MEDIA PACK2018
Design. Craft. Now. House and Leisure has been South Africa s authority on stylish living for the past 24 years. Spotting new talent and promoting innovation are key to the brand. Always current, on trend and packed with inspiration, House and Leisure is the first stop for a broad and diverse audience in search of an expert, curated take on the places to be seen, the creative names to be watching, and the latest directions in decor and design to be noting, both locally and globally. House and Leisure is a South African brand with a global view; it offers a curated mix of diverse and directional design. It is an arbiter of good design and informed living that reflects the curious aesthete with an interest in the good life. Tiaan Nagel Editor of House and Leisure
The content PILLARS The magazine After more than two decades, House and Leisure is still South Africa s modern authority on stylish living. This influential brand is inspirational, aspirational and connected, with a firm finger on the pulse of local and international design and interior trends. Design Internationals and local architecture, product design, design news and events. Art Celebrating contemporary local and international art and artists as well as exhibitions and fairs. Influencers Reflecting the local zeitgeist with a community of culturally plugged-in creatives and opinion-makers sharing their stories and projects. Interior A mix of directional international and local trends from inspirational designers and aspirational homes situated in South Africa and abroad. Entertainment The world of food, highlighting restaurants, recipes, bars and cafés. Travel Escape features that showcase exotic destinations, impressive design-driven accommodation and great dining spots across the globe. Focus Focus on shoppable ideas for in and around the home.
The readership 63 860 fans 692 068 REACH 5% engagement rate 22 230 FOLLOWERS 121 100 impressions READERSHIP 11 188 Design-curious Informed Intelligent Well-travelled AFFLUENT House and Leisure readers are globally-minded, discerning and pleasure-seeking. They make up a demographic that is opportunity-focused: looking for design trends, decor advice, renovation ideas, mouthwatering food and recipes, news on wine, craft and premium drinks, local and international travel, and good living in general. HIGHEST COMPETITOR SET R27 563 HOUSEHOLD INCOME HIGHEST COMPETITOR SET R15 962 - PERSONAL INCOME unique users 37 918 AVERAGE PER MONTH AVERAGE PER MONTH WEB 34 695 124 000 TOTAL AUDIENCE 323 118 41 835 followers 56 236 REACH 14% engagement rate 30% MALE 70% FEMALE 58% AGED 25-49 page views 215 192 TOTAL REACH 1 279 050 - WEB EVENTS 516 MOBILE 57% 34% database 38 584 VIDEO VIEWS PER MONTH 24 303 Sources: ABC: Jul-Sep 2017; AMPS: 2016 Population Update; EM Nov 17; Social Media: 7 Dec 17
19 698 R2 406 17 044 TOTAL CIRCULATION* CIRCULATION Cost per thousand TOTAL PAID CIRCULATION R48,90 COVER PRICE R331 READERSHIP Cost per thousand 6,3 RPC R350 CPM R41 000 COST FPFC Sources: ABC: Jul-Sep 2017; AMPS: 2016 Population Update; EM Nov 17; Social Media: 7 Dec 17
2018 EDITORIAL CALENDAR MONTH EDITORIAL THEME FOCUS BOOKING DEADLINE MATERIAL DEADLINE JULY 2018 TRANSFORM & RENOVATE Fabric and Wallpaper 25 May 2018 1 June 2018 AUGUST 2018 NEW CREATIVES + EVENT: The Trend Talk Summer 2018 Trends Bathrooms 22 June 2018 29 June 2018 SEPTEMBER 2018 Art + EVENT: The Table: Mind of a Chef NEW CREATIVES-INSPIRED TABLE Lighting 20 July 2018 27 July 2018 FABRIC & WALLPAPER BATHROOMS LIGHTING OCTOBER 2018 INDOOR/ OUTDOOR + EVENT: HL Edition winners exhibition Kitchen and Appliances 24 August 2018 31 August 2018 NOVEMBER 2018 luxury & fashion + EVENT: HL Luxury Conference Window Treatments 21 September 2018 28 September 2018 DECEMBER 2018 DESTINATION + EVENT: The Table Outdoor 12 October 2018 26 October 2018 KITCHEN & APPLIANCES WINDOW TREATMENTS OUTDOOR
