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FEBRUARY 2, 2015 VOLUME 11, ISSUE 42 LSU Trademark Licensing 225 578 3386 LSU Trademark Licensing 330 Thomas Boyd Hall Baton Rouge, LA 70803 225-578-3386 trademark@lsu.

com Contents Updates 1 CLC Royalty Rankings 2 LSU s Top Licensees 3 LSU Coolr Coolrz 4 StadiumView - Tiger Stadium 5 Dooney & Bourke 6 Toolbox/Patio Cooler/Mailbox 7 New Licensees 7 Dear LSU Tiger

The LSU basketball team is certainly off to a great start this season and Coach Jones has his squad positioned to finish strong this spring.

Excitement is building for LSU Athletic teams and LSU Trademark Licensing will keep you up to date with any hot market opportunities that may develop in the coming months.

Developed as a niche, fashion mark, the Tiger Silhouette has intentionally only been distributed to a very select number of best in class fashion apparel licensees including Cutter & Buck, OCJ

1 FEBRUARY 2, 2015 VOLUME 11, ISSUE 42 LSU Trademark Licensing LSU Trademark Licensing 330 Thomas Boyd Hall Baton Rouge, LA Contents Updates 1 CLC Royalty Rankings 2 LSU s Top Licensees 3 LSU Coolr Coolrz 4 StadiumView - Tiger Stadium 5 Dooney & Bourke 6 Toolbox/Patio Cooler/Mailbox 7 New Licensees 7 Dear LSU Tiger Tailer, LSU Trademark Licensing hopes that you and your store are off to a great 2015 so far. The LSU basketball team is certainly off to a great start this season and Coach Jones has his squad positioned to finish strong this spring. Similarly, Coach Mainieri will field a pre-season top 5 team when the baseball season begins in less than two weeks. Excitement is building for LSU Athletic teams and LSU Trademark Licensing will keep you up to date with any hot market opportunities that may develop in the coming months. Tiger Silhouette Youth Licensees First featured in our November 1, 2013 newsletter, the LSU Tiger Silhouette logo program has continued to grow and gain popularity among Tiger fans. Developed as a niche, fashion mark, the Tiger Silhouette has intentionally only been distributed to a very select number of best in class fashion apparel licensees including Cutter & Buck, OCJ Apparel, Pennington & Bailes, Peter Millar and Southern Tide. One clear area for growth in this program is in the youth/infant/toddler segment of the market. LSU Trademark Licensing has had some discussions about adding youth licensees to the Tiger Silhouette program and we welcome your suggestions for possible licensee partners. Please Brian Hommel (bhommel@lsu.edu) with any recommendations for growing the program. LSU s Top Licensees This is our second newsletter featuring LSU s top apparel licensees, non-apparel licensees and Louisiana based licensees for the current fiscal year. We hope you find it useful to see which companies are selling the most LSU products overall in these categories. Keep in mind that some of the licensees on these lists may sell in distribution channels separate from your store s distribution channel. As always, you can find licensee contact information on the licensee lists at Trade Shows LSU Trademark Licensing recently had the opportunity to attend the Sports Licensing and Tailgate Show and we found the show to be a great collection of companies committed to producing officially licensed products. While the Tailgate Show had about half the number of exhibiting companies of CAMEX, those in attendance were primarily focused on licensed products rather than blank goods such as school supplies. A majority of collegiate licensees attend both the Tailgate Show and CAMEX and, if your store has the opportunity, we would recommend that you try to visit the Tailgate Show and/or CAMEX to visit with licensees and take advantage of show ordering specials. CAMEX 2015 will take place from Sunday, February 22 nd Tuesday, February 24 th in Atlanta, GA.

