Developing Junior Golf in Scotland our strategy 2010 2014
Contents Foreword...4 A Message from the First Minister...5 Background and Context...6 Resourcing clubgolf...7 Player Pathway...8 Coach Pathway...9 Our Vision, Guiding Values and Principles...10 Strategic Framework...11 Actions and Outcomes: Access and Opportunities to Play Golf...12 Actions and Outcomes: Structured Programmes...13 Actions and Outcomes: Coaching...14 Actions and Outcomes: Clubs and Volunteers...15 Actions and Outcomes: Facilities...16 Actions and Outcomes: Effective Leadership...17 Organisation Chart...18 3
Foreword On behalf of the partners in clubgolf, it is my pleasure to introduce this. strategy for the development of junior golf in Scotland. Since its launch in 2003, clubgolf has progressed significantly and now enjoys great success. This strategy seeks to build on that success as we look to develop still further in the period to the 2014 Ryder Cup and beyond. The success of clubgolf has been widely recognised, and our future growth will be. guided by the lessons we. have learned as well as the opportunities that arise within Scottish sport clubgolf is at the core of each partner s commitment to developing our sport. As our national strategy it seeks to do what is right for Scotland and aims to widen opportunities, increase participation in golf, and build foundations for Scottish success on the world stage. In the short time since clubgolf s inception we have formed strong links between education and golf, seen significant improvements to facilities, and developed a robust coaching network. The success of clubgolf has been widely recognised, and our future growth will be guided by the lessons we have learned as well as the opportunities that arise within Scottish sport. This strategy outlines the strategic goals and framework that will guide our work over the next five years. We are very grateful for the cooperation and hard work of all involved in clubgolf and the way in which these people and organisations have worked in partnership. We certainly see this as key to ongoing future success and look forward to working with all stakeholders to achieve our aspirations. Bill Miller. Chairman, clubgolf Scotland Limited 4
A message from the First Minister The Scottish Government remains fully committed to the continued. development of clubgolf. Scotland s great tradition and history in golf is world-renowned. With Gleneagles hosting the Ryder Cup in 2014, the Scottish Government recognises the fantastic opportunity to develop the sport further over the coming years. Since its launch in 2003, as part of Scotland s successful Ryder Cup bid, clubgolf has introduced many thousands of young people to golf, a sport with its roots in Scotland. It has also been instrumental in offering those talented golfers who want to develop their potential in the sport the opportunity to do so. The Scottish Government firmly believes it is important that our young people are given every opportunity to adopt healthier, more active lifestyles. Health is the key unifying theme of the Government s Commonwealth Games Legacy Plan. We want to see every individual and organisation across Scotland play its part in helping create an Active Nation. clubgolf is well placed to make a vital contribution to this effort. Scotland has a great tradition and history in golf and. clubgolf will help to ensure. this legacy continues I am confident that clubgolf will continue to go from strength to strength enabling more young people to be introduced to the sport and allow those with talent to be identified and supported through an appropriate player pathway. clubgolf has achieved much in a relatively short time and the new clubgolf strategy aims to build on this success, by providing an inspirational vision to aspire to, for all partners involved. In the lead up to 2014, the strategy provides clubgolf with the strategic framework to ensure a long lasting legacy for golf in Scotland. Alex Salmond. First Minister 5
Background and Context The aim of clubgolf is to create a development pathway from entry level through to the highest levels of achievement, enabling increased access to golf, higher participation levels, improved standards of performance, and. sustained growth in the future. Part of Scotland s successful Ryder Cup bid, clubgolf was born out of the Scottish Government s pledge to introduce every child in Scotland to golf by age nine. Since its launch in 2003 clubgolf has seen around 140,000 children introduced to golf at school. In 2009, 38,784 nine year olds participated in the introductory game clubgolf is demonstrably increasing interest,. participation and proficiency in golf among children in Scotland, and it now has. a foundation on which. to build a sustainable. long-term