Lions Targeting Pack. DHL New Zealand Lions Series June 8th July
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1 Lions Targeting Pack DHL New Zealand Lions Series June 8th July
2 Have you planned to target the 20,000 supporters expected to visit NZ during the tour as well as the die hard All Blacks Fans?
3 Social Media Reach Target users at the right moment on the right device Location Age Interests Potential Reach - New Zealand Years - Interests: Rugby, Rugby Union, All Blacks, Official Lions Rugby, Irish Rugby Football Union, Ireland national union team, England rugby New Zealand Rugby Union, Blues, Crusaders, Hurricanes, Highlanders. - 1,100,000 Other Options - Twitter, Linked In, Pinterest Placement CPM CPC Facebook Newsfeeds $5-8 $0.87-$3 Facebook RHS (desktop only) $3 $2.01-$3 Instagram Newsfeeds $4-8 $2.80-$3.50
4 Hyperlocal Geo-Fencing A geofence can be looked upon as a virtual perimeter that you can draw around any location on a map, and then target customers that enter that location. Although it is possible for a specific phone to pick up a geofence at 5m, it may not be the same case for a phone with different internal components. This is why we recommend the lower limit of your geofence to be 20m. Users in close proximity to specific locations can be targeted using a geo-fence during the Lions Tour. Devices Tablet/Mobile What Would Acquire Online do? Focus on Mobile Devices Hyperlocal Targeting
5 Geo-targeting Cities with Match fixtures Online Geo-targeting provides customizable location-based audiences and geofencing capabilities. Whangarei Auckland Hamilton Rotorua Wellington Dunedin Backpackers Campgrounds Motels Hotels Stadiums Pubs Limitations: Scale of Inventory Accurate up to 5m Location service must be enabled
6 Keywords Keyword targeting ensures your ads are be displayed next to the most relevant content, reaching consumers that are interested in similar or complementary subject matter. Via grapeshot we can also re-target users based on their browser history. For example, target users who have previously consumed sports/rugby related online content. This is indicated by a list of keywords we upload into the grapeshot platform. Car Rental Auckland NZ British Lions Accomodation New Zealand Lions Rugby Tour Lions Rugby The Lions Tour Lions Tour British and Irish Lions Hobbiton NZ NZ Car Rental Lions Rugby Union British Lions Tour Car Rental NZ Auckland
7 Contextual Targeting The platform analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor's recent browsing history, and other factors Category Potential Impressions Unique Cookies with Impressions Travel/Hotels & Accommodations 54,947,580 2,377,035 Travel/Tourist Destinations 64,770,716 2,337,716 Real Estate/Apartments & Residential Rentals 29,877,972 1,097,533 Travel/Car Rental & Taxi Services 6,614, ,681 Travel/Travel Agencies & Services/ Vacation Offers 3,512, ,574 Travel/Tourist Destinations/Theme Parks 5,191, ,876 Travel/Tourist Destinations/Mountain & Ski Resorts 3,070, ,474 Last 30 days
8 Contextual Targeting Video Only Category Potential Impressions Unique Cookies with Impressions Travel/Tourist Destinations 5,561, ,639 Travel/Hotels & Accommodations 3,945, ,092 Real Estate/Apartments & Residential Rentals 501,504 82,134 Travel/Car Rental & Taxi Services 236,962 55,302 Travel/Specialty Travel/Adventure Travel 158,967 23,128 Travel/Tourist Destinations/Mountain & Ski Resorts 195,884 14,544 Travel/Tourist Destinations/Theme Parks 354,940 14,233 Travel/Travel Agencies & Services/ Vacation Offers 110,752 5,337 Last 30 days
9 Sites Display Potential Impressions superxv.com 8,006,452 yahoo.com 5677,885 nz.yahoo.com 3,032,900 sports.yahoo.com 1,767,102 telegraph.co.uk 1,500,832 sportal.co.nz 1,498,051 bbc.com 1,456,033 Video Potential Impressions yahoo.com nz.yahoo.com sports.yahoo.com kpex.co.nz lifestyle.yahoo.com Last 30 days
10 Third Party Data Rugby Segments Potential Impressions BlueKai» Sports» Team Sports» Rugby 2,016,105,472 VisualDNA» Entertainment» Sport» Rugby 1,809,349,888 Lotame» Entertainment» Sports & Recreation» Rugby 1,589,244,160 BlueKai Lotame» Entertainment» Sports & Recreation» Rugby 1,521,127,296 Eyeota - ShareThis - Global excluding US and EMEA» Sports» Team Sports» Rugby 383,131,392 BlueKai» Sports» Professional Rugby 205,088,800 BlueKai» Sports» Professional Rugby Australia Rugby Union 167,724,224 BlueKai» Sports» Professional Rugby» Super Rugby 164,516,144 Eyeota» Sports» Rugby 54,751,824 BlueKai» Sports» Professional Rugby» England Rugby Union 48,340,728 BlueKai» Affinity Answers» Sports» Professional Rugby» Irish Rugby Football Union 40,389,624 Eyeota - IPSOS - AU» Emma» High Range» Sport» Sporting Club Supported» Super Rugby Club 23,930,532 MaxPoint» Interest Targeting» Sports» Team Sports» Rugby 28,062,792 Lotame - GB» United Kingdom» Rugby 55,502,172 Eyeota - IPSOS - AU» Emma» Mid Range» Sport» Sporting Club Supported» NRL Rugby League Club 17,022,780 Last 30 days
11 Travel Segmets Potential Impressions Unique Cookies with Impressions Travel/Tourist Destinations 5,561, ,639 Travel/Hotels & Accommodations 3,945, ,092 Real Estate/Apartments & Residential Rentals 501,504 82,134 Travel/Car Rental & Taxi Services 236,962 55,302 Travel/Specialty Travel/Adventure Travel 158,967 23,128 Travel/Tourist Destinations/Mountain & Ski Resorts 195,884 14,544 Travel/Tourist Destinations/Theme Parks 354,940 14,233 Travel/Specialty Travel/Ecotourism 46,925 7,116 Travel/Travel Agencies & Services/ Vacation Offers 110,752 5,337 Last 30 days
12 Speak to our Team Give us a call at: or Ant on: ant@acquireonline.co.nz Our Headquarters: Level 1, 196 Great North Road, Grey Lynn, Auckland 1021 Find out more at:
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