International Economic Shocks and the Challenges of International Corporations

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RIETI Policy Symposium International Economic Shocks and the Challenges of International Corporations Ryuhei Wakasugi Research Counselor, RIETI Professor Kyoto University and Keio University R. Wakasugi 1

Global Recession after Financial Crisis: Asymmetric Effects on Economic Growth Widely spread to the world market Seriously negative effect on Japan and NIES 4 Positive economic growth in China and India 2005 2006 2007 2008 2009 2010 2011 World 4.5 5.1 5.2 3.2-1.3 1.9 4.3 U.S. 2.9 2.8 2.0 1.1-2.8 0.0 3.5 EU 2.2 3.4 3.1 1.1-4.0-0.3 1.7 United Kingdom 2.1 2.8 3.0 0.7-4.1-0.4 2.1 Japan 1.9 2.0 2.4-0.6-6.2 0.5 2.2 China 10.4 11.6 13.0 9.0 6.5 7.5 10.2 NIES-4 4.7 5.6 5.7 1.6-5.6 0.8 4.4 ASEAN-5 5.5 5.7 6.3 4.9 0.0 2.3 4.3 India 9.2 9.8 9.3 7.3 4.5 5.6 6.9 R. Wakasugi 2

Decrease of world imports: Sharp decline of US imports Large expansion of US import demand after 2001 Large decrease in 2008 年 Increase of US import from Japan and East Asia, followed by the increasing import from China $million China US imports by country 500000 450000 400000 350000 300000 Japan Korea ASEAN Other Asia and Pacific Europe Canada Central and South America 250000 200000 150000 100000 50000 0 R. Wakasugi 3 2000:I 2000:II 2000:III 2000:IV 2001:I 2001:II 2001:III 2001:IV 2002:I 2002:II 2002:III 2002:IV 2003:I 2003:II 2003:III 2003:IV 2004:I 2004:II 2004:III 2004:IV 2005:I 2005:II 2005:III 2005:IV 2006:I 2006:II 2006:III 2006:IV 2007:I 2007:II 2007:III 2007:IV 2008:I 2008:II 2008:III 2008:IV/p/

Decreasing Demand of US after the Financial Crisis: Asymmetric Reduction of Imports Sharp reduction of US import in Automobiles and parts and capital goods Reduction of US imports from Japan and Canada 2008:I 2008:II 2008:III 2008:IV 2009:I/p/ All countries 0.12 0.15 0.13-0.09-0.30 Europe 0.13 0.14 0.10-0.07-0.27 Canada 0.12 0.15 0.16-0.14-0.38 Mexico 0.08 0.10 0.04-0.11-0.26 China 0.02 0.07 0.10 0.01-0.10 Japan 0.03 0.03-0.07-0.16-0.41 Petroleum and products 0.60 0.60 0.59-0.15-0.54 Foods, feeds, and beverages 0.08 0.12 0.10 0.06-0.05 Industrial supplies and materials 0.34 0.35 0.37-0.10-0.45 Capital goods, except automotive 0.05 0.07 0.03-0.06-0.20 Automotive vehicles, parts, and engines 0.00-0.02-0.12-0.24-0.49 Consumer goods (nonfood) 0.01 0.05 0.05-0.06-0.13 R. Wakasugi 4

Shocks on International Trade after Financial Crisis Dramatic change in world demand after the bubble before 2007 Widely spread to the world market through global sourcing Asymmetric effects on the industries and countries R. Wakasugi 5

Macroeconomic Imbalance: Increase of uneven distribution of I-S imbalance US current deficit vs Chinese current surplus Decreasing trade surplus of Japan 1000 $Billion Current Balance 800 600 400 200 0-200 -400 2005 2006 2007 2008 2009 2010 U.S. EU Japan China NIES-4 ASEAN-5 India -600-800 -1000 R. Wakasugi 6 Year

Development of global sourcing and production Triad trade among US, China (+ East Asia), and Japan A decline of Japanese share in US import (-) A rise of Chinese share in US import (+) A rise of Japanese share in Chinese export and import (+) China Japan US NIES ASEAN R. Wakasugi 7

