Year in Review December 2014

Transcription

1 Year in Review December 2014

2 RunJumpThrow in 2014 HTFG Organizers mee0ng in Hershey, PA SHAPE America endorses curriculum United States Olympic CommiAee endorses Hershey North American Final curriculum Internal Mee0ngs around promo0on Public Launch of of USATF/ Hershey in St. partnership Louis, MO website launch Official Events begin USATF and Subway team up to combine Subway s Fit for Life Challenge and usatf.org

3 RunJumpThrow by the NUMBERS 6,000,000 16,375 9,000 6, Students who will access to RunJumpThrow through the partnership with Lets Move Active Schools Students whose schools signed up early for the RunJumpThrow 6-week lesson plan. Goal for 2015: 40,000 students reached Schools who will have access to the RunJumpThrow lesson plan through the Lets Move Active Schools partnership Kids who participated in one of nine RunJumpThrow EXPERIENCE events in 2014 Schools worldwide using the RunJumpThrow lesson plan States participating in RunJumpThrow through the 6-Week lesson plan RunJumpThrow EXPERIENCES held in 2014 Countries using the RunJumpThrow lesson plan (United Sates, Mexico, Dubai) All in ONE year

4 Friends of RunJumpThrow Through USATF s active efforts to recruit partner organizations, RunJumpThrow has drawn immediate attention from some of the world s most respected organizations and brands. SHAPE America and the US Olympic Committee have officially endorsed RunJumpThrow, and USATF has presented the program to gatherings of both organizations. This fall, USATF worked with Subway to make RunJumpThrow the reward event for children in the Subway Fit for Life Challenge in North and South Carolina. In December, the RunJumpThrow curriculum was green-lighted to be part of Let s Move Active Schools. USATF continues to work with The Hershey Company to attract partner organizations that will continue to grow the reach and long-term sustainability of RunJumpThrow. usatf.org

5 RunJumpThrow & Subway s Fit For Life Challenge Aimed at elementary and middle school students, the Fit For Life Challenge promotes healthy habits during a two-week challenge. More than 50,000 children in the Southeast received USATF and RunJumpThrow Fit Tips as part of the program. Nearly 1,500 children earned the opportunity to take part of RunJumpThrow EXPERIENCE events in four cities. These events included Hershey Company volunteers, while USATF athlete participation included Jackie Joyner-Kersee and several Olympic medalist, who all have ties to the region. Date/ Location Athletes/ Alumni Schools/ Students Hershey Volunteers November 19 th - Asheville, NC Manteo Mitchell, Bershawn Jackson 12 Schools, 432 Students 4 November 20 th - Charlotte, NC November 21 st - Columbia, SC November 24 th - Myrtle Beach, SC Manteo Mitchell, Kristi Castlin, Bershawn Jackson Francena McCorory, Natasha Hastings Jackie Joyner-Kersee, Manteo Mitchell, Amber Campbell 8 Schools, 380 Students 0 8 Schools, 290 Students 5 9 Schools, 387 Students 1

6 What is the RunJumpThrow EXPERIENCE? Special, stand-alone RJT events hosted by USATF s National Staff, RJT Experience events are held nationwide throughout the year. Featuring USATF Olympic athletes, robust media coverage and value-added elements, the RJT Experience brings together children, educators, athletes, USATF Associations and their communities. Often held in conjunction with USATF events and meetings, RJT Experience events make an effort to target diverse populations in high-need areas. Elements of the RJT Experience include: ü DJ ü RJT branded t-shirts for volunteers ü Minimal equipment additions ü Local media coverage ü Olympic and Hall of Fame athletes ü USATF Associations and Alumni 12 RJT events are currently scheduled for 2015, from coast to coast.

7 RJT Impacting Lives Feedback Our students were engaged in all of the stations and seemed to learn a lot from the instructors. They also got a lot out of the speakers/ athletes. Both the children and parents LOVED IT (and the teachers J ) The athletes were so kind to my students. The stations were the appropriate length of time, plenty of water and the DJ was awesome It was a great experience for my students, they enjoyed it tremendously. It was good to have other health professionals reiterate the same ideas we are teaching our PE classes. We loved the interaction and physical activities. My students are still talking about it. usatf.org

8 Media Placements USATF staff and our PR agency work actively to promote all RunJumpThrow Experience events. USATF placements of RunJumpThrow stories included 17 stories and 2,010,026 impressions.