CLC Royalty Rankings The Collegiate Licensing Company (CLC) announced its top-selling CLC member

These rankings represent royalties reported July 1, 2014 through December 31, 2014 on all collegiate

1) Alabama 2) Texas 3) Notre Dame 4) Michigan 5) Georgia 6) Texas A&M 7) LSU 8) Florida 9) Nebraska 10)

17) Wisconsin 18) Penn State 19) Missouri 20) Texas Tech 21) West Virginia 22) Clemson 23) Kansas 24)

Your efforts in selling officially licensed LSU products have served to put LSU at the #7 overall

2 CLC Royalty Rankings The Collegiate Licensing Company (CLC) announced its top-selling CLC member institutions for the fiscal year-to-date. These rankings represent royalties reported July 1, 2014 through December 31, 2014 on all collegiate merchandise sold for the nearly 200 institutions in the CLC Consortium. 1) Alabama 2) Texas 3) Notre Dame 4) Michigan 5) Georgia 6) Texas A&M 7) LSU 8) Florida 9) Nebraska 10) Tennessee 11) Auburn 12) Florida State 13) North Carolina 14) South Carolina 15) Oklahoma 16) Arkansas 17) Wisconsin 18) Penn State 19) Missouri 20) Texas Tech 21) West Virginia 22) Clemson 23) Kansas 24) Oklahoma State 25) Arizona State Thank you for your work as an LSU Tiger Tailer! Your efforts in selling officially licensed LSU products have served to put LSU at the #7 overall ranking in the CLC Consortium in licensing royalties generated back to the University. LSU Trademark Licensing looks forward to working with you to continue to strengthen LSU s retail presence, and we thank you for your continued support of LSU.

3 LSU s Top Licensees The lists below show LSU s top overall performing licensees for apparel, non-apparel and the top Louisiana based licensees. These rankings represent royalties reported July 1, 2014 through December 31, 2014 on all LSU merchandise sold. Apparel Non-Apparel 1) Nike 1) Balfour 2) Knights Apparel 2) Wincraft 3) VF Imagewear (Section 101) 3) Logo Chair 4) Top of the World 4) Team Beans 5) Colosseum Athletics 5) Northwest Company 6) Columbia Sportswear 6) Evergreen Enterprises 7) 47 Brand 7) Fabrique Innovations 8) College Concepts 8) Wild Sales 9) Nike by Haddad Brands 9) Rico Industries/Tag Express 10) Royce Apparel 10) Tervis Tumbler Company 11) New World Graphics 11) Jenkins Enterprises 12) Kelley & Abide 12) Private Client Group 13) Antigua 13) Concept One Accessories 14) Tailgate Clothing Company 14) Boelter Brands 15) 5 th & Ocean Clothing 15) Renaissance Imports 16) Outerstuff 16) Igloo Products 17) Bayou Apparel 17) B.S.I. Products 18) Gear for Sports 18) United General Supply Co. 19) Champion 19) Creative Converting 20) Atlanta Hosiery Company 20) Crocs 21) Cutter & Buck 21) Russell Stover Candies 22) Blue 84 22) Harland Clarke Corp. 23) Limited Brands Victoria s 23) Kolder Inc. Secret 24) Rawlings Sporting Goods 24) Peter Millar 25) The Memory Company 25) Victoria s Secret by 5 th & Ocean Based in Louisiana 1) Kelley & Abide 2) Bayou Apparel 3) Giraphic Prints 4) Storyville 5) GameDay Foods 6) Highland & State 7) New Orleans Famous Sno- Balls To Go 8) Coolr Coolrz 9) Gridiron Décor 10) Southern Marsh LSU Trademark Licensing appreciates the efforts of all the outstanding businesses that have partnered with the University as licensees. Their hard work and innovation helps to keep the LSU retail market fresh with a wide variety of fantastic LSU products for Tiger fans of all ages. The LSU licensee lists, complete with every company s contact information, can be found at

LSU Helmet Coolr Coolrz Coolr Coolrz understands a fan s passion for the game.

