical coefficients to this data. Tottenham Hotspur s economic footprint today Tottenham Hotspur s future economic footprint (2019) On-site Impacts Club and Foundation direct impacts are derived from their publicly available 2014 Annual Reports. Direct impacts of the northern element of the NDP, now operational, are derived from actual employment data at the Sainsbury s store and floorspace and current pupil roll of UTC. Club and Foundation future direct impacts are forecast based on information provided by Tottenham Hotspur. Transitory construction impacts are derived from the planning application and construction costs estimates provided by EC Harris. Operational impacts stemming from commercial elements of the NDP are derived from the floorspace elements given planning consent in 2011 and 2012, and indicative uses as stated by Tottenham Hotspur in the planning application (all publicly available). Off-site Impacts Deloitte carried out survey work at White Hart Lane to estimate the value of off-site spend. The full findings and methodology on estimating the off-site spend is provided in Appendix 2. The off-site spend value derived from the Deloitte survey work was scaled up to estimate future impacts based on the increased stadium capacity and number of home matches per annum. In addition to home Tottenham Hotspur matches, the impacts of a two-game NFL International Series, and of two concerts per year, were modelled. See Appendix 2 for further details. 42

45 Tri-borough London Rationale level level displacement displacement Football Club 0% 5% Foundation Hotel 0% 40% Leisure 30% 50% Retail 30% 60% Catering 50% 60% Museum 25% 50% Education 25% 30% Displacement for the Club and Foundation is very minimal due in part to the unique activities of the organisation as well as the club-loyalties of supporters which reduce the amount of activity that will be displaced from the wider London economy. At present there is a very limited supply of up-market hotel accommodation in the tri-borough area. At the London level the supply is greater, and concentrated closer to central London. The leisure displacement refers to indicative plans for a gym and cinema, both of which are proposed to be of higher quality than the existing local offer, justifying a lower local displacement figure. At the London level it is likely that displacement for leisure activity will be higher given the wider city s leisure offer. Retail displacement at the local level is expected to be at a lower level since the new retail proposed in the NDP is distinct and more up-market than the existing local retail offer. At the London level it is likely that displacement will rise given the wider city s retail offer. We expect that catering displacement will be moderate at the local level, given that there is an existing catering offer locally and the proposed catering as part of NDP is likely to draw existing demand from other local providers. Local displacement for the museum is low; although there a small number of other similar attractions locally, there is no football oriented museum in the local area. At the London level displacement is likely to be higher. Nevertheless, as the museum is Tottenham Hotspur-specific, it is limited in how much it will displace due to club loyalties. The population increase associated with new housing is likely to generate sufficient additional demand that local displacement will be low. Nevertheless, there are a number of existing colleges in the tri-borough area from which demand can be shifted. While demand for education at the London level may be affected slightly due to migration towards the tri-borough area, the UTC and Foundation degrees targets residents of the tri-borough area which will work to keep displacement low. Operational impacts of the Club have been estimated based on the 2014 Annual Report and scaled up based on internal projections provided by Tottenham Hotspur. The operational impacts of the Club s Foundation have been projected on the assumption that it experiences the same percentage increase in expenditure/ gross output as the Club over the period Operational impacts of the commercial elements of the NDP have been estimated based on scheme details and indicative uses provided by Tottenham Hotspur at the time of writing. It is assumed that all impacts generated from the commercial elements of the NDP are additional to the Club and Foundation s accounts. The future impacts are presented as the total impacts that are expected to be realised in 2019 they are not presented as additional to the baseline scenario. Displacement assumptions Displacement factors have then been applied, differing between the tri-borough area and London. These are provided above, accompanied by a short rationale for each measure. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 43

