What Are The Benefits? How RIDERSHIP + Can Help You. Select RIDERSHIP + Projects

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Ridership + is a suite of regression-based direct ridership forecasting tools that harness station area built environment variables to estimate ridership on a wide variety of transit modes. What Are The Benefits? Better transit ridership forecasts Incorporate livability variables not captured using regional travel models Quick response tool powered by data from multiple agencies Select RIDERSHIP + Projects How RIDERSHIP + Can Help You Transit Agencies: Ridership + can be used to perform trade-off and cost/benefit analysis of different station-area investment priorities such as changing feeder bus service, adding or removing parking, adding pedestrian connections and bike parking, or making land available for different forms of TOD. Land Use Planners: Ridership+ can help you assess the benefits of different densities and mixes of residential, retail space and office space in TOD planning. Economists: Ridership + can be used for trade-off analysis of the effects of using station-area land for parking or different combinations of land uses, and to assess the benefits and impacts of investing in different station access improvements. Developers: Ridership + can help you optimize your response to local policies on transit ridership and access, and to evaluate the cost/benefit of parking and access investments. Local Jurisdictions: Ridership + can help you evaluate transit ridership resulting from station-area development proposals. Powered by data from: UTA, AC Transit, RTD, Metro, VTA, & other systems

DISTANCE BETWEEN STATIONS Use the model to test how the number of stations and spacing between stations impact ridership FEEDER RAIL Use the model to determine how transfer opportunities and frequency of connecting light rail and commuter rail lines impact streetcar ridership RESIDENTIAL AND RETAIL ACCESSIBILITY Use the model to understand how density of residential and retail uses throughout the streetcar corridor impact ridership? Additional Variables Tested DENSITY : population, employment, retail DIVERSITY : land use mix DESIGN : walkability DEMOGRAPHICS : income level, zero-car, households DESTINATIONS ACCESSIBILITY: access to residential, retail, and employment destinations Model Output - Detroit Street Car STATIONS ACTIVITY CENTERS 0 500 1,000 Fisher Theater Hotel St. Regis Henry Ford Academy* Henry Ford Medical Center AMTRAK FERRY WARREN CANFIELD MLK SIBLEY FOXTOWN Henry Ford Academy Amtrak Station Detroit Historical Museum Inn on Ferry College for Creative Studies Detroit Science Center Charles H. Wright Museum Hillberry Theater Museum of Contemporary Art Detroit Majestic Theater Orchestra Hall Bonstelle Theater Fox Theater Fillmore Theater Comerica Park AVERAGE DAILY BOARDINGS PER STOP Baseline 2014 Scenario High Activity 2014 Scenario CIRCUS PARK Michigan Opera Theater Gem Theater Music Hall Milner Hotel Hotel in David Whitney Building CAMPUS MARTIUS Westin Book Cadillac Hotel Holiday Inn Express CONGRESS *Served by more than one station Cobo Center Joe Louis Arena (2014 Only) Riverside Hotel Courtyard Marriott Hotel

DISTANCE BETWEEN STATIONS Use the model to test how the number of stations and spacing between stations impact ridership FEEDER RAIL Use the model to determine how transfer opportunities and frequency of connecting light rail and commuter rail lines impact streetcar ridership RESIDENTIAL AND RETAIL ACCESSIBILITY Use the model to understand how density of residential and retail uses throughout the streetcar corridor impact ridership? Additional Variables Tested DENSITY : population, employment, retail DIVERSITY : land use mix DESIGN : walkability DEMOGRAPHICS : income level, zero-car, households DESTINATIONS ACCESSIBILITY: access to residential, retail, and employment destinations Model Output - Detroit Street Car STATIONS ACTIVITY CENTERS HOTEL, CENTER, HOSPITAL AND COLLEGE Use the model to see how the impact of a special generator near a station affects ridership? The model is sensitive to the size of generators so high and low activity scenarios can be analyzed based on whether a generator (such as a stadium) is active. 0 500 1,000 Fisher Theater Hotel St. Regis Henry Ford Academy* Henry Ford Medical Center AMTRAK FERRY WARREN CANFIELD MLK SIBLEY FOXTOWN Henry Ford Academy Amtrak Station Detroit Historical Museum Inn on Ferry College for Creative Studies Detroit Science Center Charles H. Wright Museum Hillberry Theater Museum of Contemporary Art Detroit Majestic Theater Orchestra Hall Bonstelle Theater Fox Theater Fillmore Theater Comerica Park AVERAGE DAILY BOARDINGS PER STOP Baseline 2014 Scenario High Activity 2014 Scenario CIRCUS PARK Michigan Opera Theater Gem Theater Music Hall Milner Hotel Hotel in David Whitney Building CAMPUS MARTIUS Westin Book Cadillac Hotel Holiday Inn Express CONGRESS *Served by more than one station Cobo Center Joe Louis Arena (2014 Only) Riverside Hotel Courtyard Marriott Hotel

