NBS Tidings. Campus Placement News. Inside this issue

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NBS Tidings October December 2015 NSHM Business School Durgapur Volume 1 Issue 2 Campus Placement News

Gourav has been selected in Allegis Group, Bangalore.

Program 4 Industry Interaction, Constitution Day 5 Management Development Program, Agomoni Adda 6

Kumar Gourav has been selected in Bajaj Capital, Patna. Dr.

1 NBS Tidings October December 2015 NSHM Business School Durgapur Volume 1 Issue 2 Campus Placement News Above - Dr. Probir Bose, Campus Director handing over the offer letter to Gourav Saha (MBA ). Gourav has been selected in Allegis Group, Bangalore. Inside this issue Pele Events (Internal), Freshers Welcome 2 Pele Events (External) 3 Winter Internship Program 4 Industry Interaction, Constitution Day 5 Management Development Program, Agomoni Adda 6 Publications, Alumni Entrepreneur, Alumni News 7 Article 8 Article (contd...) 9 Article (contd...) 10 Above Right - Dr. Probir Bose, Campus Director handing over the offer letter to Kumar Gaurav (MBA ). Kumar Gourav has been selected in Bajaj Capital, Patna. Dr. Probir Bose, Campus Director handing over the offer letter to Kumar Anubhaw (MBA ). Kumar Anubhaw has been selected in Just Dial, Patna. Dr. Probir Bose, Campus Director handing over the offer letter to Jaya 16). Jaya has been selected in Price Waterhouse Coopers, Kolkata. Chawla (MBA Pele in NSHM 11

Page 2 Pele Events (Internal) Above L - Winners

Intra-College football quiz competition in

the Inter-College football tournament The

Freshers Welcome Pageant winners Pratik Nath and

2 Page 2 Pele Events (Internal) Above L - Winners of the Intra-College football quiz competition Intra-College football quiz competition in progress NBS Tidings Above R - The finalists of the Inter-College football tournament The Winners of the Inter-College football tournament Freshers Welcome Pageant winners Pratik Nath and Sayantani Bhattacharya being crowned Mr. Fresher and Ms. Fresher respectively during the Freshers Welcome program. Sales simulation exercise in progress during the Freshers Welcome program. Students pose as buyers and sellers while they are negotiating the deal.

Volume 1 Issue 2 Pele Events (External) Page 3 Pele Quiz at Kendriya Vidyalaya Burdwan Pele Quiz at National Power Training Institute Durgapur Pele Quiz at National Institute of Technology Durgapur

DURGAPUR DURGAPUR 30/09/2015 NPTI DURGAPUR DURGAPUR 10/2/2015 BIDHAN SCHOOL DURGAPUR 10/8/2015 AG CHURCH DURGAPUR 10/6/2015 PRANABANANDA VIDYA MANDIR DURGAPUR 10/6/2015 STEEL CARMEL DURGAPUR

NCL VIDYA MANDIR ASANSOL 30/09/2015 DELHI PUBLIC SCHOOL DURGAPUR 10/3/2015 Beluri N.G Institution ASANSOL 30/09/2015 KV CMERI DURGAPUR 10/7/2015 St.