46 Modelling approach Each of the scenarios have been modelled to calculate their impacts in terms of employment, GVA and expenditure at both the tri-borough and London level. This has included the direct impact (adjusted for displacement), indirect effects in the wider supply chain for each scenario and induced effects from consumer spending. The model takes the latest available Domestic Use Matrix from ONS which is used to provide a matrix of coefficients that detail the proportion of inputs sourced by an industry from all other industries and labour, as well as the sourcing preferences of consumers. This is then subtracted from the identity matrix and inverted to give the Leontief Inverse, which can provide Type I and Type II multipliers. These multipliers can be used to determine the additional impacts of indirect and induced employment. For the inputs to the model, each of the employment categories outlined in the displacement table have been mapped to SIC codes for which per worker productivity and GVA ratios are known. Per worker productivities have been adjusted to reflect the current footprint (2015) and the future footprint (2019). For commercial employment, the Employment Densities Guide (HCA, 2010) has been used to estimate the number of FTE jobs supported based on floorspace and indicative use. Per worker productivity has been used to then estimate GVA and productivity ratios have been used to estimate expenditure. The relevant multipliers are then applied to the net employment impacts to arrive at a total figure for the combined direct, indirect and induced impacts. 44

47 Appendix 2: Off-site economic impact This section estimates the off-site direct economic impact, to the tri-borough area (Enfield, Haringey and Waltham Forest) and the wider London economy of the proposed new Tottenham Hotspur Football Club stadium. The off-site economic impact of the new stadium represents the additional expenditure by people and businesses that is directly attributable visitor activity at the new stadium, but occurs away from the stadium or other club businesses (e.g. expenditure on hotel stays, travel, etc.). In order to identify the incremental impact of the new stadium, we have first estimated the economic impact of the current stadium, in order to isolate any potential incremental effects of the new stadium from impacts arising from current activities. The total off-site direct economic impact per season of Tottenham Hotspur at White Hart Lane is estimated to be 29.8m in the tri-borough area, with further direct economic impact of 20m elsewhere in London. Almost all (98%) of this expenditure is derived from spectators, with additional elements of expenditure being generated by away teams, media and sponsor/vip attendees. Figure A2-1: Direct economic impact on London (total), by stakeholder ( m) Please note: the numbers presented may not sum exactly due to rounding. A2. 1 Direct off-site economic impact today Summary We have modelled the direct economic impact, per season, of Tottenham Hotspur at White Hart Lane ( WHL ) based on the following key underlying assumptions regarding the number of matches in a given season. These assumptions are: 27 home matches per season, consisting of 19 Premier League matches, four European competition matches (UEFA Champions League or UEFA Europa League), and four domestic cup matches (FA Cup or Capital One Cup). These assumptions have been based on analysis of the profile of Tottenham Hotspur home fixtures over the five seasons from 2009/10 to 2013/14; Four of the visiting 15 Premier League teams per season are London-based teams (based on the average number of London-based teams in the League over the 2009/10 to 2013/14 period); All domestic cup opponents are clubs based outside London; All European opponents are based overseas; A total of 15 matches (14 Premier League and one domestic cup) are afternoon matches, and 12 matches (five Premier League, three domestic cup and one European match) are evening matches. Spectators Teams 0.2 Total: 49.8m 49.0 Sponsors Media Figure A2-2: Direct economic impact of Tottenham Hotspur at White Hart Lane today, per season, by expenditure type ( m) Food and beverage Tri-borough 29.8m Accommodation Transport Retail/entertainment/other Elsewhere in London 20.0m Source: Deloitte analysis. Source: Deloitte analysis. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 45

48 Figure A2-4: Estimated direct economic impact by spectator origin ( m) Local attendees (13%) Total attendance per season: 924,069 Home fans: 863,319 London attendees (31%) UK attendees (55%) Away fans: 60,750 Overseas attendees (1%) Spectator expenditure In order to form estimates of spectator expenditure, we performed primary market research at Tottenham Hotspur s home Premier League match against Aston Villa on Saturday 11th April This included a range of questions regarding the nature, quantum and location of fans expenditure in relation to attending a match at Tottenham Hotspur. The research ensured data was collated on fans from all sectors (i.e. London, rest of the UK, overseas) as well as from both home and away fans. Impact on three boroughs Impact elsewhere in London No impact No impact 9.5m direct impact No impact 19.6m direct impact 15.5m direct impact 0.5m direct impact 3.9m direct impact Based on the results of the market research, as well as assessment of other historic spectator data, we have estimated that the total direct economic impact on London from spectators over a season is estimated to be 49m, with 29.7m direct impact on the tri-borough area and 19.3m of direct impact elsewhere in London. Source: Tottenham Hotspur; Deloitte analysis. A Spectators Spectator spending (including both general admission GA and corporate hospitality CH ) is the largest contributor to the current overall direct economic impact of WHL, accounting for more than 99% of total expenditure in both the tri-borough and wider London economies. We have assumed an average home match attendance of 34,225, based on the average attendance