Marquee Sponsorship Proposal

Transcription

1 Marquee Sponsorship Proposal Cooper Johnstone Racing: KA4/KA3 Junior Go Kart Racer e: p:

2 Marquee Proposal Cooper Johnstone Racing is currently seeking a Marquee Sponsor for the 2018/2019 Go Kart Seasons. What can we offer? Fully branded marquee with your design from Extreme Marquees (see image below) 2 Year commitment Brand visibility across Victoria at approximately 30 race meets per year, reaching up to 7,200 people in a year. Social Media promotion, for 2 years. Our current social media reach includes: o Facebook: 3555 total page likes 20,497 unique user reach In the past 28 days 3,172 page engagement, 3,621 reach, and 59,674 impressions o Instagram: 177 Followers The total cost of the Marquee is $1,489 (formal quote available). We would love to discuss any support that may be available from a potential sponsor.

3 Sponsorship Proposal Cooper Johnstone Racing: KA4/KA3 Junior Go Kart Racer e: p:

4 Cooper Johnstone Racing Sponsorship About us Cooper Johnstone racing ( was established in December 2015 to support Cooper Johnstone and his dream of a racing career. Cooper began competing at club level in January 2016 and has now competed in the Australian Karting Championship and numerous events across Victoria, resulting in 10 podiums in the last 12 months. Cooper is our lead driver and is currently competing in Karting Australia KA4 Junior Light and with the occasional competition in KA3, in an Arrow X4 Go Kart running an IAME KA100 engine. Our home club and track is the Go Kart Club of Victoria, the premier Go Kart Club in Victoria, located at Todd Road in Port Melbourne. We are also members of the Oakleigh Go Kart Racing Club. To date, our investment of $50,000 in Cooper and his racing career has garnered incredible results for a racer so new to this intensely competitive sport. More recently Cooper has been consistently competing at much higher levels with multiple race wins and fantastic qualifying results. Essentially all V8 and F1 drivers racing today, started their careers in this Junior Go Karting category. For a young team we are already exceeding expectations. The KA4 Junior category in Go Karting is by far the most competitive category and the most successful teams enjoy a significant level of sponsorship. Thanks to family and friends, we have obtained several sponsors so far to help us with tyres and race entry fees. Our heartfelt thanks go to Thermal Air-conditioning and Daikin Airconditioning, CBJ Installations Australia, Pace Images, Jarryd Biffin Photographer, Grower Supplies Australia and Hillstone LED. Now we seek the support of some dynamic new sponsors to ensure we stay competitive into 2017.

5 Who is Cooper Johnstone? Cooper is an engaging, charming and talented 14 year old who is top of his class at De La Salle College in Malvern, Victoria. He loves all things motor racing including F1, V8's and Nascar. Like many young men, Cooper s passion for, and knowledge of, cars and racing started at a very young age - he was always reading, researching, watching and talking about motorsport. What sets Cooper apart is his passion, dedication and determination to succeed. He is actively growing his mechanical understanding and experience and spends countless hours looking after his kart and gear. This is not just a hobby for Cooper, he hopes it is the start of a career in motorsport. Go Karting as a sport Go Karting is a grass roots sport. It s where future motor racing stars are made, but it s also where ordinary young people learn about sportsmanship, perseverance, confidence, focus, respect, friendship, reliability, dedication and loyalty. The atmosphere at a go kart race is overwhelmingly one of support and camaraderie. People of all ages (7 60+) can enjoy the sport with children as young as seven competing behind the wheel. Karting teaches these children, both boys and girls, basic driving skills well before they are able to obtain their road licence. Karting is competitive, but it is also fun and family orientated, with involvement in the sport both on and off the track giving it a strong feeling of community. It teaches driving skills and offers people an opportunity to gain a career in motorsport, all in a safe and organised environment. Kart meetings take place at circuits across Australia every weekend and are either a club, regional, state or national level meeting with a diverse audience ranging from a couple hundred through to in excess of 600 for national meetings.

6 Additional Sponsorship: What can we offer Internet and Social Media Exposure: We are prolific posters on all social media platforms with a growing base of followers. As well as we have created a presence on Twitter, YouTube, Instagram and Facebook, where we are achieving great unique user reach in excess of 20,000 people. Some key social media stats include: Facebook: 3,555 total page likes 20,497 unique user reach In the past 28 days 3,172 page engagement, 3,621 reach, and 59,674 impressions Instagram: 177 Followers You Tube 55 Subscribers 8,426 Views We would - within your guidelines - support and provide exposure to your organisation (or charity) via these platforms Track Side Exposure: Throughout the year we compete across Victoria in front of hundreds of spectators. Victorian state and Australian Championship rounds have an even bigger turnout with a barrage of press via Karting Australia and tremendous levels of social media activity. In 2018 are planning on competing in over of 30 race meets across Victoria. We are sponsored by a professional photographer so we have access to excellent professional photos from the track. In term of trackside reach at 30 meets, we expect an average of 400 people in attendance, of which approx. 40% are likely the same people. We therefore estimate total unique trackside reach in the order of 7,200 people for year. Fundraising: We are keen to work with a sponsor or their nominated charity. Via racing and as individuals, we would proudly fly the flag for your charity for whom we would commit to fundraise as part of your sponsorship deal. Trackside collections, personal appearances (with or without kart), professional website / social media support are just some of the ways in which we can offer support in exchange for sponsorship Race Result Highlights Podiums: 1 x Win, 5 x Second Place, 4 x Third place, and many Forth place finishes Pole Position: 5 times