2019 EDITORIAL CALENDAR JANUARY/FEBRUARY 2019 ESCAPE/ HOLIDAY Bedrooms 16 November 2018 23 November 2018 MONTH EDITORIAL THEME FOCUS BOOKING DEADLINE MATERIAL DEADLINE SPECIAL ISSUE BEFORE & AFTER FEBRUARY 2O19 SPECIAL ISSUE BEFORE & AFTER Room Renovations 7 December 2018 14 December 2018 MARCH 2019 trends Lighting 25 January 2019 1 February 2019 APRIL 2019 KITCHEN Kitchens 15 February 2019 22 February 2019 MAY 2019 COMPACT SPACES Flooring 15 March 2019 22 March 2019 BEDROOMS RENOVATIONS LIGHTING KITCHENS FLOORING LIVING ROOMS JUNE 2019 ARCHITECTURE & DESIGN Living Rooms 26 April 2019 3 May 2019 JULY 2019 transform Fabrics & Wallpapers 31 May 2019 7 June 2019 AUGUST 2019 NEW CREATIVES Bathrooms 27 June 2019 2 July 2019 SEPTEMBER 2019 ART Lighting 30 July 2019 6 August 2019 OCTOBER 2019 INDOOR/OUTDOOR LIVING Kitchen & Appliances 30 August 2019 6 September 2019 NOVEMBER 2019 LUXURY & FASHION Window Treatments 27 September 2019 4 October 2019 FABRICS & WALLPAPERS BATHROOMS LIGHTING KITCHEN & APPLIANCES WINDOW TREATMENTS OUTDOOR DECEMBER 2019 DESTINATION Outdoor 18 October 2019 25 October 2019
DEADLINES & THEMES EDITORIAL ADVERTISEMENT ADVERTORIAL Issue editorial THEME FOCUS On sale Ad booking Ad material deadline Inserts to factory deadline Advertorial booking deadline JUN 2018 Design & Architecture Lounges 21 MAY 2018 20 APR 2018 27 APR 2018 25 APR 2018 26 MAR 2018 JUL 2018 Transform & Renovate Fabric and Wallpaper 25 JUN 2018 25 MAY 2018 01 JUN 2018 30 MAY 2018 23 APR 2018 AUG 2018 Next Generation Outdoor 23 JUL 2018 22 JUN 2018 29 JUN 2018 27 JUN 2018 28 MAY 2018 SEP 2018 Art Lighting 20 AUG 2018 20 JUL 2018 27 JUL 2018 25 JUL 2018 25 JUN 2018 OCT 2018 Indoor/Outdoor Kitchen and Appliances 24 SEP 2018 24 AUG 2018 31 AUG 2018 22 AUG 2018 23 JUL 2018 NOV 2018 Small Spaces Bathrooms 22 OCT 2018 21 SEP 2018 28 SEP 2018 19 SEP 2018 20 AUG 2018 DEC 2018 Luxury & Fashion Window Treatments 19 NOV 2018 12 OCT 2018 26 OCT 2018 17 OCT 2018 17 SEP 2018 JAN/ FEB 2019 Escape/Holiday Bathrooms 17 DEC 2018 16 NOV 2018 23 NOV 2018 14 NOV 2018 15 OCT 2018 FEB 2019 Special: Before & After Room Renovations 21 JAN 2019 7 DEC 2018 14 DEC 2018 12 DEC 2018 12 NOV 2018 MAR 2019 Kitchen Bedroom 25 FEB 2019 25 JAN 2019 1 FEB 2019 06 FEB 2019 10 DEC 2018
Main book Full colour/insertion DPS R82 000 Full page R41 000 ½ page R31 000 1/3 page R29 000 Advertorial Full colour/insertion DPS R101 000 Full page R50 000 ½ page R37 000 1/3 page R35 000 Advertorials include standard production and photographic costs. No advertorials smaller than a 1/3 page will be accepted. SPECIAL RATES Covers Full colour/insertion Inside front cover (DPS) R98 000 Inside back cover R45 000 Outside back cover R49 000 Loose inserts Only applicable to full print runs 1 leaf (2 pages) R575 2 6 leaves (4 12 pages) R780 8 12 leaves (16 24 pages) R940 Bound inserts 1 leaf (2 pages) R680 2 6 leaves (4 12 pages) R925 8 12 leaves (16 24 pages) R990 This includes dust jackets, gatefolds, perforation, glueing, bagging, run-ons, bookmarks and stickers. Creative aspects of these elements are subject to editor s approval. digital RATES Creative sizes CPM rate Size Leaderboard R350 728 90px/35KB Content box R350 300 250px/35KB ½ page R400 300 600px/35KB Wallpaper R520 Size available on request Roadblock (Please request a quote) 728 90; 300 250; Section sponsorship 300 600 Please request a quote Rich media