2018 TRACK CYCLING WORLD CHAMPIONSHIPS APELDOORN THE NETHERLANDS SPONSORING + HOSPITALITY UCI TRACK CYCLING WORLD CHAMPIONSHIPS 28 FEBRUARY - 4 MARCH 2018 APELDOORN, THE NETHERLANDS #APELDOORN2018 PRESENTING SPONSOR INSTITUTIONAL PARTNERS LOCAL ORGANISING COMMITTEE OFFICIAL SPONSORS OFFICIAL SUPPLIERS
PAG: 2 // 20 PAG: 3 // 20 INTRODUCTION As a cycling country, the Netherlands is of course the ideal location for large cycling events. Many of these events take place in the province of Gelderland. Partly for this reason, the UCI awarded Gelderland the UCI Bike Region label as a bike-friendly province in 2017. Sporting events enliven Gelderland and make the region attractive for athletes, visitors and businesses. We are especially proud that our country, and the city of Apeldoorn in particular, will once again host the UCI Track Cycling World Championships in 2018. This edition, like the Track Cycling World Championships in 2011, the Track Cycling European Cup in 2011 and 2013, and the Tissot UCI Track Cycling World Cup 2016, will be held in the multifunctional Omnisport Apeldoorn sports centre. We expect to welcome thousands of cycling enthusiasts from the Netherlands and abroad here! The organisation of these world championships is once again an ideal opportunity to put the Netherlands on the map in the field of sports and to underscore the importance of strong cycling events for the Gelderland province and the municipality of Apeldoorn. The province of Gelderland, the municipality of Apeldoorn, the Royal Dutch Cycling Union and organiser Libema Profcycling have therefore teamed up to make this international sporting event a great success. We invite you to attend this spectacular international cycling event. Mr. John Berends Mayor, Apeldoorn Mr. Jan Markink Delegate, Province of Gelderland Mr. Marcel Wintels Chairman, Royal Dutch Cycling Union Mr. Cees Priem Manager, Libéma Profcycling
PAG: 4 // 20 PAG: 5 // 20 SPEED, SENSATION & SPECTACLE Cycling is alive in the Netherlands as well! The start of the Giro in Apeldoorn in 2016 and the recent Giro victory of Tom Dumoulin have encouraged this enthusiasm. The fact that the world championships in track cycling are once again coming to the Netherlands/Apeldoorn in 2018 completes the picture! We expect that between 28 February and 4 March 2018, Omnisport will once again fill up with thousands of enthusiastic cycling lovers from home and abroad. They will cheer on their favourites, including the Dutch cyclists Theo Bos (five-time world champion), Elis Ligtlee (Olympic champion) and Matthijs Büchli (Olympic silver medallist), during the electrifying races. THE EVENT Cycling is alive! Alongside the most famous races such as the Giro d Italia, Tour de France and Vuelta a España, the UCI Track Cycling World Championships have also been gaining prestige in recent years, both nationally and internationally. It is not for nothing that cycling is, after football, the most-watched sport on television in the Netherlands. With the possible participation of Kirsten Wild (two-time world champion), Shanne Braspennincx, Laurine van Riessen, Jeffrey Hoogland and the new generation of sprint stars, including Harry Lavreysen (world championships silver medallist and European U23 champion), Kyra Lamberink (European U23 team sprint champion) and Hetty van de Wouw (European U23 champion), we expect a thrilling event. We are looking forward to the 2018 UCI Track Cycling World Championships presented by Tissot and we hope to welcome you as a sponsor or guest between 28 February and 4 March 2018 at Omnisport in Apeldoorn!
