VisitBritain, Adding Value to Support International Event Growth Jamie Ades, Destination Relationship & Support Manager 19 th July 2018 1
Where could VB/VE s role be? Enabler Communicator Global Reach Event Support Best Practice Planners/Suppliers/DIT Aligning Objectives 2
Sector Detail Core Audience Markets The Business Events Landscape International Associations International association events with rotations to Europe planned in next 2-10 years e.g. European Cardiology Society s annual congress of 30,000 cardiovascular professionals, the world s largest scientific congress Ambassadors Boards / committees In-house event teams North America and Europe especially key government centres (e.g. Brussels, Washington) Corporates Incentive travel Exhibitions Corporate meetings or conferences, companies where there is potential to influence the host country choice e.g. Gartner Symposium/IT Expo gathering over 4,000 international CIOs and senior IT executives In-house event teams / meeting planners North America and Europe especially key economic hubs/major capital cities Incentive travel trips offered by corporates, direct-sell or franchises to incentivise performance. e.g. Chinese mega incentives such as Amway (10,000 people) or Nu Skin (4,000 people) In-house employee rewards & incentive travel teams Incentive houses North America and China especially key economic hubs/capital cities Exhibition/ trade fair organisers of global events actively looking to launch entirely new events, or clone existing brands into new markets. e.g. Automechanika, owned by Messe Frankfurt, launched a UK clone version in Birmingham Event Managers & Directors Business expansion teams UK through UK based global organisers 3
Sector Focus Title and Content Corprate Incentive Association Tuesday, July 24, 2018 4
Value of UK Events Sector - 43bn Conferences and Meetings = 19bn and 46% UK Exhibitions and trade shows Global Exhibitions by UK organisers Sporting Events Music Events Incentive Travel = 1.2bn and 3% Corporate Hospitality Outdoor Events Festivals & Cultural Events Top 10 UK Agencies 3.5bn turnover 5
Areas of Focus Market opportunity vs actual value add VB/VE can bring Destination ------------- Sector England (Tier 1) England (Tier 2) London N.Ireland Scotland Wales Association 12 10 9 6 4 6 Corporate 9 6 4 4 6 4 Exhibition 9 1 6 6 4 6 Incentives 8 6 4 4 4 4 6
English Destinations Focus Tier 1+ Destinations have a convention centre, actively targeting the International Market. London Brighton Birmingham Manchester Liverpool Cardiff & Newport Edinburgh Glasgow Aberdeen Belfast 7
English Destinations Focus Tier 1 No large convention centre, actively targeting the International Market. Bristol Bournemouth Oxford Cambridge NewcastleGateshead Leeds Sheffield York 8
English Destinations Focus Tier 2 Bath Nottingham Coventry, Warwickshire & Shakespeare s England Leicester Durham North Wales Northern Scotland Dundee Londonderry 9
ICCA Opportunity International Congress and Convention Association Ranking Criteria Based on 50pax or more delegates attending a 3 day event Must rotate through 3 countries or more to qualify Europe/ International Number of events not delegate attendees are measured UK Ranking in World 3 rd position in world 582 events, 2 nd in Europe to Germany 689 events UK destinations - 5 in top 100 Opportunity for growth in regions and Wales Size of opportunity In excess of 4000 events not been to UK in last 10 years, size 250 2000pax In excess of 300 events not been to the in last 10 years, size 2000 5000pax Markets Europe - events rotate with a shorter lead time than international events multi year deal opportunities North America large congress and regional events 10
VB/VE delivering for the UK (1) STRATEGY IMPLEMENTATION WHAT S DIFFERENT? 1. Increase awareness & consideration of the UK as a business events destination 2. Connectivity for UK industry with international markets Targeted communications campaign linked to specific sectors and pipeline of target events National ambassador programme showcasing the best of British expertise aligned with key DIT sectors Platforms for destinations to meet face-to-face with international decision-makers eg attendance at major trade fairs Calendar of bespoke high-profile buyer events in key markets Strategic partnerships with global meeting associations & agencies National online portal for business events planners + RFP mechanism to place business to UK cities National ambassador programme Alignment with DIT Delivery of bespoke international Events & first MeetGB event Strategic engagement with international business event industry Development of tools for industry & RFP for business leads 11
