TRACK EVENT May 2013 SPONSORSHIP PROPOSAL Copyright KyStar Athletics. This publication is copyright and remains the intellectual property of KyStar Athletics. No part of it may be reproduced by any means without the prior written permission of KyStar Athletics.
Table of Contents Value Proposition...2 About Us...5 Our Marketing Objectives...5 Target Audience...6 Professional Marketing and Sponsorship Management Expertise...7 Community Development...8 Event Details...9 Title Sponsor - CI $250,000...10 Platinum Sponsor - CI $75,000...12 Gold Sponsor - CI $25,000...13 Silver Sponsor - CI $15,000...14 Bronze Sponsor - CI $9,000...15 Join the Winning Team...16
Never underestimate the power of dreams and the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us. - Wilma Rudolph 1
Value Proposition The inaugural Cayman Invitational athletics track meet was held in May 2012 and was deemed a resounding success by all. The meet comprised of 11 track and 2 field events and featured over eighty professional track athletes from around the world. A key ingredient of the success of the event was that it attracted BIG names: Yohan Blake 3 medal winner at the London Olympic Games. Blake claimed gold as a key member of the Jamaica relay squad which, for the second straight time at a global showpiece, broke the world record. He also won silver medals in both the 100m and 200m. Blake ended the 2012 season as the second fastest man ever at both the 100m and 200m having clocked three of the fastest 11 runs ever over 100m and three of the nine quickest over 200m. Carmelita Jeter The Jet, the fastest woman in the world and key member of the USA athletics team. At the 2012 Olympics, Jeter led the USA 4x100m relay team to victory, breaking the world record. She won silver in the 100m and bronze in the 200m. Other 2012 Olympic medal winners competing at the Cayman Invitational included Blake s team mate and gold medalist, Michael Frater (Jamaica, 4x100m relay); bronze medal winners Keston Bledman and Marc Burns (Trinidad & Tobago, 4x100m relay); and gold medal winners Chris Brown and Ramon Miller (Bahamas, 4x400m relay); silver medalist Samantha Henry (Jamaica, 4x100m relay); bronze medalist Novlene Williams-Mills (Jamaica, 4x400m); and silver and bronze medalist Will Clay of the USA triple and long jump teams. There were many other Olympians and former Olympians in attendance. And of course, Cayman s own Cydonie Mothersill won the hearts of the island by placing first in the Cayman Invitational 200m sprint. And now we re gearing up for 2013 and we want you to be a part of it. The 2012 Cayman Invitational was attended by 3,500 people. Over 100,300 visited the website during the event and over 11,300 watched the races online during the event. Sponsor airline, Cayman Airways and event hotel, Comfort Suites, each received over 8,000 hits to their websites from the link on the Cayman Invitational site. The event received widespread international media attention being picked up by such media as the Washington Post, ESPN, CBS, Star Daily Mail UK, Chicago Tribunal, CBC, Vancouver Sun, Pakistan Daily, Malaysia Star and the Jamaican Observer. 2
Value Proposition - continued The Cayman Invitational brand is unique, modern and dynamic. It has relevance from grass roots and community participation to the elite and has the power to reach your target market with the following messages: an inclusive and socially aware sport an exciting and dynamic sporting experience some of the fastest, most determined men and women on the earth something for all bodies and minds the original and base sport inspires patriotism in athletes, supporters and the community an emerging event with world-class athletes creating national awareness a truly international sport a lead sport in the Caribbean s fight against youth obesity The 2013 Cayman Invitational promises to be one of the sporting highlights of the year for not only the Cayman Islands, but the Caribbean region, as well as internationally. With the full support of NACAC (North American Central American and Caribbean Athletics Association), the Cayman Islands Government and the Cayman Islands Athletic Association, the 2013 Cayman Invitational is sure to attract some of the world s best athletes along with many thousands of spectators. We are offering a highly valuable opportunity to sponsor the sport of athletics and partner with one of the biggest events on the Cayman sports calendar. With the returning athletes from the London Olympic Games, the eyes of the country will be on the 2013 Cayman Invitational throughout this event: wide-spread print and radio exposure and full integration on a national advertising campaign integration with social media and online platforms, including Facebook, Twitter, Cayman Invitational website, YouTube and e-communications launch press conference and athlete press conferences intensive media relations campaign 3
Value Proposition - continued signage around the Island and at the event itself live streaming of the event Other promotional opportunities for sponsors include: welcome bags souvenir magazine, of keepsake quality welcome party The event will also be promoted at the high-profile Island Air show, a must-attend event in Cayman s social calendar. This document contains details of sponsorship packages available to businesses wanting to support an exciting and unique event and in doing so increase exposure to a wide audience. These opportunities can be tailored to your specific objectives and are a very real opportunity to connect your brand to the world s most outstanding athletes whilst communicating with a measurable and engaged audience. 4
