Halifax Area Advertising Authority Dba Daytona Beach Area Convention and Visitors Bureau

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1 World-Renowned We are the World s Most Famous Beach. We host Bike Week, the World s Largest Motorcycle Event, along with Biketoberfest, the Daytona 500, Rolex 24 At Daytona and Coke Zero 400. We re home to Daytona International Speedway, the World Center of Racing, and claim the U.S. headquarters of LPGA and NASCAR, and the Florida headquarters of the USTA. With approximately 12,000 rooms, the Daytona Beach area is home to several accommodations types, from oceanfront resorts and hotels to vacation rentals and smaller inns and B&Bs. In addition to a number of fine independent hotels and inns, brands such as the Hilton, Choice Hotels, Best Western, Hyatt and Marriott are located throughout the area. You can find out more information on our destination by visiting On the Horizon The new Daytona Beach an exciting chapter in the destination s history has arrived, showcasing its racing heritage and idyllic Florida East coast oceanfront location, comprising eight distinct communities and an impressive arts affiliation. Visitors can already enjoy Daytona Beach s first oceanfront rollercoaster and the world s first oceanfront Hyatt Place. Just completed is a $400 million expansion at Daytona International Speedway dubbed Daytona Rising and the Cici and Hyatt Brown Museum of Art that house the world s largest collection of Florida art on the Museum of Arts and Science s campus. A new Hard Rock Hotel & Café, a Westin, and the One Daytona entertainment complex are among the areas vast hotel and resort projects. Race fans are rejoicing over the DAYTONA Rising Project a $400 million overhaul at Daytona International Speedway that s created a world-class facility with premium amenities and unparalleled conveniences and experiences. By the numbers - three new concourse levels that will span the front stretch; five expanded and redesigned fan entrances called injectors ; 11 social areas dubbed neighborhoods, each the size of a football field with open sightline and dozens of video screens so no one will the on-track action; over 60 new trackside suites; 14 elevators and 40 escalators in the new grandstand; and 101,500 new grandstand seats featuring backs and arm rests. Nearly 1.1 million square feet of premier shopping, dining, accommodations, theater, and entertainment are planned just steps from the World Center of Racing and minutes from the World s Most Famous Beach on 181 acres along International Speedway Boulevard. Bass Pro

2 Shops, America s most popular outdoor store, and Cobb Theaters, the highly respected Southeastern-based exhibitor, have signed letters of intent to anchor One Daytona. The Museum of Arts & Sciences recently welcomed the Cici and Hyatt Brown Museum of Art, a $13 million facility filled with 2,700 paintings dating from the 19 th century, the most extensive collection of Florida art worldwide. The 26,000 square foot home of the Browns unprecedented collection also features a mezzanine showcasing their signature pieces, six changing galleries, conference and education rooms, a café with outdoor seating, and a gift shop. Several oceanfront hotels are realizing a tremendous upgrade in the coming year with the Desert Inn renovation leading the way and becoming a high-end Westin, in The property will boast 200 rooms and 25,000-30,000 square feet of meeting space. Also slated is a mass $150 million two-tower condo hotel project by Photogroup Inc. on 4.5 acres just south of Seabreeze Blvd., with 500 rooms and 15,100 square feet of meeting space. An iconic property that once housed the meeting in which NASCAR was created; the Streamline Motel will open as an independent boutique this year. Sports & Meetings Momentum Builds For only the second time in the organization s history, the Shriners have chosen a singular destination for their annual event for two consecutive years Daytona Beach in 2017 and The destination is also proud host to the National Association of Intercollegiate Athletics (NAIA) Football National Championships, held in 2014, 2015, and again in 2016, at the City of Daytona Beach s 10,000-seat Municipal Stadium. Eight Communities = Daytona Beach area The Daytona Beach area is a collection of destinations, each offering its own personality and distinct visitor experience. Beginning in the north and moving south Ormond-By-The-Sea home to The Loop along S.R. A1A and John Anderson Drive Ormond Beach Birthplace of Speed and home to John D. Rockefeller s home, The Casements Holly Hill a community along the Halifax River ideal for biking and fishing, and home to motorcycle shops favored by Bike Week and Biketoberfest visitors Daytona Beach NASCAR was founded here, LPGA is headquartered here, in an area known as the World s Most Famous Beach Daytona Beach Shores The Shores, located on a 5.5-mile stretch of quiet beach and home to several condos and oceanfront hotels South Daytona home to Daytona Ice Arena and Living Legends of Auto Racing Museum Wilbur-By-The-Sea here you won t find any hotels or condos, just beachfront homes and quiet Town of Ponce Inlet home to the Ponce de Leon Inlet Lighthouse, Marine Science Center, racing s famed North Turn and evidence of our area s first inhabitants, the Timucuan Indians at Green Mound State Archaeological Site 23 Miles of Wide, Hard-Packed Sand ideal for shelling, swimming, and surfing. It s no surprise readers of USA Today and 10Best voted Daytona Beach as a winner for Best Florida Attraction and that Trip Advisor named Daytona Beach a Top 10 Beach Destination in the U.S.