PAG: 6 // 20 PAG: 7 // 20 EXPOSURE Absolute top-level sports, passion, emotion and spectacle are some of the ingredients that make the UCI Track Cycling World Championships a great event for athletes and visitors. For businesses (local, national and international), the world championships are an ideal opportunity for networking and PR activities. We have developed various partner packages (see page 14 and following) which offer organisations the opportunity to attach their name to this unique event. A customised partner package is also possible. HOSPITALITY The 2018 UCI Track Cycling World Championships presented by Tissot at Omnisport offer an excellent platform for strengthening business relations and making new contacts. The combination of hospitality and top-level sports at a unique venue ensures an atmosphere in which you can provide your guests with a high-quality and exciting experience. The world championships offer a wide range of hospitality possibilities. For instance, we offer you and your guests the possibility of enjoying an elegant dinner buffet together with a view of the track in the Omnisport restaurant. Omnisport also has other facilities available, including the Business Lounge. Multiple large groups can be accommodated there simultaneously. Tell us your wishes and we ll be happy to work with you to assemble a fitting hospitality package. SPONSORING
PAG: 8 // 20 PAG: 9 // 20 #ROADTOAPELDOORN JOIN THE #ROADTOAPELDOORN PARTNER NETWORK AND EXPERIENCE TOP-LEVEL SPORTS UP CLOSE A successful top-level sports event does not just magically appear. The road to reach it is just as important as the final goal. As a member of the #RoadToApeldoorn partner network, you ll experience from up close how the best Dutch track cyclists, such as Theo Bos and Matthijs Büchli, are preparing for the world championships. Additionally, you ll enjoy various networking events and VIP packages before and during the world championships. - ABOUT HET BEAT TRACK TEAM - The BEAT Track Team the first commercial UCI sprint track team in the history of Dutch cycling, aims to create new opportunities for track cycling. The team s commercial structure new possibilities for giving the sport an extra impulse a boost. The team, which consists of five-time world champion Theo Bos, European championships silver medallist Roy van den Berg and Olympic silver medallist Matthijs Büchli, is working towards the 2018 UCI Track Cycling World Championships in Apeldoorn and is involving the members of the partner network on the #RoadToApeldoorn. More info: www.beatcycling.club. NETWORKING EVENTS AND EXPERIENCES BRAND ACTIVATION As a partner of the 2018 UCI Track Cycling World Championships presented by Tissot, you are guaranteed tickets to various events prior to the world championships. These events will focus on networking, education and the top-level sports experience: Two partner network events BEAT Track Team team presentation Professional track clinic As a committed partner of the 2018 UCI Track Cycling World Championships presented by Tissot, you can choose from among various brand activation possibilities: online, on-site and at your own workplace. EXPOSURE Of course, we will also provide your organisation with exposure before and during the event. This includes displaying your logo during television broadcasts, on our website and on social media, as well as visibility on-site at Omnisport. SAMPLE ADVERTISEMENT FROM OUR CAMPAIGN #ROADTOAPELDOORN
PAG: 10 // 20 PAG: 11 // 20 MEDIA ATTENTION Cycling is hot! And it shows. Every year, the UCI Track Cycling World Championships attract major international attention. But what does that mean for media attention? We ll break down the TV figures (source: REPUCOM) for you. The TV audience for the UCI Track Cycling World Championships grew almost six-fold from 2013 in Minsk to 2016 in London. The total broadcast time of the UCI Track Cycling World Championships in 2016 was 861 hours, of which 275 hours were live! The host country, England, aired 47 hours and 48 minutes. The greatest amount of broadcast time was achieved in Hong Kong, with 133 hours and 15 minutes. BROADCAST TIME PER EVENT (hh:mm:ss) VIEWERS PER COUNTRY (x millioen) during London world championships IN TOTAL, 181.47 MILLION PEOPLE WATCHED THE TRACK CYCLING WORLD CHAMPIONSHIPS Minsk 2013: 150:53:50 Netherlands 13,31 Belgium 9,89 Germany 31,41 France 17,36 The 2016 UCI Track Cycling World Championships were broadcast by 127 channels worldwide. The highest number of viewers was attained by Sony ESPN, with a total of 3.03 million viewers! Cali 2014 St-Quentin-en-Yvelines 2015 Londen 2016 433:42:43 571:17:17 861:15:08 Spain 5,57 Italy 12,03 UK 52,45 Denmark 1,46 Sweden 0,13 Poland 18,66 Russia 5,72 Australia 1,76 MEDIA ATTENTION USA 0,13
