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WHERE THE GAMES NEVER END The Olympic Channel brings together highly relevant, quality content to an audience at scale; that inspires, engages and mobilizes a generation of young people to participate in sport. Bringing a new, younger, broader audience into the Olympic Movement Driving interest and value for our OCOGs, IFs, NOCs Creating additional value to, and increased revenue from our commercial partners including FP, TOPs and RHBs The Olympic Channel attracts and engages with a new generation of sport fans that might not be previously interested in certain disciplines. By investing significant resources in content production and by using cross promotion, the Olympic Channel can help to develop interest towards athletes and sports 24/7. Reaches the highly sought-after 16-35 age demographic and a worldwide audience.
GLOBAL DIGITAL REACH.COM CONTENT Live Events Original Programming News Archival Footage 4
WHERE THE GAMES NEVER END WEBSITE PROGRAMMING BLOCKS ANDROID ios LINEAR CHANNEL
PRODUCT UPDATE LANGUAGES NEW FEATURES Arabic Chinese English French German Italian Japanese Korean Portuguese Spanish Russian Interactive Games Data integration Multi-tenancy
WHERE WE ARE TODAY? Total Social Media Followers +6.3M Social Following under 35 O&O platform Social Media 55.1% 77% MoUs signed with IFs 58 Cumulative Video Views +928M 199 Live Events Avg Watchtime 6:33 Nominations & Film Festivals 5 and 488 Transmissions
LIVE EVENTS TO DATE PLANNED 91 Events 201 Transmissions 199 Events 488* Live Transmissions in 2017 SPORTS REPRESENTED Curling, Equestrian, Boxing, Cheerleading, Snowboard, Skiing 26 orientating, Fencing, Badminton, Sailing, Skiing Telemark, Ice climbing, Ice hockey, Archery, Wrestling, Shooting, Taekwondo, School Sport, Canoe, Surfing, Triathlon, Athletics, Softball, Basketball 3x3, Hockey, Sport Climbing and Modern Pentathlon Note: 488 live transmissions in 2017 number is an estimate*
HOME OF TEAM USA NBC & NBCSN 30 HOURS of Programming Commercials: 18 Per Hour Billboards: 3 Sets Per Hour ENTITLEMENTS Working Out with Team USA presented by KT Tape MARKETING ASSETS :15 & :30 Tune-In Promo s for all USOC Programming Live Announcer Video Promo s Social Media Promotion PSA s in 2017: 1,250 on OC 60 on NBC/NBCSN 9
AUTHENTICATED FEED ACCESS US Geo-Blocked Home Page OlympicChannel.com 10
USOC DIGITAL ASSETS FROM NBC NBCSports.com Homepage link to: TeamUSA.org OC.com 11
RESULTS - SUMMER CHAMPIONS SERIES PRESENTED BY COMCAST TRACK & SWIMMING NBC 8 Hours NBCSN 6 Hours (Lift from Prior 60 Days) SOCIAL TEAMUSA.ORG Team USA NGBs Athletes Amount % Change Digital Engagement 33% 210% 47% Rank All Sports 22% (42) 53% (61) N/A Visitors 1M 80% Pageviews 4M 68% New Followers (Michael Phelps Birthday helped numbers) 231% (3,126) 194% 131% (63k) Video Views (Social & TeamUSA.org) 2.9M 182% 12
WE ARE UNITED BY OUR LOVE OF COUNTRY, BY OUR BOUNDLESS OPTIMISM, AND BY OUR RESOLVE TO OVERCOME OBSTACLES. ALL AMERICANS FROM ALL BACKGROUNDS AND THE SPIRIT EMBODIED IN THE STARS AND STRIPES AND THE FIVE RINGS. 13
JENNIFER STORMS Chief Marketing Officer, NBC Sports Group
BRANDING ON NBC & NBCSN Olympic Channel-branded programming debuted on NBC & NBCSN in December 2016 Annual programming: 100 hours on NBC, 200 hours on NBCSN Unique Olympic Channel graphic elements
PROGRAMMING Linear TV launched: July 15, 2017 Five areas of programming: Live sports event coverage Compelling Olympic storytelling Distinctive programming from around the world Original content on Team USA athletes Custom sponsored content