CYCLE TOURISM DESTINATION DEVELOPMENT
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1 CYCLE TOURISM DESTINATION DEVELOPMENT Louisa Mursell Projects Director Phone: / lmursell@transportationoptions.org Transportation Options
2 Cycle Tourism in Ontario Why Welcome Cyclists Cycle Tourism Case Studies Destination Development Infrastructure Services Transportation Options Info & Marketing Partnerships
3 Who Are Cycle Tourists? Cycle tourists spend more Cycle tourists stay longer Shoulder seasons 2 M visitors participated in cycling activities in 2010
4 Ontario Cycle Tourist Demographics: 50% aged 30 to 50 years 51% female 46% yearly income over $75,000 All types Wide range of ability & age
5 Why Welcome Cyclists? Cycle tourism is big business around the world Cycle Tourism: International Cycle Tourism: Canada Cycle Tourism: Ontario Industry &Trends
6 Cycle Tourism Is Growing Internationally Economic Impact $47B USA - 44B/CDN$59B Europe
7 Netherlands 2.5 million overnight stays CDN$141 M spent annually
8 Cycle Tourism Is Growing in Canada Cycling on the increase across the country Bicycle sales increase 10.1% of Canadian adults went cycling while on a trip Mountain biking in B.C. Vélo Québec
9 Mountain Biking in B.C. $10.3 M spent by riders in 2006
10 Velo Quebec $166 M spent annually
11 Photo Credit: Martin Reis, I Bike TO Photo Credit: Allan Stokell
12 Cycle Tourism Is Growing In Ontario Exis5ng product Des5na5on development: Infrastructure, Services, Transporta5on Op5ons, Info & Marke5ng, Partnerships
13 Great Places to Cycle Across Ontario
14 INFRASTUCTURE Trails & routes & i5neraries Signage Bike Parking Exis5ng & New Product
15 Georgian Bay Cycle Route Proposed North Shore Cycling Route Study Complete Hwy # 6 repaving Chi Cheemaun Ferry
16 Greenbelt Cycling Route New cycling routes Ontario Cycling Strategy, MTO Book 18 Design Guidelines
17 SIGNAGE BIKE PARKING
18 SERVICES Accommoda5ons Food Services AVrac5ons Bike Stores Cer5fied Bicycle Friendly
19 What is the Welcome Cyclists Network? Goal is to create a network of cycle friendly businesses that together enhance the regions cycle tourism product Comprehensive program Individual business profile / collective profile Economic development Target end users visiting cycle tourists and local cyclists
20 Welcome Cyclists Network Promo5ng cycle tourism & bicycle friendly businesses in Ontario Accommoda5ons Tourist AVrac5ons Food service providers Cycling related businesses 650+ par5cipa5ng loca5ons
21 Network Participants Benefits Workshop & Tool Kit Product knowledge Access to growing cycle tourism market Potential for group marketing opportunities Formation of a larger network in region NETWORK PARTICIPATION Workshop Attendance On-line Registration Criteria Checklist
22 Welcome Cyclists Loca5ons Offer: Secure bike lock- up area Local cycling informa5on Use of basic bicycle repair tool set (accommoda5ons only) Healthy, local food op5ons (where served) Rest area and water (avrac5ons) Cer5fica5on Criteria Checklist
23 Welcome Cyclists Network & Workshops Niagara Region County of Frontenac Greenbelt & GTA Regions: Hamilton, Halton, Peel, York, Durham, Northumberland Peterborough, Kawartha Lakes (RTO8) The Great Waterway (RTO9) Manitoulin & LaCloche Foothills Haldimand & Norfolk Haliburton Highlands Grey County & Simcoe County Renfrew County/OVawa Valley Windsor, Essex County 33 workshops 990 avendees
24
25 INFO & MARKETING Cycling Maps Regional & Ontario Websites In Print Media Cycling Events
26 Marke5ng & Promo5ons Consumer Shows Ontario Cycle Tourism Info Centre
27 Cycling Events
28 TRANSPORTATION OPTIONS
29 Partners in Destination Development Local & Business Community First Nations Communities Town / Municipality / County / Region Tourism DMO & RTO Provincial MTCS & MTO Champions & Leaders Next Steps
30 Ontario Welcome Cyclists Partnership New Ontario- wide ini5a5ve Des5na5on development & promo5on of cycle tourism in Ontario Ontario Cycle Tourism Forum Ontario cycle tourism strategy Partnerships & Advisory CommiVee
31 CYCLE TOURISM DESTINATION DEVELOPMENT Louisa Mursell Projects Director Phone: / lmursell@transportationoptions.org Transportation Options
ONTARIO BIKE SUMMIT 2012 Louisa Mursell Projects Director Phone: /
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States Target Market Other Total Visits Total Unweighted 466 431 402 29 15 7 8 20 7 13 Total Household/Party Visits (Weighted) 853,373 834,161 816,781 17,380 9,894 4,601 5,292 9,319 2,975 6,343 Total Person
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