achieved by Tottenham Hotspur (across all competitions) over the four most recent seasons (to May 2015). This represents an average stadium utilisation rate (given its current capacity of 36,284) of 94%. We have assumed 2,250 away fans per fixture, based on information provided by the Club. The most significant contributor of direct expenditure from spectators in the tri-borough area is food and beverage expenditure ( 19.2m), whilst accommodation ( 8.7m) is the largest element of direct expenditure elsewhere in London. The contribution from spectator spending on accommodation in the tri-borough area is impacted by the fact that analysis of the latest hotel stock data, (source: STR Global) shows that the three boroughs represent only 1.1% of the total hotel room stock of Greater London (c.123,000 rooms). If those hotels located outside, but within 1km of the three boroughs are included this rises to 2.4% (2,925 rooms). This clearly demonstrates that currently this area of London is unlikely to attract, or be able to sustain, significant numbers of commercial stayers. By analysing the club s current season ticket holder database by post-code, we have assumed that on any given matchday 14% of home fans are from the tri-borough area, 32% are from elsewhere in London and 54% are from elsewhere in the United Kingdom (UK). Based on these assumptions, our model assumes a total attendance over the course of a season of 924,069, with 13% (118,793) from the tri-borough area, 31% (283,449) from elsewhere in London, 55% (512,827) from elsewhere in the UK and 1% (9,000) attending from overseas. However, there is significant planned hotel-building activity in these boroughs over the next three years, including planned developments in the immediate vicinity of the new stadium, which we would expect to result in a higher proportion of spectators choosing to stay locally in the future. 46

49 Figure A2-5: Hotel room stock analysis for tri-borough area White Hart Lane Tri-borough hotel rooms Spectators from elsewhere in London are estimated to contribute 9.5m to the tri-borough economy per season, whilst spectators from elsewhere in the UK contribute 19.6m to the tri-borough economy and 15.5m to the rest of London per season. Spectators from overseas generate direct economic impact of 0.5m for the tri-borough area and 3.9m for the rest of London per season (see Figure A2-6) A Away Teams Away teams visiting Tottenham Hotspur across different competitions will bring significant numbers of people to London over the course of a season. We have estimated an average away team brings 40 personnel, comprising 20 players, 10 coaches and 10 other support staff. Source: STR Global. Figure A2-6: Total spectator expenditure by origin ( m) Elsewhere in the UK Tri-borough 29.7m Source: Deloitte analysis Elsewhere in London Overseas Elsewhere in London 19.3m Estimated total expenditure by away teams over a season is 0.4m, comprising 0.3m for accommodation and catering, 40k of travel expenditure and 27k retail and merchandise spending. The vast majority of this expenditure is assumed to occur in the London economy but outside of the tri-borough area, with 60k expenditure expected to occur elsewhere in the UK (as a result of away teams staying outside the London economy). A Media Media from all over the globe attend Premier League games every season, resulting in direct economic impact which would not have otherwise have occurred. Total expenditure by media attending Tottenham Hotspur games, based on information provided by the club, is estimated to be 0.2m per season in the London economy, of which 0.1m is attributable to the tri-borough area. A Sponsors/VIPs From discussions with the Club, total sponsor/vip expenditure elsewhere in London is estimated to be c. 0.1m, with accommodation ( 78k) and retail/ entertainment/other ( 35k) the largest elements of this. This represents off-site expenditure (i.e. not at the club) for those attendees invited by the club s sponsors, with other corporate hospitality attendees spending included in spectator expenditure estimates. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 47

50 A2. 2 Direct off-site economic impact tomorrow The new stadium development represents a significant opportunity for the direct economic impact of Tottenham Hotspur to increase. Set out in the following section are the main changes in assumptions arising from the development as well as the outline of the resulting potential direct economic impact. Media Media attendees per match are assumed to increase through the increased capacity for media at the new stadium, with the same profile of origin as the current situation as modelled in Section A2.1. We have assumed no change in the expenditure patterns of media attendees. The proposed new stadium has a total capacity of 61,545 people, with the following configuration: General admission ( GA ): 53,119 Corporate hospitality ( CH ): 8,096 Media: 233 Other: 97 This increase in capacity (of c.25,000) is the principal driver of much of the additional direct economic impact of the new stadium, particularly with regard to direct expenditure by spectators. The profile of matches over a given season (i.e. number of matches by competition) remains consistent with the season modelled in Section A2.1. In addition to modelling the direct impacts generated by the larger capacity for football (soccer) matches, we have also modelled the direct economic impact