Ad Hoc Birmingham Brand Development Committee (BBDC) CITY HALL COMMISSION ROOM MARTIN ST, Birmingham, MI. WEDNESDAY March 1, :30 PM
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1 Ad Hoc Birmingham Brand Development Committee (BBDC) CITY HALL COMMISSION ROOM MARTIN ST, Birmingham, MI WEDNESDAY March 1, :30 PM NOTICE OF MEETING PLEASE TAKE NOTICE that a Regular Meeting of the Ad Hoc Birmingham Brand Development Committee will take place on Wednesday, March 1, 2017 in City Hall Commission Room 205, at 151 Martin St., Birmingham, MI The meeting will begin at 7:30 p.m. MEETING AGENDA 1. Roll Call 2. Review of minutes from Jan. 30, 2017 meeting 3. Presentation by McCann of revised city logo proposals 4. Review and discussion by committee of proposed city logo ideas 5. Set next meeting date 6. Adjournment Approved minutes of this meeting will be available in the City Manager s Office or online at THIS NOTICE IS GIVEN in accordance with Act 261, 1968 Public Act 267. Posted: February 23, 2017 Notice: Due to Building Security, public entrance during non-business hours is through the Police Department Pierce St. Entrance only. Individuals with disabilities requiring assistance to enter the building should request aid via the intercom system at the parking lot entrance gate on Henrietta St. Persons with disabilities that may require assistance for effective participation in this public meeting should contact the City Clerk s Office at the number (248) , or (248) (for the hearing impaired) at least one day before the meeting to request help in mobility, visual, hearing, or other assistance. Las personas con incapacidad que requieren algún tipo de ayuda para la participación en esta sesión pública deben ponerse en contacto con la oficina del escribano de la ciudad en el número (248) o al (248) (para las personas con incapacidad auditiva) por lo menos un dia antes de la reunión para solicitar ayuda a la movilidad, visual, auditiva, o de otras asistencias. (Title VI of the Civil Rights Act of 1964).
2 Ad Hoc Birmingham Brand Development Committee Minutes - DRAFT Meeting called to order at 7:30 p.m. City Hall, 151 Martin St. Room 205, Monday, January 30, 2017 Present: Absent: City Staff: Public: Rackeline Hoff, Mark Nickita, Celeste Hoffley, Bert Koseck, Douglas Fehan, Peter Hollinshead Lilly Stotland Joellen Haines, Assistant to the City Manager McCann Detroit staff: Melisa Mackevicius-Leonard, Susan Stallings, Lindsey Laesch. The Committee discussed approval of the minutes from the Nov. 30, 2016 meeting. Doug Fehan made a motion to approve the minutes, Peter Hollinshead seconded. All were in favor. Committee Chair Mark Nickita opened the meeting by explaining that the objective of the meeting is to view the designs presented by McCann Detroit for the new City logo and provide feedback to the design team on the logos. McCann gave their visual identity creative presentation, which included 10 different designs, along with various renderings and uses of the logos on city signs, equipment and clothing. The Committee decided to approach the critiques in a workshop setting, and all 10 designs were arranged on black boards in numerical order for the group to see side by side. Each member of the Committee gave his or her critique on the designs, and offered suggestions to improve or modify the renderings. McCann took note of the suggestions and said they will convey that to the designers. The Committee discussed their next step which is to have McCann return with modified city logo designs based on Committee feedback for a follow up workshop/meeting on March 6, 2017 at 7:30 p.m. The suggestion was made by the Committee to attempt to meet before March 6, and McCann said they would keep Joellen Haines apprised of their time schedule to determine if a meeting prior to March 6 could be scheduled. The meeting was adjourned at 9:30 p.m.
3 CITY OF BIRMINGHAM Visual Identity Creative Presentation Round 2
4 WHERE WE WERE
5 B Birmingham b BIRMINGHAM
6 WHERE WE ARE NOW
7 LOGO 1
8 By mixing a classic script with a contemporary and clean type, we ve created a welcoming and sophisticated feel that reflects Birmingham s rich history and modern amenities. The flowing cursive leading into the contemporary, approachable sans serif represents how the city blends its upscale restaurants and shopping with its inviting public parks.
