AIRDRIE TO OLDS JUNE 24 & 25, 2017

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1 AIRDRIE TO OLDS JUNE 24 & 25, 2017

2 WELCOME ABOUT JOHNSON MS BIKE The Johnson MS Bike is the largest cycling series in North America and a signature fundraising event at the MS Society of Canada. Since 1989, cyclists of all ages and fitness levels fundraise and cycle together to end Canada s disease. In 2016, the Johnson MS Bike Airdrie to Olds raised over $500 thousand dollars to help fund ground-breaking research aimed at providing a better future for Canadians living with MS. Whether you are cycling to support a loved one, or simply ride for a personal fitness challenge, you ll be sure to enjoy the feel-good ride while helping to end MS! CONTENTS Pre-Tour Information About MS... page 2 Fundraising - Need To Know... page 3 Fundraising - Rewards... page 4 Fundraising - Tips & Tricks... page 5 Recruitment... page 6 Training Rides... page 7 Get Togethers... page 8 Package Pick Up... page 9 Packing... page 10 Tour Weekend Information Tour Rules... page 11 Route Map... page 12 Route Support... page 13 Tour Schedule... page 14 Accommodations... page 15 Saturday Finish Line - Olds College... page 16 Sponsor - Sentinel... page 17 Sponsor - Johnson Insurance... page 18 STAFF CONTACT INFORMATION Manager, Johnson MS Bike - Samantha Venables samantha.venables@mssociety Development Coordinator, Johnson MS Bike - Laura Thomas laura.thomas@mssociety.ca Manager, Corporate & Community Development - Charlotte Howe charlotte.howe@mssociety.ca Manager, Volunteer Resources - Dionne Hemsley dionne.hemsley@mssociety.ca Post-Tour Information Johnson MS Mountain Bike... page 19 Sponsors - Tour Sponsors... page

3 ABOUT MS & YOUR IMPACT Canada has the highest rate of multiple sclerosis in the world. 100,000 Canadians live with MS. MS is the most common neurological disease affecting young adults in Canada. World-leading MS research is being produced by MS experts across the country. Multiple sclerosis is a disease that affects not only individuals, but also families who come together to manage the realities of MS. OUR MISSION: To be a leader in finding a cure for multiple sclerosis and enabling people affected by MS to enhance their quality of life. To follow our progress and get the inside story on MS research, visit DrKarenLee.ca or on Twitter Every year, Canadians come together in so many ways to fight MS. We are so grateful to all of you who work tirelessly to raise money to fund research that leads to better quality of life for people living with MS. Whether you are a caregiver, donor, sponsor, volunteer, person affected by MS thank you, so much, for fighting with us for a world free of MS! This past year marked many exciting developments in MS research. With each breakthrough bringing us one step closer to understanding the underlying causes of MS, we can find new ways to improve the quality of life for people affected by MS. Through our funding programs we continue to display strong leadership in the fight to end MS by supporting innovative fundamental and clinical research in progressive MS, myelin repair and protection against nerve damage, symptom management and improving well-being and quality of life. Our Impact Report explains in detail research objectives and goals that have been addressed through studies funded by the MS Society of Canada because of you! Check out your impact here:

4 FUNDRAISING NEED TO KNOW The Johnson MS Bike - Airdrie to Olds is an annual fundraiser which supports ground-breaking multiple sclerosis research and a host of programs and services for people affected by MS. By registering for the 2017 tour and raising funds, you are making a profound difference in the lives of more than 14,000 Albertans living with MS. On a consolidated basis in Alberta and Northwest Territories (Division office and all its Chapters), in 2017 the MS Society expects to raise 7.5 million in gross proceeds at a direct cost of 31%. HOW TO TURN IN PLEDGE MONEY 1) After filling out your pledge sheets and collecting cash and cheques, visit us at our office. You can visit us any time prior to the tour or during package pick-up week. Cheques can be made out to MS Bike. Please do not mail cash. 150, 110 Quarry Park Blvd Calgary, Alberta, T2C 3G3 2) You can also bring in your donation the Saturday morning of the tour at our start line location - TransCanada Pipelines, Airdrie Service Centre. Airdrie, Alberta, T0M 0E0 3) Online. We encourage cyclists to have their donors give online as it is the quickest way to have your fundraising dollars accounted for. Donating online also provides donors with instant tax receipts sent out to them electronically. PARTICIPATION REQUIREMENTS b The registration fee is non-refundable and does not apply to the minimum fundraising requirement. b This is a fundraising event and every cyclist must raise the $300 fundraising minimum to participate. b There are no additional costs for food or road support during the tour weekend. *Bring your own food as we cannot guarantee accommodating all allergies. b All cyclists MUST wear a non-expired regulation bicyle helmet. b Please have a proper safety check and bike fit done prior to the tour. This will ensure you have a smooth ride! - 3 -