About Us The Cayman Invitational was born from an idea by Commonwealth Gold medalist and World Champion bronze medalist, Cydonie Mothersill and her husband Ato Stephens. Together they formed KyStar Athletics, a pending not-for-profit organization, and through this company organised the first Cayman Invitational track event in May 2012. The 2013 Cayman Invitational is listed on the North American Central America and Caribbean Athletics Association (NACAC) calendar as an area permit meet, and is certified by NACAC. NACAC is the governing body for athletics for national and multi-national track federations with the North America, Central America and the Caribbean. The vision for this event is for it to be held annually and achieve International Amateur Athletic Federation (IAAF) the governing body for professional track events - recognition as a World Challenger meeting, which means that the event will be included on the official IAAF calendar. Obtaining IAAF recognition would mean the Cayman Invitational would offer a wider range of disciplines and the IAAF would oversee the meet along with our area representatives. Our Marketing Objectives The marketing and public relations objectives of the Cayman Invitational are to: meet sponsorship goals, exceed sponsors expectations and create a feeling of pride amongst sponsors create excitement and buzz around the event in order to increase not only event attendance but also media coverage and interest from potential sponsors create a professional atmosphere for all stakeholders not only at the event itself but pre- and post-event create a fun, memorable experience for athletes, attendees, media, sponsors and the community In short, we will get the community talking about and attending the Cayman Invitational. 5
Target Audience Our media and promotional campaign is aimed directly at the following groups: Track enthusiasts - people from all over the world who are interested in the sport and who follow recognized track stars such as Usain Bolt Professional athletes coaches, current athletes, future athletes, and anyone else affiliated with the sport on a professional level Media local, regional, trade and international media 6
Professional Marketing and Sponsorship Management Expertise We have engaged the services of well-respected local marketing communications agency, Tower Marketing. Tower Marketing will be responsible for not only advertising and promoting the event and managing the media relations, but has been retained to ensure your sponsorship dollar is maximized and all your sponsorship needs are met. Tower Marketing will help create a successful relationship between you and the Cayman Invitational to ensure a return of value for each party by identifying and achieving established goals. Tower excels at understanding the sponsor's goals and in knowing how to best use the event s assets to meet and exceed those goals. In working with you, Tower Marketing will ensure that every sponsor activation meets all objectives enhancing the event experience for the attendee, finding and creating unique ways for sponsors to connect with attendees, ensuring we leverage sponsorship involvement to create media opportunities, and managing sponsor partnerships to ensure maximum return on investment. 7
Community Development The core objective of KyStar Athletics is the development of athletics in the Cayman Islands and it remains their top priority. A series of appearances and presentations by the visiting athletes will be made throughout Cayman s primary schools to motivate and encourage them in sports. In addition, a youth camp will be held with those Cayman children currently participating in, or interested in, the sport of athletics. I have learned many valuable lessons from track and field and I hope to assist our younger athletes to strive to become better athletes and well-rounded individuals. - Cydonie Mothersill 8
Event Details Dates & Times - (tentative) Monday, May 6, 2013 AM: Arrival of Athletes Afternoon: Press Interviews (Group 1 Athletes) PM: Welcome Dinner w/ Sponsors Tuesday, May 7, 2013 AM: Training (time block)/ school visits Afternoon: Press Interviews (Group 2 Athletes) PM: Training (time block) Wednesday, May 8, 2013 Competition, Truman Bodden Sports Complex 5:45pm 9pm Location Truman Bodden Sports Complex - Grand Cayman, Cayman Islands Attendees We are targeting to fill the Truman Bodden Sports Complex on the day of the competition as well as attract an online audience through streaming video online. Target Demographics Our primary target demographic is track enthusiasts of all ages around the world. Ticket Costs Finish Line CI$ 50 Mackie Seymour Stand CI$ 20 (adults) 10 (children) T.E. McField Grandstand CI$ 40 (adults) 15 (children) Bleachers CI$ 15 (adults) 10 (children) 9
Title Sponsor - CI $250,000 Company Title Recognition What Sponsor Receives for this level: Title of the Meet Naming sponsor s logo will appear on all athletes bib numbers Naming sponsor can have 12-15 company banners displayed around in-field of track - strategically placed in prominent positions to garner most TV sightings (banners to be provided by the sponsor to specifications provided by the organising committee) All promotional materials will prominently feature the naming sponsor and/or logo in the prefix of the event name (eg Dart Cayman Invitational) Company name and /or logo on all advertisements including the cover of the official event guide Sponsor will be considered a long term strategic partner of the committee and future promotional materials will prominently feature the name of the sponsor Sponsor logo and link to sponsor s website on official event website and other affiliated websites Feature web coverage - a page on the website will be devoted to providing information about the sponsor s products/services Sponsors logo will be displayed on Media Backdrop during athlete press briefing Naming sponsor will receive two full pages of ad space in the event guide Naming sponsor can have 12-15 company banners (vinyl or feather banners) in area outside of event Sponsor will be recognised as name sponsor at event and selected to present premier awards Representatives from the sponsoring company will have access to the event VIP room Sponsors will receive reserved parking area at event A sponsor representative will have the opportunity to take photos at all events and have permission to use images as needed 10
