Paddle Canada Executive Director 2017 Year End Report photo: Thompson River University
trategic Plan Update
trategic Plan Update Float Plan for uccess 2016-2018 ustainability by 2019
trategic Plan Update Float Plan for uccess 2016-2018 Youth: chools, couts, Cadets, Canoe Kayak Canada (CanoeKids) & Eau Vive Quebec s Jeunes Pagayeurs with Paddlemart and or PC Intro Kayak & Canoe programs
trategic Plan Update Float Plan for uccess 2016-2018 Public Awarness & Membership: 2017 was the highest number of course participant and memberships in decades
trategic Plan Update Float Plan for uccess 2016-2018 Partnerships with Duke of Edinburgh Award Program for Paddlemart reaching 60,000 youth by end of 2018 Instructor Member purchase partners Kayak Distributions (Riot Kayaks, Boreal Designs) & Aquabound/Bending Branches.
trategic Plan Update Float Plan for uccess 2016-2018 Instructor Development - improved Certification Maintenance policies and resources, online course, membership registration and payments
New Public and Member Website Rebuild of PaddleCanada.com public and members site managed by two different teams Member website is available in both English and French We are very thankful for the financial contribution Mountain Equipment Co-op and Paddle Manitoba.
Canadians love recreational paddling but every year many get into trouble while out on the water. There are actions you can keep in mind to make sure you and your group are safe and prepared for anything. tart by always wearing a lifejacket and knowing the 3T s of paddle safety: 1. Trip Planning 2. Training 3. Taking the Essentials Paddlemart is a free, activity-based presentation for new paddlers of any age, wanting to learn about water and paddle interested in learning more about how to be safer out there by being aware and being prepared. Go to Paddlesmart.net for details PADDLE CANADA PAGAIE CANADA
Paddlemart Last year of project winding down by March 31, 2018. Over 250,000 annually reached in face to face workshops, public outreach of Paddlemart s Three T s message Re-applied in November 2017 for another 3 years of new initiatives for Paddlemart project. afety Messaging of Paddlemart distributed nationally in multi-media with partners Blue Ant Media 11 Million ocial Media impressions & 6.2 Million Print 1.2 Million Video Views
Paddlemart
Paddlemart
Business ervices BM Risk ervices now provide Paddle Canada Organization and all it s members and course Liability and port Accident Insurance BM also provides great rates to PC members who need insurance for their own businesses which then in turns supports Paddle Canada. BM provides: event insurance via application form customer service in both languages online webinars for members on risk, waivers, insurance and more. We are pleased to be working with BM Risk ervices, Ottawa who specialize in non profit association insurance. www.bmsgroup.com/canada
taffing Updates Nathan Vatcher Executive Assistant and Member ervices Coordinator since May 2017 Committee Updates A new adaptive paddling committee was created to help support Paddle Canada instructors with resources and best practices for all different abilities and groups who want to access kayaks, canoes and sup s. photo: angleoar.com
Over 20 Events Nationally Toronto Boat how Paddlemart Presenter Training Halifax Boat how Exhibitor and Paddlemart Training Winnipeg Boat how - Exhibitor Calgary, Ottawa and Montreal Outdoor Adventure hows - Exhibitor Cottage Life pring and Fall hows Toronto and Edmonton Ontario Camps Association Counselor Training Days - Exhibitor Canadian chool Leadership Conference (Waterloo, ON) Exhibitor Ontario tudent Leadership Conference, Niagara Falls, ON PaddleCopia Trailhead Paddleshack (Ottawa) Exhibitor National Paddling Week National MEC Paddlefest (4 of 7 events nationally) Paddleports Retailer (Madison, WI) Exhibitor Ottawa River Keeper Parade (Ottawa) Exhibitor ARCENE (Winnipeg) - Exhibitor
Advocacy Paddle Canada continues to be involved with: GetKidsPaddling working committee getting more kids on the water (ORCKA, Outward Bound, couts Canada and others) Transport Canada National Recreational Boating Advisory Council with many other national boating association members AR Prevention Working Group Members include Coast Guard, National Defense, Transport Canada, Avalanche Canada, RCMP and regional Police ervices, ARVAC, First Nations and others Navigation Protection Act as we continue to monitor, present before House of Commons Committee and make recommendations on Bill C-69
Annual Projects Waterwalker Film Festival multiple screenings at many small events - $1032 in profits Bill Mason cholarship Awarded $1000 annual award to Maeve McDonald (chool of Architecture at Laurentian University with a minor in Indigenous studies and study in building solutions in northern climates). $14,500 left in GIC cholarship Account www.paddleweek.ca
ocial Media 6830 Followers 10% growth over 2016 Avg Post Reach 2500 Enewsletter 15,238 5824 Followers 2 % growth over 2016 21.2 K Followers 17% growth over 2016 Avg Reach 12 K, Avg Impressions 58K
Membership 2017 2257 Total Members ( up 2%) 2209 Instructors (up 4% ) 48 Individuals (down 38%) 7 Regional Member Associations 4 Paddling Associations (Clubs) This is an all time high membership number in last decade. There were 1300 members in 2010. We have experienced 73% growth in the last 8 years in membership.
Individual Membership 2017 2500 2209 2123 2000 1740 1620 1590 1500 Instructor Individuals 1000 500 160 210 216 78 48 0 2013 2014 2015 2016 2017
Courses & Clinics Courses & Clinics Participants: Courses 1223 kill 6288 Clinics 347 Instructor 1428 Instructor 313 Total: 1883 Trainer Mentorships 57 Clinics 2082 *estimated Total 9855
Clinics 2017 * 2500 2028 2000 1500 # courses # participants 1000 780 714 420 500 130 70 338 114 119 19 0 ea Kayak tand Up River Kayak Canoe Total *Estimated
10000 Five Year Participation Instructor & kill Combined 107 9000 90 8000 1515 134 1387 141 7000 212 882 1098 951 # Participants 6000 2985 2952 5000 2,691 2857 2374 River Kayak tand Up ea Kayak 4000 Canoeing 3000 2000 3588 4067 4505 3493 3976 1000 0 2013 2014 2015 Year 2016 2017
Instructor Training 900 800 700 # Candidates 600 500 Canoeing ea Kayak 400 tand Up 300 200 100 0 2013 2014 2015 Year 2016 2017
Paddle Canada Executive Director 2017 Year End Report photo : jim macdonald