Coming this October New Wave Vision by Hayden Cox Award winning designer & entrepreneur Creator of global #1 best seller Haydenshapes
NEW WAVE VISION will be as sleek and sophisticated as all Hayden s work to date. The premise -- BUSINESS JOURNEY OF A MILLENIAL ENTREPRENEUR INSPIRE POSITIVE IMPACT HOW TO: THE ART OF THE CRAFT THE GAMBLE CHANNEL INNER CREATIVE TURNING PASSION INTO PROFIT Categories include Biography Self help Design Action sport
FEB > Perth Writers Festival JUNE > Better Reading Endorsed by definitive men s magazine Good Reading JUNE > Digital & FB advertising Margaret River Festival Respected by peers and alternative media Support from home town mainstream media Hero to surfing enthusiasts Appeals to female audiences A young Australian Inventor who has reshaped surfboard technology for the better GQ Magazine An Aussie surf star -Elle Magazine Hayden s like a Hip Quantum physicist. He buzzes with MID numbers, MAY > degrees, fiber MAY weaves, > parabolas. Blog tour Surfing Magazine t and social Swimmer Hayden has media become one of the most B format prolific shapers begins and ideas men in the country. But he s not finished yet. JUNE > Stab Magazine JULY > AUGUST PR and Digital & FB Better Read media FutureFlex advertising is like a Ferrari Book Club reviews Tom Carroll, and 2 social x World Champion 1K members Surfer media Hayden Cox s continues surfboards are world leaders -Sydney Morning Herald
Who are we targeting Inspired Millennial 18-35 y/o, Unisex Savvy and creative individuals who are interested in culture, books, technology, health, design, beach/ocean/surf culture and the creative space amongst various platforms. The Suit and Tie Surfer 35-55 y/o, Predominantly male The nine to five high income professional, who s hobby is surfing and surfboards. He is a reader, and Usually kicks off the day reading the business/market section of the newspaper. He juggles family time with 1-2 sessions a week. The Core Surfer 14-35 y/o, Unisex, though predominantly male. Spends a considerable amount of time weekly trawling surf sites, social media and various other publications that keep them up to date with what is going on in surf. They are vocal online and invest A lot of time and money into their hobby. The Gift Giver 18-55 y/o, Predominantly female Whether it be the mother, the friend, the partner, the aunty, the grandparent women tend to be the ones who take pride in the thoughtful task of gift giving.
We will collaborate with Hayden and Danielle to harness the social media communities of their supporters and sponsors: 27.8K followers on Instagram Tom Carroll Creed McTaggart Oakley Aust. has 4.5M followers on Facebook Amelia Maribondo 2M followers on Instagram Hayden s wife, Danielle Cox, is former Brand Director of Haviana, ModelCo and MTV Australia Craig Anderson Over 200K followers on social media
Confirmed contributors CONFIRMED LIST
Haydenshapes and their affiliations can offer fantastic and unique prizes for the NEW WAVE VISION campaign --- Access to exclusive surfing retailers and brands, such as Bondi s Saturdays, for merchandise giveaways, gift vouchers and launch site Digital Content & Videos Create digital content that supports the concept of the book.. Eg. A visual trailer or preview including interviews, content of Hayden in the early day through to today etc. Haydenshapes to donate competition prizes such as signed surfboards, and one on one design mentor sessions with Hayden
Interviews & Features --- widespread appeal --- health, style, engineering, sport & surf Local hero story to be covered extensively by newspapers --- print & online
Radio interviews ABC and commercial network appeal TV interviews Australian Story have expressed interest in Hayden story