Norfolk Road Casualty Reduction Partnership 206-7 Delivery Plan Aims: Reduce the number and severity of road traffic casualties on roads in Norfolk. Increase public confidence that journeys, by foot, cycle or vehicular means, will be safe. Targets By December 2020 to:-. Reduce the number of killed or seriously injured on Norfolk roads to 0 or fewer. 2. Reduce the number of motorcyclists killed or seriously injured on Norfolk roads to 74 or fewer. Reduce the number of children killed or seriously injured on Norfolk roads to 22 or fewer. Budget: Actions funded by Partner s service budgets unless otherwise stated. Norfolk Safety Camera Partnership funded by specific financial arrangements secured between Norfolk Constabulary and. Norfolk Information Hub Data (Virtual Group) Dave Stephens - NCC 2 4 5 Analysis of 0 years Hospital Evidence Statistics to determine morbidity indexes for Norfolk Target Groups Estimate of total cycle distance travelled for Transport for Norwich area. Produce an Annual Report of Norfolk Road Casualties data analysis to support targeting of Key Groups Quarterly Progress Monitoring reports, with comparative national, regional and other Local Authority trends, and recommended Business Plan objectives. Attendance at Sub-group Meetings to explain and discuss data results. Report to RCRP Management Group Report to RCRP Management Group & Board plus inclusion in Bicycle Account Report to RCRP Management Group and Board D Stephens D Stephens Awaiting provision of HES data. Bicycle Account March 206 N Pennington December 206 Reports to RCRP Board D Stephens Quarterly Report to RCRP Management Group plus Ad hoc updates. N Pennington Quarterly or as required.
Communications (Virtual Group) Richard Wiseman - NCC 2 Production and management of an Annual Communications Plan Publicity campaigns, including support for the Constabulary s Fatal Four and the s Keep Your Mind on the Road countywide campaigns which target increasing personal responsibility. Redevelopment and ongoing refreshing of Think! Norfolk website. Agreed Annual programme of communications and media campaigns and statements. Improved standard of driving and awareness of the factors that can lead to road casualties. Increased community and business engagement in helping to reduce road casualties or the adverse effects of antisocial driving Engagement of partner or agency to manage the website. Richard Wiseman Richard Wiseman Iain Temperton Programme ready for start of Plan year. All campaigns delivered as scheduled. Website fully functional by Summer 206. Young Drivers Insp John Chapman Norfolk Constabulary Young Driver Training (TREAD) Improved standard of driving and awareness of the factors that can Iain Temperton, NCC Programme of delivery included in partner s Service/Team Plans by
2 4 5 6 Road safety education in schools, colleges and other establishments Further development of the Honest Truth programme Stakeholder Engagement and continued development Tri Service Development Product Development and Inclusion lead to road casualties. April 206. Increased awareness of the dangers involved in using the highway and increased level of skill and confidence. Increased involvement of RCRG partners, in particular Norfolk Constabulary and Norfolk Fire and Rescue Service, and volunteers in the delivery of schools and collage based training. Continued roll out across county within service plan year. Group Meeting Updates/Feedback Group Meeting Updates/Feedback Group Meeting Updates/Feedback CI Kris Barnard Insp Jon Chapman Carol Doherty (Subject to Change) Andrew Natrass (Subject to Change) John Baker (Subject to Change) Programme of delivery included in partner s Service/Team Plans by April 206. End Financial Year 6/7 End Financial Year 6/7 End Financial Year 6/7 Motorcyclists Andy Micklethwaite - NCC We will provide a comprehensive suite of training options to cover rider needs Partnership working with police to administer/deliver Safe Andy Micklethwaite Courses completed by the end of September
2 4 5 We will actively promote the courses and road safety messages. Work towards ongoing production/distribution of Norfolk & Suffolk Biker magazine 207 edition Motorcycle Industry Association Accredited Trainer Scheme involvement Positive enforcement and engagement with the motorcycle community. Rider. Hugger s Challenge training as required. Promote & facilitate i2i training 9 days during 206. Through a presence at all major shows/dealer events/regular biker meeting places. With assistance from our volunteer group Gathering varied general interest material to populate the magazine in which our training options and road safety messages are carried Work to encourage motorcycle training companies to engage with the (voluntary but expensive) scheme Regular and consistent enforcement, engagement at public events and delivery of Safe Rider. Andy Micklethwaite Andy Micklethwaite Andy Micklethwaite Sgt Andy Spall Roads Policing Full coverage of all events concluding October 206 Distribution of magazine by end of April 206 Successful sign ups by at least training bodies by end of 206 season Ongoing enforcement. Scheduled attendance at events. Safe Rider successfully delivered.