VB/VE delivering for the UK (2) STRATEGY IMPLEMENTATION WHAT S DIFFERENT? 3. Support for international bids 4. Build the UK s capacity to win international business Access to HMG for high-level government advocacy Stage 1 Pre-set level of support for bid process (eg site visits) Stage 2 Bid won support (eg marketing) Stage 3 Event support (eg welcome/per head delegate payment) Facilitation of capacity building & sharing best practice through programme of workshops Research & intelligence Collaboration between multiple cities on international bids where appropriate Mapping of forward capacity availability Support along the entire event process from bidding to delivery Communications raise awareness & engage industry New workshop programme Dedicated resource for relationship management Heightened interest from industry for engagement New intelligence 12
What s New: Soft launch around key activities: Europe - Lunches US - PCMA China Sales Mission 5 languages 13
Events are GREAT print content Regional focus UK at a glance Image led Key destination information 14
15 Surf School Black Rock Beach Devon Promoting! Minack Theatre 15
NewcastleGateshead Tuesday, July 24, 2018 16
Europe GREAT Association Lunches Paris The Union Tuberculosis International Conference 2,933 pax EUCASS European Aerospace Sciences 606 pax IBRO - International Brain Research Organisation 5,399 pax Geneva International Council of Nurses - 5,000 pax ISO International Organization for Standardization BIBC II- 700 pax International Road Federation - 1,500 pax Brussels Velo-City 1,126 or 340 pax European Brewery Convention 560 pax Europena Fed of Colposcopy & Pathology, EFC 505 pax 40 buyers / 56,100 delegates / 64m potential economic impact 17
Workshop Topics DATE EVENT LOCATION June 2018 VisitBritain - Your Partner in Business Events London, UK July 2018 Tradeshow Excellence London, UK August 2018 Bidding Masterclass Cambridge, UK September 2018 Business Events Growth Programme London, UK October 2018 Developing an Ambassador Programme Bristol, UK December 2018 Ambassador Programmes - Best Practice Farnborough, UK January 2019 Bidding Masterclass - Best Practice Oxford, UK February 2019 Increase Exposure to the International Market Manchester, UK March 2019 Working with different cultures Newcastle, UK 18
GREAT Sales Platforms DATE EVENT LOCATION April 2018 MeetGB London, UK May 2018 Association Lunch and Learn Paris, France September 2018 FAM Trips - European Buyers England, UK October 2018 Association Lunch and Learn European city - TBC October 2018 FAM Trips - European Buyers Wales, UK October 2018 Lunch and Learn USA November 2018 FAM Trips - European Buyers Northern Ireland January 2019 Lunch and Learn USA February 2019 Lunch and Learn USA February 2019 FAM Trips - European Buyers London, UK March 2019 Lunch and Learn USA 19
VisitEngland - Sales Platforms DATE EVENT LOCATION April 2018 MeetGB London, UK May 2018 IMEX Frankfurt Frankfurt, Germany October 2018 IMEX America Las Vegas, USA October 2018 Lunch and Learn USA November 2018 Association Lunch and Learn European city - TBC November 2018 IBTM Barcelona Barcelona, Spain December 2018 Association Lunch and Learn European city - TBC January 2019 Association Lunch and Learn European city - TBC January 2019 Lunch and Learn USA February 2019 Lunch and Learn USA February 2019 FAM Trips - European Buyers Newcastle, UK March 2019 Lunch and Learn USA March 2019 FAM Trips - European Buyers Brighton, UK March 2019 European Sales Mission 2 days European City - TBC 20
VB/VE Event Attendance & Engagement DATE EVENT LOCATION June 2018 BVEP Board Meeting Bristol, UK June 2018 MPI - World Education Congress Indiana, USA June 2018 PCMA Education Conference Cleveland, USA June 2018 The Meetings Show London, UK July 2018 IEEE Convene Berlin, Germany July 2018 HBAA Annual Forum Warwickshire, UK September 2018 The Business of Events: Leadership Dinner Scotland September 2018 The Business of Events: Wales Wales October 2018 Travel World 2018 Stockholm, Sweden October 2018 MICE BOAT QE2 Southampton- Hamburg October 2018 APPG for Events:- "Parliamentary Debate": London, UK October 2018 PCMA European Knowledge Exchange London, UK October 2018 The Business of Events: Leadership Summit London, UK October 2018 Global Incentive Summit Colombia, USA November 2018 ICCA Congress Dubai, UAE November 2018 UIA Round Table Lyon, France January 2019 PCMA Convening Leaders Pittsburgh, USA January 2019 Meeting Matters Brussels, Belgium February 2019 SMU International New York, USA February 2019 Pure Meetings Show Paris, France February 2019 European Association Summit 2019 Brussels, Belgium March 2019 ICCA UK and Ireland Chapter Debate Harrogate, UK 21
22
Thank you 23