Palexpo Motor Show 2017 ADVERTISING PRODUCTS 9 th to 19 th March 2017 7 8 March (Press Days) 9 19 March (Public Days)
Motor Show key figures From the 2016 annual report 75,7% 24,3% Visitors profile Other countries 8,2% Switzerland* France 30% 51% Germany 3,2% Italy 6,4% Austria 1,2% *Zoom on Switzerland: 60,9% German-speaking Switzerland 37,4% French-speaking Switzerland 1,7% Italian-speaking Switzerland Age Purchase intent 18-24 years old 22,5 % 25-34 years old 23,6 % > 65 years old 4,9 % 55-64 years old 9,3 % 45-54 years old 16,6 % 35-44 years old 19,2 % Other figures 5% would be willing to spend > 100 000. 52% would be willing to spend from 20 to 50 000. 200 EXHIBITORS FROM THIRTY COUNTRIES 77 284,90 SQM OF EXHIBITION 130 PREMIERES ( 97 WORLDWIDE AND 33 EUROPEAN ) 71 PRESS CONFERENCES 11 017 JOURNALISTS
2017 SCOPE IMPACT SPECTACULAR EXPERIENCE COVERAGE COVERAGE INTERACTIVE TOTEM 3 INTERACTIVE TOTEM 2 INTERACTIVE TOTEM 1 ZONE 4 6 5 4 Hall 5 Entrance 3 2 ZONE 6 ZONE 2 Main Entrance ZONE 1 INTERACTIVE TOTEM 4 ZONE 5 COVERAGE COVERAGE ZONE 3 7 Commercial terms: 30% discount for exhibitors (Coverage) 10% discount for early-booking * 5% Agency commission** * valid until the end of December 2016 INTERACTIVE TOTEM 5 ** included in the exhibitors discount Train Station Airport Arena Entrance
Palexpo Coverage Target 100% of visitors Specifications 5 interactive totems (with screens on both sides) Devices installed at each entrance of the Show + 59 screens in the main hall Screens installation: 40 screens on the main hall pillars 16 screens on the main hall windows (outside and inside) 3 walls of 9 screens (main hall, entrance of hall 4 and hall 5) Content: 100% advertising Key figures 360 seconds loop Minimum spot duration: 10 seconds Audience: 701 848 contacts in 13 days 690 831 visitors and 11,017 journalists Locations Palexpo Coverage
Coverage Package Early-booking discount ( before the 31.12.16 ) : 10% FULL-TIME 200 seconds loop 64 screens Gross rate: CHF 1 100.- / sec Minimum spot duration: 10 seconds Exhibitors discount : 30% (Agency commission included) Early-booking discount (before the 31.12.16) : 10% PRESS + VIP DAYS 160 seconds loop 62 screens Gross rate : CHF 450.- / sec Spot duration 10 or 20 seconds max. No exhibitors discount Early-booking discount (before the 31.12.16) : 10% FULL-TIME 200 sec. Du 7 th to 7 au 8 th 8 March mars 2017 360 Du 9 th 9 to au 19 19 th March mars 2017 PRESS + VIP DAYS 160 sec. 360 PUBLIC DAYS 160 seconds loop 64 screens Gross rate : CHF 900.- / sec Minimum spot duration: 10 seconds Exhibitors discount : 30% (Agency commission included) Early-booking discount (before the 31.12.16) : 10% FULL-TIME 200 sec. PUBLIC DAYS 160 sec.
Hall 7 Branding Zone 2 With a 21 sqm vinyl cover and 6 screens, dominate hall 7 (dedicated to accessories) during Motor Show. Specifications and key figures Vinyl cover + screens 21 sqm installation 6 x 55 full HD screens Audience: 134 000 contacts estimated by Neo Advertising in 13 days Location Rate card (space) CHF 60 000. Hall 7 Technical fees CHF 5 500. Creation fees CHF 2 000. NB: All Branding Zone projects must be approved by Palexpo.
Main entrance Branding Zone 3 Stand out with a digital area dedicated to your brand just above the main entrance of the Show. Specifications and key figures Outdoor installation, located next to the main entrance 19 sqm giant LED screen Audience: 422 003 contacts estimated by Neo Advertising in 13 days Location Rate card (space) CHF 90 000. Creation fees CHF 2 000. Main entrance
6-7 Halls link Branding Zone 4 Mark your presence between hall 6, the largest hall of Palexpo, and hall 7. Specifications and key figures 16,5 meters hallway with vinyl cover, screens + ground marking 6 x 46 full HD screens Audience: 701 848 contacts in 13 days Location 6-7 Halls link Rate card (space) CHF 90 000. Technical fees CHF 30 000. NB: All Branding Zone projects must be approved by Palexpo.
Main hall Branding Zone 5 Welcome visitors when they arrive in the main hall. Specifications and key figures Located in the main hall, after the main entrance Vinyl cover + 6 x 55 full HD screens 20 sqm installation 100% of visitors flow Audience: 701 848 contacts in 13 days Location Rate card (space) CHF 70 000. Technical fees CHF 5 500. Creation fees CHF 2 000. Main hall NB: All Branding Zone projects must be approved by Palexpo.
Main hall Specifications and key figures Located on the right side of the main entrance hall 100% LED installation of 13sqm 100% of visitors flow Audience: 701 848 contacts in 13 days Branding Zone 6 Welcome all Motor Show visitors, especially the journalists during the press days, upon their arrival in the main entrance hall. Location Rate card (space) CHF 70 000. Creation fees CHF 2 000. Main hall NB: All Branding Zone projects must be approved by Palexpo.