7 Team Management My name is Brett Johnstone and I am owner and Chief Engineer of our racing team Cooper Johnstone Racing. In my spare time growing up, I was always modifying cars of all ages and forms, and have spent many hours driving cars at track days. Today, I am an executive member of a large national law firm with international experience in information technology and business solutions. I provide ad-hoc consulting for not-for-profits. In the case of sponsorship, I am available in this capacity for you or your nominated charity. Sponsorship Options Below are a set of potential sponsorship options. We are also more than happy to discuss any ideas or options which suit you. We have the support of an experienced professional photographer so we can guarantee amazing shots of our team with your brand. In many cases a sponsorship may be tax deductible, please speak to your accountant or financial expert about this. Single Race Sponsor Where we have no Principal Sponsor, we welcome a single race sponsor for any number of races during the year. Provide the stickers and we will also sticker bomb our Kart and Trailer for one month. We will also list you as our Sponsor with Karting Australia for the Club Day and any other event during this period. Plus, we will promote you on the front page of our website and include a testimonial for the ages, with reference to your brand as sponsor in all social media posts. We can accommodate up to two single race sponsors at any one time. For a single race we look for a sponsor to cover the cost of tyres and race entry, valued at approximately $300. Principal Sponsor (6 or 12 month options) A principal sponsor is entitled to full kart livery of their brand for full exploitation of live crowds on practice and race days.

8 Full kart livery of your brand: Partial kart livery of your brand: Plus, a minimum of 5 photographs per race to promote their brand without limitations for the duration of the sponsorship period. In addition, the principal sponsor will be featured in all social media posts / photos and be listed as our Sponsor with Karting Australia for all events during the sponsorship period. We will promote you on the front page of our website and include a testimonial for the ages. Any branded caps or clothing supplied by the sponsor will also be heavily featured. In return, we would seek the following financial support: 6 month option: $2,000 + livery 12 month option: $3,500 + livery These amounts go towards covering costs such as tyres, race entry fees, and engine rebuilds. Custom Sponsor It s important for us to support Cooper so that he can race safely and continue to hone his skills as a driver. Big ticket items to ensure this outcome include quarterly driver training and engine rebuilds. Smaller costs like race entry fees all add up. Here s how you can contribute by becoming a Support Sponsor: Engine rebuilds (2-4 per year): $1,000 per rebuild Driver training (4 per year) with one of the best Kart trainers in Australia: $300 per session Race tyres (set of 4) per race: $250 Race entry fee per race: $50 - $150

9 2018 Race Calendar (Planned Race Meets) Date Race Meet Location Jan 12/13 Junior Top Guns Oakleigh Go Kart Racing Club Jan 28 Oakleigh Club Day Oakleigh Go Kart Racing Club Feb 10/11 Golden Power Series Round 1 Albury / Wodonga Kart Club Feb 18 Victorian Country Series Round 1 South West Kart Club Feb 25 GKCV Club Championship Go Kart Club of Victoria Mar 4 Val Findley Geelong Kart Club Mar 10/11 Golden power Series Round 2 Bendigo Kart Club Mar 18 GKCV Club Championship Go Kart Club of Victoria Apr 6/7/8 Victorian State Championship Round 1 Geelong Kart Club Apr 22 Victorian Country Series Round 2 Ballarat Kart Club Apr 29 GKCV Club Championship Go Kart Club of Victoria May 5/6 Golden power Series Round 3 Rochester Kart Club May 20 Victorian Country Series Round 3 Wimmera Kart Club May 27 GKCV Club Championship Go Kart Club of Victoria Jun 24 GKCV Club Championship Go Kart Club of Victoria Jun 30/1 Golden Power Series Round 4 Gippsland Go Kart Club Jul 6/7/8 Victorian State Championship Round 2 Go Kart Club of Victoria Jul 22 Victorian Country Series Round 4 Warrnambool Kart Club Jul 29 GKCV Club Championship Go Kart Club of Victoria Aug 4/5 City of Melbourne Titles Go Kart Club of Victoria Aug 26 GKCV Club Championship Go Kart Club of Victoria Aug 31/1/2 Australian Kart Championship Round 5 Go Kart Club of Victoria Sep 9 Victorian Country Series Round 5 Hamilton Kart Club Sep 15/16 Golden Power Series Round 5 Swan Hill Kart Club Sep 23 Australasian Kart Title (Red Plate) Goulburn Valley Kart Club Sep 30 GKCV Club Championship Go Kart Club of Victoria Oct 13/14 Junior Sprint Classic Eastern Lions Go Kart Club Oct 20/21 Victorian Country Series Round 6 Portland Go Kart Club Oct 28 GKCV Club Championship Go Kart Club of Victoria Nov 3/4 Golden Power Series Round 6 Eastern Lions Go Kart Club Nov 18 Geelong Junior Challenge Geelong Kart Club Nov 25 GKCV Club Championship Go Kart Club of Victoria Nov 30/1/2 Victorian State Cup (Black Plate) Mildura Kart Club

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