Title Sponsor - continued Sponsor representative can give a speech at Welcome party Sponsor promotional materials will be included in the promotional bag given to each athlete upon arrival (materials to be supplied by sponsor) Sponsor promotional materials can be circulated at event (promotional materials must be provided by sponsor) 25 sponsor representatives may attend the main event and welcome party at no cost 25 general admission tickets to the event 11
Platinum Sponsor - CI $75,000 What Sponsor Receives for this level: Sponsor will be listed as a co-sponsor on all event promotional materials Sponsor s name will be given to the most prominent race and listed in program as such Platinum sponsor can have 8-10 company banners displayed in-field around track, placed in the most prominent running positions to garner TV sightings (banners to be provided by the sponsor to specifications provided by the organising committee) Company name and /or logo on all advertisements Sponsor logo and link to sponsor s website on official event website and other affiliated websites Web Coverage - a page on the website will be devoted to providing information about the sponsor s products/services Sponsors logo will be displayed on Media Backdrop during athlete press briefing Platinum sponsor will receive one full page of ad space in the event guide Platinum sponsor can have 8-10 company banners (vinyl or feather banners) Sponsor will be recognised as co-sponsor at event and selected to present awards at event Sponsor representatives will have access to the event VIP room Sponsors will receive reserved parking area at event A sponsor representative will have the opportunity to take photos at main event and have permission to use images as needed Sponsor promotional materials will be included in the promotional bag given to each athlete upon arrival (materials to be supplied by sponsor) Sponsor promotional materials can be circulated at event (promotional materials must be provided by sponsor) 20 sponsor representatives may attend the main event and welcome party at no cost 20 general admission tickets to the event 12
Gold Sponsor - CI $25,000 What Sponsor Receives for this level: Sponsor s Name will be given to second most prominent race and listed in program as such Gold sponsor can have 6-8 company banners displayed in-field around track, placed in second highest running positions to garner TV sightings (banners to be provided by the sponsor to specifications provided by the organising committee) Company name and /or logo on all advertisements Sponsor logo and link to sponsor s website on official event website and other affiliated websites Gold sponsor will receive a full page of ad space in the event guide Gold sponsor can have 6-8 company banners (vinyl or feather banners) Sponsor will be recognised as a sponsor at event during broadcast announcements Sponsors will receive reserved parking area at event Sponsor promotional materials will be included in the promotional bag given to each athlete upon arrival (materials to be supplied by sponsor) Sponsor promotional materials can be circulated at event (promotional materials must be provided by sponsor) 15 sponsor representatives may attend the main event and welcome party at no cost 15 general admission tickets 13
Silver Sponsor - CI $15,000 What Sponsor Receives for this level: Sponsor s Name will be given to specific race/s and listed in program as such Company name and /or logo on all advertisements Sponsor logo and link to sponsor s website on official event website and other affiliated websites Silver sponsor will receive a half page of ad space in the event guide Silver sponsor can have 5 company banners displayed around track (banners to be provided by the sponsor to specifications provided by the organising committee) Sponsor will be recognised as a sponsor at event during broadcast announcements Sponsors will receive reserved parking area at event Sponsor promotional materials will be included in the promotional bag given to each athlete upon arrival (materials to be supplied by sponsor) Sponsor promotional materials can be circulated at event (promotional materials must be provided by sponsor) 10 sponsor representatives may attend the main event and welcome party at no cost 10 general admission tickets 14
Bronze Sponsor - CI $9,000 What Sponsor Receives for this level: Company name and /or logo on all advertisements Sponsor logo and link to sponsor s website on official event website and other affiliated websites Bronze sponsor will receive a quarter page of ad space in the event guide Bronze sponsor can have 2 company banners displayed around track (banners to be provided by the sponsor to specifications provided by the organising committee) Sponsor will be recognised as a sponsor at event during broadcast announcements Sponsors will receive reserved parking area at event Sponsor promotional materials can be included in the promotional bag given to each athlete upon arrival (materials to be supplied by sponsor) Sponsor promotional materials can be circulated at event (promotional materials must be provided by sponsor) 5 sponsor representatives may attend the main event and welcome party at no cost 5 general admission tickets 15
Join the Winning Team If you wish to discuss these sponsorship opportunities further, please contact: Pearlina McGaw-Lumsden Cayman Business Consulting T: 345-925-6151 E: cbcservices2011@yahoo.com Elissa Costello or Lynne Byles Tower Marketing T: 345-623-6700 E: elissa@tower.com.ky or lynne@tower.com.ky 16