9
10 LOGO 2
11 By mixing a classic script with a contemporary and clean type, we ve created a welcoming and sophisticated feel that reflects Birmingham s rich history and modern amenities. The flowing cursive leading into the contemporary, approachable sans serif represents how the city blends its upscale restaurants and shopping with its inviting public parks.
12
13 LOGO 3
14 irmingham BA WALKABLE CITY The script font used for the B in this Birmingham logo is timeless. It s modern yet friendly. It has been modified slightly to help it pair with the rest of the words in the Birmingham name. A circular shape was added to the top of the B to help it pair with the dotted i s in the rest of the name. The B by itself is a beautiful piece of art with an elegant feel and the font used for the rest of the name in (lower case) has a very friendly and approachable feel.
15 irmingham BA WALKABLE CITY irmingham BA WALKABLE CITY
16 LOGO 4
17 BBIRMINGHAM The script font used for the B in this Birmingham logo is timeless. It s modern yet friendly. The square shape with the lost-and-found edges helps define a modern twist for the logo shape. The font used for the word Birmingham is part of the modern feel of the logo. Very clean and easy to read.
18 BBIRMINGHAM A WALKABLE CITY ESTABLISHED 1864 BBIRMINGHAM A WALKABLE CITY ESTABLISHED 1864
19 LOGO 5
20 The CIty of Birmingham logo shows a central path weaving through the B, inviting you into the world of big city living and small town charm that makes Birmingham the perfect place to immerse yourself.
21
22 LOGO 6
23 A WALKABLE CITY A classic emblem design that combines tradition with a modern flair. The B is a classic font with a contemporary feel. The feel is strong and confident, yet friendly.
24 A WALKABLE CITY BIRMINGHAM A WALKABLE CITY
25 LOGO 7
26 b BIRMINGHAM This logo utilizes a nature icon to create a timeless graphic symbol that s inviting and open. Once seeded, the b could eventually be used on it s own
27 b City of BIRMINGHAM b BIRMINGHAM b City of BIRMINGHAM b BIRMINGHAM
28 B BIRMINGHAM LOGO 7 ALT 2
29 B City of BIRMINGHAM B BIRMINGHAM B City of BIRMINGHAM B BIRMINGHAM
30 b BIRMINGHAM LOGO 7 ALT 3
31 b CITY OF BIRMINGHAM b BIRMINGHAM b CITY OF BIRMINGHAM b BIRMINGHAM
32 LOGO 8
33 The City of Birmingham has a storied elegance yet contemporary edge. The outlined type express a more premium sensibility and at the same time, feel welcoming.
34
35 LOGO 9
36 BIRMINGHAM A WALKABLE CITY ESTABLISHED 1864 The top portion of this logo is symbolic of the water fountain in beautiful Shain Park, the people, the trees and winding pathways. It also shows movement people walking, people with open arms and lastly, it has the symbolic feeling of the theatre. It has a friendly feeling that will appeal to everyone.
37 BIRMINGHAM A WALKABLE CITY ESTABLISHED 1864 BIRMINGHAM A WALKABLE CITY ESTABLISHED 1864
38 LOGO 10
39 BIRMINGHAM The main portion of this logo is a symbol of beautiful Shain Park at the city s center, with its fountain and the winding pathways around it.
40 BIRMINGHAM BIRMINGHAM
41 LOGO 11
42 BIRMINGHAM This logo is modern, welcoming and timeless. In the heart of the logo (and heart of Birmingham) is an oak representing heritage and history. The oak is merged with abstract lines that symbolises intersecting streets and pathways. The overall symbolism is a well-balanced community surrounded by paths, gardens and parks.