5 FUNDRAISING REWARDS $ $ $ $ $ $7500 $5000 $3500 $2000 $1000 $300 Invitation for participant to attend the Tour of Champions OR $2500 Gift Card Invitation for participant to attend the Tour of Champions OR $1500 Gift Card Invitation for participant to attend the Tour of Champions OR $1000 Gift Card Invitation for participant to attend the Tour of Champions OR $900 Gift Card $750 Gift Card $550 Gift Card $400 Gift Card $250 Gift Card $2000 Club Sugoi Cycling Shorts $1000 Club Sugoi Cycling Jersey Johnson MS Bike T-Shirt (Pre-shrunk. 100% cotton) Become a member of the Mission First Club. Join a special group of people who put the mission of finding a cure for MS first. Donate your gift cards back to the MS Society and receive a tax receipt equal to the value of your gift cards. When you donate your gift card, the MS Society can dedicate more funds towards research and to providing vital supports and services to those affected by MS. PLEASE NOTE: b Rewards are not automatically allocated and are not cumulative (with the exception of the 1000 Club Jersey & 2000 Club shorts). Gift cards are not cumulative. b You can make your reward & giftcard choice by contacting your local bike coordinator. b All apparel items come in men s sizes. b Rewards are based on individual and not team totals

6 FUNDRAISING TIPS & TRICKS b Start Early: Once you register, start your fundraising. The sooner you start asking, the more money you will raise, so start asking today! b Set A Goal: When people see that you have set a goal they will want to help you achieve it. By setting a higher goal, donors will be more likely to give you larger pledges, helping you reach your fundraising goal easier. b Pledge Yourself First: Make the first donation yours. It s an easy way to show your passion for the cause and inspire family, friends, and colleagues to also make a generous donation. b Ask Your Top Donors First: This will help set the standard of donations you receive. Consider timing when asking (i.e. ask for a donation on, or shortly after, pay day) CUSTOMIZE YOUR PERSONAL FUNDRAISING PAGE Login to your account at to create and update your personal information. Make your page compelling by writing a personal message. Let sponsors know why you have chosen to ride, and that the Johnson MS Bike deserves their support! Be sure to upload a great photo of you, your team, or who inspires you to ride! From your participant centre you can send an to your friends, family and donors. If you require assistance with your online fundraising page or require access to your login ID and password, please contact: Laura at laura.thomas@mssociety.ca, or by phone at ext b Then Ask Everyone: Don t be shy! Now that you ve contacted your top donors, ask everyone. This is the number one tip given by our top fundraisers - and when we say everyone we mean everyone! Be prepared to tell donors about MS and how their donations are put to good use. b Spread The Word: Let people know you are fundraising for the tour. Create a team poster or change the signature of your s to mention your involvement. b Social Media: Post a link to your personal fundraising page on Facebook, Twitter, Instagram etc. and ask your friends and family to donate. b Get Creative: Whether it s a silent auction, wine survivor, bonspiel, raffle basket, 50/50 draw or an MS pasta dinner - a creative fundraiser can be a great way to raise a lot of money quickly. Contact Charlotte Howe at charlotte.howe@mssociety.ca with any related questions. b Join Or Form A Team: Need to stay motivated? Join our Lone Riders team the Spokes People, or form your own team with co-workers, family and friends. There is power and fun in numbers. b Make Your Charitable Donations Work Harder: For donations greater than $200 in a calendar year, Albertans receive a 50% charitable tax credit (one of the highest in Canada). New donors can also take advantage of the federal government s First Time Donor s Super Credit b Thank Your Donors: Make sure to follow up and thank those who have helped you reach your fundraising goal. Send them a post-event update about your ride! - 5 -