arising from two NFL International Series matches being played at the new stadium, and of two concerts taking place per annum. A2 2.1 Tottenham Hotspur home matches Spectators Stadium capacity to increase to 61,545, with utilisation of 90% for Premier League games and 60% for cup matches (domestic and European); Average number of away fans per fixture to increase to 2,500; Origin of spectators (home and away fans) to remain consistent with the current situation as modelled in Section A2.1; Length of stay, and assumed daily expenditure per attendee, are assumed to be consistent with the current situation. Teams Visiting teams are assumed to remain consistent with the current situation (in terms of quantity, origin, and size and expenditure of travelling parties). Sponsors We have assumed a marginal increase in the number of Sponsor/VIP attendees per fixture, in line with the increase in stadium capacity. The origin and expenditure patterns of these attendees is assumed to remain consistent with the current situation as modelled in Section A2.1. Direct economic impact summary The total direct economic impact of Tottenham Hotspur home matches at the expanded stadium, on the economy of the tri-borough area, is expected to be 42.9m, with a further direct economic impact of 27.3m delivered elsewhere in London. Figure A2-7: Direct economic impact of Tottenham Hotspur at the new White Hart Lane, per season, by expenditure type ( m) Food and beverage Tri-borough 42.9m Accommodation Transport Retail/entertainment/other Elsewhere in London 27.3m Source: Deloitte analysis. 48

51 A2 2.2 The NFL International Series at the new Tottenham Hotspur stadium Key assumptions Based on our understanding of the partnership between the Club and the NFL, we have assumed that two NFL International Series games are played at the new stadium per annum. Our modelling has been based on the NFL-compliant stadium planning documents, with a slight reduction in capacity compared with the Tottenham Hotspur football configuration, to 60,500, comprised of: 52,424 GA seats; 7,746 CH seats; 241 media seats, and 89 player bench (and medical) spaces. Spectators Across two International Series games, the new Tottenham Hotspur stadium will provide a potential total spectator capacity of 120,340 (including both GA and CH attendees). The stadium s seating configuration requires a limited number of seat-kills to adjust the viewing experience from football to American football. With the three-game International Series in 2014 selling out all tickets, and a similar level of demand seen so far with regard to the 2015 International Series, we have assumed that all available tickets would be sold. In terms of the origin of spectators, it is expected that of the 120,340 spectators, 3% will be from within the tri-borough area, with 14% drawn from elsewhere in London (i.e. from the other 30 local authorities). 79% of spectators are expected to be from within the United Kingdom but outside of London and 4% of spectators are anticipated to come from overseas. Figure A2-8: Potential direct economic impact by spectator origin ( m) Impact on three boroughs Impact on London Local attendees (3%) No impact No impact Total NFL International Series attendance: 120,340 GA (87%): 104,848 London attendees (14%) 0.2m direct impact No impact Based on the latest available stadium planning documents, we have assumed that a large majority of spectators (87%) would have general admission tickets. The remaining (13%) are anticipated to be spectators attending with corporate hospitality tickets, including sponsors and VIPs. Our estimates of total spectator expenditure incorporates both GA and CH attendees. Total estimated daily expenditure Daily expenditure has been estimated based on a spectator s origin, whether or not they stayed overnight (in either the tri-borough area, or elsewhere in London), and whether they purchased a GA or CH ticket. Expenditure on non-accommodation items such as food and beverage, transport, and retail, entertainment and other miscellaneous items, has been modelled for both GA and CH attendees based on Deloitte primary research. Expenditure on these items by these attendees in the tri-borough area is expected to be lower we have assumed that 10% of total non-accommodation expenditure by spectators would occur in the tri-borough area. Other UK attendees (79%) 1.1m direct impact 11.0m direct impact Impact on UK No impact No impact No impact CH (13%): 15,492 Overseas attendees (4%) 0.3m direct impact 3.3m direct impact 3.3m direct impact Source: Tottenham Hotspur; Deloitte analysis. Average daily expenditure on accommodation has been estimated based on recent analysis of the European hotel industry s performance. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 49

