eni s vision and our way forward

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Sharon Riley
5 years ago
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2 eni s vision and our way forward significantly increase our business and the presence of the eni brand across Europe leverage our sales and market efforts through distributors in non-affiliate countries work with strong, capable and reliable distributors on a trustful basis eni the way to a new identity 2

3 distributor brand manual should help you to migrate from Agip to eni will give you and your people guidance on how to position the eni brand 3

4 i-sint support materials print advertising brochure oil stickers customer info conversion table 4

5 i-ride support materials print advertising brochure poster conversion table 5

approach Q3/4 2011 marketing support materials technical info / ALIS order

6 eni Distributor Portal (edp) will provide information in an efficient and transparent way to distributors and will support their business 3 steps approach Q3/ marketing support materials technical info / ALIS order management policies 2 nd half 2012 e-learns (basic training tools) 2013 e-order management system 6

7 eni Product Launches

8 Content eni i-sint Line eni i-ride Line World of Racing 8

9 i-sint launch

10 i-sint - Enjoy Technology eni i-sint line has been technically designed for covering the following three main aims: meeting all main needs of customers simplifying the product offer allowing an easy recognition of the application of the products Products have been selected from eni European product lines Launch date: June 2011 Pack types: Bulk, IBC, Drum, Keg, Pail, bottles 1l / 5l (from Gava) and 1l / 4l (from Livorno) 10

New Positioning 360 Energy eni Research EMPOWERMENT Customer Focus Open and sustainable innovative Development competency TECHNOLOGIE eni

11 New Positioning 360 Energy eni Research EMPOWERMENT Customer Focus Open and sustainable innovative Development competency TECHNOLOGIE eni Lubricants QUALITÄT PHILOSOPHIE POWER be a Technology Player today and in the future position all products according to empowerment and customer focus 11

12 The final new line: three product families eni i-sint Tech products family including engine oils meeting the most stringent and specific requirements of car manufacturers eni i-sint products family representing the main-line, with universal products (multi OEMs approved), including very high quality lubricants, mid/high quality products and base quality products eni i-sint Professional products family meeting basically the most relevant API and ACEA specifications. These lubricants are mainly for car workshops 12

13 i-sint Product Line i-sint tech i-sint i-sint professional VW i-sint tech 0W-30 ACEA A5/B5 VW , W-30 ACEA A3/B4-04, C3 (performance) VW MB BMW-LL-04 Porsche C30 FE 5W-30 API SM/CF ACEA A5/B5-04, C2 ILSAC GF-4 GM GEOS A FIAT S1 Ford GM Renault Mazda i-sint tech F 5W-30 Ford 913C i-sint tech G 5W-30 GM LL-A-025 GM LL-B-025 i-sint tech R 5W-30 ACEA C4 RN 0720 i-sint tech M 5W-30 ACEA C1 JASO DL-1 MS 5W-40 API SM/CF ACEA A3/B4-04, C3 VW , MB BMW-LL-04 Porsche A40 5W-40 API SM/CF ACEA A3/B4 VW MB BMW LL01 GM LL-B-025 Porsche A40 Renault RN0700, W-40 API SM/CF ACEA A3/B4 VW MB W-40 API SL/CF ACEA A3/B4-04 VW MB Quality MS 5W-30 API SM/CF ACEA A5/B5-04, C3 MB BMW LL-04 VW GM GEOS A 5W-40 API SL/CF ACEA A3/B W-40 API SL/CF ACEA A3/B4-04 MB Quality 15W-40 API SG/CD 13

14 i-sint Product Line 14

15 i-sint Product Line 15

16 i-sint brochure 16

17 i-sint Conversion Table 17

18 i-sint Customer Notification Letter 18

19 Distributor Visual Identity Manual 19

20 i-ride launch

21 i-ride: Positioning Naming:i-Ride Positioning: The line s positioning is coherent with eni s racing engagement: Power: racing feeling is coming alive Technology: eni s heritage and experience coming from research Launch Date:

22 Brand architecture Methodology Target = family Product line to be organized based on usage: target usage = product family 4 targets identified 1. Competition enthusiasts (racing): products for sports and racing track usage which have been derived from a cooperation with motorbike champions 2. Scooter Riders: products mainly created for urban usage but also for extra-urban conditions. 3. Motocyclists favouring high performance: maximum performance products with highest reliability 4. Touring Motocyclists: products with high performance and reliability for long distance touring. 22

23 Brand architecture final (after focus group) Outcome moto: scooter: 2 families according to product use i-ride moto GP 10W-60 (sport) i-ride moto 2 5W-40 (sport) 20w-50 SPORT (sport) 2T (street&touring) 10W-40 (street&touring) 10W-30 (street&touring) 10W-50 (off road) 15w-50 10W-40 2T Top 2T New Naming: i-ride+family+viscosity e.g. i-ride moto 10w-40 23

24 i-ride Product Line moto scooter Piaggio Sport moto GP 10W-60 API SG JASO MA, MA2 Sport moto 2 5W-40 API SL JASO MA, MA2 ACEA A3 Aprilia Racing 10W-60 API SG JASO MA, MA2 Sport 20W-50 API SG JASO MA, MA2 Aprilia Racing 5W-40 API SL JASO MA, MA2 ACEA A3 Street & Touring 2T ISO-L-EGD JASO FC Street & Touring 10W-40 API SL JASO MA, MA2 ACEA A3 Street & Touring 10W-30 API SJ JASO MA, MA2 Offroad 10W-50 API SL JASO Ma, Ma2 10W-40 API SL JASO MA, MA2 ACEA A3 15W-50 API SJ JASO MA, MA2 ACEA A3 2T API TC JASO FC 2T Top ISO-L-EGD JASO FC 5W-40 API SL JASO MA, MA2 ACEA A3 10W-60 API SG JASO MA, MA2 10W-40 API SL JASO MA, MA2 ACEA A3 2T ISO-L-EGD JASO FC 24

25 i-ride Product line 25

26 i-ride brochure 26

27 Piaggio Contract 3-Year-Contract (until march 2013) including First Fill Agreement Recommendation to use eni lubricants Communication activities: all Piaggio Retailers informed about eni- Piaggio relationship Racing activities: e.g. Max Biaggi with Aprilia Co-marketing activities: joint presence at trade fairs (e.g. in Cologne), Motolife Tour in Italy, joint Print advertising 27

28 eni World of Racing

29 eni has increased its presence in Motorsports eni is the title sponsor of the Formula 1 GP of Hungary eni is the title sponsor of the Sachsenring Moto GP eni is the exclusive supplier of lubricants and fuels for Moto2 class of MotoGP world championship eni is the only company authorized to use the logos MotoGP and Moto2 on its lubricants. eni is sponsor of Aprilia Racing - World Champion Manufacturer 2010 and World Champion Pilot (Max Biaggi) 29

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Brake Pads

2008 Brake Pads 1 Introduction + 2 Index Brembo Racing 3 The Brembo Racing Pad + + 4 The Brembo Brake Fluid + + 5 Pad packaging + 7 Cars Section 9 1 Pad list 2 Pad drawings Motorbikes Section 1 Pad list