7 RECRUITMENT PARTICIPATE AS A TEAM RECRUITMENT CHALLENGE Grow your team by recruiting 3 new members! What if each member of your team inspired three more to join the cause? Growing your bike team is easier than you think! Invite your friends, family or your co-workers. Tell them you are riding to raise funds to end MS. Spread the word, the more the merrier! CYCLING WITH A TEAM IS THE BEST WAY TO... b Have more fun - It s always more fun with family, friends and co-workers by your side! b Strengthen your impact - Fundraising is easier with the support of your team! It s proven that your fundraising increases when you are part of a team. b Show your spirit - Order custom jerseys with your own colours and logos! (Contact laura.thomac@mssociety.ca for more info). b Increase your corporate visibility - It s a great way to gain exposure for your company as well as grow camaraderie amongst your colleagues. b Stay motivated - Keep your motivation and fundraising on track. b Be a part of Rider s Village on event day - earn your spot or bring a tent for you and your team to gather and relax. Contact Charlotte at charlotte.howe@mssociety.ca to book your team area today! - 6 -

8 TRAINING RIDES TRAINING FOR THE TOUR: The key to a successful ride lies in consistent training and preparation. Here are five steps to get in gear for the 2017 Johnson MS Bike. b Get Tuned and Fitted: Stop in at your local bike shop and let the experts verify that your bike is road savvy. We strongly recommend that you have your bike checked before the weekend of the tour. b Start Training 8 Weeks Before the Tour: Spring in Alberta has unpredictable weather, so why not continue training by joining an indoor spin class? b Start with Short Rides: The purpose of your rides is to build up cardio-vascular fitness - so don t push it too hard! Take a week to build up your 30km distance goal. Join us every Sunday leading up to the tour to get ready for the ride. Training rides meet at Cafe Roubaix in Cochraine and depart around 9:30am. RSVP to laura.thomas@mssociety.ca for weekly updates and ride information, and/or visit Sunday, June 4th Sunday June 11th Sunday June 18th TRAINING RIDE SCHEDULE b Double Up Your KM s: Conquered the 30km a week goal? Why not strive for 50 or 60km in a week then? Remember to maintain your pace while always remembering slow and steady wins the race. The purpose here is to gain distance and confidence. b Hill Training: The key to mastering hills and intervals is to start with a moderate inclined ride without challenging yourself. After the uphill pedal, recover on a smooth downhill, and repeat again. This power and stamina build will help you conquer any hills during the tour. Tip: Try to ride consistently five days a week, doing your longest ride on Saturday

9 GET TOGETHERS THE BIKE SHOP SHOP NIGHT & PUB NIGHT STOP IN FOR A PINT! Join us at the ONLY pub night for the 2017 Airdrie to Olds fundraising season at Hudsons Downtown on Thursday, April 27th from 5 to 8pm! It s a fun night to get to know each other and the staff of the MS Society! Come anytime and ask us about fundraising tips, training tips, or anything else you aren t sure about. RSVP through Eventbrite today! YOU RE INVITED TO OUR EXCLUSIVE SHOP NIGHT AT THE BIKE SHOP! Join us for our Shop Night on Wednesday, May 24th from 5:00-7:00pm! Enjoy a VIP shopping event, with the whole store exclusive to only our MS Bike participants! EVERYTHING in store is a minimum of 15% off, with one-of-a-kind promotions and snacks to fuel your evening of shopping! Prepare for the ride in the best way possible: with some great deals! Stock up on items you need for the tour and socialize with MS Society and Bike Shop staff! - 8 -

10 PACKAGE PICK UP Cyclists are required to pick up their cyclist packages before the Saturday morning of the tour. Please contact Laura at if you are unable to pick up your package before the ride. Cyclist packages will only be distributed to cyclists who have raised the minimum pledge of $300. You may also pick up packages for your teammates provided they have raised the minimum pledge amount. IN YOUR PACKAGE The following items are in your participant package and are key in ensuring a safe, smooth and enjoyable weekend experience. b Helmet Tag b Handlebar Bib b Crossbar Tag (Twist Ties Included) b Jersey Bib Number b Event Wristband b Event T-Shirt b Tour Pocketbook b Event Jersey ($1000+ raised) & Shorts ($2000+ raised) MS SOCIETY OFFICE CYCLIST PACKAGE PICK UP (150, 110 Quarry Park Blvd, Calgary) WHEN: Monday, June 19 - Friday June 23 TIME: Monday Tuesday 9am 6pm Wednesday Thursday 9am 8 pm Friday 9am-6pm - 9 -