52 We have assumed different levels of accommodation spend per night for GA and CH spectators. We have also applied an assumption of an average occupancy rate of 1.5 people per room. We have assumed that one-third of domestic spectators (from elsewhere in the UK) would stay overnight in London as a direct result of attending a game, of whom 80% would be commercial stayers (around 25,000 spectators in total over the two games). Of these, we have assumed that 10% would stay in the tri-borough area. Total estimated spectator expenditure Total spectator expenditure in the tri-borough area is estimated to be 1.6m. The impact on the wider London economy is expected to be 14.2m, with food and beverage and retail, entertainment and other ( 4.7m each, respectively) the largest components of this. League office operational expenditure The current NFL International Series shows that each game has an operational budget consisting of two main areas of spending: Expenses incurred in relation to visiting franchises, gameday operational costs and costs in respect of the game week supporting events; and Buyout fees to reimburse visiting franchises for lost revenues as a result of playing home games away from their home territory. Our assumptions for two International Series games held at the new Tottenham Hotspur stadium naturally involve a number of modifications to the Wembley model, for example the cost of renting the stadium, and the quantum and profile of expenditure on team travel and accommodation. We have also assumed the two International Series games played at the Tottenham Hotspur stadium on a franchise-neutral basis. Based on this, the total direct economic impact on the tri-borough area generated by the league office is assumed to be 4.9m, with total direct economic impact on London of 7.6m. Other stakeholders Other stakeholders generating direct economic impact include media, visiting teams/franchises (coaching and playing staff and their family and friends) and sponsors. Together, these stakeholders generate direct economic impact of 0.5m in the tri-borough area and 3.4m in London. Direct economic impact summary As demonstrated in Figures A2-9 and A2-10, the total direct economic impact of two International Series games at the new stadium, on the economy of the tri-borough area, is expected to be 7m. The impact on the wider London economy is estimated at 25.2m. Figure A2-9: Direct economic impact of the NFL at White Hart Lane, on the tri-borough area, per season, by stakeholder ( m) Spectators 4.9 Source: Deloitte analysis Total: 7.0m 1.6 League office Sponsors Teams 50

53 Figure A2-10: Direct economic impact of the NFL at White Hart Lane, on London, per season, by stakeholder ( m) Total: 25.2m 14.2 The new stadium is expected to present a number of opportunities for additional non-matchday activities, including conferencing and event spaces and an all-new Tottenham Experience visitor attraction, including a new café, club museum and stadium rooftop walk. Spectators League office Teams Media Source: Deloitte analysis. Sponsors The direct economic impact of these developments has not been quantified or included in our model, on the basis that it is not possible to form reliable estimates of the additional visitor numbers and expenditure which will arise as a result of them. A2 2.3 Concerts Key assumptions The new stadium s ability to host concerts is also expected to deliver incremental economic impact to the tri-borough and wider London economies. Over the course of a year, the stadium would be capable of hosting two concerts, with a combined capacity of around 112,000. The potential direct economic impact of these events, based on spectator expenditure alone, is expected to be 3.5m, with a total impact on the London economy of 4.2m. A Potential upsides In addition to the direct economic impacts already set out, the new stadium is expected to present a number of opportunities for additional non-matchday activities, including conferencing and event spaces and an all-new Tottenham Experience visitor attraction, including a new café, club museum and stadium rooftop walk. Nonetheless, there is undoubtedly the potential for significant incremental expenditure to arise both in the tri-borough area and the wider London economy as a result of these developments. Conferencing and events The expanded conferencing and events space would provide a significant increase in the number of non-matchday visits to the stadium, and the Club estimates that it could increase the requirement for local overnight stays by around 25,000 per year. Tottenham Experience The enhanced Tottenham Experience visitor attraction could, according to the Club, draw a significant number of visits, with the stadium rooftop walk anticipated to attract between 45,000 and 97,000 visitors per year, and the Experience as a whole estimated to generate additional local expenditure of between 91,000 and 1.6m. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 51

54 Appendix 3: Policy review Strategic objectives Rationale Tottenham Hotspur contribution today Tottenham Hotspur future contribution PEOPLE Haringey: Increase the proportion of Haringey residents in employment. Haringey Council aims to increase the proportion of Haringey s working age population that is in work to 75% by 2030 EDGS. Wider policies supported: The Haringey Plan Tottenham Strategic Regeneration Framework The London Plan There exists pockets of high unemployment in Haringey, particularly in Tottenham where, two years ago, unemployment was the second highest of any London constituency (15% against a Londonwide average of 9% that year) The Club s Foundation s work includes acting as an employment brokerage; screening and preparing applicants for interviews. This also helps to ensure jobs created are filled by local residents (e.g. all 216 FTE job opportunities created by the Sainsbury s within the NDP were filled by local residents). In the first six months of 2015, four job fairs have been coordinated by the Club s Foundation: Stansted Airport job fair (500 jobs available), the British Hospitality