programme CLUBGOLF EVALUATION RESEARCH REPORT, MW ASSOCIATES, 2008 firstclubgolf, and 273 clubgolf centres delivered coaching in structured programmes to 10,436 children. The early stages of these programmes depend on a large volunteer workforce, and 1,264 volunteer coaches, trained and qualified through the PGA Coach Education System, actively coached in 2009. An evaluation of clubgolf progress to date can be viewed at www.clubgolfscotland.com clubgolf provides leadership, direction and support for the development of junior golf in Scotland. In 2006, clubgolf Scotland Limited (CSL) was established to deliver clubgolf. Each of the partners is represented on the CSL Board. The partners are the Scottish Golf Union, Scottish Ladies Golfing Association, The Professional Golfers Association, The Golf Foundation and sportscotland. Continued involvement and support from the partners, and from other key stakeholders (including the R&A, European Tour, Ryder Cup Ltd, local and national government and associated agencies) is vital to the ongoing success of clubgolf. clubgolf delivery consists of four stages which form part of the Scottish Golf player pathway. clubgolf regional staff work in partnership with local authorities and Active Schools to deliver the introductory stage firstclubgolf, and with golf clubs and facilities to deliver the three stages which comprise the clubgolf core skills programme. clubgolf offers recommended equipment, coaching materials and ongoing support to participating centres. Our inclusive approach means we also work with golf clubs and facilities that offer or promote other development programmes that deliver against clubgolf goals and fit with the player pathway. clubgolf has made some real achievements in recent years, and now aims to develop junior golf in Scotland further. Our vision to 2014 and beyond is set out in this strategy. 6
Resourcing clubgolf strength in partnership Each of the clubgolf partners has fully committed to this strategy and to working in partnership with each other and with all other stakeholders in Scottish Golf. To strengthen the existing partnership, all agencies and organisations that have a contribution to make to the development of junior golf are encouraged to commit to creating opportunities for children to participate, by working within the clubgolf framework. Our partners and key stakeholders all have an essential and important role to fulfil in taking forward clubgolf: All our partners have a. contribution to make to the development of junior golf 32 Scottish Local Authorities Regional Sporting Partnerships Local Sports Councils Over 300 participating clubgolf centres Volunteers through value in kind PGA Professionals throughout Scotland Charitable organisations National and local Sponsors 7
clubgolf Player Pathway National Squad (Stage 5) Selection Stages 1-3 can be delivered by PGA Pros who have completed Stage 3 orientation Delivered by Level 1 Advanced coaches or by PGA Assistant Pros (Level 2) Delivered by Level 1 coaches (Volunteers) Academy (Stage 4) County/Area (Stage 3P) clubgolf Stage 3 clubgolf Stage 2 clubgolf Stage 1 Progression through participation, achievement & selection for advanced coaching Delivered in schools (P5) by teachers firstclubgolf (age 9) Involvement through Junior club membership and lifelong participation in golf 8
clubgolf Coach Pathway Stage 3 Orientation PGA Pros who have attended orientation can deliver clubgolf Stages 1-3 Assistant Pros or volunteer coaches attaining Level 2 can deliver clubgolf Stages 1 & 2 Level 2/3 Level 2 The clubgolf coach pathway makes appropriate use of qualifications Level 1 coaches can complete further CPD and deliver clubgolf Stages 1 & 2 Volunteers who successfully complete Level 1 can deliver clubgolf Stage 1 Volunteers who complete disclosure check & attend Child Protection workshop can help Level 1 coaches Teachers can deliver firstclubgolf after completing local training CPD Level 1 Advanced Level 1 Helper firstclubgolf trained deliverer Volunteers can develop their coaching skills as a Level 1 coach (UKCC compliant) 9