11 PACKING WHAT YOU NEED TO BRING MUST HAVES b Helmet b Rider numbers and wristband b Padded bike shorts and jersey b Cycling glasses b Driver s license b Cash for food trucks and beer gardens b Water bottle and/or hydration pack b Spare tube and small pump b Multitool b Tire Levers WARM WEATHER b Sunglasses, suncreen and lip balm b Light gloves b Thin light merino wool top base layer (may be worn under jersey) b Light merino wool socks WET/COLD WEATHER b Breathable light rain jacket b Warm gloves b Toque or buff b Light wool or synthetic base layer (may be worn under jersey and rain jacket) b Leggings b Warm, moisture-wicking socks (wool) b Helmet cover to keep rain out b Rain shoe covers b Rain poncho b Spare items packed away so they stay dry and clean THE JOHNSON MS BIKE ROLLS ON RAIN OR SHINE - SO BE PREPARED FOR ALL WEATHER AND PACK APPROPRIATELY. Visit our friends at The Bike Shop for all your gear needs!

12 TOUR RULES & ROUTE SAFETY b This is NOT a competitive race; respect fellow cyclists and their level of cycling experience. b Be alert while cycling. The roads and highways are not closed and there will be traffic on the route. b Obey all traffic signs and signals at all times. This includes stop signs, yield signs, traffic lights, etc. You are considered a vehicle while riding. b Always yield to pedestrians, potential wildlife and traffic; give cars the right of way. b Do not draft behind motor vehicles. b Watch out for road hazards such as patches of loose gravel, drains or sand on the road. b Keep clear of road-edge hazards, such as trash, low branches and parked vehicles. b Ride single file and give room to other cyclists. b Ride on the right side of the road in order to allow faster cyclists and vehicles to safely pass on the left. b Pass on the left. Announce yourself to other cyclists by saying On Your Left b Give hand signals when stopping or turning, and move safely off the pavement when stopping to rest. b Do not block checkpoint entrances. Move fully into the checkpoint area and safely out of the path of oncoming cyclists. b Never leave the scene of an accident. Call 911 in the event of a serious emergency. b All cyclists must obey law enforcement personnel, bike tour officials, and volunteers. b Do not wear headphones. The use of cellphones, ipods, radios or similar audio devices while cycling are prohibited. As necessary, law enforcement personnel and bike tour officials can and will remove any cyclist who violates this crucial safety regulation. b All cyclists must wear a current, nonexpired, regulation bike helmet. THIS IS MANDATORY. b Please respect the communities that we cycle through. They support the MS Society and our mission to end MS, and therefore support you too

13 ROUTE MAP

14 ROUTE SUPPORT & OTHER TOUR SERVICES MECHANICAL SUPPORT Official Bike Shop Sponsor, The Bike Shop, will be on site and on route providing bike repair services. Repairs, such as flat tire fixes, are complimentary. Please carry your own tubes. The Bike Shop is here to support you during your ride, however we do encourage cyclists to ensure that their bikes are in good riding condition and tuned up before the tour. SAG VEHICLES SAG (Support and Gear) vehicles travel along the route between rest stops. If a cyclist is unable to complete the ride, or simply needs a break from cycling, a SAG vehicle can transport them to the next checkstop on both days of the tour. Please note: priority will be given to those in need of medical or mechanical attention. MEDICAL SUPPORT & FIRST AID Trained professional medical personnel provided by St. Johns Ambulance will be available along the route, as well as at the CRE and Ritchie Bros. start/finish lines each day of the tour. If you are in need of medical assistance, please check with our safety volunteers. To signal a SAG vehicle driver, follow these steps: b Move safely off the road and well out of the path of other cyclists b Dismount and stand near your bike b Remove your helmet and hold it in the air b In the event of an emercency, call 911, and do not leave the scene

