SPONSORSHIP & MARKETING OPPORTUNITIES
DEAR POTENTIAL SPONSOR It s with great excitement that we announce the 4th Annual 2016 Sarasota SUP Race Championships at The Sandcastle Resort, Lido Key on Saturday, June 18 th, 2016. Evolved from the Sarasota SUP Race Series, we listened to our racers and decided to go all in with a single full day event at Lido Key! Comprising of a full day of races, entertainment, music, food and fun, the is a water and beach lifestyle event like no other. It shall provide a solid return for those companies wishing to maximize their marketing and promotional dollars as well as experience the sheer enjoyment of being a part of a world class competitive event. SUP has been said to be the fastest growing water sport in the world. And, the growth in Florida alone has been explosive as new participants are eager to explore local waterways while enjoying incredible physical activity. Your participation with our race this year will give exposure to new audiences and unique marketing opportunities. We d like to invite you to participate as a sponsor! 2
2016 CHAMPIONSHIP RACE OVERVIEW The Sarasota SUP Race Series is now a single race called the Sarasota SUP Championships which takes place on the local hot spot site, at Lido Key Beach. This year s Battle of the Paddle format event will have the 5K, 10K and Grom races taking place in the cool temps of the morning and then the "SUP Rodeo" in the afternoon. Awards for all distance events are distributed during lunch so day travelers can be back on the road and home by dinner. The afternoon will center around competitive fun for all ages and abilities including: team sprint races, obstacle courses, live music, Hawaiian Luau, cold Kona brews, board and SUP equipment demos, over 40 surf/sup vendors and premium raffle prizes. So to recap, race in morning, SUP Rodeo in the afternoon and a day on Lido, this is certainly not to be missed! RACE DIVISIONS ELITE RACE 10K Men s, Women s & Junior 12.6, 14 and Unlimited Divisions OPEN RACE 5K Men s, Women s & Junior 12.6, 14 and Surf SUP Divisions DATE & LOCATION Saturday, JUNE 18 TH LIDO KEY GROM RACE 1K Junior Boys and Girls 12 & under SPRINT RACE COED TEAM RELAYS Free to all Elite and Open Racers Beach to buoy 100 yard dash. Elimination rounds to follow distance races AWARDS Awards are given to the top three finishers in each division. Overall winners in the Men s Elite 14 s and Women s 12 6 Divisions shall receive special trophies. There will also be a sportsmanship award given to the junior paddler who exhibits the qualities of a waterman, which include having a sense of fair play, showing respect for all and being stoked on the water! 3
2016 RACE SITE THE SANDCASTLE RESORT, LIDO KEY BEACH Lido Key is rich in history and is a hot spot for locals as well as vacationers, as it s the home of Sarasota s icon, St. Armand s circle. Walking the circle, which is surrounded by a variety of shops, restaurants, sculptures and pedestrians, is a must-do-see when visiting the area. The island truly is a hidden gem. The location is ideal for stand-up paddleboarding, kayaking, boating, biking, relaxing and more. There are also many beachfront accommodations, shops and restaurants on the island. 4
PADDLE DEMOS KIDS PADDLE On race day, Sarasota SUP Championships will provide an on the water Stand Up Paddleboard experience for kids of all ages and levels. Race competitors and volunteers will be paired with a child and take them out on a board and paddle around educating them on the key basics of SUPing. This education is the core component of our mission, to promote a healthy lifestyle through SUP and the conservation of our beautiful waterways. ADULT PADDLE Adult demos will also be offered on race day, allowing adults to sample various styles and brands of SUP boards. This opportunity provides a firsthand SUP experience to those adults who have been newly introduced to the sport or those just wanting to learn more. It s also the ultimate opportunity to sample new brands or models on the water, especially if you ve been looking into buying a new board or even your first. 5