PAG: 12 // 20 PAG: 13 // 20 BROADCAST TIME PER COUNTRY (hh:mm:ss) during London world championships Netherlands 02:09:43 Belgium Germany 14:37:38 01:24:15 France 41:36:09 Spain 00:11:28 Italy 24:52:05 UK 47:48:08 Denmark 18:59:48 AN INTERNATIONAL TOP-LEVEL SPORTS EVENT Sweden Poland Russia Australia USA 33:45:14 50:56:13 08:44:58 14:29:18 09:09:41
PAG: 14 // 20 PAG: 15 // 20 THE PARTNER NETWORK PACKAGES We offer various partner packages for the 2018 UCI Track Cycling World Championships presented by Tissot. If you don t see the right package, we d be happy to put together a custom package for you. BLUE Main Sponsor of the 2018 UCI Track Cycling World Championships presented by Tissot. As a BLUE partner, you are one of the most important sponsors of the world championships and enjoy maximum exposure and networking possibilities. Contents of BLUE package: BECOME A PARTNER AND EXPERIENCE TOP-LEVEL SPORTS 120 VIP tickets 60 parking cards 100 visitor tickets Tickets can be divided flexibly over all days 25 tickets for opening night 25 tickets for #RoadToApeldoorn events Membership in partner network 10 tickets for partner network event 1 10 tickets for partner network event 2 25 track clinic tickets, exclusively for your company 10 tickets to BEAT Track Team team presentation Meet & greet with BEAT Track Team during world championships Signed BEAT Track Team cycling jersey Use of world championships in own communications Option of placing a 20-square-metre booth in expo AAtivation in online world championships track cycling content (twice a month) Option of public promotion/campaign during world championships Option of deploying BEAT Track Team for corporate content* Option of deploying BEAT Track Team for corporate events* Industry exclusivity Advertising space on track 2 billboards x 10 meters along track (in TV position) Logo on VIP and visitor tickets MEMBERSHIP EXCL. VAT: 50.000,- Logo on podium backdrop Logo on welcome board Logo on interview backdrop Logo in celebration waiting room Logo in starting waiting room Logo on posters Logo on front of programme booklet Logo on video screen Logo on world championships website Possibility of logo on jersey numbers* 5 times image advertising 5 times audio advertising Visibility during side events * Ask about the possibilities
PAG: 16 // 20 PAG: 17 // 20 Official Sponsor of the 2018 UCI Track Cycling World Championships presented by Tissot. 80 VIP tickets 40 parking cards 50visitor tickets Tickets can be divided flexibly over all days 15 tickets for opening night 15 tickets for #RoadToApeldoorn events Lidmaatschap partner netwerk 8 kaarten partner netwerk event 1 8 tickets for partner network event 2 10 track clinic tickets 8 tickets to BEAT Track Team team presentation Meet & greet with BEAT Track Team during world championships Signed BEAT Track Team cycling jersey RED BLACK YELLOW GREEN Contents of RED package: Use of world championships in own communications Option of placing a 10-square-metre booth in expo Activation in online world championships track cycling content (twice a month) Option of public promotion/campaign during world championships Option of deploying BEAT Track Team for corporate content* Option of deploying BEAT Track Team for corporate events* Industry exclusivity 1 billboard x 10 meters along track (in TV position) Logo on podium backdrop MEMBERSHIP EXCL. VAT: 30.000,- Logo on welcome board Logo on interview backdrop Logo in celebration waiting room Logo in starting waiting room Logo on posters Log on front of programme booklet Logo on video screen Logo on world championships website