3 23 Courses Allow You to DiscoverDaytonaBeachGolf.com Whether you re a serious player or weekend warrior, The World s Most Famous Beach offers a perfectly suited golf experience. Chart your course year-round taking advantage of affordable greens fees on more than 20 public and semi-private courses. The destination plays host to greens with natural challenges along the coast, resort-style links play and inland holes where tall pines and modest elevations greet you off the tee. It s easier than ever for golfers of all skill levels to book a golf getaway in the Daytona Beach area. Several courses have partnered with local accommodators to provide gold packages that exceed every expectation. Visit DiscoverDaytonaBeachGolf.com - your trusted source for golf travel planning. Thrilling Adventures Visitors can choose from a surprising list of attractions including a high-speed ocean view ride on the Sand Blaster roller coaster at the Daytona Beach Boardwalk and Pier, a race around Daytona International Speedway with the Richard Petty Driving Experience, a zip lining adventure at ZoomAir Adventure Park or an up-close encounter with marine life while paddle boarding the Halifax River. Family Friendly Visitors can enjoy the quintessential vacation experience beginning with the Daytona Beach Boardwalk and Pier, or choose from a surprising list of arts and cultural venues led by the renowned Museum of Arts and Sciences, Peabody Auditorium and Cinematique Theater of Daytona. And they can discover our softer side from family-friendly Spring Break to Florida s tallest lighthouse Ponce de Leon Inlet Lighthouse and its Ponce Inlet neighbor, the Marine Science Center an environmental odyssey and home to rehabilitated sea turtles and sea birds. Florida s Festival Capital With average high in the mid-70s, it s no wonder that fall is an ideal time to visit the Daytona Beach area. Earning the reputation of Florida s Festival Capital, the destination boasts more than 50 events and festivals for all ages, year around.

4 Foodie Future The Daytona Beach area is home to a colorful culinary scene and celebrating this tasty town is a quiet group of chefs, bakers, and baristas who are transforming the destination with new independent restaurants, food festivals, and farm-to-table and creative cuisine. Their love for authentic fare is evident in every creation. New to the culinary scene is the Daytona Beach Ale Trail, with more than a dozen tasty stops. Meetings/Conventions The area features several resort hotels with quality meeting space to meet any group s needs. Recently expanded and upgraded to feature more than 200,000 square feet of flexible indoor and outdoor meeting space, the Ocean Center is a world-class venue that serves as the area s convention, entertainment and sports complex just 400 feet from the Atlantic. The Ocean Center doubled in size after an $82 million expansion was completed in February Below are some specifications of the Ocean Center s state-of-the-art vibrant space: Exhibit Space: 164,000 square feet interior; 100,000 square feet exterior Arena: 42,000 square feet; 9,600 seats Meeting Rooms: 32,000 square feet; 36 breakout rooms; executive boardroom; VIP suite; easy sound and lighting controls Banquet Hall: 12,000 square feet; banquet seating for 850 Flexible, Creative Spaces Motivate and Inspire From racing-charged events at the new Daytona International Speedway to scenic soirees at the Daytona Beach Oceanfront Bandshell and riverfront gatherings at the News-Journal Center, planners prefer Daytona Beach s unique venues for their style, substance and significant savings. Facts at a Glance: Climate: Mile annual weather with an average daily temperature of 71 degrees Fahrenheit Airport & Flight Accessibility: Served by three international airports including the convenient Daytona Beach International Airport (with service by Delta, American and JetBlue) City Personality: Authentic, cool, lively - known for beautiful coastlines, rich racing heritage, world-class golf and cultural icons. Property Diversity: Four Diamond resorts to oceanfront hotels, smaller, independently-owned properties, and even rustic oceanfront camping. Natural Assets: 23 miles of Atlantic coastline; the St. Johns, Tomoka and Halifax rivers and several natural springs; vast areas of preserved habitat.

5 About the Halifax Area Advertising Authority Budget: $9.7 million Staff: 20+ The Halifax Area Advertising Authority (HAAA) is an 11-member board appointed by members of the Volusia County Council who oversee the spending of bed tax funds through the DMO to market the destination to leisure and business travelers. The Daytona Beach area is a geographic market region the encompasses the following communities: Daytona Beach, Daytona Beach Shores, Holly Hill, Ormond Beach, Ormond-By-The-Sea, Ponce Inlet, South Daytona and Wilbur-By-The-Sea. HAAA, doing business as the Daytona Beach Area Convention and Visitors Bureau, works with area tourism and hospitality-related businesses, non-profit organizations, and event promoters, to represent the area to potential travelers, tour operators, travel agents, meeting planners, and the travel media. With a staff of approximately 20 full-time marketing and administrative professionals.