43 BIRMINGHAM BIRMINGHAM BIRMINGHAM
44 Birmingham LOGO 11 ALT 2
45 Birmingham Birmingham Birmingham Birmingham
46 LOGO 12
47 CITY OF BIRMINGHAM The elegant calligraphy B is embraced and surrounded by modern typography. It represents heritage and craftsmanship with the right touch of modern. The off-center placement opens up the center as a welcoming place in the heart of Birmingham.
48 CITY OF BIRMINGHAM CITY OF BIRMINGHAM
49 LOGO 13
50 BIRMINGHAM This symbolic B is a classy, calligraphic and confident font. The classical proportions convey the city s sophistication. The playful serif breaks away from tradition and has a little more flare. The logo is simple as a stamp and can be combined and used in many formats.
51 BIRMINGHAM BIRMINGHAM
52 LOGO 14
53 CITY OF Birmingham This logo utilizes contrasting type to represent the old and the new. The calligraphic type ties into the art and the progressiveness of Birmingham.
54 CITY OF Birmingham CITY OF Birmingham
55 Birmingham A WALKABLE CITY LOGO 14 ALT 2
56 Birmingham A WALKABLE CITY Birmingham A WALKABLE CITY
57 B CITY OF BIRMINGHAM LOGO 14 ALT 3
58 B CITY OF BIRMINGHAM B CITY OF BIRMINGHAM
59 TAGLINE EXPLORATION
60 Beautiful. Walkable. Friendly. A culture of community. Make it your own.
61 Beautiful. Walkable. Friendly. A culture of community. Make it your own.
62 irmingham BMAKE IT YOUR OWN irmingham BA CULTURE OF COMMUNITY irmingham BBEAUTIFUL.WALKABLE.FRIENDLY.
63 BBIRMINGHAM BEAUTIFUL WALKABLE FRIENDLY BBIRMINGHAM A CULTURE OF COMMUNITY EST 1864 BBIRMINGHAM MAKE IT YOUR OWN
64
65 BEAUTIFUL WALKABLE FRIENDLY A CULTURE OF COMMUNITY MAKE IT YOUR OWN
66 b CITY OF BIRMINGHAM BEAUTIFUL. WALKABLE. FRIENDLY. b BIRMINGHAM BEAUTIFUL. WALKABLE. FRIENDLY. b CITY OF BIRMINGHAM MAKE IT YOUR OWN. b BIRMINGHAM MAKE IT YOUR OWN. b CITY OF BIRMINGHAM A CULTURE OF COMMUNITY. b BIRMINGHAM A CULTURE OF COMMUNITY.
67 Beautiful. Walkable. Friendly. A culture of community. Make it your own.
68 BIRMINGHAM BIRMINGHAM BEAUTIFUL WALKABLE FRIENDLY A CULTURE OF COMMUNITY EST 1864 BIRMINGHAM MAKE IT YOUR OWN
69 BIRMINGHAM BEAUTIFUL WALKABLE FRIENDLY BIRMINGHAM A CULTURE OF COMMUNITY EST 1864 BIRMINGHAM A WALKABLE CITY EST 1864
70 BIRMINGHAM BIRMINGHAM Beautiful. Walkable. Friendly. Make it your own. BIRMINGHAM A culture of community.
71 Birmingham Birmingham Birmingham Beautiful. Walkable. Friendly. Make it your own. A culture of community. Birmingham Birmingham Birmingham Beautiful. Walkable. Friendly. Make it your own. A culture of community.
72 CITY OF Birmingham BEAUTIFUL. WALKABLE. FRIENDLY. CITY OF Birmingham A CULTURE OF COMMUNITY. CITY OF Birmingham MAKE IT YOUR OWN.
73 Birmingham CITY OF BEAUTIFUL. WALKABLE. FRIENDLY. A CULTURE Birmingham CITY OF OF COMMUNITY. Birmingham CITY OF MAKE IT YOUR OWN.
74 B CITY OF BIRMINGHAM Beautiful. Walkable. Friendly. B CITY OF BIRMINGHAM A culture of community. B CITY OF BIRMINGHAM Make it your own.
75 THANK YOU!
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