Our Vision By creating opportunities for every child in Scotland to access golf, encouraging them to become part of our sport and developing their potential as they. progress, we will lay strong foundations for the future health of our clubs. nd for Scottish performances on the world stage. Our Guiding Values and Principles To help make our vision a reality, we look for those involved with clubgolf to: Golf is our inspiration,. children are our future. CLUBGOLF STRATEGY 2003-2009 adopt an inclusive approach seek innovative solutions to the challenges we face retain a focus on people and on effective teamwork build strong partnerships work to ensure the programmes we put in place are sustainable in the long term learn from experience, measure performance and seek to continually improve challenge established culture and practice where appropriate Strategic Goals These goals define the legacy that clubgolf seeks to create: 1 The opportunity for every child in Scotland to experience golf by the time they are nine years old 2 More children playing golf and more active junior golf club members 3 A large pool of well coached young golfers from which more talented players will emerge. 4 A quality coaching workforce at the heart of junior golf in Scotland 5 A nationwide network of facilities that ensures every child has the opportunity to progress 10
Strategic Framework Access & Opportunities. to Play Golf Local authority partnerships Support from Active Schools Introductory game School/Club links Entry level capacity Inclusion of minority groups Coaching...A coaching strategy for.. Scotland within a UK framework firstclubgolf training PGA coach education Coach recruitment, development & support. (volunteers & PGA pros) Coach licensing Workforce development planning Structured Programmes...Coaching materials for schools and clubs...monitor and review programmes...planning to meet demand...a player pathway for Scottish Golf...Develop the pathway locally...engaging with other organisations...central data & targets for growth Clubs & Volunteers A regional support network More clubgolf centres to meet demand Club development resources Support for junior golf development A volunteer strategy Volunteer recognition & reward Child & adult protection Achieving our aims will ensure that success at every level, including on the world stage, becomes part of the culture of Scottish golf. SCOTLAND S RYDER CUP BID (2000) Facilities A facilities solution at every school and club Prioritised support for facility improvements Junior friendly environment A clubgolf facilities strategy Access to facilities advice Leadership & Management...Clear goals...reporting our performance...financial & business stability...develop our people...review our structures...strong Partnerships...Government & commercial funding...communication, marketing & PR 11
Actions and Outcomes Access and Opportunities to Play Golf clubgolf strives to ensure excellent opportunities exist for any child who wants to play golf, regardless of their background or circumstances. No matter their background or ability, children introduced to the game can look forward to a lifetime of enjoyment,. and will develop a range. of personal skills and qualities that will help them later. in life. The Golf Foundation, 2010 Our framework includes structured coaching programmes yet we recognise the wide range of other programmes that embrace the clubgolf vision and values. The 2014 vision is that... All Scottish Local Authorities have a strategic commitment to clubgolf Golf is available in all of Scotland s primary schools All children in P5 play the introductory game firstclubgolf There are more than 300 clubgolf centres in Scotland All children have the opportunity to progress from the introductory game There are opportunities for disabled young golfers in each clubgolf region Girls comprise 25% of all children participating in clubgolf To help make this happen we will... Develop and maintain strong partnerships with all Scottish Local Authorities Work with Active Schools to roll out the introductory game firstclubgolf Ensure good links between schools and clubgolf centres are in place Work with clubgolf centres to increase capacity in entry level. coaching programmes Develop innovative solutions to ensure golf is accessible in Scotland s. deprived areas Develop opportunities for disabled young golfers across Scotland Work with key stakeholders on Girls in Golf and to increase participation... amongst girls 12
Structured Programmes We seek to provide programmes in which children can learn the basic skills of golf, and in which they are shown the importance of a range of related activities including physical and mental preparation, as well as the fundamental rules and etiquette of the game. clubgolf provides an environment where children can have fun and feel safe as they develop their golfing skills. We support coaching programmes that provide wide opportunities through school club links, are aligned to the player pathway in Scottish Golf, and that link with County, Area and Academy structures to ensure talented young golfers have the opportunity to progress. The 2014 vision is that... Quality coaching materials are available to support school and club programmes Participation in all programmes is monitored annually We continue to review and develop our introductory game, firstclubgolf We continue to review and develop our core skills programme