3 Volume 1 Issue 2 Pele Events (External) Page 3 Pele Quiz at Kendriya Vidyalaya Burdwan Pele Quiz at National Power Training Institute Durgapur Pele Quiz at National Institute of Technology Durgapur Pele Quiz at Bankura Institute of Law & Technology NAME OF THE SCHOOL PLACE DATE KV BURDWAN BURDWAN 10/8/2015 MDB DAV PUBLIC SCHOOL BANKURA 10/6/2015 EAST WEST MODEL SCHOOL BURDWAN 10/5/2015 NIT DURGAPUR DURGAPUR 30/09/2015 NPTI DURGAPUR DURGAPUR 10/2/2015 BIDHAN SCHOOL DURGAPUR 10/8/2015 AG CHURCH DURGAPUR 10/6/2015 PRANABANANDA VIDYA MANDIR DURGAPUR 10/6/2015 STEEL CARMEL DURGAPUR 10/7/2015 ST. XAVIERS DURGAPUR 10/5/2015 MAMC MODERN HIGH DURGAPUR 10/1/2015 ST PETERS SCHOOL DURGAPUR 10/6/2015 DAV MODEL SCHOOL DURGAPUR 10/5/2015 Guru Teg Bahadur DURGAPUR 10/8/2015 Dr.B.C roy Pharmacy college DURGAPUR 10/6/2015 Techno India Group Public School BIRBHUM 10/5/2015 PRIYA DARSHINI PUBLIC SCHOOL KULTI 10/8/2015 ISL ANNEXE, DHANBAD 10/6/2015 DPS, DHANBAD DHANBAD 10/6/2015 NCL VIDYA MANDIR ASANSOL 30/09/2015 DELHI PUBLIC SCHOOL DURGAPUR 10/3/2015 Beluri N.G Institution ASANSOL 30/09/2015 KV CMERI DURGAPUR 10/7/2015 St.Patricks ASANSOL 10/8/2015 De Nobili Maithon Maithon 10/8/2015 SSSSS GURUKULAM DHANBAD 10/6/2015 Green Point KULTI 10/8/2015 St. Pauls Academy BURDWAN 10/6/2015 KV CRPF DURGAPUR 10/7/2015 Bidhan Ch. Inst For Girls DURGAPUR 10/7/2015 DAV Durlabhpur Durlabhpur 10/9/2015 HEM SHEELA MODEL SCHOOL DURGAPUR 10/6/2015 Asansol Ramkrishna Mission ASANSOL 10/8/2015 BRS BURNPUR BURNPUR 10/6/2015 NHIT ASANSOL 10/6/2015 Kulti College KULTI 10/8/2015 SANAKA COLLEGE Sanaka 10/3/2015 Bankura Bed College and DeD college BANKURA 10/6/2015

4 Page 4 WIP (Winter Internship Program) NBS Tidings Sl. No. Name of student Company Place 1 Namrata Banerjee Eminence Kolkata 2 Kumarjit Roy Essar Durgapur 3 Aeheli Mitra Eminence Kolkata 4 Chayan Naskar Adept Kolkata 5 Sohini Roy Rawmet Kolkata 6 Pratik Nath Supreme Durgapur 7 Suparna Sengupta Supreme Durgapur 8 Md Nazir Imam Pantaloons Durgapur 9 Subhrojyoti Mandal Axis Bank Durgapur 10 Sayantani Bhattacharya IQ City Durgapur 11 Ankita Mishra Seatrans Kolkata 12 Pritam Roy Chowdhury MK Shaw & Raniganj 13 Swagata Chatterjee Adept Kolkata 14 Beauty Mondal Supreme Durgapur 15 Mom Chatterjee Supreme Durgapur 16 Rajeswari Halder Birla Sunlife Durgapur 17 Indu Nag Birla Sunlife Durgapur 18 Abhijit Goswami Essar Durgapur 19 Abinash Bauri MK Shaw & Durgapur 20 Debodyoti Saha Rawmet Kolkata 21 Suman Kumari Birla Sunlife Durgapur 22 Vishal Kumar Singh Pantaloons Durgapur 23 Ipsita Ghosh Birla Sunlife Durgapur 24 Indrani Mukherjee IQ City Durgapur 25 Prasenjit Own Busin ess Durgapur 26 Sarita Kumari Shoppers Kolkata WIP Sectors This year the winter internship extended to six areas of management viz: Logistics, HR, IT, Marketing, Finance, Health Care. The students were exposed to various corporate experiences like direct selling, port operations, banking operations, insurance sector, Customer satisfaction database and others. As a part of this internship project, students are required to maintain a day to day basis report which shall help them to know their learning process during the 30 days of training time. Top companies like Eminence shipping, Seatrans Shipping company, Rawmet Commodities, Pantaloons, M K Shaw & Associates, Adept Infoways and Supreme chose the students through interview for the training program. As indicated by the students the entire procedure is helping them to prepare themselves for the corporate world. The different sectors are majorly concentrating on projects like shipping operations, port operation, customer relation satisfaction, 8% 15% 12% 8% 8% 15% 19% 15% Manufacturing Internationa Trading Port and shipping Financial Services Retail Health Care Insurance channel customer satisfaction and database employee relation ship with management importance of marketing in health care sectors, Data Analysis in CA firms, Bulk cargo trading majorly import of coal from Australia, South Africa, Russia & China.