Association s Big Hospitality Conversation (2,000 jobs available), the Whittington Trust job fair (500 apprenticeships available) and a construction job fair in response to Heritage Funding for Alexandra Palace works. Percy House The 1.8m community enterprise, employment and skills hub will as assist local residents in becoming job ready. Through its activities at Percy House the Club s Foundation will also play a part in ensuring that jobs created by the regeneration will benefit local residents. Haringey: Increase the skills level and educational attainment of Haringey s residents. Haringey Council aims to increase the proportion of residents qualified to NVQ levels 3 and 4 from 65% to 70% by 2030 EDGS. Strategic Outcome: To strengthen Haringey s economy by reducing worklessness by increasing skills, raising educational attainment and improving childcare and nursery provision - HP. Wider policies supported: Haringey Economic Development and Growth Strategy Tottenham Strategic Regeneration Framework The London Plan Only 23% of Tottenham s residents are skilled to degree level or higher, against a Londonwide average of 38%. The high proportion of young people also means that skills acquisition is particularly important for the area s future. Tottenham UTC, opened as part of the NDP, offers a mixture of academic and vocational qualifications. Once fully operational it will support over 900 students aged The Club s Foundation degree programme, operated from the Club s facilities at White Hart Lane, offered 60 places in 2013/14 and there are currently 100 active students. The Club s Foundation provides educational programmes for schools at all levels and works to retain young people in education and training through mentoring one such initiative, MOPAC, has seen the Club s Foundation provide mentors for over 350 young people referred through various agencies Percy House In addition to linking residents with opportunities, Percy House will also play a role in developing their skills and provide training courses. The Club s Foundation will continue its education activities, leveraging the increased strength of the Club s brand to reach target groups. Haringey: Reduce obesity, increase life expectancy and improve mental health and emotional wellbeing. Haringey s Health and Wellbeing Strategy aims to stop the rise in childhood, reduce health inequalities between the east and west of the borough and ensure more people with mental health problems have access to care and support. Wider policies supported: Government s Creating a Sporting Habit for Life Public Health England estimated the incidence of obesity across London and found that Tottenham performed poorly relative to the rest of Haringey. In some areas of Tottenham over 30% of residents have a Body Mass Index (BMI) of over 30 (the definition of obesity) whereas in some areas to the west of Haringey this figure is only 12%. The Community Health Checks programme aims to reduce health inequalities and is run in partnership with Haringey Council s Public Health Team. A health practitioner employed by the Club, the Spurs Nurse, provides health checks from a Tottenham Hotspur pop-up clinic at various community hubs and is committed to deliver 3000 checks, targeting males aged In addition, the Club s Foundation has worked with Macmillan to provide a 12 week monitored exercise programmes to 100 people in the Haringey area suffering from cancer since April The Northumberland Development Project will allow the Tottenham Hotspur Foundation to broaden the scope and reach of their health and sport development initiatives. The proposed community medical centre on the NDP will provide greater access and quality medical care provision for local residents. 52

55 Strategic objectives Rationale Tottenham Hotspur contribution today Tottenham Hotspur future contribution ECONOMY Haringey: Increase the number of available jobs in Haringey. Haringey Council aims to increase the number of jobs in Haringey by 20,000 from the 2011 London Plan baseline position by 2030 EDGS. Wider policies supported: Tottenham Strategic Regeneration Framework The London Plan The Upper Lee Valley Opportunity Area Planning Framework Increasing job availability would increase residents job prospects locally, as well as attract investment and spending in the local economy. The Club is responsible for creating jobs as part of the NDP, including those at Sainsbury s: (216 FTE) and Centreplate (123 FTE). It is estimated that Spur s on and off-site activities support a total of 1,330 direct FTE jobs in the tri-borough area, and a further 500 FTE are supported via indirect and induced impacts. It is estimated that, upon completion of the NDP, Spur s on and off-site activities could support a total of 2,620 direct FTE jobs in the tri-borough area, and a further 870 FTE could be supported via indirect and induced impacts. Any additional inward investment catalysed by the NDP will drive further job creation. Haringey: Generate housing growth to support the growth of the local economy. Strategic Outcome: To provide homes to meet Haringey s Housing needs and deliver the housing target of 1,502 units per annum (updated target in 2015) Haringey Plan. Wider policies supported: Tottenham Strategic Regeneration Framework The London Plan The Upper Lee Valley Opportunity Area Planning Framework Population forecasts predict growth in the tri-borough area of between 15% and 22% by 2030, which could be constrained if housing supply cannot meet demand. The Club has worked to developed Brook House (delivering 222 residential units in partnership with Newlon). 