and. supporting materials There are 15,000 children in coaching programmes at clubgolf centres All children capable of doing so have the opportunity to progress through. clubgolf stages Any child with a desire to develop their potential in the sport will have the benefit of a clear pathway of support for their talent. SCOTLAND S RYDER CUP BID (2000) All children in clubgolf coaching with potential to progress to County/Area/Academy have an opportunity for selection based on appropriate talent identification A measurement tool for junior golf club membership is in place Year on year growth targets are set for junior boys and girls playing golf To help make this happen we will... Continue to monitor participation in schools and clubgolf centres Gather feedback on our schools programme from Education and Active... Schools staff Gather feedback on our clubs programme from volunteer and professional coaches Continue to review, develop and provide coaching materials to support schools... and clubs Plan the deployment of coaches to meet projected demand Drive the development of a properly structured Player Pathway for Scottish Golf Work with clubgolf centres to develop the pathway locally Engage positively with other junior golf coaching programmes in support of our strategic goals Work closely with organisations offering coaching to talented young golfers to... maximise opportunities to progress Contribute to development of a centralised membership database for Scottish Golf Assist in the establishment of growth targets in junior golf 13
Actions and Outcomes Coaching The aim of the golf coaching system is to develop and sustain an appropriate and effective coaching workforce which will always deliver the right coach to the right place at the right time. Well trained volunteers, working alongside and under the guidance of more qualified PGA coaches, will enable us to deliver the clubgolf outcomes at every stage of the player pathway. The 2014 vision is that... clubgolf is supported by a Scottish Golf Coaching strategy Training is available for those delivering firstclubgolf at all primary schools We will achieve the right coach in the right place at the right time through the development of a system that recruits, trains, supports and retains high quality coaches. to meet the needs of all. participants in golf Right Coach, Right Place, Right Time a Golf Coaching Vision 2008-2016 Coach Education is accessible and affordable to volunteers There are 1,650 qualified volunteer coaches actively delivering clubgolf coaching There are 150 PGA Pros actively working in a variety of key roles with clubgolf A workforce development plan for Scottish Golf is in place Networked support for coaches is established at local and national level All active coaches are licensed by the PGA To help make this happen we will... Operate within the UK golf coaching framework Right Coach, Right Place,. Right Time Contribute to a Coaching Strategy for Scottish Golf Continue to provide firstclubgolf training to meet demand Work with key partners to promote an annual schedule of Coach Education Continue to recruit and support volunteer coaches Provide and promote coach development opportunities for volunteer coaches Continue to encourage PGA professionals to work with clubgolf Contribute to a Workforce Development Plan for Scottish Golf Support the PGA by encouraging coaches to obtain a licence 14
Actions and Outcomes Clubs and Volunteers clubgolf is dependent on clubs and volunteers committing their time to enthuse and encourage young golfers and to welcome them into our sport. Our commitment is to ensure clubgolf volunteers are well supported and feel empowered to take full ownership of the coaching programmes they are involved in, and our network of clubgolf Regional Managers is in place to provide that support. Clubs and volunteers have a big part to play in growing the game, and by embracing the opportunities of clubgolf they can bring more young people into the game, and into membership of their clubs. The 2014 vision is that... There are enough clubgolf centres to provide all children with opportunities to... play golf A club development resource pack is available to golf clubs and facilities All clubgolf centres work to a plan for developing junior golf Junior membership at golf clubs means active membership More Golfers,. Stronger Clubs Growing the Game the Scottish Golf Strategy for increasing participation A volunteer strategy for Scottish Golf is established clubgolf volunteers feel suitably recognised and rewarded All clubgolf centres have suitable Child & Adult Protection Policies in place The Child Protection vetting service for Scottish golf clubs continues To help make this happen we will... Continue to deploy a regional network, capable of supporting all clubgolf centres Work to increase the network of clubs and facilities working with clubgolf Help clubs access potential sources of funding to develop junior golf Support clubgolf centres in their delivery of their part of the player pathway Provide and promote relevant club development resources Help clubgolf centres to establish junior golf development plans Advise clubs on how they can develop a more active junior membership Contribute to a Volunteer strategy for Scottish Golf Promote offerings targeted at recognising and rewarding clubgolf volunteers Support and assist the Scottish Golf Child Protection service 15