Volume 1 Issue 2 Industry Interaction Page 5 Left - Mr Atul Prasad, Visual Merchandiser, Pantaloons Fashion & Retail Ltd.

Right - Mr Ramaprasanna Chel, HR Manager, Pantaloons Fashion & Retail Ltd. giving an insight to the final year students of NBS on Types of Retail Format & Store Layout on 21st November, 2015.

Gargi Banerjee : Asst Professor, NBS Ms Supriya Das : 1 st year BTTM Ms Sreya Mukherjee : 1 st BTTM Ms Sinchita Dam : 2 nd year, BTTM The program started with a Welcome note speech by Professor Bijay

5 Volume 1 Issue 2 Industry Interaction Page 5 Left - Mr Atul Prasad, Visual Merchandiser, Pantaloons Fashion & Retail Ltd. delivering a talk on Visual Merchandising to the final year students of NBS on 21st November, Visual Merchandising is included in the curriculum of students opting for Marketing specialization. Right - Mr Ramaprasanna Chel, HR Manager, Pantaloons Fashion & Retail Ltd. giving an insight to the final year students of NBS on Types of Retail Format & Store Layout on 21st November, Types of Retail Format & Store Layout is also a part of the curriculum of MBA with Marketing specialization. Constitution Day Other Speakers: Dr. Gargi Banerjee : Asst Professor, NBS Ms Supriya Das : 1 st year BTTM Ms Sreya Mukherjee : 1 st BTTM Ms Sinchita Dam : 2 nd year, BTTM The program started with a Welcome note speech by Professor Bijay Bhujabal, Principal, NBS. This was followed by reading out the Preamble of the constitution to the audience by Professor Amrita Bhattacharya. Constitution Day was celebrated in NSHM Knowledge Campus on 26 th November 2015, 4 pm onwards and continued for an hour. Keynote Speaker : Professor L.N Gupta Coordinator: Prof. Amrita Bhattacharya Dr. Gargi Banerjee, Professor NBS, talked about the Federation of India. This was followed by speech from the students on how the constitution was formed, the present structure of our constitution and the importance of the constitution for the Indian Citizens. Foreign policies and India s approach towards the foreign bonding were also discussed in brief.

Page 6 Management Development Program NBS Tidings A workshop on following topics was conducted for the post-graduate engineering students of National Power

Paper Ring Chain Experiment, Stress Management, Time Management and Career Orientation. Above - Dr. Bijay Bhujabal addressing the gathering during the MDP.

The program was highly appreciated by all the participants. Right - The participants of the MDP with the resource person.

6 Page 6 Management Development Program NBS Tidings A workshop on following topics was conducted for the post-graduate engineering students of National Power Training Institute, Durgapur (A Unit of Ministry of Power, Govt of India) at their campus on 13 Nov 2015 on Leadership Effectiveness and Style Adaptability, Paper Ring Chain Experiment, Stress Management, Time Management and Career Orientation. Above - Dr. Bijay Bhujabal addressing the gathering during the MDP. The Resource Persons were Prof Bijay Bhujabal, Principal, and Prof Amrita Bhattacharya, NSHM Business School. The program was highly appreciated by all the participants. Right - The participants of the MDP with the resource person. Agomani Adda Agomoni Adda, a cultural program conducted every year, that heralds the Durga Puja, was held on 17th October, Faculty Members from NBS participated in the event which was marked by Ranbindra Sangeet, Bhajan, Dance performances, Recitation and so on.

