Maxim Integrated Automotive Automotive Innovation Day 2016 July 2016
Outline 1 About Maxim Integrated 2 Company Vision 3 Automotive Strategy 4 Maxim s Solution 2 Maxim Integrated
Maxim Integrated Overview 30 Years of Innovation and Integration Fast Growing Analog Company Employees 7,100 worldwide Market Cap $10.41b Began as Start-up 1983 Headquarters San Jose, California Global Presence 29 technology centers in 14 countries Annual Revenue $2.29 billion (trailing 12 months)
Outline 1 About Maxim Integrated 2 Company Vision 3 Automotive Strategy 4 Maxim s Solution 4 Maxim Integrated
Converging on Analog Integration Integration beyond mobility Broaden markets & customers Committed to growth 4 Maxim Integrated
Flexible Manufacturing Capacity Oregon Seiko-Epson TowerJazz Texas (TJT) Fab 102 TSMC Powerchip Maxim Wafer Fabrication Facilities Partner Foundries (Maxim process) Merchant Partners 6 Maxim Integrated
Assembly & Test Facilities Dallas Thailand UTAC ASE KYEC Philippines Maxim Assembly and Test Facilities Partner Assembly and Test Houses 7 Maxim Integrated
Quality and Support Dublin San Jose Dallas Munich China Japan Korea Taiwan 8 Maxim Integrated
World-Class Supply Chain Advanced planning systems Customer-centric inventory management Performance 91% to customer request date 95% of products deliverable in less than 6 weeks Current focus Reducing time to new product manufacturability Broadening channel effectiveness 9 Maxim Integrated
Outline 1 About Maxim Integrated 2 Company Vision 3 Automotive Strategy 4 Maxim s Solution 10 Maxim Integrated
Designing the Car of the Future Automotive Innovation Day 2016
What Is the Car of the Future? Depends on who you ask 12 Maxim Integrated
New Challenges in Automotive Integrate new functions Control platform costs Free up space and power Increase the speed of data Meet new safety standards Reduce system complexity 13 Maxim Integrated
Common Technology Needs Across Applications Infotainment Safety/ ADAS Access Powertrain 14 Maxim Integrated
Safety/Advanced Driver Assistance Systems (ADAS) & Infotainment 15 Maxim Integrated
High Speed Serial Links Enables evolution of ADAS & Infotainment Before Single function, low-res display Now Rear-facing camera, high-res displays Next 6 + cameras, 19 links, ADAS, 4 + UHD displays 16 Maxim Integrated
Hi-Speed Serial Links Enables real-time driver assist and safety functions CAMERA High Speed Video Links High Speed Video Links CAMERA CAMERA MAX9286 Graphics Processor CAMERA 17 Maxim Integrated
Future of Navigation Creates a safer driving experience Collision warning Lane assistance Blind-spot detection 18 Maxim Integrated
Infotainment 19 Maxim Integrated
High Performance Power High functional integration High current integration Small Size High Efficiency Low standby Power 20 Maxim Integrated
New Features Require Efficient Power Management Automotive IC Units [M] More ports More processors 150Mu 14% CAGR 220Mu 95 USB Ports More power 85Mu 35 50 65 85 125 Application Processors Source: Strategy Analytics 2012 2015 2018 21 Maxim Integrated
Smartphone Integration is Coming Automotive grade USB charging required 22 Maxim Integrated
Continuous Improvement in Automotive Quality Standard Process Additional Steps Product Proposal IOS/Cost Analysis Design Review PG (TapeOut) Process Dev./Fab Assembly Customer Sample Test Development EC/GBD App/Road Test Test Release QA Buy Off Introduction Qual w/in 90 days Production 23 Maxim Integrated
Battery Management Systems (BMS) for EVs and Hybrid EVs 24 Maxim Integrated
World-Class BMS Technology Monitoring & fuel gauge solutions to beat next-gen range & safety requirements System expertise IP portfolio ASIL-D safety compliance Accurate & fast measurements High EMC performance 25 Maxim Integrated
Car of the Future In constant evolution Common needs across multiple segments Enabled by Maxim s high performance analog 26 Maxim Integrated
Outline 1 About Maxim Integrated 2 Company Vision 3 Automotive Strategy 4 Maxim s Solution 27 Maxim Integrated
MAX9286 Daughter Board 28 Maxim Integrated Company Confidential: Provided under NDA
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