Actions and Outcomes Facilities Large practice areas and open spaces are not always required to deliver clubgolf coaching, and in most cases the key challenge for clubgolf centres is effective management of the facility they already have. However as clubgolf continues to grow, access to suitable facilities will become a significant constraining factor. A national picture of the facilities needed to support the delivery of clubgolf will help us achieve successful outcomes. This will require a coordinated approach where everyone involved in the delivery of clubgolf works together to find practical and affordable solutions for facility access and use. The 2014 vision is that... The availability, accessibility and quality of facilities influence whether people take part in sport, which sports they enjoy, how often they participate, and how well they perform Reaching Higher the Scottish national strategy for sport Every participating school and clubgolf centre can find a facilities solution that... allows coaching to be delivered Financial support for facility improvements is prioritised to meet the demand for clubgolf coaching clubgolf centres have access to advice on best use of existing facilities clubgolf centres promote a junior friendly environment A clubgolf facilities strategy is in place A facilities advisory service is available to clubgolf centres To help make this happen we will... Work with schools and clubgolf centres to understand facility constraints Work with potential funding partners to encourage effective use of funds Help clubgolf centres access good facilities advice and sources of potential funding Promote and publicise best practice in facilities management Encourage clubgolf centres to seek a partnership approach to the development. of facilities Encourage clubgolf centres to consider facility management within junior golf... development plans Develop a facilities strategy for clubgolf Work with key partners to establish access to a facilities advisory service 16
Actions and Outcomes Effective Leadership clubgolf Scotland Limited (CSL) was established to drive forward clubgolf. The 2014 vision is that... The clubgolf goals are clear and well known CSL is successfully delivering clubgolf The structures, staffing and objectives of CSL are aligned to the needs of clubgolf All the clubgolf partners continue to contribute to the delivery of clubgolf Sustainable funding is in place to continue delivering clubgolf The work we do to develop junior golf is widely promoted To help make this happen we will... Retain a clear focus on planning and goal setting Report regularly on our performance Manage our finances and our business to ensure a stable position Hosting the Ryder Cup will provide the opportunity for. the sport of golf to rise to the top of the leader board in terms of its capacity to achieve its objectives for the people. of Scotland. SCOTLAND S RYDER CUP BID (2000) Develop our People Periodically review our staffing structures including key roles at. partner organisations Challenge each partner to support the clubgolf strategy Seek to secure continued government support Seek commercial partnerships Promote our work through various media 17
Organisation Chart clubgolf Scotland Ltd (CSL) sportscotland - Regional. Infrastructure - Partnership. Management - Facilities Support CSL Board sportscotland Golf Foundation SGU SLGA PGA Project Manager PGA Coaching - Coach Education. Management - Network of. PGA Tutors - UK Golf. Coaching System - Coach Licensing &. Administration Media Manager 32 Local Authorities - Strategic commitment. to clubgolf. - Active Schools - Sports Development - Physical Education Regional Managers Highland & Islands Grampian Tayside & Fife Argyll & Dunbartonshire Central Scotland East of Scotland West of Scotland South West Scotland Project Administration Scottish Golf - Child Protection. Services - Player Pathways - Finance, Marketing. Support Primary Schools Golf Clubs & Facilities Teachers Volunteer Coaches PGA Professionals 18
clubgolf Scotland Ltd, Scottish Golf Union, The Duke s, St Andrews KY16 8NX www.clubgolfscotland.com