DEMOGRAPHICS & FUN FACTS AUDIENCE Stand up paddlers, water sports enthusiasts, individuals interested in the outdoors, board sports, healthy and active living, and race enthusiasts The Sarasota SUP Championships is a great chance to showcase products and services to these interested consumers. SUP ENTHUSIAST STATS 150,000+ active enthusiasts nationally 37,500+ located in Florida alone 140,000 annual SUP Board Sales worldwide 80% of all sales are in the US Median income is $50,000-$75,000 annually 60% Male, 40% Female SARASOTA STATS 48% have bachelor s degree or higher education Median home price $213,000-$605,000 Median income $49,000-$73,000 annually Average annual temps: high 82.8 F, low 61.9 F Average water temp: 77 F 47.8% Male, 52.2% Female AGE 45-54 28% 55 & over 9% 24 & under 6% 25-34 22% AGE over 65 32% under 18 15% 35-45 35% 18-65 53% 6
2015 SERIES STATS RACE & SERIES EVENTS 195 Racers competed in the 2015 Race Championships Breakdown of the 195 Racers: Elite Men 35 Elite Women 26 Open Men 75 Open Women 30 Juniors - 29 SERIES COMPETITOR CATEGORY BREAKDOWN Open Women; 30 Juniors; 29 Open Men; 75 Men Elite; 35 Women Elite; 26 WEB & SOCIAL MEDIA 2,700 Photos associated with Sarasota SUP Series uploaded to Facebook, Twitter and Instagram 36,384 Engaged with our Facebook page directly through clicks and/or stories created 120,260 Viewed content associated with our Facebook page 3,697,244 Reached through our Facebook page or one of its posts from a story shared by a friend 8,910,430 Impressions made through stories published by a friend about our Facebook page PRINT & BROADCAST MEDIA 7 Television segments promoting and covering races 5 Newspaper articles showcasing the race series 2,964,000 Impressions overall 7
ADVERTISING & PROMOTIONS SARASOTA SUP CHAMPIONSHIPS SPONSORS ARE ELIGIBLE FOR: Inclusion in print advertising in regional & national magazines * > Stand Up Paddleboard Magazine national distribution of 30,000 Inclusion on marketing posters, flyers and press releases* > 500+ Posters displayed in the Suncoast & Tampa Bay Region > 1,000+ Promotional race brochures > Minimum of three press releases Inclusion on web and social media postings, and media coverage * > SUP-Sarasota company website, facebook and twitter > Race coverage by key media outlets (ABC-7, SNN, The Observer, The Herald Tribune, Biz941, SRQ Magazine, Sarasota Day) Inclusion on race t-shirts * And much more * Depends on sponsorship level. Sponsorship packages can be customized to meet specific marketing objectives 8
2016 SPONSORS & PARTNERS WE SECURED FANTASTIC PARTNERS FOR THE 2015 RACE! WE D LOVE TO BE ABLE TO INCLUDE YOU! 9
SPONSORSHIP LEVELS Sponsorship Amount Event Name TITLE SPONSOR $7,500 cash only "Company" Sarasota SUP Race Series PRESENTING SPONSOR $5,000 (min $2,500 cash with $2,500 in-kind) Presented by "Company" PLATINUM SPONSOR $2,500 (min $1,500 cash with $1,000 in-kind) GOLD SPONSOR $1,000 (min $500 cash with $500 in-kind) VENDOR BOOTH ONLY $250 (cash only) Exclusivity Rights ONLINE (YEAR ROUND) Logo with click-through on race Home Page Logo on race Home Page Logo with click-through on web advertising Logo with click-through on e-marketing Inclusion on Facebook and Twitter IN PRINT Logo Featured in Magazine Ads* Logo on printed materials* Logo on race day t-shirt/racer jerseys* Logo on volunteer/staff shirt and hats* Opportunity to offer special or promotion to race participants/spectators ONSITE Logo on Race Buoys (6) Exhibitor Booth LEVEL Premiere 20'x20' Premiere 10'x20' Premiere 10'x10' 10'x10' 10'x10' Product Sampling on-site Inclusion in Swag Bag Additional Banners/Flags on-site On-air mention at event OFFSITE Logo in Monthly SUP Sarasota Video Series Logo on SUP Sarasota Rental Fleet Boards SAMPLES ONLY $250 (in-kind) 10
SPONSORSHIP AGREEMENT Sponsorship Level: For valuable consideration, COMPANY agrees to contribute cash totaling $ and merchandise/services equal to the amount of $ to SUP Sarasota. All sponsorship fees are due by May 30, 2016. List of donated materials and retail value: COMPANY name: (as you would like to see it listed publicly on the website) Mailing address: City: State: Zip Code: Phone Number: Fax Number: Email Address: Website: Signature of COMPANY representative: Printed name of COMPANY representative: Job Title of COMPANY representative: Date: Return completed agreement including payment to: Alfieri Consulting, Inc. 1747 7 th Street Sarasota, FL 34236 Email logo: rob@sarasotasupchampionships.com 11
ROB ALFIERI Founder Rob@SarasotaSUPChampionships.com Phone: 941-704-4878 sarasotasupchampionships.com sup-sarasota.com facebook.com/sarasotasupchampionships twitter.com/supsarasota WATCH OUR 2015 RACE VIDEO JULIANA FERRAZ Assistant Race Director Juliana@Sup-Sarasota.com Phone: 352-345-0369 12