Faculty Members Publications Volume 1 Issue 2 Page 7 Dr.

Financial Management, Vol 3, Issue 10, Oct Nov, 2015, pp. 01-08, ISSN 2349-2546. Dr.

Issue-11, Nov 2015, pp. 471-475, ISSN: 2277-128X.

On further research done the best college in Durgapur was NSHM knowledge campus and without any second thought I took my admission and started my journey of MBA.

To be very true I was not satisfied with the job or I would say that JOB WAS NOT MY CUP OF TEA.

In 1983 the first centralized AC HOTEL of ASANOL was made by my father named as HOTEL AKBAR and it s still maintained by us. In 2008 another new hotel was started in ASANSOL to add on the business.

7 Faculty Members Publications Volume 1 Issue 2 Page 7 Dr. Sebabrata Chatterjee Chatterjee, Sebarata (2015), Factors affecting customer satisfaction in after sales service in automobile industry ( Passenger Car Segment), International Journal of Marketing & Financial Management, Vol 3, Issue 10, Oct Nov, 2015, pp , ISSN Dr. Anand Mohan Mohan, Anand (2015), Role of E- Business Challenges & Opportunities in an Indian Economy, International Journal of Advanced Research in Computer Science & Software Engineering, Vol-5, Issue-11, Nov 2015, pp , ISSN: X. Entrepreneurial venture by Alumnus My hometown is in Asansol so I had decided to do MBA from a reputed college which has good faculty and good placement cell nearby my hometown. On further research done the best college in Durgapur was NSHM knowledge campus and without any second thought I took my admission and started my journey of MBA. In 4 th semester I got a job in AEGON RELIGARE LIFE INSURANCE (ASANSOL BRANCH) as a BUSINESS DEVELOPMENT MANGER. To be very true I was not satisfied with the job or I would say that JOB WAS NOT MY CUP OF TEA. Zain Hassan MBA ( ) I had a entrepreneur skill so after working for 2 month I gave my resignation letter and joined my family business which was setup in In 1983 the first centralized AC HOTEL of ASANOL was made by my father named as HOTEL AKBAR and it s still maintained by us. In 2008 another new hotel was started in ASANSOL to add on the business. The name is HOTEL ELITE PLAZA and a market was also inaugurated as ELITE PLAZA MARKET. In 2015 I decided to cross the bounda- Alumni News Madhurima Roychowdhury MBA ( ) Life bring tears, smile and memories. Tears dry, smiles fade but memories are for life time. College days are very special so was mine in NSHM. It gave me the best of friends, faculty members and placement too. I bagged my first job in ICICI Securities which gave me an opportunity to explore the financial sector. Later I shifted to Vodafone as a Store Manager and got the exposure of Retail Industry. Today I am with Reliance Jio in Customer Service Department looking after the compliance and responsible for hassle free service to my customers. Namrata Chatterjee MBA ( ) Currently working in United Institute of Management, Allahabad, UP as a Lecturer. I am also pursuing PhD in entrepreneurship management from ISM Dhanbad. I have also worked for 1.5 years in an UGC sponsored project in management area at ISM Dhanbad. Rohit Sinha MBA ( ) A proud alumni of NBS Durgapur, I hold myself in high esteem and feel quiet fortunate to be a part of this newsletter. I joined Axis Bank Deoghar Branch in the year 2011 as Assistant Manager after graduating frm NBS and my former experiences gained at NBS turned out to be quite helpful and beneficial for me which helped me in becoming Opeations Head in Axis Bank, Jamtara Branch.