Vulnerable Road Users Nick Clarke Public Health 2 4 5 6 Delivery of pedestrian and cyclist training for school age children. Delivery of adult cyclist training workshops in the business environment Consistent and balanced enforcement of cyclists and drivers Re design of Keep your mind on the road campaign look both ways why risk taking into account data and research to target those most at risk. Inclusion of a Casualty Reduction Section in the upcoming Norfolk Walking and Cycling Strategy. Creation of Infographics on vulnerable road users (one for cycling and one for walking). Using 5 year data to show the impact of KSI in Norfolk to use as a tool for engagement and media. Achievement of NCC training targets in service plan year. Enhanced take up of adult cyclist workshops. Improved perception of enforcement regime amongst road user community. Improved awareness of risk and behaviour change of pedestrians, vehicle users and cyclists. To help coordinate a joint strategic response to reducing KSI whilst still promoting Norfolk as a place to cycle and walk.. Production of infographics 2. Use of infographics Iain Temperton, NCC Iain Temperton, NCC Still awaiting Constabulary rep Nick Clarke, NCC Nick Clarke, NCC and Member Officer Group for the Walking Strategy. Nick Clarke and Nile Pennington Service plan target met at end of March 206. Increased delivery of workshops. Delivery of on road training to adult cyclists. Re-briefing of SNT s during service plan year. Campaign launch March / April 206. Draft CRD piece written and submitted to the working group. Strategy launched Spring 206. Consultation from February 206. March 206 7 Creation of a new Cycle Safety Reduction in Cycle KSI VRG Steering Group Summer 206 launch
campaign focused on behaviour change amongst all road users. We are Cycle / Road Friendly. Focus on role reversal and sharing the road. to include:. Media Campaign 2. Social media. Targeted 4. Workplace Training Older Drivers Pete Rowe F&R 2 Promote the delivery of the Gold Scheme Analyse the process for referring to the GOLD Scheme Enhance data collection for Older Drivers to allow more effective targeting Ensure events and campaigns are structured to direct older drivers to the scheme and all Media and Comms regarding Older drivers include a referral to scheme. Identify trends in referrals and consider targeting other groups to inform and encourage course attendances Collect data during events that will allow future events to be bespoke by location and identify trends Pete Rowe F&R Pete Rowe F&R Pete Rowe F&R December 206 Assess year end candidate numbers against same period 205 August 206 Review nomination /referral process to date September 206 Identify target audience for inclusion in training delivered for OD Campaign June 206 Finalise format and FAQ section for OD Survey September 206 Ensure consistency in completing during event training
4 5 6 Deliver a month long Older Divers Campaign Create a robust package for the delivery of Older Driver events Create a SPOC for Older Driver information Introduce and maintain an annual event focussing on Older Drivers with the look and feel of the F4 Identify and procure key resources and conduct training to ensure a consistent approach to delivering an event and collecting data across all partner groups Design, procure and distribute an older drivers pack Pete Rowe F&R Pete Rowe F&R Pete Rowe F&R June 206 Finalise event plan, locations and delivery team September 206 Conduct training sessions and agree media plan October 206 Deliver 4 week OD events December 206 Deliver report of campaign to RCRP Management Group April 206 Finalise product brief for visual aids June 206 Identify suitable product and agree funding September 206 Receive product and ensure they are prepared and available for OD events April 206 Finalise product brief for a leaflet wallet and ensure wallet contents can be secured June 206 Identify suitable product and agree funding September 206
Receive product and information from all partner groups to ensure they are prepared and available for OD events Norfolk Safety Camera Partnership Anne Pointin Norfolk Constabulary 2 To ensure that targeted safety camera enforcement is undertaken. Delivery of court diversion courses as an alternative to prosecution for relevant traffic offences Support local communities in their delivery of Community Speedwatch and Enhanced Community Speedwatch (includes SAM) schemes linking to Safer neighbourhood teams. The SLA and Sites selection criteria adhered to. Improved standard of driving and awareness of the factors that can lead to road casualties. Promotion of the wider work of the Partnership in helping to reduce road casualties. Community groups in the delivery of Community Speedwatch and/or Enhanced Community Anne Pointin, Norfolk Safety Camera Partnership Iain Temperton, NCC Anne Pointin, Norfolk Safety Camera Partnership On going On-going On-going Ongoing, with digitalisation programme under way. programme due to be completed Feb 206 with all digital camera sites live Reduction in casualties and speeding
Speedwatch. Timely and transparent service. 4 Implement new average speed system in to A7/A47 high collision site Help address community concerns and raise awareness and involvement in speed issues. Reduced KSI Anne Pointin, Norfolk Safety Camera Partnership Implementation due to be completed and site go live Summer 206 Highway Safety Engineering Kevin Allen - NCC 2 Develop and deliver a programme of local safety improvement schemes for known cluster sites within NCC s and Highways Agency s agreed capital budgets. Assist/Liaise with the Camera Enforcement Team to identify potential new safety camera sites where there is an identified link between casualty Highway infrastructure improved to address identified problems at selected cluster sites. Speed Enforcement takes place at the most needy sites where casualty reduction Kevin Allen NCC Kevin Allen NCC Feed into the production of the annual Highways Capital Improvement Programme ( 250k annual Local Safety Schemes Programme). Schemes delivered in accordance with agreed programme. List of potential schemes/enforcement sites provided by September 206.
