98,632 THE ATTENDANCE AT THE 2015 TOYOTA AFL GRAND FINAL 2,645,099 3,534,220 16,588,991 4 HIGHLIGHTS

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1 4 HIGHLIGHTS 5 GRAND OCCASION Hawthorn and West Coast met in the hottest premiership decider on record, with the temperature hitting 31.3 degrees. 98,632 THE ATTENDANCE AT THE 2015 TOYOTA AFL GRAND FINAL 2,645,099 The Seven Network audience for the 2015 Toyota AFL Grand Final, the second-highest audience for a program on metropolitan television in ,534,220 The metropolitan and regional audience which watched the Seven Network s broadcast of the 2015 Toyota AFL Grand Final. 16,588,991 Total aggregate audience for the 2015 Toyota AFL Finals Series on the Seven Network and Fox Footy Channel.

2 6 HIGHLIGHTS 7 6,351,578 TOTAL ATTENDANCE FOR THE 2015 TOYOTA AFL PREMIERSHIP SEASON 32,242 The average attendance per game for the 2015 Toyota AFL Premiership Season, the fourth-highest average attendance per game in world professional sports competitions. 836,136 The total number of AFL club members in 2015 a record established by the clubs for the 15th successive season. One in 28 Australians is a member of an AFL club. SHOWING RESPECT Fremantle breaks through the banner before its Anzac Day game against the Sydney Swans at Domain Stadium.

3 8 HIGHLIGHTS 9 MAJOR AWARDS BROWNLOW MEDAL Nat Fyfe Fremantle NORM SMITH MEDAL Cyril Rioli Hawthorn COLEMAN MEDAL Josh Kennedy West Coast Eagles NAB AFL RISING STAR Jesse Hogan Melbourne $245.2 MILLION The AFL makes various payments and distributions to AFL clubs which in 2015 totalled $245.2 million compared with $218.3 million in $220.5 MILLION The total gross payments to players in 2015, made up of $200.2 million in gross player payments, $18.6 million in additional services agreements and $1.7 million in employment and marketing agreements with associates of clubs. The 2015 total was a 6.6% increase on the 2014 total of $206.8 million. BEST FROM THE WEST Nat Fyfe became the first Docker to win the Brownlow Medal, polling 31 votes.

4 10 HIGHLIGHTS 11 GRABBING THE OPPORTUNITY Tayla Harris kicks a goal during Melbourne s four-point win over the Western Bulldogs in their women s exhibition match at Etihad Stadium in August. PHOTO Getty Images 1,247,575 TOTAL DOMESTIC PARTICIPATION IN THE GAME IN 2015, AN 8% INCREASE ON THE 2014 TOTAL 336, ,880 TOTAL FEMALE PARTICIPATION IN THE GAME IN 2015, COMPARED WITH 2014 LEVEL OF 194,966 The number of participants in community club football throughout Australia in: 13,873 TEAMS 2672 COMMUNITY CLUBS 253 COMMUNITY LEAGUES 182,927 The number of NAB AFL Auskick participants in 2015 in 2936 community centres around Australia, up 2.5% on the 2014 total of 178,522 participants.

5 12 HIGHLIGHTS 13 FREEZE MND CAMPAIGN The Melbourne Football Club proudly hosted its former coach on Queen s Birthday Monday when the whole football community rallied to support Neale Daniher and the Big Freeze at the G, raising an incredible $2.4 million for the Cure for MND Foundation. Then Prime Minister Tony Abbott joined Daniher as he walked to the MCG among a sea of supporters to see some of the biggest names in the media slide into a freezing ice pool before the game in front of a crowd of more than 65,000. Daniher s campaign included the sale of more than 11,000 blue beanies. SLIDING FOR A GOOD CAUSE Journalist Samantha Lane takes the plunge during the Big Freeze at the G on Queen s Birthday Monday.

6 14 HIGHLIGHTS 15 BCNA The Melbourne Football Club brought to life the campaign Mums Make The Game when they hosted Breast Cancer Network Australia (BCNA) on Mother s Day weekend in round six. More than 300 mums ran through a specially created pink banner. Five hundred pink lady silhouettes were planted in Yarra Park, paying tribute to those diagnosed with breast cancer. The MCG turned pink for the first time using the newly installed exterior lighting. More than $80,000 was raised on the night to support the important work BCNA do with women and men who have been diagnosed with breast cancer. Melbourne has partnered with BCNA since 2006 when the first Field of Women was held at the MCG. RAISING AWARENESS The MCG turned pink in support of the Breast Cancer Network Australia in May, with more than $80,000 raised on the night.