This patented, 40 quart football helmet shaped ice chest on wheels features the colors and logos Tiger fans are used to seeing

A convenient shelf has been molded into the bottom of the facemask for the dry storage of items such as chips, dips, cups and

4 LSU Helmet Coolr Coolrz Coolr Coolrz understands a fan s passion for the game. This is why they are proud to introduce their new LSU football helmet cooler on wheels. This patented, 40 quart football helmet shaped ice chest on wheels features the colors and logos Tiger fans are used to seeing worn on the Death Valley field. The fully insulated cooler holds approximately oz. bottles with about 15 pounds of ice. A convenient shelf has been molded into the bottom of the facemask for the dry storage of items such as chips, dips, cups and much more. The telescoping handle makes transporting the cooler a breeze. Coolr Coolrz are proudly Made in the USA in Columbia, Missouri. For ordering information, please contact Don Paul Day donpaul@coolrcoolrz.com

IDNA Brands StadiumView Wall Art IDNA Brands StadiumView shows Tiger

Featuring a detailed 3D reconstruction of Tiger Stadium, this 25.5 w x 19.

The face plate features hand drawn, original artwork in the top left hand

5 IDNA Brands StadiumView Wall Art IDNA Brands StadiumView shows Tiger Stadium as you ve never seen it before. Featuring a detailed 3D reconstruction of Tiger Stadium, this 25.5 w x 19.5 l x 3.5 d StadiumView is ready to hang in any Tiger fan s room. The face plate features hand drawn, original artwork in the top left hand corner as well as LSU trademarks and a brief listing of stadium facts and characteristics. Weighing in at 15 lbs., this sturdy and fine piece of wall art is constructed with white birch wood and has a coffee bean MDF frame. All StadiumView products have been designed by IDNA Brands and are hand crafted in Warsaw, Indiana. For ordering information, please contact: Kale Elkins kale.elkins@idnabrands.com

are prime examples of their work. LSU Tool Box 16 tool box is constructed of steel for maximum durability.

steel latches LSU Patio Cooler Dual lid top Sturdy casters with locks Bottle opener Bottom drain 48 can / 24

construction Rust resistant Powder coated finish For ordering information, please call 805-650-1810 or email

Comet Clothing Company DecoPac Inc. EVC Inc.

Leather Brothers Inc. LifeStyle Solutions Inc.

7 LSU T I G E R T A I L E R NEWSLETTER LSU Tool Box, Patio Cooler and Mailbox by Sainty International Sainty International manufactures a variety of durable, officially licensed products and these three unique items are prime examples of their work. LSU Tool Box 16 tool box is constructed of steel for maximum durability. High gloss, powder coated finish HD plastic removable tray Nickel plated handle Two lockable, nickel plated steel latches LSU Patio Cooler Dual lid top Sturdy casters with locks Bottle opener Bottom drain 48 can / 24 bottle capacity Keeps items cold for 36 hours Powder coated hardware 1-Year Warranty LSU Mailbox Steel construction Rust resistant Powder coated finish For ordering information, please call or info@sainty.us. LSU Trademark Licensing Welcomes the Following New Licensees Buckle-Down Inc. Comet Clothing Company DecoPac Inc. EVC Inc. FreshTape Gemmy Industries Corporation Hollywood Chairs dba Totally Bamboo IdeaStream Consumer Products Leather Brothers Inc. LifeStyle Solutions Inc. Miss Fanatic LLC Mountain Shades Pine Decals Spartan Sportswear dba Fit 2 Win Violet Victoria Handbags LLC Visit to access the most up to date list of LSU licensees and their contact info. The licensee list is always evolving and is updated monthly.

LSU TIGER TAILER NEWSLETTER

LSU TIGER TAILER NEWSLETTER JANUARY 29, 2010 VOLUME 6, ISSUE 22 LSU Trademark Licensing 225-578-3386 LSU Trademark Licensing 330 Thomas Boyd Hall Baton Rouge, LA 70803 225-578-3386 trademark@lsu.edu www.lsu.com Contents Updates 1