15 TOUR SCHEDULE SATURDAY/SUNDAY SCHEDULE(S) SATURDAY, JUNE 24th Start Line - TransCanada Service Centre (Airdrie Service Centre, Airdrie, AB T0M 0E0) Start Line & Grounds Open...7:00am (Check-in, additional pledge drop off, luggage drop off, t-shirt/jersey pick-up, coffee and light breakfast) Tour Starts...8:00am Overnight - Olds College ( St, Olds, AB T4H 1R6) Rider s Village at Outdoor Beer Gardens am-9pm Bike Storage at Olds College Machine Shop...11am-5:30pm Luggage Retrieval in FGH Gym...11am-5:30pm Dorm Check In FGH Gym...11am-5:30pm Shuttle Service from Bike Storage to Check-In...11am-5:30pm Massage Therapists/Stretching (in Centennial Village Dorms)...1pm-5pm Outdoor Beer Gardens (Bring ID and Cash)...11:30am-5:30pm Indoor Beer Gardens in Alumni Centre (Bring ID and Cash).....2pm-5:30pm VIP reception for Club :30pm-5:30pm Dinner for all cyclists at AG Mech Bays pm-7:30pm Outdoor Beer Gardens (Bring ID and Cash)...7:45pm-9:00pm Indoor Beer Gardens in Alumni Centre (Bring ID and Cash)...7:45pm-11:00pm Dance (live band) in Alumni Centre....8pm-10:30pm SUNDAY, JUNE 25th Start Line - Olds College ( St, Olds, AB T4H 1R6) Breakfast, Olds College Cafeteria...7am-8:30am Bike Pick-Up... 8:30am Check out Return Dorm Key Cards....8:30am-9:00am Tour Starts...9am Shuttle Bus to TransCanada Service Centre in Airdrie...9:30am (for participants unable to ride on day 2) Finish Line - TransCanada Service Centre (Airdrie Service Centre, Airdrie, AB T0M 0E0) All Beef Catering Wrap-up BBQ...12:30pm Team Photos...12:00pm-3:00pm Massage Therapists...12:00pm-3:00pm

16 ACCOMMODATIONS DORMS Cyclists who selected dorms will be staying at the Old s College Dorms. Cyclists staying in dorms are required to bring their own towels and soap. HOTELS: Cyclists who selected on your own are responsible for booking their own accommodations for the tour weekend. It is recommended that cyclist book their hotel rooms early, as rooms book up quickly. b Pomeroy Inn & Suites b Ramada Olds b Best Western of Olds b Siest Motel *No Shuttle busses available CAMPING Cyclists who selected camping will be staying in Lot DD at Olds College. Camping cyclists may bring tents, motor homes or trailers. NOTE: This is a no-hook up campground. Please bring your own generator and water supply. However, complimentary shower facilities are available on site. Please note: Fires are NOT permitted at Olds College. RV Drop Off: b Friday, June 23rd - 12pm to 8pm b Saturday, June 23rd - Anytime RV Pick Up: b Sunday, June 25th - 10am to 6pm

17 SATURDAY FINISH LINE OLDS COLLEGE WHEN YOU ARRIVE: 1) Drop your bike off at bike storage for 24-hour monitored overnight storage. Bikes are locked at 6pm and re-open at 7:15am on Sunday. Please be sure to remove all your necessities from your bike, as we do not open bike storage once it is locked. 2) Pick up your luggage. Luggage will be organized by number so be sure to show your wristband to grab your items. 3) Freshen up, then get ready to enjoy a night of festivities! BIKE TEAM INCENTIVE: The top 10 fundraising teams from the 2017 Johnson MS Bike will win a tent in the Rider Village for the 2018 Airdrie to Olds tour! Use your lot as your team s meeting place, lounging area, or party center, and be sure to decorate to show off your Johnson MS Bike team spirit! Enjoy a cold one or grill some burgers and smokies knowing that you re fundraising dollars have made a difference in the lives of those affected by MS! BEER GARDENS & NEIGHBORING FOOD TRUCKS From 11am until 11pm, come and enjoy a hard earned brew after Day 1 of cycling. Remember to bring your photo ID and cash! CLUB 100 As one of the Top 100 fundraising participants from 2016, you and a guest are invited to the Club 100 in Olds. Enjoy a signature drink and appetizers in this exclusive cocktail hour! AFTER PARTY After dinner it s time to get your dance on! Come and rock out to a live band at the Alumni Centre on the Olds College grounds!