8 Page 8 Article A Bicycle at the Price of Your Scooter or Bike or Car - Any Takers? NBS Tidings - Bijay Bhujabal If a smooth-talking young man approaches you to give a demo of his slim and attractive-looking bicycle promising health and lifestyle benefits, I guess you won t say no. He would encourage you to take a ride of the bike, explaining how to engage the gears (There may be anything between 7 to 30gears in the bike! And you thought two-wheelers come at best with 5 gears!). Chance is there that you will take his bike for a spin, first getting impressed at how light yet sure footed it feels, then get surprised how easy and smooth the pedaling and steering effort is, and finally, amazed at the kind of speed you are able to attain with it! Then alighting from it, though silently wanting to take it for a long ride, possibly on the smooth tarmac of the nearby National Highway but shying away from asking the guy, you would enthusiastically enquire about its price. Upon hearing that bikes such as this cost anywhere between INR INR 25,000 to INR 14 Lakhs, your amusing and sarcastic reaction will be like, Are you kidding man! For that price, one can get a moped, or a scooter, a mobike, a hatchback car or even a mid-sized premium sedan!! One must be nuts, or might have big lottery money, to spend that kind of money on a bicycle!! Aren t Made in India geared bikes available for at best for INR 7 grands! A bicycle is after all a bicycle! Well not exactly, as you might have realized after the test ride of his bike. But still then, you might not have been convinced at that kind of super-premium price tag. Let me explain what makes these super premium life style and sports bicycles so expensive. Today I proudly introduce myself to the world of business as a pass out from NSHM Business school. It is a privilege for me to acknowledge what my professors from NSHM did for me and my business. As an entrepreneur I got inspiration and my start up got much required guidance from the faculty of business. My teachers became my mentors. Aishik Sarkar The Price Value Equation To start with, almost all the premium bikes are imported and have to pay very high customs duties. The total duties to be paid for them could be as high as 44%. Add to that the expensive materials used to manufacture their frames and other components. The whole bicycle could be rigid or foldable. The main component of a bicycle is its frame. Other components such as wheels, handle, seat, cranks, forks, etc. are fitted to the frame. The materials commonly used for the making of the frame are metals, non-metals or a combination of both. Among metals, steel is the most common and familiar to all of us. The other metals include aluminum alloys, titanium, magnesium, scandium, and beryllium. Non-metals include carbon fiber (most popular among the non-metals), thermoplastics, bamboo, wood and even cardboard. Materials such aluminum, titanium and carbon fiber, though expensive, are light-weight, corrosion-resistant and strong.

9 Volume 1 Issue 2 Article (contd...) Page 9 In addition to frames made of such materials, these high-end bikes are fitted with components which are extremely light-weight, strong, and build to last a lifetime. Many of them come with hydraulic and spring suspensions at both front and rear ends, gears, light-weight and strong wheels, strong brakes-now a days even disk brakes at both ends. Their hubs and ball bearings are completely sealed to prevent dust, water and moisture from entering; as a result, they do not need any kind of greasing or lubrication for a long time. Often these bicycles are foldable, and mostly serviceable by the owner, except for physical and structural damages. You can disassemble the bike and reassemble it using some simple manufacturersupplied quick-release tools in no time. For example, you can take the wheel in less than 10 seconds and take the tire out by hand after depressurizing it. The only things one needs to replace are the tires and brake shoes, that too after 3-5 years! So not surprisingly, the annual maintenance cost is a negligible INR 500/- with even very extensive mile churning. Contrast this experience with your experience with the mass produced bicycles you have ridden in your childhood and school days (often the chain gets loose and unmounts from the crank or the free wheel, the mud guards obviate the need for the bell by knocking the frame constantly, the ball bearings wear out and make the joints/hubs loose, brake pads wear out thin in no time, tires get punctured at the drop of a hat in the summers, the list is endless). I myself had a Hero bicycle with double suspension and world famous Shimano gears (20 combinations) till a couple of years back, but was hardly able to ride it because of the troubles it used to give every other day! So as we saw, for an avid biker and health enthusiast, the bike will pay for itself in the long run. If you didn t have to pay the high customs duties, then an INR 25,000/- bike will cost you just INR 17361/- (with duties at 44%). Premium Bike Buyer s Guide Bicycle types There are many types of bicycles. They are classified by their functions, by the types of sports they are used for, by the design of their frames, by the mode of their propulsion (i.e., gears, without gears, battery -powered), and by style. However, to keep it simple, I will briefly explain the following types: Road Bikes: Meant for racing Mountain Terrain Bikes (MTB): Meant for off-road biking Hybrid Bikes: Can be used both on roads and off-roads BMX: Used for stunt biking (BMX stands for bicycle motocross) Cruiser Bikes: For relaxed long-ridings Tourng Bikes: For touring and long journeys In India, we mainly find Roadster Bikes (the one ones you find majority of common people riding), Sports Light Roadsters (SLRs) and MTBs.