Videos, expanding ads, animations etc please add R150 CPM to the CPM rate of the requested display advertising unit. NewsletteR Sponsorship of monthly newsletter, which includes a leaderboard (728 90px) [15KB max] CompetitiON Tradex R8 000 WebvertoriaLS Webvertorials (1 image) R10 000 Gallery webvertorials (max 6 images) R10 000 Content marketing piece R15 000 Rate/subscriber Please request a quote Rate/month Rate/month Articles require a blurb (maximum 20 words), body copy (which must be on-brand with section page, maximum 500 words) and two to three pictures (one will be chosen by the editorial team). Clients will receive an author credit as well as one clickthrough at the end of the article linking back to the client s website. Only two changes allowed R250 per change thereafter. CANCELLATION TERMS AND CONDITIONS Banner adverts: 15 days written notice prior to serving the first impression. If a client cancels 15 days after the first impression they are responsible for paying for the first 15 days of the IO served. Newsletters/ promotional mailers: 30 days written notice. Should cancellation be within 30 days of the booked insert date, the client will be responsible for the full cost. Sponsorships: subject to minimum six weeks written notice. HL Before & After issue 2018 Main book full colour/insertion DPS R70 000 Full page R35 000 ½ page R25 500 ⅓ page R22 500 Advertorial full colour/insertion DPS advertorial R74 000 FP advertorial R37 000 All rates exclude agency commission and VAT.
MAGAZINE SPECIFICATIONS AD TYPE TRIM (mm) TYPE (mm) BLEED (mm) Full page 275 210 258 190 285 220 DPS 275 420 258 380 285 430 ½ page vertical 275 105 258 92 285 115 ½ page horizontal 136 210 127 190 146 220 1/3 page vertical 275 70 258 59 285 80 1/3 page horizontal 94 210 86 190 104 220 TECHNICAL SPECS 1. Sans serif type 7 points or smaller and serif type 12 points or smaller must be reproduced in single colour. 2. Type smaller than 12 points should not be reversed out on a four-colour background. 3. We recommend that type smaller than 10 points should not be reversed out on a single-colour background. 4. Material is stored for a maximum of three months. 5. When sending ads with white overprint/knockout, the overprint should be off. 6. Fonts and high-resolution images must be embedded. 7. Should any type run across a DPS, a 10mm gap on either side of the gutter must be allowed. FORMAT JPG or TIFF FILE SIZE 40KB max RESOLUTION 72 dpi COLOUR MODE RGB DIMENSIONS 728 90px 300 250px 300 600px for insert deliveries Please note: Insert delivery address Paarl Media Cape, 10 Freedom Way, Montague Gardens, Milnerton, Cape Town 7441 Contact: André Hayes 021-550-2400 1. Deliveries accepted no later than 3pm from Mondays to Thursdays. 2. Deliveries accepted no later than 12pm on Fridays. 3. Inserts must be delivered in boxes on pallets, securely packed and clearly marked with the name of the insert, number of inserts per box, weight per box, number of boxes, and name and issue date of the publication. FORMAT PDF RESOLUTION 300 dpi COLOUR MODE CMYK DIGITAL SPECIFICATIONS Deadlines 1. Supplied material should be received 14 working days before live date. 2. materials for webvertorials, newsletters and special projects should be received 30 days prior to the live date. SPECIFICATIONS 1. pictures for webvertorials must be supplied in high resolution in order to allow for resizing of images. 2. pop-up specifications: 160 160 pixels when allowed.
Thank you SALES TEAM KAT DE SARIGNY Account Director (JHB) 084 795 1313 kat@assocmedia.co.za GReeR krige Account Director (CT & KZn) 021-464-6209/082-397-2056 greer@assocmedia.co.za