Outsourcing of Japanese MNCs in the world market Global sourcing and location, in China U.S.A. & Europe 11.5% ROW 2.2% Other Asia 11.6% China 52.8% ASEAN 21.9% R. Wakasugi 8

Amplifiers of the trade shocks after the financial crisis Development of multi-tier production network in East Asia supplying to US and EU as the final destinations Selection and concentration to the high-end products EU JAPAN US China NIES 4 ASEAN 5 R. Wakasugi 9

Macroeconomic conditions and the exports of Japanese firms Selection and concentration to the demand for high-end products in high-income countries High dependence of Japanese and East Asian products on US import demand Changes in trade structure to that with higher vulnerability to financial shock R. Wakasugi 10

Changes of macroeconomic condition and the exports of Japanese firms: Selection and Concentration The effects of changing macroeconomic conditions on the export structure after 1990 ( extensive and intensive margin) TV lntv = + i, t ln Ni, t ln N ln TV ln N i, t i, t N: number of products TV/N: average price of products = α + α ln( GDP ) + α ln( GDP ) + α ln( Ex + α WTO dummy + ε i, t 0 1 Japan 2 i 3 ) 4 = β + β ln( GDP ) + β ln( GDP ) + β ln( Ex + β WTO dummy + ε i, t 0 1 Japan 2 i 3 ) 4 TV ln N i i, t, t = γ + γ ln( GDP ) + γ ln( GDP ) + γ ln( Ex) + γ WTO dummy + ε 0 1 Japan 2 i 3 4 R. Wakasugi 11 11

US economic growth and the changes of Japanese exports: reduction of variety increase of average price Export value Number of goods Average price GDP of US 0.645-0.069 0.714 GDP of Japan 0.340 0.109 0.230 Exchnage rate (\/$) 0.867 0.199 0.667 Estimated by Wakasugi and Iida (2009) R. Wakasugi 12

8.48 8.46 Reduction of number of the exported goods to US (Extensive margin) Actual Extensive margin (US) Predicted 8.44 8.42 8.4 8.38 8.36 8.34 8.32 1990 1991 1992 1993 1994 R. Wakasugi 13 Estimated by Wakasugi and Iida (2009) 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 13

15.2 15.1 15 14.9 14.8 14.7 14.6 Actual Increase of the average price sudden drop (Intensive margin) Intensive margin (US) Predicted 14.5 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 R. Wakasugi 14 Estimated by Wakasugi and Iida (2009) 14

Economic growth of China and Japanese export Export value Number of goods Estimated by Wakasugi and Iida (2009) Average price GDP of China 0.848 0.092 0.755 GDP of Japan 0.017 0.361-0.344 Exchnage rate (\/$) -0.634 0.245-0.879 Dummy for WTO 0.403 0.006 0.396 R. Wakasugi 15 15

Increasing number of exported goods to China: (extensive margin) Extensive margin (China) 8.7 8.6 Actual Predicted 8.5 8.4 8.3 8.2 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 R. Wakasugi 16 Estimated by Wakasugi and Iida (2009) 16

Increasing average price (Intensive margin) Intensive margin (China) 15 14.5 14 13.5 13 12.5 Actual Predicted 12 1990 1992 1994 1996 1998 2000 2002 2004 2006 Estimated by Wakasugi and Iida (2009) 2008 R. Wakasugi 17 17

Changes of Japanese export structure Selection and concentration Concentration to the high-end products for US market Response to the high-income consumers Global sourcing and location Expansion of exports in intermediate and capital goods, and eventually the development of product range R. Wakasugi 18

New Paradigm after the financial crisis Changes of demand structure in the world market Changes to higher globalization of production mode Higher qualification of market system in the world Response of corporate strategy R. Wakasugi 19

Structural change of world demand From one black hole of high-income region to multiple absorbers in high- and middleincome regions R. Wakasugi 20