Possibility of logo on jersey numbers* 5 times image advertising 5 times audio advertising Visibility during side events * Ask about the possibilities 25 VIP tickets 12 parking cards 25 visitor tickets Tickets can be divided flexibly over all days 6 tickets for opening night 6 tickets for #RoadToApeldoorn events Membership in partner network 6 tickets for partner network event 1 6 tickets for partner network event 2 6 track clinic tickets 6 tickets to BEAT Track Team team presentation Meet & greet with BEAT Track Team during world championships Signed BEAT Track Team cycling jersey Use of world championships in own communications Logo on video screen Logo on World championships website 3 times image advertising 3 times audio advertising MEMBERSHIP EXCL. VAT: 10.000,- 12 VIP tickets 6 parking cards 12 visitor tickets Tickets can be divided flexibly over all days 4 tickets for opening night tickets for #RoadToApeldoorn events Membership in partner network 4 tickets for partner network event 1 4 tickets for partner network event 2 4 track clinic tickets 4 tickets to BEAT Track Team team presentation Meet & greet with BEAT Track Team during world championships Signed BEAT Track Team cycling jersey Use of world championships in own communications Logo on video screen Logo on World championships website 2 times image advertising 2 times audio advertising MEMBERSHIP EXCL. VAT: 5.000,- 6 VIP tickets 3 parking cards 6 visitor tickets Tickets can be divided flexibly over all days 2 tickets for opening night 2tickets for #RoadToApeldoorn events Membership in partner network 2 tickets for partner network event 1 2 tickets for partner network event 2 2 track clinic tickets 2 tickets to BEAT Track Team team presentation Meet & greet with BEAT Track Team during world championships Signed BEAT Track Team cycling jersey Use of world championships in own communications Logo on video screen Logo on World championships website 2 times image advertising 2 times audio advertising MEMBERSHIP EXCL. VAT: 2.500,-
PAG: 18 // 20 PAG: 19 // 20 SPECIAL DEALS The UCI Track Cycling World Championships will be featured extensively in regional, national and international media (see media attention on p.10) and as such are a great opportunity to promote your company. That s why we offer you a number of special advertising possibilities. SPECIAL DEALS EXPO STAND SURFACE We expect more than 20.000 cycling enthusiasts to visit the 2018 UCI Track Cycling World Championships presented by Tissot. An expo stand in Omnisport Apeldoorn is therefore an ideal way to gain exposure for your company. Expo stand surface 20m2 1.250 ex. VAT* Expo stand surface 10m2 750 ex. VAT* SPECIAL DEALS BRAND ACTIVATION Advertising surface on the cycling track 25.000,- ex. VAT* Billboard 10 x 0,6 meters along the cycling track 10.000,- ex. VAT* 1-page full-colour advert in the programme booklet 1.950,- ex. VAT* VIP PACKAGES Special VIP packages have been developed for the 2018 UCI Track Cycling World Championships presented by Tissot. From Wednesday through Friday, VIPs can attend the events between 17:00 and 22:00, and on Saturday and Sunday from 12:00 to 19:00.* Space is reserved in the stands for each VIP. A parking space is also included in the package. Price is per person, including dinner buffet, drinks and snacks. 175,- EX. VAT *subject to scheduling changes. Logo on jersey numbers 10.000,- ex. VAT* Would you like to strengthen your presence with a special brand activation campaign? We d be happy to help you with a custom offer. PARTNERSHIP SIDE EVENTS Activate your brand at one or more events from the 2018 UCI Track Cycling World Championships presented by Tissot side events programme. The programme offers a wide variety of options for reaching various target audiences.* *As a member of the partner network, you will receive discounts on these special deals. Ask about the possibilities. SPONSORING
OMNISPORT APELDOORN contact LIBÉMA PROFCYCLING Mailbox 403 5201 AK s-hertogenbosch Phone. +31 (0)73 629 32 46 VISITING ADDRESS De Voorwaarts 55 7321 MA Apeldoorn sales@libemaprofcycling.nl www.libemaprofcycling.nl www.wkbaanapeldoorn.nl 2018 TRACK CYCLING WORLD CHAMPIONSHIPS APELDOORN THE NETHERLANDS