18 SPONSOR SENTINEL STORAGE With 14 locations in Alberta, Sentinel Storage has a convenient location that will work for you. Individual door alarms, security cameras and on-site management ensure the security of your storage unit. Conveniently access your secure concrete and steel storage during our extended access hours. Visit Sentinel.ca/locations for more information. CONTEST ALERT! As a proud sponsor of the Johnson MS Bike, Sentinel Storage is offering one lucky team the use of a support vehicle for the entire tour weekend! The more team members that enter, the better chance of winning! The winning team will be announced on June 19th! (Contest runs June 1st to 18th) b Edmonton Argyll ( Avenue) Central Edmonton ( Street) North Edmonton ( Avenue) South Edmonton ( Avenue) West Edmonton ( Avenue) Windermere (6203 Andrews Loop SW) b Calgary Calgary North (2135 Pegasus Road NE) Calgary West (2 Bowridge Drive NW) Central Calgary (#410 Manning Road NE) Chaparral (#3000, Avenue SE) Glenmore ( th Street S.E.) Spyhill ( Avenue NW) b Red Deer ( Street) b Fort McMurray (#355 MacAlpine Cres) JOHNSON MS BIKE SPECIAL OFFER $1 FIRST MONTH* RENTAL FOR ANY SENTINEL STORAGE BAY *Offer expires July 31. Some restrictions apply. Contact your nearest Sentinel Storage location for more info

19 TITLE SPONSOR JOHNSON INSURANCE Johnson Insurance is proud to be the title sponsor of the Johnson MS Bike. Save up to 35% on auto insurance! For more than 130 years, we have been delivering high-quality home and auto insurance and group benefits to Canadians. Today, we are one of Canada s leading providers of insurance products and benefits, such as: b Greats savings and discounts b 24/7 Claims Service b AIR MILES reward miles Call for your home or auto insurance quote today Johnson.ca Home and auto insurance is available through Johnson Inc., a licensed insurance intermediary. Policies are primarily underwritten by Unifund Assurance Company (Unifund). Unifund and Johnson Inc. share common ownership. Combine and save options vary by product and province. Eligibility requirements, limitations and exclusions may apply. Auto insurance not available in BC, SK and MB. AIR MILES reward miles awarded on regular home and auto insurance policies underwritten by Unifund. At the time the premium is paid, on AIR MILES reward mile is awarded for each $20 in premium (including taxes). AIR MILES reward miles not available in SK and MB or QC. Trademarks of AIR MILES International Trading B.V. used under license by LoyaltyOne Inc. and Johnson Inc. (for Unifund). If it happens to you, it happens to us

20 KEEP CYCLING! JOHNSON MS MOUNTAIN BIKE MECHANICAL SUPPORT Official Bike Shop Sponsor, United Cycle, will be on site and on route providing bike repair services. Repairs, such as flat tire fixes, are complimentary. Please carry your own tubes. United Cycle is here to support you during your ride, however we do encourage cyclists to ensure that their bikes are in good riding condition and tuned up before the tour. SEPTEMBER 9th & 10th LOCATION: Hinton, Alberta Ride the Rockies to end MS! CHECK-IN TIME: 8:00am The Johnson MS Mountain Bike is a unique, adrenaline packed weekend unlike any other. The longest standing MS Mountain Bike event of its kind, this ride has something for all riders. Whether you are a seasoned veteran or a beginner rider join us. All you need is a bike and the passion the end MS. START TIME: 9:00am ROUTE LENGTH: Approx. 45km/day FOR MORE INFORMATION Nicole Gasior Senior Coordinator, MS Mountain Bike nicole.gasior@mssociety.ca What to expect? With over 300 cyclists in attendance this two-day, 90km mountain ride offers panoramic mountain views, double and single track trails with rest stops as well as additional challenge loops for those experienced riders. Enjoy weekend celebrations that include beer gardens, entertainment, great food and a profound sense of accomplishment.

21 TOUR SPONSORS

22 LET S BE SHARE YOUR STORIES, PHOTOS, AND TIPS AND BE SURE TO ASK QUESTIONS AS WE CELEBRATE THE 2017 JOHNSON MS BIKE - AIRDRIE TO OLDS! #msbikeyyc #msbike