Growing market size in high income countries Growing population in meddle income countries GDP Population Per capita GDP 1996 2006 1996 2006 0 1,000 0.06 0.03 0.58 0.37 1,000 2,000 0.02 0.02 0.10 0.08 2,000 5,000 0.06 0.08 0.11 0.28 5,000 10,000 0.05 0.11 0.05 0.12 10,000 20,000 0.06 0.04 0.02 0.02 20,000 30,000 0.56 0.04 0.11 0.01 30,000 0.19 0.68 0.03 0.13 R. Wakasugi 21

1996 GDP Population Per capita GDP 1996 1996 0 1,000 0.06 0.58 1,000 2,000 0.02 0.10 2,000 5,000 0.06 0.11 5,000 10,000 0.05 0.05 10,000 20,000 0.06 0.02 20,000 30,000 0.56 0.11 30,000 0.19 0.03 Shere Per capta GDP and Distribution of Population nad Income (1996) 1.0 0.9 0.8 CDF (GDP, 1996) CDF (Population, 1996) 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0 70 218 300 369 489 630 787 1095 R. Wakasugi 22 1361 1795 2271 2994 1 人当たり GDP 3836 5258 7730 14512 18217 25213 30832

2006 1.0 0.9 0.8 GDP Population Per capita GDP 2006 2006 0 1,000 0.03 0.37 1,000 2,000 0.02 0.08 2,000 5,000 0.08 0.28 5,000 10,000 0.11 0.12 10,000 20,000 0.04 0.02 20,000 30,000 0.04 0.01 30,000 0.68 0.13 Per capta GDP and Distribution of Population nad Income (2006) CDF CDF (GDP, 2006) CDF (Population, 2006) 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0 R. Wakasugi 23 111 287 361 561 788 939 1449 2122 2664 3136 3792 5285 6688 9009 14442 27731 38019 52153 1 人当たりGDP

Market expansion in high income countries 1.0 CDF (Income) Per capita GDP and Distribution od Income 0.9 0.8 1996 2006 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0 100 1000 10000 100000 R. Wakasugi 24 1 人当たり GDP

Multiple markets $2,000 $5,000 $30,000 CDF (Population) 1.0 Per capita GDP and Distribution of Population 0.9 0.8 0.7 0.6 0.5 0.4 0.3 1996 2006 0.2 0.1 0.0 100 1000 10000 100000 1 人当たりGDP R. Wakasugi 25

Equalization of income in middle income countries GDP share 1.0 Distribution of Population and Income 0.8 0.6 0.4 2006 0.2 1996 0.0 0.0 0.2 0.4 0.6 0.8 1.0 Population share R. Wakasugi 26

0.80 0.70 0.60 Diversification of market size: High income market High income and middle income markets Share Per capita GDP and Distribution of Population and Income GDP, 1996 GDP, 2006 Pop. 1996 Pop. 2006 0.50 0.40 0.30 0.20 0.10 0.00 0 1,000 1,000 2,000 2,000 5,000 5,000 10,000 10,000 20,000 20,000 30,000 30,000 Per capita GDP R. Wakasugi 27

Growth model responding to the changing demand in the world Changes of demand structure in the world market Recovery of IS balance in US and the stagnant demand in high income countries Diversification of growing demand: Expansionary demand in the middle income countries including Asia (China, India) and BRICs Growth model with East Asia as a core of production and consumption Two polar model with production network in East Asia and high demand in developed countries to Multiple polar model with production and demand in East Asia R. Wakasugi 28

Qualified market: responding to the changing world market Realization of higher market quality in the world market Liberalization of trade and investment: acceleration of WTO new round Market rules to realize the consumer s benefit Enforcement of contractibility in the market transaction: establishment of domestic judicial system Prevention against the rising protectionism in the world market: R. Wakasugi 29

MNCs strategy to the changing world market Multiple production system responding to a variety type of demand with dispersive income Supply system for a variety of goods and service responding to high and middle income consumers Innovation and creation of new goods and services, responding to the fast catch-up Product strategy and corporate organization responding to the global market Lower competitiveness of language (Japanese) intensive goods and services R. Wakasugi 30