10 Page 10 Article (contd...) NBS Tidings Major Premium Bike Brands Available in India Among the Indian brands, south-based TI Cycles BSA Montra, Atlas Hi-Tech Bikes and Hero s Urban Trail are noteworthy. Among the imported ones, Trek and Tern, (both imported by Firefox), Giant(imported by Pune-based Starkenn Sports Pvt. Ltd), Cannondale and Bianchi (both imported by BSA, may cost as much as INR 14 lakhs) are noteworthy. The INR 14,000-30,000 segment is the most popular segment currently in India. Majority of buyers are young (25 to 40 years), health-conscious people who use these top-of-theline cycles for sport, recreation, or exercise. The bicycle market in the country is valued at Rs 4,600 crore, of which the premium segment constitutes Rs 1,000 crore with a compounded annual growth rate of 30 per cent. What to look for in a premium bike For daily commuting, hybrid bikes are considered the best. The most important part to look for is the shape of its frame and the material it is made of. Then consider the shape of the handle and if it suits your riding style. As far as the fork is concerned, the rigid ones provide more stability than the hydraulic ones, whereas the latter provides better cushioning on rough roads, and hence better comfort. Next on the lookout should be brakes, which could be the normal ones with rubber brake shoes or disk ones (either at the front only, or at both the ends). Disk brakes cost a good extra amount but worth the bucks considering the speed at which these bikes can carry you. Do enquire if the ball bearing sets are sealed types or not. It is also very important to check the presence of safety accessories like reflectors all around and bell. Other accessories to ask for are a side stand, mud flaps, water bottle holder, bicycle pump holder (if not part of the standard equipment). Last but not the least, do ask for a little training on how to troubleshoot and do the maintenance by self. The author is Principal, NSHM Business School Durgapur, and a bicycle enthusiast. His student Aishik Sarkar (MBA Batch of of this Institute) has turned entrepreneur with the retailing of premium bicycles. He owns one such bike (weighing just 10 kgs) and is an avid biker. He has covered 400 kms in one stretch and clocks 30 kms daily. He is able to attain a peak speed of 50 km per hour! Many of the facts presented in this article are based on his user experience. He can be reached at , aishik.sarkar0@gmail.com,

Pele in NSHM Volume 1 Issue 2 Page 11 Felicitation of Football Legend Pele at NSHM

Dr. Anand Mohan Dr. Somroop Siddhanta Valuable guidance by: Dr. P.K Bose Dr.

Sebabrata Chatterjee Dr. Arun Upadhyay Dr. Gargi Banerjee Prof. Mithun Guha Prof.

suggestions and valuable inputs. Please feel free to share the same at: anand.

11 Pele in NSHM Volume 1 Issue 2 Page 11 Felicitation of Football Legend Pele at NSHM Felicitation of Football Legend Pele at NSHM The People Behind NBS Tidings Editors: Dr. Anand Mohan Dr. Somroop Siddhanta Valuable guidance by: Dr. P.K Bose Dr. Naveen Das Dr. Bijay Bhujabal NSHM Kolkata Valuable inputs given by: Dr. Sebabrata Chatterjee Dr. Arun Upadhyay Dr. Gargi Banerjee Prof. Mithun Guha Prof. Amrita Bhattacharya Feedback & Suggestions We would love to have your feedback, suggestions and valuable inputs. Please feel free to share the same at: anand.mohan@nshm.com somroop.siddhanta@nshm.com Netaji Indoor Stadium Kolkata

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