numbers and traffic speed. benefits are greatest. Identify potential urban/village routes with high vulnerable user accident problem for potential average speed cameras enforcement/20mph speed limits. Implement a trial 40mph speed zone. DfT approved trial of new speed limit regime in north west Norfolk Kevin Allen NCC Implementation of a 40mph trial scheme in 207. Other Issues Iain Temperton - NCC 2 Deliver a targeted multi agency Road safety First event to raise awareness of road safety and secure compliance with relevant traffic laws. Targeted multi agency enforcement based upon an operation order. Chief Inspector Kris Barnard, Norfolk Constabulary. Intervention delivered in a major urban areas or market town. Post campaign enforcement report to Management Group and Board before end of Plan year.
Intervention Age Group Lead Agency Delivery Style Projected 5/6 Funding Notes Child Seat Checking 0 to 2 Education 449 seats checked Checks undertaken by NCC Road Safety staff, front of house activity by F&R. -2- interventions also offered, alongside partnership working with health agencies. Children's Traffic Club Resource 968 packs issued (actual) Safety Camera Surplus Ten Alps Communications procured to deliver this scheme of work Bethany & Benjamin 4 to 5 Education 8928 children educated Early years intervention delivered by Road Safety staff Step On It 5 to 6 Education / Training 70 children Pedestrian training, delivered by Road Safety staff and community volunteers Cyclist Training 7 to Education / Training 295 children Delivered by Road Safety staff and community volunteers in the community setting The Dims 9 to 0 Education 7292 children educated Educational intervention covering behaviours around car passenger travel with specific reference to seat belts delivered by Road Safety staff Going Places 9 to 0 Education 550 children educated Educational intervention addressing issues around transition to secondary education and enhanced independent travel delivered by
Road Safety staff Grim Reaper Young Driver Education PedSafe to 5 to 9 5 to 9 Norfolk Constabulary School Parking Issues All TREAD 7 to 25 Education Education 62 children educated 204 young people educated Education As required Behaviour Change Education As required 58 young drivers educated Norfolk Constabulary Educational intervention addressing issues around transition to secondary education and enhanced independent travel delivered by Road Safety staff Educational intervention addressing issues around vehicle us for young drivers and passengers, based around the Fatal4, delivered by Roads Policing, Fire & Rescue and Road Safety staff Educational intervention addressing issues around moped and motorcycle use for young riders, delivered by PTW specialists Acting on response to issues raised by schools and communities, co-ordinating response from partner agencies whilst promoting community ownership of the issues. Young driver workshop which includes specialised skid avoidance training. Designed to raise awareness of the risks
GOLD 55+ Training Business workshops and policies Adult Education 0 drivers 26 businesses engaged / Client funded D licence training Adult Training As required Fleet Driver training Adult Training Court Diversion Schemes Adult Education / Training Skid Avoidance Training Adult Training 700 drivers 2547 drivers & riders educated 00 drivers faced by newly qualified drivers. Delivered by approved trainers Older driver intervention working to keep people driving safer for longer. Medical referrals are dealt with in conjunction with families or GP. Delivered by approved trainers Working with businesses to design bespoke driving for work policies and follow up interactive workshops for employees. Delivered by road safety staff Practical training provided for full D licence acquisition. Delivery of rows 6 to 2 by approved trainers Practical on road training with the main focus being occupational road risk Offered as an educational alternative to prosecution after committing a road traffic offence. Different courses available depending on specific offence Theory and practical training in all aspects of skid avoidance. Delivered in a safe off road environment
Driver Enhancement Training Adult Training 40 drivers EcoSafe Driving Adult Training As required Safe Rider Adult Norfolk Constabulary Training Huggers Challenge Adult Training i2i Adult i2i MCIA Training Social Media Publicity Schemes Road Safety st Adult All All / Norfolk Constabulary Road Casualty Reduction Partnership / Norfolk Constabulary Publicity Publicity Education / Enforcement 0 riders 5 Riders 94 riders Ongoing or 2 per year / Norfolk Constabulary Safety Camera Surplus Safety Camera Surplus On road driver development training offered to any driver who wishes to improve their current driving standard Practical driving intervention aimed at promoting safety while reducing emissions and increasing fuel economy Joint police/ncc theory & practcial project introducing riders to police riding practices. : customer focussed training/assessment Advanced machine control/handling skills based courses. Delieverd by RCRP Comms group, some by NCC Comms on behalf of Road Safety Team and some by Police Comms on behalf of Roads Policing. Linked to TISPOL and DfT media calendars. Multi agency enforcement and education intervention, delivered in a specific urban area. Numerous partners involved.