DISTANCE BETWEEN STATIONS Use the model to test how the number of stations and spacing between stations impact ridership FEEDER RAIL Use the model to determine how transfer opportunities and frequency of connecting light rail and commuter rail lines impact streetcar ridership RESIDENTIAL AND RETAIL ACCESSIBILITY Use the model to understand how density of residential and retail uses throughout the streetcar corridor impact ridership? Additional Variables Tested DENSITY : population, employment, retail DIVERSITY : land use mix DESIGN : walkability DEMOGRAPHICS : income level, zero-car, households DESTINATIONS ACCESSIBILITY: access to residential, retail, and employment destinations TRANSIT SYSTEM CHARACTERISTICS : cost, frequency CONNECTING TRANSIT : bus, rail Model Output - Detroit Street Car STATIONS ACTIVITY CENTERS 0 500 1,000 Fisher Theater Hotel St. Regis Henry Ford Academy* Henry Ford Medical Center AMTRAK FERRY WARREN CANFIELD MLK SIBLEY FOXTOWN Henry Ford Academy Amtrak Station Detroit Historical Museum Inn on Ferry College for Creative Studies Detroit Science Center Charles H. Wright Museum Hillberry Theater Museum of Contemporary Art Detroit Majestic Theater Orchestra Hall Bonstelle Theater LINE CONFIGURATION : terminal station, distance between Fox Theater Fillmore Theater Comerica Park AVERAGE DAILY BOARDINGS PER STOP Baseline 2014 Scenario stops High Activity 2014 Scenario SPECIAL GENERATORS : hotel, college, entertainment center, hospital CIRCUS PARK Michigan Opera Theater Gem Theater Music Hall Milner Hotel Hotel in David Whitney Building CAMPUS MARTIUS Westin Book Cadillac Hotel Holiday Inn Express CONGRESS *Served by more than one station Cobo Center Joe Louis Arena (2014 Only) Riverside Hotel Courtyard Marriott Hotel

PRESENCE OF BUS ONLY LANE AT STATION ADDITIONAL VARIABLES TESTED PERCENT OF CORRIDOR WITH BUS ONLY LANE SPEED DIFFERENCE BETWEEN AUTO AND BUS WITHIN THE CORRIDOR PEAK HOUR SERVICES FREQUENCY Test how the presence of a dedicated bus lane, speed of service, and frequency of service will affect ridership FEEDER BUSES Model Performance

PRESENCE OF BUS ONLY LANE AT STATION ADDITIONAL VARIABLES TESTED PERCENT OF CORRIDOR WITH BUS ONLY LANE SPEED DIFFERENCE BETWEEN AUTO AND BUS WITHIN THE CORRIDOR PEAK HOUR FREQUENCY (BUSES PER HOUR) Test how the presence of a dedicated bus lane, speed of service, and frequency of service will affect ridership FEEDER BUSES FEEDER RAIL Test how the availability of connections to other transit lines will affect ridership at a station PARK AND RIDE SPACES DISTANCE TO NEAREST TRANSIT Model Performance END OF LINE STATION

POPULATION WITHIN 1/2 MILE OF THE STATION EMPLOYMENT WITHIN 1/2 MILE OF THE STATION Test how land uses and demographics in a station area will affect ridership NUMBER OF TRAINS PER DAY Use the model to test how the frequency of service will affect ridership NUMBER OF BUS ROUTES AVAILABLE Model Performance - L.A. Metro LRT

POPULATION WITHIN 1/2 MILE OF THE STATION EMPLOYMENT WITHIN 1/2 MILE OF THE STATION Test how land uses and demographics in a station area will affect ridership NUMBER OF TRAINS PER DAY Use the model to test how the frequency of service will affect ridership NUMBER OF BUS ROUTES AVAILABLE Use the model to test how the availability of connections to other transit lines will affect ridership at a station Model Performance - L.A. Metro LRT NUMBER OF AUTOMOBILE PARKING SPACES AT THE STATION Test how the availability of park and ride spaces will affect ridership

POPULATION DENSITY CATCHMENT POPULATION EMPLOYMENT DENSITY Additional Variables Tested JOBS/HOUSING DIVERSITY : mix of jobs and housing in a station area JOB MIX DIVERSITY: mix of job type in a station area COLLEGE/UNIVERSITY ENROLLMENT Test how land uses and demographics in a station area will affect ridership PARKING SPACES Model Performance - BART

POPULATION DENSITY CATCHMENT POPULATION EMPLOYMENT DENSITY Additional Variables Tested JOBS/HOUSING DIVERSITY : mix of jobs and housing in a station area JOB MIX DIVERSITY: mix of job type in a station area COLLEGE/UNIVERSITY ENROLLMENT Test how land uses and demographics in a station area will affect ridership PARKING SPACES BICYCLE SPACES Test how the availability of park and ride spaces and bicycle parking spaces will affect ridership FEEDER TRANSIT Model Performance - BART COMPETING RAIL Test how the availability of connections to other transit lines will affect ridership at a station WALKABILITY Test how the design of the street network and pedestrian environment will affect rider-

Contact Bob Grandy at (916) 262-7379 b.grandy@fehrandpeers.com