Strategic Plan Update

Transcription

1 Archery GB 2017 Membership Conference The Future of our Sport Strategic Plan Update Neil Armitage Chief Executive

2 Vision Achieve. Grow. Believe.

3 Mission Lead, grow and promote archery to create greater value for our sport Get more people shooting more arrows more often

4 Strategic Objectives Grow and sustain participation Deliver and sustain Olympic and Paralympic targets Effective Operational Plan Reduce the reliance on external funding

5 Strategic Update 2017 The 5 Pillars Progress Places Participation Podium Principles

6 Strategic Update 2017 Things have changed: Funding Landscape Prioritisation Focus on Progress & Places to deliver Participation Supported by Principle of sustainable funding

7 Progression = coaching and competition Consultation Planning Execution

8 Strategic Update Progress Coaching Strategy Consultations and meetings on-going (5 so far) Engagement with Scotland, Wales and Northern Ireland Feedback so far positive Output will be fed into SAG for planning

9 Strategic Update Progress Competition Strategy Key principles to be established include; calendar of tournaments to be coordinated format and process of tournaments to be coordinated operationally managed and supported by AGB Competition Manager, and delivered by TO s in order to meet the strategic objectives of AGB. tournaments to have a defined budget and work within that budget income-generation opportunities to be maximised the purpose of the tournament to be clearly defined and published

10 Strategic Update Places New Places for Target Faces program on-going 9 new sites since last year Ideal sites are accessible and easy to find Facilities audit underway via range registration process Planning applications support on-going

11 Strategic Update Participation Getting Progress and Places right will deliver higher participation Retention is the focus

12 Archery in Notts Legacy project of 2016 European Archery Championships Enhance engagement with local community Key elements included: Events for non sporting communities Sustainable archery sessions School Games Club Infrastructure

13 9520 individual participants Over 700 took part in regular archery sessions Sportivate 143 young people aged disabled individuals 18% from BME backgrounds 390 individual females 74 different venues used

14 Key success factors Development Coordinator enthusiastic & engaging Support locally Nottingham City Council & Sport Nottinghamshire Clubs linking to projects to act as exit routes Archery embedded in City Council programmes

15 World and UK Record Status Tournament numbers are showing steady growth Strategic Update Participation

16 Strategic Update Participation Centrally Administered Awards Diff % 2,113 2, % Centrally administered awards are showing steady growth

17 Strategic Update Participation Young People support for teachers for Arrows 30 trained Adult & Community ontarget program continues, 43 clubs planning applications Funding - 12,000 (ontarget/disability/boost); 150,000 facility developments; 65,000 grassroots projects = 227,000 in total. Funding from Sport England secured conditional upon a commercial strategy but 500k less than previous cycle Funding for talent pathway from SE and SNI

18 Strategic Update Participation Big Weekend Number of clubs Est attendees 5,136 4,345 5,146 5,992

19 Strategic Update Podium Rio Paralympics achievements Naomi was a final 8 quarter finalist

20 Strategic Update Podium Funding 2020 Tokyo Paralympics UK Sport Olympics????

21 Delivery Structure Grass Roots to Podium pathway Development Podium Recreational Competition Clubs Talent id Conversion Coaching

22 Strategic Update Principles Sustainable Funding Model Funding challenges 500k loss of funding from SE Office Efficiencies: digital transformation, CRM systems, restructuring, contracts reviewed = 120k p.a. savings Additional cashflow generation of 130k p.a.

23 Marketing & Communication Update Webinar dates: 19 April; 14 June; 26 July; 27 Sept; 29 Nov. CEO club visits A League of Their Own

24 Technology developments Website App pilot Customer Relationship Management (CRM) system

25 Marketing & Communication Update The new website

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37 User experience testers required! Unique opportunity to test the new site pre-launch Please will.peel@archerygb.org

38 Technology developments New Membership System Club Secretaries Archery GB Members Regions Counties

39 Technology developments The aims of moving our membership data base into a new online system are: To give club, county and regional secretaries access to real time information, and allowing those that want to the ability to manage their clubs online and interact with us To give archers the access to manage their own information, enter tournaments online To enrich our data about the sport and its participants to allow us to manage and plan for the best outcomes for the sport To deliver a faster more efficient service to you the member, with automation and innovation such as electronic membership cards and connected business processes Timescales

40 CRM timescales National tournaments online now Range Registration launched this month Membership access being launched during the summer Online membership renewal trialed during September Increased functionality for clubs launched over the winter

41 Technology developments CRM Partnering with a sports focused company Sport:80 (used by a number of other sports bodies) In summary A system that members will interact with A system that supports our Volunteers A system that adds value for the archery community at a lower cost

42 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15, Strategic Update Membership MEMBERSHIP GROWTH 2001 TO

43 Membership Update

44 Strategic Update Membership Safeguarding All recorded Archery GB CMP Cases Reviewed

45 Strategic Update Membership Safeguarding Government s Sports Duty of Care Review Lead by Dame Tanni Grey-Thompson will include an Archery GB proposal for a Sporting Volunteers Charter

46 Strategic Update Membership Safeguarding Allegations of Child Sexual Exploitation in Sport have gone up by: 80% in the last 3 years. (30% of these are non-recent or historical ) NSPCC investigates 70,000 cases (not all in sport) per year

47 Strategic Update Membership Safeguarding In December 2016, Sport England and DCMS sought reassurance from publicly funded NGBs: Tracy Crouch MP Minister for Sport No historic allegations that would merit reinvestigation We had processes for managing historic allegations Our Safeguarding Policy & Procedures are robust

48 Strategic Update Membership Safeguarding Safeguarding Strategic Advisory Group (Approved by the Board in Apr 2016) Composition: National Lead Safeguarding Officer Chairman Senior Heath Care Sector Professionals Senior Education Sector Professionals Senior Safeguarding Professionals Senior Legal Professionals

49 Commercial Update funding holding award full funding award ( -500k less) Sustainable funding model is critical to m but m indicative impact on grass roots development

50 Archery GB Affinity Programme

51 Commercial Update Programme Aims Provide an Archery GB membership benefit. Provide benefit in kind to Archery GB. Create an income now and in the future for Archery GB. Act as a showcase of how Archery GB works with a supporter. Future developments.

52 Provide an Archery GB membership benefit. The programme will delivery a 10% saving on new Volvo cars across the range to all members of Archery GB. Provide benefit in kind to Archery GB. Volvo will supply two branded V40 Cross Country vehicles for use by the Development Team.

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54 Commercial Update Act as a showcase of how Archery GB works with a supporter. This affinity partnership, with such a prestigious brand will allow Archery GB to showcase how we work with supporters. It will act as a catalyst for others. Future developments Relationship building with organisations already working with Volvo e.g. RICS Knowledge exchange Performance coaching v Access to technology Alternative locations for Archery Daventry new Volvo HQ Access on a local level to new audiences through Volvo dealer network

55 Commercial Update The Vegas Shoot Met with archery suppliers & WA Increased sponsorship for National Series by over 40% to 13,000 Increased prizes value to 24,000 Interest in Arrows Kits from WA and the USA NGB

56 The Archery Foundation partnership with development focus on fund raising project identification & delivery

57 Strategic Plan Update Get more people shooting more arrows more often