585 residential units are to be delivered by the completion of the NDP. PLACE Haringey: Support the revitalisation of Tottenham and the wider Haringey area and ensure that local residents share in the benefits and opportunities that are created. Our high streets and town centres can drive employment and regeneration, but without proper care and investment there is a strong risk of decline - EDGS. Strategic Policy: The Council will promote and encourage development of retail, office, community, leisure, entertainment facilities, recreation uses, arts and cultural activities within its town centres HP. Wider policies supported: Tottenham Strategic Regeneration Framework A Plan for Tottenham Tottenham Physical Development Framework Government s The Future of High Streets The GLA s Town Centre Health check highlights that Haringey has a deficiency of access to open space (82% of Town centre residents live more than 400m from their nearest park) and levels of crime and anti-social behaviour above the London average (measured in terms of incidents per town centre resident in 2012). White Hart Lane Stadium already acts as a landmark within Tottenham and attracts spending in the local area, supporting local retail businesses. The Club at White Hart Lane is estimated to generate a total of 30m off-site direct expenditure per annum, equal to 15m GVA in the tri-borough area. The NDP will deliver 12,000 m 2 of Public realm, which will be used by the Club s Foundation to host community development programmes maximising its value as a community asset. The plans around the NDP ensure that once completed, the new stadium and grounds will operate 360 days a year, including facilities such as a restaurant, café and museum, as well as public realm, all of which will be accessible to local residents and tourists alike. NDP could support regeneration of neighbouring portions of the High Road and Tottenham Town Centre. Once completed, it is expected that the NDP will generate a total of 43m off-site direct expenditure per annum, equal to 22m GVA in the tri-borough area. When the indirect and induced impacts of the off-site spend are included, this increases to 25m GVA. Haringey: Attract further inward investment to stimulate regeneration and make Tottenham sustainable in the longer term Regenerating Tottenham will require new partnerships and resources - TSRF Wider policies supported: Tottenham Strategic Regeneration Framework A Plan for Tottenham Tottenham Physical Development Framework Evidence shows that wider regeneration can be stimulated by large scale investment projects, which encourage further inward investment The 400m of investment by the Club announced as part of the NDP has already drawn attention to the local area and will continue to act as a catalyst for the regeneration of the Tottenham area and further investment. The 2012 Olympics Post-Games Evaluation noted that private sector investment in the surrounding area was facilitated by the certainty of being part of a wider regeneration process. The fact that the NDP is already underway should provide assurance to other projects that the area will undergo significant improvement and further investment would be commercially viable. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 53

56 Appendix 4: Foundation activities The Tottenham Hotspur Foundation undertakes a wide range of programmes across six key areas; Employment and Skills; Community Development; Health and Wellbeing; Education; Equalities and Inclusion; and Sports Development. The following summary has been compiled from the Club s Foundation s website and information shared by the Club s Foundation s staff and considers how the Club s Foundation delivers against local, London and national level policy objectives. Employment and skills Employment and Skills programmes offered by the Club s Foundation are closely related to the Education programmes, providing young people with a link from school to full time employment. The outcome focussed work undertaken to address issues related to employment and skills has seen hundreds of jobs created by the actions of the Club and the requirements of the NDP being filled by local residents (including, but not limited to, 216 jobs at Sainsbury s and 123 jobs at Centreplate). The Club s Foundation has also made thousands of job opportunities with a range of employers available to local residents via job fairs hosted at the stadium. Improving access to jobs and job opportunities in the local area is directly in line with The Tottenham Strategic Regeneration Framework and The London Plan. Importantly, the Club s Foundation delivers employment opportunities for hard to reach groups, who could otherwise miss out on the opportunities available. Community development In 2014 the Club s Foundation delivered a total of 172,900 aggregate hours of activity to over 5,000 individual participants across 78 different venues across London. Nearly 70% of all participants are residents of Haringey, Enfield or Waltham Forest and 30% of all participants come from areas that are in the top 10% most deprived in the country. The Club s Foundation makes a positive contribution to community development, running a series of programmes aimed at encouraging young people to make positive life choices regarding school, education and training. It also organises sport between young people and the police to break down barriers and encourage community engagement through its Kicks programme. This work, carried out in Enfield, Waltham Forest and Barnet as well as Haringey directly supports the policy objective identified in The Haringey Economic Development and Growth Strategy to better harness the talents of residents and in The Tottenham Strategic Regeneration Framework to maintain cohesive, safe and strong communities. By returning young people to training and providing education opportunities those excluded from mainstream education, the Club s Foundation is directly contributing to The Haringey Community Safety Strategy target to reduce re-offending amongst young people. The Kicks programme, run in cooperation with the Metropolitan Police, encourages engagement between young people and the local police by arranging sporting events that include the two groups. This directly related to one of the critical recommendations in It Took Another Riot, which suggests improving relationships between the police and the local community. Health and wellbeing The health and wellbeing team s work is guided by the Haringey Health & Wellbeing Strategy focussed on; giving every child the best start in life, reducing the gap in life expectancy between different areas of Haringey and improving mental health and wellbeing. It delivers a number of programmes that directly contribute to meeting its objectives. Programmes include those that aim to; Encourage cycling amongst the over 40 age group; Deliver health checks to men aged 40 to 74, in order to uncover issues relating to heart disease, high cholesterol and diabetes; Improve the physical activity of cancer sufferers, to increase the efficacy of treatment outcomes; and Encourage young people with mental health issues to gain wellbeing or sports qualifications and become more engaged in community sports initiatives. 54

57 Each activity supports the achievement of at least one or more of both the existing and proposed Health and Wellbeing objectives identified by Haringey Council as well as the strategic outcome of the Haringey Plan to encourage lifetime wellbeing. Education With regards to education, the Club s Foundation has developed a range of programmes that provide education and training, support people with specific needs to access opportunities and publicise job opportunities to the local community. The Club s Foundation provides a range of programmes and workshops delivered both in schools and on club facilities across Key Stages 1 to 4. It also offers Football and Futsal Development centres which combine sports coaching with academic studies provided in partnership with local schools. Tottenham Hotspur was also the first Premier league club to provide university level education, through the support of degree level study at the White Hart Lane Stadium, validated by Middlesex University. At present, there are 100 students studying for a degree at the Club s facilities. In addition, the Club s Foundation has developed transitional programmes for young people. One programme, Transitional Help for Communities, supports young people with learning or physical disabilities to improve their communication skills and better handle key transition periods in their lives while another, the Haringey Transition Project, supports young people with autism and complex health needs to boost to their selfesteem and cope with difficult situations. These programmes directly contribute to the achievement of a number of policy aims, by helping to harness the talent of residents, in line with the aims of The Haringey Economic Development and Growth Strategy. Equalities and inclusion Work by the Club s Foundation to address Equalities and Inclusion issues supports target groups that include those with learning difficulties, disabled people, people who are experiencing mental health conditions and older people. Examples of the type of program that the Club s Foundation undertakes and participates in includes Inclusive and Active 2, delivered in partnership with Interactive, the GLA and NHS London, which has assisted 19,000 people access physical activity opportunities across London. Another programme, Phase, provides exercise classes to 100 older people in Enfield residential care homes. Across these groups, the Club s Foundation assists in developing stronger, connected communities, in line with a number of policy aims at various levels of government. Sports development The sports development team aims to increase long-term participation and pathways in sport and physical activity. The Club s Foundation aims to increase long termparticipation in sport amongst young people, to establish an engagement that continues into adulthood, directly in line with the UK government s objectives outlined in Creating a Sporting Habit for Life. For example, the Premier League 4 Sport programme, which involves all Premier League clubs, targets young people aged 11 to 19 and provides weekly coaching sessions to build and sustain associated clubs in badminton, judo, table-tennis and volleyball. The Club s Foundation also operates the Think Fit programme, which offers sport and educational opportunities to young women across Barnet, Enfield, Haringey and Waltham Forest. Tottenham Hotspur Football Club s socio-economic contribution to the local area Deloitte 55